Hooters was the leading sports bar chain in the United States in 2023, with sales amounting to approximately 867 million U.S. dollars. Other sports bar chains included in the ranking were Dave & Buster's and Miller's Ale House.

The statistic displays the results of a survey on the distribution of sports energy bar retail channels in Italy in 2015. The survey was conducted via questionnaire and gathered data from 246 respondents who consumed food intended for sports people in the previous year. In 2015, it was found that 20 percent of the respondents purchased their sports energy bars from sports "Supermarkets". More information about the fitness industry in Europe can be found in the Dossier: Fitness industry in Europe.

Pubs, Bars And Nightclubs Market 2025: Projected to hit USD 99.67B by 2029 at 6.3% CAGR. Access in-depth analysis on trends, market dynamics, and competitive landscape for data-driven decisions.

Growing demand for snack foods, meal replacements and take-out snacks are some of the factors behind the growth of the fortified and functional (FF) energy bar market.
Between 2013 and 2017, the retail sales of FF energy bars increased by 5.3 million U.S. dollars in France, and this trend is expected to remain on the same upwards path. Indeed, by 2023, sales of FF energy bars are forecast to reach 42.3 million U.S. dollars.

The Report Covers Energy Bar Industry Companies, Growth and the Market is segmented by type (organic and conventional), by distribution channel (supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels), and by geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The statistic displays the results of a survey on the distribution of sports energy bars retail channels in the United Kingdom in 2015. The survey was conducted via questionnaire and gathered data from 243 respondents who consumed food intended for sports people in the previous year. In 2015, it was found that 13 percent of the respondents purchased their sports energy bars from sports "Supermarkets". More information about the fitness industry in Europe can be found in the Dossier: Fitness industry in Europe.

The statistic displays the results of a survey on the distribution of the sport energy bars consumers in Germany in 2015, by reasons behind consumption. The survey was conducted via questionnaire and gathered data from 247 respondents who consumed food intended for sports people in the previous year. In 2015, it was found that 16 percent of the sport energy bars consumers used them for the purpose of energy recovery. More information about the fitness industry in Europe can be found in the Dossier: Fitness industry in Europe.

The statistic displays the results of a survey on the distribution of sports energy bars retail channels in Europe in 2015, by consumer profile. The survey was conducted via questionnaire and gathered data from 1,221 respondents who consumed food intended for sports people in the previous year. In 2015, it was found that 15.4 percent of the sportspeople purchase their sports energy bars from sports "Supermarkets". More information about the fitness industry in Europe can be found in the Dossier: Fitness industry in Europe.

North america protein bar market size is estimated to reach USD 2.18 Billion by 2034, at a CAGR of 7.8% during the projected period.

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Sports Nutrition Market Size 2025-2029

The sports nutrition market size is forecast to increase by USD 16.13 billion at a CAGR of 8.1% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing prevalence of health-conscious consumers and the rise of personalized nutrition and data-driven approaches. This trend is particularly evident in the market, where the demand for sports nutrition products is on the rise. A key factor fueling this growth is the growing awareness of the importance of proper nutrition for optimal athletic performance and overall health. Another trend shaping the market is the increasing demand for plant-based options. With more consumers adopting plant-based diets for ethical, environmental, and health reasons, sports nutrition companies are responding by introducing plant-based protein powders, energy bars, and other products. Additionally, creatine, branched-chain amino acids (BCAAs), and whey protein are popular choices for building muscle and improving endurance.
However, this trend also presents challenges, as formulating effective plant-based sports nutrition products requires careful consideration of protein sources and nutrient density. Despite these opportunities, the market faces challenges related to the quality of ingredients used in products. Consumers are increasingly demanding transparency and high standards for ingredient sourcing and production processes. Companies that can demonstrate a commitment to using high-quality, natural ingredients and ethical production practices are likely to gain a competitive edge in this market. By staying abreast of these trends and addressing consumer concerns, companies can capitalize on the growing demand for sports nutrition products and position themselves for long-term success.

What will be the Size of the Sports Nutrition Market during the forecast period?

