A January 2025 survey in the United States revealed that DraftKings was the most popular sports betting app among NBA fans. Meanwhile, FanDuel was liked by around 22 percent of fans.

Yearly growth chart for sports betting in US states, including handle, revenue, and growth metrics

This dataset offers a comprehensive and dynamic overview of the evolving landscape of online sports betting within the state.

Notes: (1) Monthly payments are due to the State by the 15th of the following month. (2) The operation of the online sports wagering began on October 12, 2021. (3) Monthly resettlements are wagers where the original settled wager result is modified due to an error or change in result of the underlying event. (4) Federal Excise Tax is 0.25% of Net Wagers. (5) This amount shall only include coupons and credits issued for use for gaming in the state and redeemed in the State of Connecticut. (6) Per Public Act 21-23, from October 2021 – September 2022 the promotional deduction is limited to the lesser of 25% of sports wagering Win/Loss, or actual promotional coupons or credits wagered. From October 2022 – September 2023 this limit drops to 20%, and to 15% thereafter.. (7) Payment rate is 13.75% of Gross Gaming Revenue. Monthly payment is the greater of the calculated payment or $0 (if calculated payment is negative). (8) In May 2022, MPI Master Wagering License CT, LLC reclassified $2.6M of certain bets from October 2021 - March 2022 originally reported as resettlements, as winnings. This had no impact on Gross Gaming Revenue or payments to the state because winnings and resettlements are treated the same in the GGR calculation. Corrected amounts are reported above. (9) In May 2022, MPI Master Wagering License CT, LLC revised its October 2021 filing to reflect patron winnings that were cashed after the close of operations during the limited hours of Soft Launch. This adjustment reduced the payment due to the State of Connecticut by $31,669; taken as a credit against the May 2022 payment due.

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Sports Betting Market Size 2025-2029

The sports betting market size is valued to increase by USD 221.1 billion, at a CAGR of 12.6% from 2024 to 2029. Digital revolution will drive the sports betting market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
By Platform - Online segment was valued at USD 101.20 billion in 2023
By Type - Basketball segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 162.64 billion
Market Future Opportunities: USD 221.10 billion
CAGR from 2024 to 2029 : 12.6%

Market Summary

The market is a dynamic and complex industry, fueled by the intersection of technology and human passion for sports. With an estimated global value of USD155 billion in 2020, this market's growth is driven by the increasing popularity of online betting platforms and the integration of advanced technologies like machine learning. These innovations enable personalized user experiences, real-time data analysis, and more accurate odds calculation. However, the industry faces significant challenges, including stringent government regulations and restrictions. For instance, in some regions, sports betting remains illegal or heavily regulated, limiting market growth potential. Additionally, concerns over problem gambling and match-fixing continue to shape the regulatory landscape.
Despite these hurdles, the future of sports betting looks promising. Technological advancements, such as blockchain and virtual reality, are poised to revolutionize the industry further. As these developments unfold, businesses must adapt and innovate to stay competitive in this rapidly evolving market.

What will be the Size of the Sports Betting Market during the forecast period?

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How is the Sports Betting Market Segmented ?

The sports betting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Online
  Offline


Type

  Basketball
  Horse riding
  Football
  Others


Betting Type

  Fixed Odds Wagering
  Exchange Betting
  Live/In-Play Betting
  eSports Betting


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    India
    Japan


  Rest of World (ROW)

By Platform Insights

The online segment is estimated to witness significant growth during the forecast period.

The market is in a constant state of evolution, fueled by technological advancements and regulatory changes. The online betting segment, in particular, is thriving, driven by factors such as the expansion of the overall market, the increasing availability of mobile platforms due to Internet and smartphone penetration, and the structural migration of customers from retail to online betting in emerging markets. Technological innovations include advanced responsible gambling tools, payment gateway integration, customer support ticketing, win probability models, AML compliance software, data visualization tools, and bonus claim processes. Regulatory compliance checks, in-play betting data, sports data providers, geofencing technology, KYC compliance protocols, account management features, transaction processing speed, withdrawal processing times, real-time data feeds, betting exchange liquidity, deposit method integrations, user engagement metrics, customer identity verification, live streaming integration, mobile betting platforms, data analytics dashboards, risk management models, CRM system integration, betting platform security, fraud detection systems, user experience design, player segmentation strategies, and more.

