The federal ban on sports betting was lifted by the Supreme Court of the United States in May 2018. Since that judgment, many states have legalized sports betting. However, some sports are more popular to bet on than others. When surveyed in July 2023, the majority of respondents, 52.7 percent, stated that they preferred to bet on basketball. Comparatively, only 8.2 percent of survey participants said that they preferred to bet on mixed martial arts.

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The sports betting market is expected to grow at a CAGR of 10% during the forecast period. Digital revolution, Increasing commercialization of sports events, and Legalization of sports betting are some of the significant factors fueling sports betting market growth.

The sports betting market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive sports betting market growth during the next five years
Precise estimation of the sports betting market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the sports betting market industry across APAC, Europe, North America, MEA, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of sports betting market vendors

Expert industry market research on the Global Sports Betting & Lotteries (2005-2031). Make better business decisions, faster with IBISWorld's industry market research reports, statistics, analysis, data, trends and forecasts.

ESports And Traditional Sports Betting Market size is growing at a faster pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2026 to 2032.

Global Esports And Traditional Sports Betting Market Drivers

Technological Progress: The market for sports betting is primarily driven by the quick development of technology. Accessing betting platforms has become simpler for customers because to the widespread use of smartphones and high-speed internet systems. Users can easily and conveniently make bets from anywhere at any time with the help of mobile apps and online betting websites. Furthermore, improvements in artificial intelligence and data analytics have improved the precision of odds and forecasts, drawing more players to the betting market.

Changes in Regulation and Legalization: The market has grown dramatically as sports betting has been made legal and regulated in several nations. A number of states have legalized marijuana in the US as a result of the Supreme Court's 2018 decision to repeal the Professional and Amateur Sports Protection Act (PASPA). This has made the betting environment more transparent and safe, which has increased engagement. In a similar vein, other nations are updating their gambling legislation to permit and control sports wagering, which is propelling the market's expansion.

The Sports Data API Interface market is experiencing robust growth, driven by the increasing popularity of esports, the proliferation of sports betting and fantasy sports platforms, and the rising demand for real-time data analytics in the sports industry. The market size in 2025 is estimated at $2.5 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant expansion is fueled by several key factors. The integration of APIs into various applications, including sports companies leveraging data for performance analysis, lottery ecosystems utilizing data for game design and risk management, and sports media outlets using it for enhanced broadcasting and engagement, all contribute to market growth. Furthermore, the expansion of the esports sector and the increasing adoption of sophisticated data analytics tools are accelerating the demand for comprehensive and reliable sports data. The market is segmented by API type (eSports, Football, Basketball, Tennis, and Others) and application (Sports Companies, Lottery Ecosystems, Professional Clubs, National Governing Bodies, Sports Media, and Others), offering diverse opportunities for specialized service providers. Geographical expansion across North America, Europe, and Asia-Pacific regions further fuels market growth, with North America currently holding a dominant market share. The market's growth trajectory is projected to continue, propelled by technological advancements in data collection and processing, the increasing availability of high-quality data, and the growing adoption of cloud-based solutions. However, challenges such as data security concerns, the need for accurate and reliable data, and the complexity of integrating APIs into existing systems pose potential restraints. Despite these challenges, the long-term outlook remains positive, with a continued expansion predicted throughout the forecast period (2025-2033), driven by ongoing innovation in data analytics and the expanding global reach of the sports industry. The competitive landscape is dynamic, with established players and emerging startups vying for market share through continuous product innovation and strategic partnerships.

Live betting, also known as in-play betting, has emerged as a rapidly growing segment within the sports betting market. The market size for live betting is estimated to have reached USD XXX million in 2025 and is projected to grow at a CAGR of XX% from 2025 to 2033. Factors driving this growth include the increasing popularity of sports betting, the availability of real-time data and statistics, and the convenience of placing bets on mobile devices. The live betting market is segmented by application (online sports betting and land-based sports betting), type (American football, basketball, baseball, soccer, hockey, esports, and others), and region. North America is the largest market for live betting, followed by Europe and Asia Pacific. The growth in these regions is attributed to the increasing popularity of sports betting, the legalization of sports betting in several states in the United States, and the rising number of sports fans. Key players in the live betting market include FanDuel, DraftKings, William Hill, BetMGM, BetRivers, 888 Holdings, Kindred Group, Bet365 Group, Betfred, and Sports Interaction.

