When surveyed between July 2023 and February 2024, it was found that six percent of adults in Great Britain had bet on live football in the past four weeks. This was double the share of adults who had bet on live horse or dog racing.

In a survey held between November 2023 and February 2024, it was found that the age groups with the highest share of online gamblers in Great Britain were 45-years old to 54-years old, and 55-years old to 64-years old. Both of these demographics had a 42 percent share of individuals who had gambled in the previous four weeks.

As of September 2024, 27 percent of sports bettors in the United Kingdom who placed online bets on horse racing were female. This was over double the share of female sports bettors who bet on cricket.

When surveyed between July 2023 and February 2024, it was found that eight percent of adults in Great Britain had participated in online sports betting. In comparison, three percent had bet on sports in person.

The UK gambling market, valued at £11.67 billion in 2025, exhibits robust growth potential, projected to expand at a compound annual growth rate (CAGR) of 5.4% from 2025 to 2033. This growth is fueled by several key factors. The increasing accessibility and popularity of online gambling platforms, driven by technological advancements and enhanced mobile experiences, significantly contribute to market expansion. Furthermore, evolving consumer preferences, including a rise in mobile betting and the integration of gambling into entertainment platforms, are driving this sector forward. The market segmentation reveals a diverse landscape, with varying participation rates across betting, lottery, and casino segments, and differing engagement levels between online and offline channels. While men traditionally represent a larger segment of the market, the participation of women and responsible gaming initiatives are shaping future market dynamics. Regulatory changes, such as stricter advertising regulations and enhanced player protection measures, influence market growth, presenting both opportunities and challenges for operators. The competitive landscape is dynamic, with established operators vying for market share through innovative offerings, strategic partnerships, and robust marketing strategies. The industry faces ongoing risks related to regulation, responsible gambling initiatives, and technological disruptions. The forecast period (2025-2033) anticipates continued growth, although the pace may fluctuate depending on economic conditions and regulatory interventions. The dominance of online platforms is expected to intensify, driven by convenient access and technological innovations. However, the offline segment will retain a significant presence, particularly in traditional casino and lottery activities. Effective risk management and the implementation of responsible gambling measures will be crucial for industry players to navigate regulatory complexities and ensure sustainable growth. The segmentation analysis across demographics (men, women, minors) provides valuable insights for targeted marketing and product development strategies. Understanding the unique characteristics of each segment, along with regional variances, is paramount to success in the competitive UK gambling market.

The leading online gambling activity in the United Kingdom was sports betting as of January 2024. According to a survey by YouGov, around 47 percent of all bettors in the UK had placed bets at online sports bookmakers in the past month. Playing the lottery ranked second, with 37 percent of respondents having participated.

In a January 2024 survey, 10 percent of horse racing fans stated that they bet 101 British pounds or more a month on the sport they followed. Out of the sports fans surveyed, this was the highest share of fans for that spending bracket. Meanwhile, followers of football were the largest group to spend up to 100 GBP betting on the sport, making up a share of 58 percent.

As of May 2022, the most common sport to bet on amongst regular gamblers in the United Kingdom was soccer with 45 percent of regular gamblers in the country betting on the sport in the last 12 months. Comparatively, U.S. sports leagues were the least bet on, with three percent of respondents saying they bet on the NBA and only two percent saying they bet on the MBL.

ExactOne delivers unparalleled consumer transaction insights to help investors and corporate clients uncover market opportunities, analyze trends, and drive better decisions.

Dataset Highlights - Source: Debit and credit card transactions from 600K+ active users and 2M accounts connected via Open Banking. Scale: Covers 250M+ annual transactions, mapped to 1,800+ merchants and 330+ tickers. Historical Depth: Over 6 years of transaction data. Flexibility: Analyse transactions by merchant/ticker, category/industry, or timeframe (daily, weekly, monthly, or quarterly).

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With ExactOne, investors and corporate leaders gain actionable, real-time insights into consumer behaviour and market dynamics, enabling smarter decisions and sustained growth.