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The Online segment was valued at USD 101.20 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Sports Betting Market Demand is Rising in APAC Request Free Sample

The Asia-Pacific (APAC) region is poised to lead The market due to its rapid expansion and significant population base. Comprising over 60% of the world's population, APAC is a burgeoning market with an increasing number of digital platforms and the adoption of online betting. Key factors contributing to this growth include the presence of gambling hubs like Macau and the rising disposable income of the population.

APAC's dominance in the global sports betting landscape is further reinforced

Notes: (1) Monthly payments are due to the State by the 15th of the following month. (2) The operation of the online sports wagering began on October 12, 2021. (3) Monthly resettlements are wagers where the original settled wager result is modified due to an error or change in result of the underlying event. (4) Federal Excise Tax is 0.25% of Net Wagers. (5) This amount shall only include coupons and credits issued for use for gaming in the state and redeemed in the State of Connecticut. (6) Per Public Act 21-23, from October 2021 – September 2022 the promotional deduction is limited to the lesser of 25% of sports wagering Win/Loss, or actual promotional coupons or credits wagered. From October 2022 – September 2023 this limit drops to 20%, and to 15% thereafter.. (7) Payment rate is 13.75% of Gross Gaming Revenue. Monthly payment is the greater of the calculated payment or $0 (if calculated payment is negative). (8) In May 2022, MPI Master Wagering License CT, LLC reclassified $2.6M of certain bets from October 2021 - March 2022 originally reported as resettlements, as winnings. This had no impact on Gross Gaming Revenue or payments to the state because winnings and resettlements are treated the same in the GGR calculation. Corrected amounts are reported above. (9) In May 2022, MPI Master Wagering License CT, LLC revised its October 2021 filing to reflect patron winnings that were cashed after the close of operations during the limited hours of Soft Launch. This adjustment reduced the payment due to the State of Connecticut by $31,669; taken as a credit against the May 2022 payment due. (10) In July 2024, Mohegan Digital, LLC's online gaming operator identified and reported data latency issues that caused errors in the May 2024 payment calculations submitted to the State of Connecticut. Mohegan Digital, LLC amended their May 2024 return, which resulted in an increase of $15,952 in both Wagers and Cancelled Wagers, an Increase of $5,375 in Patron Winnings, and a decrease of $5,375 in Monthly Resettlements. Amended figures are shown above.

Yearly and monthly growth charts for sports betting in Pennsylvania , including handle, revenue, and growth metrics

The Online Sports Betting Market Report Segments the Industry Into Sport Type (Football, Basketball, Horse Racing, Baseball, Tennis, Other Sport Types), End User (Desktop, Mobile), Betting Type (Pre-Match/Fixed-Odds and Live/In-Play), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). Market Sizing is Presented in USD Value Terms for all the Abovementioned Segments.

Developing digital infrastructure and high penetration of connected devices in gaming are increasing the indulgence of sports betting around the world. The global sports betting market has been valued at US$ 102.4 billion in 2024 and has been projected to accelerate at 10% CAGR to reach US$ 265.5 billion by the end of 2034.

Report Attributes	Details
Sports Betting Market Size (2024E)	US$ 102.4 Billion
Forecasted Market Value (2034F)	US$ 265.5 Billion
Global Market Growth Rate (2024 to 2034)	10% CAGR
East Asia Market Share (2034E)	23.1% CAGR
Market Share of Football Betting Segment (2034F)	42%
South Korea Market Growth Rate (2024 to 2034)	10.8%
Key Companies Profiled	IGT 888 Holdings Plc Endeavor Group Holdings Inc. Bet365 Viscus Infotech Ltd. Betsson AB William Hill Plc Churchill Downs Incorporated Sportech Plc Entain plc Kindred Group Plc Flutter Entertainment Plc

