The statistic depicts the manufacturers' (wholesale) sales of athletic apparel in the U.S. from 2008 to 2024. In 2024, wholesale sales of athletic apparel amounted to about ***** billion U.S. dollars, an increase of **** percent compared to 2019.
Athletic apparel market Athletic apparel is a general term referring to high-functionality clothes designed to enhance performance, but also to support and protect the body while playing sports. Since different sports put strain on different parts of the body and are played in different conditions, athletic wear differs in materials, fit, or design from one sport to another. The sports apparel market is divided into high-performance gear for professional athletes, consumer products and “athleisure”- sportswear for everyday life. Just some examples of athletic apparel include yoga pants, football jerseys, running socks, swimwear, and baseball caps. Major players The most important players on both the global sporting goods market and the global sport apparel market are adidas and Nike. Every year, these industry giants generate the highest sales numbers when it comes to sports apparel and athletic footwear. VF Corporation, which is another key company within the sportswear industry and the apparel industry as a whole, is responsible for more than ten brands, including but not limited to Eastpak, JanSport, Altra, The North Face, Napapijri, and Vans.

The global sports equipment and apparel market size was USD 671.45 billion in 2024 & is projected to grow from USD 721.13 billion in 2025 to USD 1,276.59 billion by 2033.
Report Scope:

In 2022, sporting goods store sales in the United States amounted to about **** billion U.S. dollars; a considerable jump compared to previous years, but a slight drop compared to 2021. Athletic apparel market The global sportswear market is a lucrative one, and is set to grow with each consecutive year. Nike and adidas are, by some margin, the leading companies in the sportswear industry worldwide. Other big companies that operate in this market include Puma, lululemon, and Under Armour. Not only is Nike one of the most prominent producers within the athletic apparel market worldwide, but the company also holds the honor of being ranked the world's leading apparel brand in general. Athletic footwear market In the United States alone, athletic footwear generates billions of U.S. dollars each year, making it a vital segment for this industry. Demonstrating its dominance within this sector once again, Nike was the global leader with more revenue from footwear than adidas and Puma combined.

Global Sporting Goods Stores market size 2025 was XX Million. Sporting Goods Stores Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Global Retail Sporting Goods market size 2025 was XX Million. Retail Sporting Goods Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The statistic depicts the manufacturers' (wholesale) sales of sporting goods equipment, fitness equipment, sports apparel, athletic footwear, and sports licensed merchandise in the U.S. from 2008 to 2023. In 2023, wholesale sales amounted to about 121 billion U.S. dollars, which is a record for the industry. Sporting goods manufacturers' wholesale sales Wholesale sales of sporting goods in the U.S. in 2022 reached its highest figure to-date and is a 20 billion U.S. dollar increase compared to just two years earlier. The largest branch within the U.S. sporting goods industry is that of athletic apparel, which generated U.S. wholesale sales of about 42 billion U.S. dollars. This figure does not include athletic footwear, which also generated some 20 billion U.S. dollars' worth of manufacturers' sales that year. Sports apparel When taking a closer look at athletic apparel sales in the U.S., it becomes apparent that a sizeable chunk is typically made through branded clothing. The single biggest athletic apparel brand in the U.S. and worldwide is Nike, whose 2022 sales of sports clothing reached nearly 5.5 billion U.S. dollars in North America alone. Adidas, which is also a major sports apparel brand in the U.S., saw its global apparel sales reach over eight and a half billion euros in 2022.

The statistic shows a ranking of athletic apparel vendors by global market share in athletic apparel sales 2011. Adidas is the biggest athletic apparel vendor with an estimated global market share of **** percent.Sporting Goods IndustryConsumer interest in sports has been steadily rising in recent years partly due to wider media coverage of sporting events, making sports popular with huge numbers of people, young and old. TV and internet sports coverage also serve to make sporting events more and more accessible to the masses.The global sports and fitness clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of sports apparel for men and women.Over the years, the industry has seen many mergers and acquisitions. Key players in the industry include Reebok, Adidas, Puma and Nike, with the latter generating a global revenue over ** billion U.S. dollars in 2013. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