According to Cognitive Market Research, the global Sports Betting Software market size will be USD 11542.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.80% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 4616.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 3462.66 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 2654.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.8% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 577.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 230.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2031.
The hunting held the highest Sports Betting Software market revenue share in 2024.

Market Dynamics of Sports Betting Software Market

Key Drivers for Sports Betting Software Market

Legalization and Regulation to Increase the Demand Globally

The growing legalization and regulation of sports activities having a bet across numerous jurisdictions is drastically using the marketplace boom. As more areas implement felony frameworks, they offer dependent surroundings for operators, ensuring compliance and enhancing market legitimacy. This regulatory clarity fosters investor self-belief, leading to greater marketplace participation and competition. Legalization also mitigates illegal bet activities, channels revenue to tax contributions, and promotes responsible gambling practices. Furthermore, regulated markets often introduce innovative betting merchandise and technologies, which attract a much wider audience. Consequently, the growth of legalized sports making a bet is creating new sales opportunities and reworking the sports activities enjoyment panorama, reaping the rewards for both operators and consumers alike.

Advancements in Technology to Propel Market Growth

Technological advancements are significantly enhancing sports, having a bet revel in and riding market growth. The speedy evolution of cell programs permits users to vicinity bets effortlessly from anywhere, increasing accessibility and consumer engagement. Data analytics offers treasured insights into making bet trends and styles, permitting operators to provide more personalized and strategic making-a-bet alternatives. Artificial intelligence similarly refines these talents by predicting consequences and improving the accuracy of odds, at the same time as additionally detecting fraudulent activities and making sure fair play. These improvements now not handiest streamline the betting technique but also create an extra immersive and dynamic consumer reveal. As the era continues to enhance, it draws extra customers to the platform, fostering growth and opposition in the sports activities having a bet enterprise.

Restraint Factor for the Sports Betting Software Market

Regulatory Challenges to Limit the Sales

While the legalization of sports betting fosters marketplace increase, it additionally introduces good sized regulatory demanding situations. The complex and diverse regulatory landscapes across areas may be daunting for operators. Compliance with varying legal guidelines and guidelines frequently involves great charges, inclusive of legal expenses, licensing expenses, and ongoing operational changes. These requirements can stress resources and inhibit market growth, specifically for smaller operators. Additionally, stringent regulations may impose regulations on advertising, patron statistics utilization, and betting practices, further complicating operations. Navigating those regulatory hurdles calls for cautious plans and adaptation, which may be a barrier to entry and growth for lots of organizations in the sports betting industry.

Impact of Covid-19 on the Sports Betting Software Market

The COVID-19 pandemic substantially impacted sports activities, making a bet software market. Initially, the suspension of primary carrying events led to a pointy decline in h...

American Football Betting Market Outlook

In 2023, the global market size for American football betting was valued at approximately USD 7.5 billion. The market is expected to grow at a CAGR of 11.2% from 2024 to 2032, reaching an estimated USD 18.5 billion by the end of the forecast period. This substantial growth can be attributed to several factors, including the increasing legalization of sports betting across various states in the U.S., the rising popularity of American football worldwide, and advancements in technology that make betting more accessible to a broader audience.

One of the primary growth factors for the American football betting market is the widespread legalization of sports betting in numerous U.S. states. With the Supreme Court's decision in 2018 to overturn the Professional and Amateur Sports Protection Act (PASPA), individual states gained the authority to legalize sports betting. This has led to a significant increase in the number of places where people can legally bet on American football, boosting the market size considerably. States like New Jersey, Pennsylvania, and Nevada have already seen tremendous revenue growth from sports betting, and other states are following suit.

Another critical driver is the increasing popularity of American football, not just in the U.S. but globally. The National Football League (NFL) has a massive fan base that spans across different continents, including Europe and Asia. This international fan base is contributing to the growing demand for American football betting options. Moreover, the NFL has been actively seeking to expand its global reach through international games and partnerships, which is likely to further fuel the market's growth.