Country-wise Insights

Attribute	United States
Market Value (2024E)	US$ 10.9 Billion
Growth Rate (2024 to 2034)	10.5% CAGR
Projected Value (2034F)	US$ 29.4 Billion

Attribute	China
Market Value (2024E)	US$ 11.2 Billion
Growth Rate (2024 to 2034)	10% CAGR
Projected Value (2034F)	US$ 29.1 Billion

Category-wise Insights

Attribute	Online
Segment Value (2024E)	US$ 85 Billion
Growth Rate (2024 to 2034)	10.6% CAGR
Projected Value (2034F)	US$ 233.6 Billion

Attribute	Football
Segment Value (2024E)	US$ 51.2 Billion
Growth Rate (2024 to 2034)	8.1% CAGR
Projected Value (2034F)	US$ 111.5 Billion

Yearly and monthly growth charts for sports betting in New Jersey , including handle, revenue, and growth metrics

The global sports betting market size reached USD 103.08 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 224.12 Billion by 2033, exhibiting a growth rate (CAGR) of 8.56% during 2025-2033. The market is propelled by the rising popularity of e-sports and competitive gaming, increasing adoption of advanced technologies such as virtual reality (VR) and AR, increasing demand for personalized and ergonomic gaming peripherals, rising penetration of internet and smartphones, and cultural enthusiasm among individuals.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 103.08 Billion
Market Forecast in 2033	USD 224.12 Billion
Market Growth Rate 2025-2033	8.56%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on platform, betting type, and sports type.

Yearly and monthly growth charts for sports betting in Kansas , including handle, revenue, and growth metrics

Yearly and monthly growth charts for sports betting in Tennessee , including handle, revenue, and growth metrics

In 2023, Sports Betting Market reached a value of USD 113.54 billion, and it is projected to surge to USD 223.66 billion by 2030

Yearly and monthly growth charts for sports betting in Washington D.C. , including handle, revenue, and growth metrics

The global sports betting data service market size was valued at USD 1.3 billion in 2025 and is projected to grow from USD 1.5 billion in 2026 to USD 3.1 billion by 2033, exhibiting a CAGR of 10.4% during the forecast period. The increasing popularity of sports betting and the growing demand for data-driven insights to make informed betting decisions are driving the growth of the market. Furthermore, the advancements in technology, such as artificial intelligence (AI) and machine learning (ML), are enabling the provision of more accurate and personalized data, which is further fueling the market growth. The market is segmented into various applications including sports media, sports teams, sponsor brands, and others. The sports media segment held the largest market share in 2025 and is expected to continue its dominance throughout the forecast period. This is attributed to the increasing demand for sports betting data by media companies to enhance their coverage and provide value-added services to their viewers. Other key segments include sports teams, which use data to analyze player performance and make strategic decisions, and sponsor brands, which use data to measure the effectiveness of their campaigns and optimize their marketing strategies. Geographically, North America accounted for the largest market share in 2025 and is projected to maintain its dominance during the forecast period. The region's high adoption of sports betting and the presence of major sports leagues are driving the growth of the market. Europe and Asia Pacific are other key regions with significant market potential due to the growing popularity of sports betting and the increasing investment in data analytics. Introduction The global sports betting data service market has witnessed a surge in demand as the legalization of sports betting expands across jurisdictions. These services provide valuable data and insights to sportsbooks, media companies, and other stakeholders to enhance their operations and engage audiences.