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The market encompasses a diverse range of products designed to enhance athletic performance and promote recovery. Key product categories include sports drinks, protein supplements in the form of whey and plant-based options, energy bars, amino acid supplements, electrolyte replacements, carbohydrate powders, and various forms of recovery products such as Hydration products, sports gels, and nitric oxide boosters. These offerings cater to the needs of athletes and fitness enthusiasts seeking to optimize their training and competition experiences. The market's growth is driven by increasing health consciousness, a growing preference for convenient and portable nutrition solutions, and the expanding consumer base of fitness enthusiasts and athletes.
The market continues to evolve, with new product innovations and categories such as endurance products, collagen supplements, herbal supplements, meal replacement powders, and fat burners emerging to cater to diverse consumer needs. Sports nutrition categories include protein supplements (whey, casein, plant-based, isolate, vegan), amino acids, creatine, BCAAs, electrolyte replacements, superfoods, electrolyte tablets, sports nutrition brands, gummy supplements, nutrient timing, sports nutrition retailers, supplement manufacturers, and dietary supplements. These categories cater to various consumer needs, from protein-rich snacks like protein bars and cookies to energy gels and recovery drinks. The sports nutrition industry is subject to numerous regulations, emphasizing clean labels, customizability, and natural ingredients.

How is the Sports Nutrition Industry segmented?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non-protein
  Protein powder
  Protein RTD
  Protein bar


Distribution Channel

  Offline
  Online


Raw Material

  Animal derived
  Plant-based
  Mixed


End-user

  Athletes
  Fitness enthusiasts
  Bodybuilders
  Lifestyle users


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Product Insights

The non-protein segment is estimated to witness significant growth during the forecast period. The market encompasses a range of products designed to enhance athletic performance and support fitness goals. Protein supplements, including whey, casein, plant-based, and vegan options, are a significant segment due to their role in muscle recovery and growth. Energy bars, protein shakes, high-protein snacks, and meal replacements offer convenient sources of nutrients for active individuals. The non-protein segment, which includes amino acids, electrolyte replacements, nitric oxide boosters, and performance enhancers, is g

The size and share of the market is categorized based on Type (Protein Bars, Sports Drinks, Energy Gels, Others;) and Application (Athletes, Bodybuilders, Fitness Enthusiasts, Others;) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Explore the Protein Bar Market trends! Covers key players, growth rate 7.5% CAGR, market size $7.36 Billion, and forecasts to 2034. Get insights now!

Snapshot img

Protein Bar Market Size 2025-2029

The protein bar market size is forecast to increase by USD 2.24 billion at a CAGR of 8.2% between 2024 and 2029.

The market is experiencing significant growth due to the increasing demand for sports nutrition and convenience food. With the rise in health consciousness and active lifestyles, consumers are turning to protein bars as a convenient and nutritious snack. Additionally, the sales of energy bars through online retailing have risen, making them easily accessible to a wider audience.
However, the market also faces challenges such as the easy availability of substitutes, including fresh fruits and nuts, which may limit the market growth. Despite these challenges, the market is expected to continue its upward trajectory, driven by consumer preferences for convenient, nutritious, and high-protein snack options.

What will be the Size of the Protein Bar Market During the Forecast Period?

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The market caters to health-conscious consumers seeking convenient, ready-to-eat solutions for their nutritional needs. These nutritional bars, often fortified with whey or milk protein, have gained popularity among athletes and individuals focusing on muscular growth, energy boosts, and weight management. With a high nutritional value, they provide essential proteins, healthy fats, and fiber, while keeping sugar content in check.



Fitness trends have driven growth in this market, with an increasing number of fitness clubs promoting protein intake as part of a balanced diet. Consumers are increasingly turning to protein bars for their on-the-go convenience, with the usage of smartphones and grocery delivery services facilitating easy access. Brand loyalty is strong, with preferences leaning towards bars made with whole grain oats, vegetable oil, dry fruits, almonds, raisins, and cranberries, as opposed to those high in added sugars. Calories, carbs, and sugar content remain key considerations for consumers in their purchasing decisions.

How is this Protein Bar Industry segmented and which is the largest segment?

The protein bar industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product Type

  Medium protein bar
  Low protein bar
  High protein bar


Distribution Channel

  Supermarkets and hypermarkets
  Convenience stores
  Drug stores
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Product Type Insights

The medium protein bar segment is estimated to witness significant growth during the forecast period.

Protein bars, a popular ready-to-eat food item, cater to the nutritional needs of fitness enthusiasts and athletes. These bars, containing 16-25 grams of protein, are classified as medium protein bars. With a low carbohydrate count and high protein content, they are suitable for individuals engaging in intense workouts for over two hours or following weight management programs. The market attracts consumers who prioritize health and fitness, including professional athletes and those consciously pursuing an active lifestyle. The bars' appeal lies in their ability to provide energy naturally while maintaining a balance between protein intake and caloric consumption. Ingredient composition, taste, and source of quick energy are essential factors influencing consumer preferences.