Athletic and sporting goods sales have benefited from a recovering economy and shifting consumer behavior that favors a healthier lifestyle and higher sports participation. The number of consumers participating in sports and other physical activities has risen in recent years, with the largest jump happening in 2021 amid pent-up demand for exercise and group activities like sports. Despite this, favorable macroeconomic conditions, including rising disposable income and growing consumer confidence, encouraged consumers to participate in more activities for leisure, boosting demand for athletic and sporting gear and equipment. Although trends like elevated inflation and heightened economic uncertainty weakened demand for new products since 2022, as consumers prioritized necessities, these losses have fallen short of reversing the 2021 gains. Despite this recovery, rising operating costs have made producers less profitable, as they adapt to changes in demand and input price volatility. As a result, revenue has been growing at an estimated CAGR of 2.0% to $10.3 billion through the end of 2025, despite a 0.8% drop that year alone. The industry faces significant competition from foreign manufacturers, as lower operating costs overseas encourage offshoring practices and enhance price-based competition within the industry. The recent appreciation of the US dollar has contributed to this trend, as it makes imported products comparatively more affordable to domestic buyers. However, strong protectionary measures by the US Government, like imposing Section 301 on imports from China, have lowered import penetration and made domestic producers more competitive. Despite this, US manufacturers are facing growing competition from producers based in countries like Vietnam and Thailand, allowing imports to continue satisfying more than 45.0% of domestic demand. The expected depreciation of the dollar is likely to create opportunities for domestic producers to recover, as it enables exports to grow as a share of revenue and causes import penetration to weaken. Consumers are expected to become more health-conscious, supporting demand for athletic equipment. Preventative care and promoting physical activity are vital components to ensuring that consumers live healthier lifestyles; demand for manufacturers rises as consumers focus on improving their quality of life. Overall, revenue is expected to grow at a CAGR of 1.1% to $10.9 billion through 2030.

Discover the booming online sports apparel market! Our analysis reveals a $150 billion market in 2025, projected to reach $400 billion by 2033 at a 12% CAGR. Explore key trends, major players (Nike, Adidas, Under Armour), and regional insights to understand this dynamic sector.

Global Sports Equipment and Apparel market size 2021 was recorded $689.924 Billion whereas by the end of 2025 it will reach $993.4 Billion. According to the author, by 2033 Sports Equipment and Apparel market size will become $2059.54. Sports Equipment and Apparel market will be growing at a CAGR of 9.542% during 2025 to 2033.

This statistic shows data on the projected development of the global sports apparel market revenue from 2019 to 2025. The global sports apparel market is expected to increase from ****** billion U.S. dollars in 2019 to a projected ****** billion U.S. dollars in 2025. Sports apparel is clothing which is especially designed for sports and physical exercise. Garments may include T-shirts, shorts, running tights, swimsuits, wet suits and trainers. An increasing number of individuals are beginning to wear sports apparel and sports shoes as part of everyday life, not only as part of a work out. In a survey conducted in the United States in 2016, the largest share of respondents said Nike was their favourite brand for sports apparel. Respondents also cited Under Armour, adidas, New Balance and Sketchers in the top five brands for sports apparel. In 2017, Nike generated a revenue of **** billion U.S. dollars.

Discover the booming online sports retailing market! This comprehensive analysis reveals key trends, growth drivers, and market segmentation from 2019-2033, highlighting major players like Amazon and Walmart. Learn about the significant CAGR and lucrative regional opportunities.

Licensed sports apparel stores have benefited from an uptick in customers, driven primarily by major sporting events and a heightened focus on fitness and health. According to a 2025 publication from the American Medical Association, total health spending climbed 7.5% in 2023, reaching nearly $5.0 trillion. This trend is catalyzing sales across various channels, spurring greater spending on fitness apparel from older customers who want to maintain their quality of life and from families who want to instill good habits in their children. In response, retailers are adopting innovative marketing strategies and collaborating with prominent athletes to capture a wider customer base. Revenue from licensed sports apparel stores is expected to expand at a CAGR of 5.4% to $23.0 billion through the end of 2025, including a forecast hike of 1.7% in 2025 alone. Licensed sports apparel retailers are navigating a shifting retail landscape, where significant growth in online sales has intensified the challenges that physical stores face. Retailers are adapting to evolving consumer preferences by investing in digital technologies and enhancing their online presence, a move that is proving critical in capturing the younger, digitally savvy demographic. The push towards sustainability is gaining momentum, with consumers showing a greater interest in eco-friendly products. This shift is encouraging companies to innovate using sustainable materials and practices. These products can be sold for a premium, boosting profit but potentially turning away some sales. Industry retailers are poised to leverage advancements in technology, such as augmented reality (AR) and virtual reality (VR), to offer immersive shopping experiences. These technologies are intended to improve consumer interactions and boost engagement levels, facilitating more sales. Also, the continuous expansion of professional and amateur sports activities nationwide will sustain spending on licensed sports apparel. However, licensed sports apparel retailers must be aware of potential economic fluctuations and competitive pressures, which could impact consumer spending patterns. Embracing flexibility in business models and innovation in product offerings will be key to navigating future challenges and capitalizing on emerging opportunities. For example, licensed wearables, such as a team-themed fitness watch, may strengthen growth potential in the coming years. Revenue is expected to swell at a CAGR of 2.4% to $25.9 billion through the end of 2030.