Yearly and monthly growth charts for sports betting in Massachusetts , including handle, revenue, and growth metrics

Global sports betting and lottery companies have experienced remarkable transformations recently, fueled by legislative changes and technological advancements. Sports betting has gained significant traction across the United States, with 38 states and Washington, D.C., having already legalized it. Meanwhile, the European Union and China tightened their regulations to ensure consumer safety and fairness. These regulatory developments, coupled with surges in mobile gaming and increased participation in major sporting events like the UEFA European Men's Championship and the Paris Olympics, have driven substantial growth in both sports betting and lotteries, signaling a rapidly evolving landscape. Revenue has expanded at a CAGR of 6.8% to $329.0 billion in 2025, with a boost of 1.2% that year. Over the past few years, the industry has been characterized by consolidation and market expansions. Major players have aggressively pursued acquisitions to bolster their technological capabilities and expand their geographical reach. Notable moves include Fanatics' acquisition of PointsBet’s U.S. operations and DraftKings' acquisition of Simplebet, focusing on enhancing live betting capabilities. Across the globe, rising disposable incomes and the allure of experiential spending have bolstered lottery and sports betting participation. In China, innovative game offerings have captivated younger demographics, contributing to record-breaking lottery sales in 2024. Despite economic fluctuations, lotteries have remained resilient, their low cost and accessibility supporting profit growth. The next few years promise continued momentum for sports betting and lotteries, driven by ongoing legalization efforts and technological innovations. As more jurisdictions worldwide consider legalizing sports betting, companies stand poised to capture a broader consumer base and tap into a thriving market formerly dominated by illegal operations. The appeal of online platforms and mobile devices, particularly among younger generations, is set to reshape the industry's trajectory, making lotteries and sports betting increasingly accessible. Challenges like gambling addiction and regulatory compliance loom large. To sustain momentum, stakeholders must strike a balance between harnessing technological advancements and ensuring consumer protection. With marquee sporting events and advances in artificial intelligence reshaping the betting experience, the industry is primed for growth, yet it must navigate ethical implications and evolving regulatory landscapes to realize its full potential. Revenue is projected to continue climbing at a CAGR of 1.8% to $359.2 billion in 2030.

The Sports Betting Market Report is Segmented by Sports Type (Football, Horse Racing, Tennis, and Other Sports Betting); by Betting Platform (Online and Offline); and by Geography (North America, Europe, and Rest of the World). The Market Size Will Be Provided in Value Terms in USD for all the Above-Mentioned Segments.

Sports Betting Key StatisticsTop Sports Betting AppsUS Sports Betting App RevenueUS Sports Betting Revenue by SportUS Sports Betting Revenue by StateUK Sports Betting RevenueUK Sports Betting by...

Sports Betting Software Market size was valued at USD 1810.31 Million in 2023 and is projected to reach USD 2965.35 Million by 2030, growing at a CAGR of 7.58% during the forecast period 2024-2030.

Global Sports Betting Software Market Drivers

The market drivers for the Sports Betting Software Market can be influenced by various factors. These may include:

Increasing Sports Betting Legalization: One major motivator was the progressive legalization of sports betting in many nations and areas. The need for software solutions to support sports betting enterprises grew as more jurisdictions legalized and regulated the activity.

Growing Adoption of Mobile and Online Gambling: The need for sports betting software was being driven by the rising acceptance of mobile and internet betting platforms. Customers are more inclined to wager conveniently from their devices, which has increased demand for web-based and mobile sports betting programmes.

Technological Progress: Constant technological progress was augmenting the sports betting software's capabilities with the addition of artificial intelligence, machine learning, and data analytics. These technologies support fraud prevention, enhanced user experience, and personalised recommendation services.

International Sports Events: The sports betting sector benefits greatly from big sporting events like the Olympics, Super Bowl, FIFA World Cup, and others. These events draw sizable crowds, which raises the possibility of wagering and, in turn, increases the need for advanced sports betting software.

Collaborations & Partnerships: The market was expanding as a result of partnerships between sports organisations, casinos, and other industry players and sports betting software vendors. Collaborations frequently enable the creation of novel solutions and the extension of one's market reach.

Regulatory Structures and Obedience: For sports betting companies, adherence to legal laws and compliance standards was essential. In a sector under growing scrutiny, sports betting software that assists operators in adhering to rules and guaranteeing fair play becomes more significant.

Competitiveness in the Market: In order to remain competitive, businesses were being forced to implement sophisticated and feature-rich software by the fierce competition among sports betting operators. This resulted in the software options for sports betting constantly evolving and improving.