The advancements in technology have also played a pivotal role in the proliferation of American football betting. Innovations such as mobile betting apps, live-streaming services, and real-time data analytics have made it easier for consumers to place bets and monitor outcomes. These technological advancements provide a seamless and engaging user experience, attracting more people to participate in betting activities. Additionally, the integration of blockchain technology for secure transactions and the use of artificial intelligence for predictive analytics are expected to revolutionize the market further.

Regionally, North America dominates the American football betting market, accounting for the largest share due to the sport's immense popularity in the U.S. and Canada. However, other regions like Europe and Asia Pacific are also emerging as significant markets due to increasing interest in American football and the expanding legalization of sports betting. For instance, the NFL's efforts to host games in London, England, and its initiatives to engage fans in China and Japan are likely to contribute to the market's growth in these regions.

Type Analysis

In the American football betting market, the type segment is primarily divided into online betting and offline betting. Online betting has witnessed exponential growth in recent years, thanks to the increasing penetration of the internet and smartphones. Bettors find online platforms more convenient as they can place bets from the comfort of their homes or on the go. Online betting platforms also offer a variety of features like live betting, instant payouts, and detailed statistics, making them highly appealing to both novice and experienced bettors. This segment is expected to grow at a significant CAGR during the forecast period.

On the other hand, offline betting still maintains a considerable share of the market, particularly in regions where traditional betting shops and casinos have a strong presence. Offline betting provides a social experience that online platforms cannot replicate. People often visit betting shops to enjoy the camaraderie and festive atmosphere, especially during major American football events like the Super Bowl. Although the growth rate for offline betting may not be as high as online betting, it remains an essential part of the market.

The integration of advanced technologies in both online and offline betting platforms is another crucial factor driving the market. Features such as live streaming, real-time data analytics, and secure payment gateways have enhanced the overall betting experience, attracting more consumers. Additionally, the introduction of virtual reality and augmented reality in offline betting shops is expected to provide an immersive experience, thereby driving the growth of this segment.

Incorporating fuzzy logic-based models into sports prediction has generated significant interest due to the intricate nature of athletic events and the many factors influencing their outcomes. This study evaluates the effectiveness of fuzzy logic-based models in predicting sports event outcomes using a hybrid CRITIC-VIKOR approach. The objective is to improve the accuracy and reliability of sports predictions by addressing the complexity and uncertainty inherent in sports data. The study utilizes a comprehensive dataset comprising historical data on team performance, player statistics, and other relevant factors influencing sports outcomes. The CRITIC method determines each criterion’s importance, while the VIKOR method ranks the predictive models to identify the optimal choice. Key findings indicate that the proposed hybrid approach significantly enhances the precision of predictions compared to traditional methods. The best-performing model identified through this approach provides reliable decision support for sports analysts, coaches, and managers. The study recommends incorporating this integrated model into sports analytics for better team management and sports betting decision-making.

Internet Betting for Sports and Casinos Market Outlook

The Internet Betting for Sports and Casinos market size was valued at approximately $63 billion in 2023 and is anticipated to reach around $150 billion by 2032, reflecting a compound annual growth rate (CAGR) of 10.3% during the forecast period. This impressive growth is primarily driven by the increasing accessibility of digital platforms, the widespread use of smartphones, and the liberalization of gambling laws in various regions worldwide. The convergence of technology and gambling has created a thriving environment for online betting, especially as more consumers seek convenience and variety within the betting experience. The integration of advanced technologies such as AI and data analytics in online platforms further enhances user engagement and security, thus fueling market growth.

One of the significant growth factors for the Internet Betting for Sports and Casinos market is the changing regulatory landscape. Many countries are easing restrictions on online gambling, recognizing it as a lucrative source of revenue. For instance, recent legislative changes in the United States have allowed states to legalize and regulate online sports betting, dramatically expanding the market potential. Similarly, nations in Europe and Asia are adopting more favorable policies to attract international operators and increase tax revenues. These regulatory shifts are creating a more competitive and dynamic market environment, encouraging innovation and new market entrants, while also ensuring consumer protection through regulatory standards.

The proliferation of mobile technology is another key driver for market growth. With the increasing penetration of smartphones and improved internet connectivity, mobile platforms have become the preferred medium for online betting. The convenience offered by mobile apps, which allow users to place bets anytime and anywhere, significantly contributes to the market's expansion. Additionally, mobile betting platforms are continually improving in terms of user interface, speed, and personalized experiences, driven by advancements in mobile technology and artificial intelligence. This mobile-first approach is capturing a larger audience, particularly among younger demographics who are more inclined towards digital solutions.