Sporting goods stores have benefited from a growing number of health-conscious consumers. Sports participation has climbed among all ages, requiring more athletic apparel, footwear and other sporting goods for fitness regimens. Alternative exercise methods have gained popularity, with many individuals participating in CrossFit and yoga, stimulating sales of related sporting goods, apparel and footwear. According to the American College of Sports Medicine, one of the most popular fitness trends is fitness classes for older adults, which boosts sales of athletic apparel, footwear and ergonomic sports equipment for this demographic. The industry has exhibited consolidation, which has enabled large-scale sporting goods retailers to bypass wholesalers, securing supply contracts directly with manufacturers. In 2020, the stay-home order boosted sales as a large share of the population stayed home, giving them more time to exercise. These favorable fitness trends have persisted since the pandemic, fueling revenue gains. Revenue for sporting goods stores is expected to swell at a CAGR of 3.5% to $107.6 billion through the end of 2025, including modest growth of 1.7% in 2025 alone. Despite strong revenue growth, intensifying external competition from department stores and mass merchandisers offering sporting goods has constrained performance in response to high price-based competition. Profit is expected to hold steady because of these conflicting trends. To compete with mass merchandisers and online retailers, many sporting goods retailers have expanded their product portfolios to include more on-site product testing and services for consumers to try equipment before purchasing, like golf simulators and swing trackers for baseball players. The growing use of technology has enhanced logistical efficiency while allowing retailers to gain more insight into consumer preferences and spending habits. Growth in sports participation rates will continue, propelling sales of athletic apparel, equipment and footwear. Innovations in AI and virtual reality will enable customers to test and customize apparel and equipment, strengthening engagement. Although time-strapped individuals find it challenging to incorporate fitness and sporting activities into their daily regimen, rising health consciousness and per capita disposable income will spur demand for sporting goods. Various initiatives by the government and businesses will also benefit fitness trends as the long-term benefits of fitness become increasingly clear thanks to research. Manufacturers and retailers will continue to invest large sums into marketing efforts with famous athletes to convince customers to buy the latest products. Ultimately, revenue is expected to climb at a CAGR of 1.9% to $118.0 billion through the end of 2030.

Ecuador Sports Equipment and Apparel Market is expected to grow during 2025-2031

This statistic depicts the revenue of the leading 20 sporting goods, footwear and apparel retailers in the United States in 2015. In that year, Dick's Sporting Goods was the second ranked sporting goods retailer in the United States with sales that amounted to *** billion U.S. dollars. The source included Amazon in its ranking with the company's online sales of sporting goods amounting to around **** billion U.S. dollars. Revenue of U.S. sporting goods retailers - additional information The sports market is a growing industry in the U.S. with sales for sporting goods topping ** billion U.S. dollars in 2015, up from just over ** billion U.S. dollars in 2005. Of these sales in 2015, around a third came from athletic apparel and over ** percent were generated from sporting goods equipment. In 2014, almost a quarter of the purchases of these goods were made in sporting goods stores in comparison to 15 percent which were made online. Walmart has been the leading retailer of sporting goods and apparel in the U.S. since 2012. Its revenue of *** billion U.S. dollars in 2015 was a third more than its closest competitor, Dick’s Sporting Goods. Yet the revenue generated by Walmart’s sporting goods segment in the U.S. represents only a fraction of its global net sales, which topped *** billion U.S. dollars in 2015. The chain remains a dominant force in the U.S. retail market with a market share of over ** percent in 2012 and 2013. Dick’s Sporting Goods was founded in 1948 by Richard “Dick” Stack at the age of ** and has since grown into one of the largest sporting goods retailers in the United, with over 676 stores across the country in 2016. Almost half of the sales in the stores are for hardlines, which includes items such as sporting goods and fitness equipment, hunting and fishing gear, as well as golf equipment. In 2016, hardlines accounted for over *** billion U.S. dollars in net sales for Dick’s Sporting Goods. The chain had net sales of almost * billion U.S. dollars in 2016, making it the second largest retailer of sporting goods in the U.S.