Snapshot img

Casino Market Size 2024-2028

The casino market size is forecast to increase by USD 31.2 billion at a CAGR of 3.3% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing popularity of online gambling and the use of advanced technology to enhance the gaming experience. Cryptocurrency is emerging as a preferred payment method for many gambling enthusiasts, while sports betting and football betting continue to attract a large number of dabblers.
However, the industry faces challenges, including the risk of cybercrime and the need to engage uninterested audiences. Strategic activities such as personalized marketing and loyalty programs are being employed to retain lottery loyalists and attract new customers. The socio-economic impact of casinos, both positive and negative, is also a topic of ongoing debate. Overall, the market is undergoing transformative changes, with a focus on innovation and customer experience.

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The casino industry has experienced significant transformation in recent years, with the rise of online and mobile gaming platforms. This shift towards digital solutions has been fueled by several key factors. Firstly, the increasing internet penetration and smartphone usage have made online casino gaming more accessible than ever before. According to the latest market research, over 65% of Americans own a smartphone, and this number is expected to continue growing. This trend has led to a growth in the popularity of mobile gambling applications, enabling players to enjoy their favorite casino games from anywhere, at any time.
Moreover, the adoption of advanced technologies such as blockchain and cryptocurrency has revolutionized the way transactions are processed in the casino industry. These technologies offer enhanced security, anonymity, and operational efficiency, making them an attractive option for both casino operators and players. Another significant trend in the market is the integration of sports betting, particularly football betting, into casino offerings. This has proven to be a successful inorganic growth strategy for many casino operators, as it attracts a new demographic of customers and increases overall revenue. However, with the increasing digitization of casino gaming, there are also new challenges that need to be addressed.
Additionally, cybercrime is a growing concern, and casino systems must be designed with strong security measures to protect player data and prevent fraud. Additionally, customer retention is a key focus for casino operators, with personalized experiences and data collection being used to enhance the overall gaming experience and keep players engaged. Despite these challenges, the future looks bright for the casino industry. Innovative companies such as Galaxy Gaming and Nustar are leading the way in developing advanced casino systems, including the Triton Casino System and Casino Trac System. These systems offer operational efficiency, improved security, and a more personalized experience for players.
Furthermore, the growth of international tourism has created new opportunities for casino operators to expand their reach and attract a global customer base. Cashclub Wallet, a leading mobile payment solution, is one example of a company that is capitalizing on this trend, offering seamless transactions and cross-border payments to casino customers around the world. In conclusion, the market is undergoing a significant transformation, driven by the adoption of digital technologies and changing consumer preferences. While there are challenges to be addressed, such as security and customer retention, the opportunities for growth are vast. By focusing on operational efficiency, security, and personalized experiences, casino operators can stay ahead of the competition and continue to thrive in this dynamic industry.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Poker
  Blackjack
  Craps
  Lottery
  Others


Geography

  North America

    Canada
    US


  APAC

    China


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Type Insights

The poker segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth, particularly in the segment of online poker. This popular card game, played over the internet, has attracted a large following worldwide. For instance, PokerBaazi.Com, a leading global poker-listing website based in India, is considered one of the best in the industry. The increasing avail

According to a survey conducted in February 2024 among sports bettors, the online sports betting brands with the highest share of account holders in the United Kingdom were Bet365 and Sky Bet, with a share of 36 percent each. Of the listed brands, Bet Victor had the lowest share of users, with nine percent of respondents claiming to have an account with the company.

In June 2024, there were a total of 6.18 million active players in Great Britain placing bets on real events. The number of players betting on real events dropped significantly at the start of 2020 as a result of the coronavirus (COVID-19) pandemic, when many sporting events were canceled or postponed. Meanwhile, the number of active players betting on virtual events peaked at the start of the pandemic in 2020, with the most players being active in April, likely due to the Virtual Grand National. In each year since, the number of active players also peaked in April.

Snapshot img

Football Market Size 2024-2028

The football market size is forecast to increase by USD 599.29 million at a CAGR of 3.45% between 2023 and 2028.

The market is experiencing significant growth due to several key factors. The increase in the number of football events at both global and national levels is driving market expansion. Additionally, there is a rising trend towards the adoption of sustainable and eco-friendly football raw materials, reflecting growing environmental consciousness. The market is evolving with the integration of analytics and virtual reality, allowing teams to analyze player performance in real-time and offer great fan experiences that bring the game closer to audiences. Furthermore, the increasing popularity of virtual football games among the youth demographic is adding to market momentum. These trends are shaping the future of the football industry and presenting new opportunities for stakeholders. The market analysis report provides a comprehensive overview of these growth factors and their impact on the market.