Moreover, the integration of innovative technologies such as artificial intelligence, blockchain, and virtual reality is transforming the online betting experience. AI-driven analytics are enhancing the ability of platforms to offer personalized betting options and dynamic odds, thereby increasing user engagement and satisfaction. Blockchain technology offers a transparent and secure betting environment, which is crucial for gaining consumer trust. Virtual reality is also gaining traction, offering immersive experiences that are akin to physical casinos. These technological advancements are not only enhancing the user experience but are also providing operators with tools to optimize operations and mitigate risks.

The evolution of Internet Sports Betting Services has been a pivotal factor in the growth of the online betting industry. These services offer a comprehensive suite of options for sports enthusiasts, allowing them to engage with their favorite sports in a dynamic and interactive manner. With the advent of real-time data and analytics, Internet Sports Betting Services provide users with up-to-the-minute information, enhancing their betting strategies and decision-making processes. This level of engagement is particularly appealing to tech-savvy users who appreciate the blend of sports and technology. Moreover, these services often incorporate social features, enabling users to share their experiences and insights with a community of like-minded individuals, further enriching the betting experience.

Regionally, the market's outlook is shaped by diverse factors. North America, particularly the United States, is experiencing rapid growth due to the legal sports betting market opening state by state. Europe remains a significant market with its mature and well-regulated betting industries in countries like the UK, Italy, and Germany. Asia Pacific is anticipated to be the fastest-growing region, driven by rising disposable incomes and the expansion of digital infrastructure in countries like India and China. Each of these regions presents unique opportunities and challenges, influenced by local regulations, cultural attitudes towards gambling, and technological adoption rates.

The largest revenue of online sports betting in Turkey was earned via web-based applications, at nearly 244 million U.S. dollars in 2019. However, mobile sports betting apps were forecast to overcome the web segment in 2026, expected to earn almost 486 million U.S. dollars in that year.

Multiple bet calculations and risk analysis

Middle betting calculations and risk analysis

The global sports betting market size reached USD 103.08 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 224.12 Billion by 2033, exhibiting a growth rate (CAGR) of 8.56% during 2025-2033. The market is propelled by the rising popularity of e-sports and competitive gaming, increasing adoption of advanced technologies such as virtual reality (VR) and AR, increasing demand for personalized and ergonomic gaming peripherals, rising penetration of internet and smartphones, and cultural enthusiasm among individuals.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on platform, betting type, and sports type.

The Sportsbook Platforms market has seen a remarkable transformation in recent years, evolving into a dynamic and rapidly expanding segment within the global gambling industry. As online sports betting continues to gain popularity, these platforms play a pivotal role in delivering seamless and engaging betting exper

The global online gambling & betting market size was valued at USD 58 billion in 2021 and will reach USD 182.21 billion by 2030, at a CAGR of 11.8%.

The Casinos and Gambling market has witnessed substantial evolution over the years, transforming into a multifaceted industry characterized by diverse gaming options, advanced technologies, and a global presence. This sector includes casinos, online gaming platforms, sports betting, and lottery systems, catering to

Here are a few use cases for this project:

1. Player Performance Analysis: Use the "Football Player Tracker" to analyze individual player performances during football games. This could include tracking their movements, analyzing their tactical decisions, or assessing the overall efficiency of the team's formations and strategies.

2. Automated Sports Coverage: Employ this computer vision model for automated, real-time sports-broadcast coverage. It could provide detailed tracking information about players to sports commentators to enhance their analysis during live broadcasts.

3. Learning and Coaching: Coaches can use this model to educate players by visually demonstrating their movements and activities on the field. This could be incredibly beneficial for training sessions, providing a unique method to improve player's understanding of their role and performance.

4. Sports Betting: Sports betting companies could use this model to provide real-time data and analytics to their customers, enhancing their betting experience by supplying in-depth information about player performances and behaviors.

5. Game Strategy Development: Use the data gathered by this computer vision model to assist in the creation or tweaking of a team's game strategies. By understanding which player/classes are performing well in certain roles, the coaching staff can better plan their strategies for future games.