The Sporting Equipment Retailing industry’s revenue is forecast to climb at a compound annual rate of 3.6% over the five years through 2025 to €98.7 billion, including an estimated rise of 2% in 2025. A recent surge in health and body consciousness across Europe has driven up demand for sporting equipment. Countries such as Belgium and Finland have seen a spike in sports participation, creating a greater need for sporting equipment and offering retailers an opportunity to capitalise on a widening market. At the same time, major sports events (like the 2024 Paris Olympics and the European Championships) and regional football leagues like France's Ligue 1 and the UK’s Premier League continue to spark consumer interest in sports merchandise, despite recent cost-of-living pressures inflation. However, physical retailers are having to fight hard to stay relevant in the digital era, with competition from online retailers continuing to mount. Notably, companies selling bicycles have struggled, especially in Germany, where manufacturers like Canyon have opted to sell their products directly to customers online, cutting retailers out. Still, growing fitness consciousness and a preference for online shopping have created new opportunities for sporting equipment retailers that have been able to adapt. Revenue is slated to grow at a compound annual rate of 5.9% over the five years through 2030 to €131.4 billion, while the average industry profit margin is also expected to swell. Online retailers will continue to challenge traditional bricks-and-mortar stores by providing a platform for easy price comparison and access to a broad range of products. Leading brands like Adidas, JD Sports and Decathlon are responding by transforming their digital commerce strategies, expanding their click-and-collect and delivery services. Retailers will also need to adapt to growing sustainability awareness, with rising green concerns driving retailers to launch sustainable private labels to keep sales coming in. For example, Finish retailer Intersport started selling sustainability-focused products under its Green Series label in 2022, driving up profitability due to the products’ higher price point.

According to Cognitive Market Research, the global retail sports equipment market size was USD XX million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD XX million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
The children category is the fastest growing segment of the retail sports equipment industry

Market Dynamics of Retail Sports Equipment Market

Key Drivers for Retail Sports Equipment Market

A Greater Emphasis on Fitness and Wellness to Boost Market Growth

The retail sports equipment business is being greatly boosted by the increased focus on wellness and fitness. Sports equipment, exercise equipment, and associated accessories are in high demand as more individuals choose healthier lifestyles. This expansion has been driven by a number of factors, including growing health consciousness, the popularity of at-home workouts, and an increase in outdoor and recreational activity involvement. Additionally, wearable technologies, fitness competitions, and social media have also encouraged people to spend money on high-quality sporting goods. Moreover, government programs that encourage physical activity and wellness activities around the world further promote this market growth. For instance, Wellpoint is working with Charlie Coyle of the Boston Bruins and Franklin Sports. This company makes sports equipment to teach kids about how playing sports can improve their mental health by helping them make friends, learn how to work as a team and boost their self-esteem. Wellpoint, Franklin Sports, and Coyle held a skate event for kids. They also gave $15,000 in Franklin Sports gift cards to 15 towns in Massachusetts so they could buy sports equipment for kids.

Rising Interest in Sports Activities to Drive Market Growth

One of the main factors propelling market expansion in the retail sports equipment industry is the growing interest in sports. More people are participating in team sports, cycling, and jogging as a result of growing knowledge of the positive effects sports have on both physical and mental health. Additionally, this trend has also been influenced by international events like the Olympics as well as neighborhood and school initiatives that encourage sports involvement. The demand for retail sports equipment has also increased due to the popularity of adventure sports and leisure activities, opening up new avenues for producers and retailers to meet the varied needs of their clientele.

Restraint Factor for the Retail Sports Equipment Market

High Cost of Equipment Will Limit Market Growth

Impact of Covid-19 on the Retail Sports Equipment Market

The retail sports equipment industry was greatly impacted by the COVID-19 pandemic. Lockdowns decreased in-store sales and upset supply chains. However, the popularity of outdoor activities and at-home workouts raised demand for recreational sports equipment and fitness equipment. During the pandemic, consumers placed a higher priority on their health and well-being, which increased online sales of sports equipment. Even while the market for professional sports equipment declined, the rise in popularity of at-home workout programs changed the market and hastened the transition to online shopping. Introduction of the Retail Sports Equipment Market

Retail sports equipment describes the goods and equipment that are offered for sale to customers for recreational, sports, and fitness purposes. These include equipment for both amateur and professional users, such as balls, rackets, clothing, protective gear, an...

According to Cognitive Market Research, the global Athleisure Market was valued at approximately USD XX billion in 2025 and is expected to grow to USD XX billion by 2031, expanding at a CAGR of XX% during the forecast period.

North America held largest share of XX% in the year 2025. 
Europe held share of XX% in the year 2025.
Asia-Pacific held significant share of XX% in the year 2025.
South America held significant share of XX% in the year 2025.
Middle East and Africa held significant share of XX% in the year 2025. 