Get a glance at the Protein Bar Industry report of share of various segments Request Free Sample

The medium protein bar segment was valued at USD 1.65 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is anticipated to lead the global market due to the growing preference for ready-to-eat, high-nutritional foods among consumers. The health-conscious population in this region, including athletes and gym goers, seeks protein bars for energy boosts, muscular growth, and weight management. Key players in the market are responding to this trend by expanding their product offerings. For instance, they are introducing new flavors and varieties, such as those based on whey protein, milk protein, and plant-based proteins.

Additionally, there is a rising demand for organic and sugar-free protein bars among health-conscious consumers, including vegetarians and membe

The market size of the Sports Nutrition Foods And Drinks Market is categorized based on Type (Protein Bars, Sports Drinks, ) and Application (Athletes, Bodybuilders, ) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This report provides insights into the market size and forecasts the value of the market, expressed in USD million, across these defined segments.

The statistic displays the results of a survey on the distribution of the sport energy bars consumers in the United Kingdom in 2015, by reasons behind consumption. The survey was conducted via questionnaire and gathered data from 243 respondents who consumed food intended for sports people in the previous year. In 2015, it was found that 20 percent of the sport energy bars consumers used them for the purpose of energy recovery. More information about the fitness industry in Europe can be found in the Dossier: Fitness industry in Europe.

The statistic displays the results of a survey on the distribution of the sport energy bars consumers in Spain in 2015, by reasons behind consumption. The survey was conducted via questionnaire and gathered data from 242 respondents who consumed food intended for sports people in the previous year. In 2015, it was found that 29 percent of the sport energy bars consumers used them for the purpose of energy recovery. More information about the fitness industry in Europe can be found in the Dossier: Fitness industry in Europe.

The statistic displays the results of a survey on the share of the sportspeople who have consumed sport energy bars in the previous year in Europe in 2015, by country. The survey was conducted via questionnaire and gathered data from 1,221 respondents who consumed food intended for sportspeople in the previous year. In 2015, it was found that 49.7 percent of the respondents from Spain consumed sport energy bars in the previous year. More information about the fitness industry in Europe can be found in the Dossier: Fitness industry in Europe.

The global sports industry revenue was forecast to grow in the coming years. In 2022, the industry’s revenue amounted to over 403 billion U.S. dollars and was expected to grow at a compound annual growth rate of 9.13 percent between 2022 and 2028. By 2028, the global sports market was expected to be worth over 680 billion U.S. dollars. This massive industry includes the people, activities, and organizations that are involved with producing, facilitating, or organizing sports activities.

How big is the global sports betting and lottery market?

In 2022, the market size of the sports betting and lottery sector worldwide was valued at around 235.46 billion U.S. dollars. This figure showed a decrease from the previous year's total of 242.82 billion and by 2023, the market was forecast to reach 242 billion. Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing, to sports such as soccer and American football.

How big is the global youth sports market?

The youth sports market is a big industry, ranging from organized sports leagues to recreational activities. In 2022, the global market for youth sports was estimated at 37.5 billion U.S. dollars. The market was forecast to increase at a compound annual growth rate of 9.2 percent and reach 69.4 billion U.S. dollars in 2030. Youth sports do not necessarily take place within the education system; however, many competitors involved with youth sports are generally at a primary or secondary level of education and participate in school-organized sport programs.

The global natural energy bar market size was valued at USD XX million in 2025 and is projected to expand at a CAGR of XX% during the forecast period. The market is primarily driven by the increasing health consciousness among consumers and the growing demand for convenient and nutritious snacks. Moreover, the rising number of health-focused individuals who are actively involved in sports and fitness activities is also fueling the market growth. The key trends shaping the natural energy bar market include the rising popularity of plant-based energy bars, the growing adoption of gluten-free and nut-free bars, and the increasing demand for personalized energy bars. The market is also witnessing a significant shift towards online sales, driven by the convenience and wider product availability offered by e-commerce platforms. Major players in the market include Chia Charge, Science in Sport, Tribe, Trek, Prime, Clif Bar, Battle Oats, High5, Eastman, General Mills, Luna Bar, Nature Valley, PROBAR, Kate's Real Food, TAOS BAKES, and Bobo's Oat Bars. These companies are focusing on product innovation, new product launches, and strategic collaborations to gain a competitive edge in the market.

The statistic displays the results of a survey on the distribution of the sport energy bars consumers in Europe in 2015, by reasons behind consumption. The survey was conducted via questionnaire and gathered data from 1,221 respondents who consumed food intended for sports people in the previous year. In 2015, it was found that 14.8 percent of the lifestyle users of sport energy bars consumed them for the purpose of energy recovery. More information about the fitness industry in Europe can be found in the Dossier: Fitness industry in Europe.