Market Dynamics

Key Drivers of the Athleisure Market

Growing Sports Participation and the Influence of Athleisure are driving the market growth for athleisure.

The expanding popularity of sports, particularly for health reasons, along with the growing importance of celebrity sponsorships and international sporting events, is driving more consumer involvement in sports and recreational activities. In 2023, 242 million people in the United States participated in at least one sport or fitness activity, accounting for about 80% of all Americans aged 6 and up. That is a 2.2% increase from 2022. The combination of athletic clothing and casual dress has become a major trend. Athleisure is increasingly worn for both exercise and everyday wear, reflecting a trend toward a more active and relaxed lifestyle. The growing range of sports and fitness activities, such as aerobics, swimming, jogging, and yoga, along with an increase in female engagement in fitness and sports activities, is making beautiful and comfortable athleisure ideal for daily sports activities more popular. Government initiatives in several nations aimed at increasing sports participation are pushing up demand for athleisure. For example, the Government of India's Fit India program has been instrumental in encouraging individuals to participate in sports and live healthier lifestyles. Household spending on sporting products and services is increasing significantly in industrialized European countries, thanks to rising government initiatives that are promoting sports participation across demographics.

Source:https://www.sportsdestinations.com/sports/all-sports/record-number-americans-participated-sports-33929

Restraints for the Athleisure Market

Rising costs of raw materials impact market growth

The market for athleisure is directly impacted by high raw material costs, which impede growth by raising production costs and possibly leading to price rises or lower profit margins for brands. Increase in price of raw materials like cotton, polyester and other synthetic fibers directly lead to higher production costs for businesses in the athleisure market. To offset such high costs, brands may increase the retail prices of their offerings, which might make their products less affordable for consumers thereby impacting demand and overall market growth.

Negative Influence of Counterfeit Products on Athleisure Market

The growing prevalence of counterfeit goods in the fashion industry is expected to impede the growth of the athleisure market. Identified as first copies, counterfeit, or fake, are clothing items that are falsely advertised and offered at a markedly reduced cost. There is a noticeable amount of copycat merchandise available on the market, despite well-known brands like Adidas and Nike offering sports equipment and eco-friendly apparel. The gray market, comprising unregistered suppliers and distributors who sell branded goods, is a major conduit for the spread of counterfeit clothes in Asian nations, particularly China, Indonesia, and India. These goods are lawfully supplied outside the authorized distribution channel without the original company's consent. The sports apparel industry is vulnerable to fake goods and brand rip-offs, which can harm authentic firms' sales and image. Fake sportswear frequently falls short of the real thing's quality, performance, and durability, which leaves customers unhappy and may even cause them to lose faith in the industry. The difficulties faced by manufacturers include informing customers about the dangers of buying counterfeit goods and guarding their reputation against unapproved copying. The U.S. Government Accountability Office reports that more than 70% of the counterfeit items sold in the US are made in China or Hong Kong. The ease of access to counterfeit goods is likely to provi...

The Sporting Equipment Retailing industry’s revenue is forecast to climb at a compound annual rate of 3.6% over the five years through 2025 to €98.7 billion, including an estimated rise of 2% in 2025. A recent surge in health and body consciousness across Europe has driven up demand for sporting equipment. Countries such as Belgium and Finland have seen a spike in sports participation, creating a greater need for sporting equipment and offering retailers an opportunity to capitalise on a widening market. At the same time, major sports events (like the 2024 Paris Olympics and the European Championships) and regional football leagues like France's Ligue 1 and the UK’s Premier League continue to spark consumer interest in sports merchandise, despite recent cost-of-living pressures inflation. However, physical retailers are having to fight hard to stay relevant in the digital era, with competition from online retailers continuing to mount. Notably, companies selling bicycles have struggled, especially in Germany, where manufacturers like Canyon have opted to sell their products directly to customers online, cutting retailers out. Still, growing fitness consciousness and a preference for online shopping have created new opportunities for sporting equipment retailers that have been able to adapt. Revenue is slated to grow at a compound annual rate of 5.9% over the five years through 2030 to €131.4 billion, while the average industry profit margin is also expected to swell. Online retailers will continue to challenge traditional bricks-and-mortar stores by providing a platform for easy price comparison and access to a broad range of products. Leading brands like Adidas, JD Sports and Decathlon are responding by transforming their digital commerce strategies, expanding their click-and-collect and delivery services. Retailers will also need to adapt to growing sustainability awareness, with rising green concerns driving retailers to launch sustainable private labels to keep sales coming in. For example, Finish retailer Intersport started selling sustainability-focused products under its Green Series label in 2022, driving up profitability due to the products’ higher price point.