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The market encompasses a vast array of products and services catering to the global fan base and participants of the world's most popular sport. With a significant portion of young adults representing a substantial consumer expenditure, the market exhibits strong growth driven by product innovation and increasing health consciousness. Fitness apps, outdoor games, and football-related products cater to fans seeking to improve their physical effort, stamina levels, and overall health. Broadcasting rights deals, sponsorships, and endorsement agreements with sports celebrities dominate the market landscape, fueling investment opportunities. Digital platforms, social networks, and virtual games further expand the market's reach, engaging fans through diverse channels.
Women's football gains traction, with growing viewership and events organized to promote gender equality. The football industry's overall size and direction reflect the sport's global appeal, with stakeholders including televisions, sports leagues, event organizers, and body stitching companies capitalizing on the market's potential. Health diseases and concerns related to physical effort and stamina levels continue to drive demand for football-related products and services. The fusion of technology and football, from body sensors to computer games, adds another dimension to this dynamic market.

How is the Football Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Training ball
  Match ball
  Others


Geography

  Europe

    Germany
    UK
    France


  South America

    Brazil


  APAC

    China


  North America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses sports equipment retailers, specialty stores, supermarkets, and hypermarkets. In developed countries like the US, UK, France, Germany, and Italy, these channels dominate football sales. Consumers prefer purchasing footballs from physical retailers due to the opportunity to inspect the product before buying and the convenience of acquiring apparel and accessories simultaneously. The availability of various football brands, including Adidas AG and Nike Inc., further enhances consumer preference. Sports merchandise sales, particularly football team apparel, contribute significantly to the market. Broadcasting rights, sports marketing strategies, and football player endorsements are other key revenue streams. The soccer ball industry, including hand-stitched and thermally bonded segments, caters to various consumer preferences.
The market also includes women's soccer, athletic footwear, football training equipment, digital platforms, fantasy soccer, sports betting, and sports analytics. Global football events, soccer apparel markets, fan experience technologies, football e-sports growth, and digital ticketing platforms further expand the market's scope. Club valuation, sports digital marketing, fan loyalty programs, and event sponsorship strategies are essential components of the football industry.

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The Offline segment was valued at USD 2.73 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio's analysts have el

Snapshot img

Fantasy Sports Market Size 2025-2029

The fantasy sports market size is forecast to increase by USD 10.13 billion at a CAGR of 7.1% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of mobile applications and the use of these platforms for brand promotion. According to recent estimates, the number of fantasy sports users worldwide is projected to reach millions, with a substantial portion of this growth coming from mobile users. This trend is being fueled by the convenience and accessibility offered by mobile apps, which enable users to participate in real-time contests and manage their teams from anywhere. However, the market also faces challenges, including the uncertain regulatory environment and concerns over the potential negative effects of fantasy sports on health. 
As governments and regulatory bodies continue to scrutinize the industry, companies must navigate these complexities to ensure compliance and maintain a strong market position. Additionally, the potential for addiction and other negative health effects associated with gaming is a concern for both regulators and consumers. To capitalize on market opportunities and navigate challenges effectively, companies must stay abreast of regulatory developments and invest in responsible gaming initiatives. By focusing on user experience, data analytics, and strategic partnerships, fantasy sports providers can differentiate themselves and maintain a competitive edge in this dynamic market.

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Software engineers and data scientists are crucial contributors to the industry's advancement, driving the development of sophisticated algorithms and user experiences. The global sports tech sector's continued expansion underscores the enduring popularity of fantasy sports and the significant opportunities it presents for investors and entrepreneurs.

How is this Fantasy Sports Industry segmented?

The fantasy sports industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Fantasy soccer
  Fantasy baseball
  Fantasy basketball
  Fantasy football
  Others


Platform

  Mobile application
  Website


Application

  Individual Competition
  Team Competition


Demographic

  Under 25 Years
  Between 25 and 40 Years
  Above 40 Years


Geography

  North America

    Canada
    Mexico
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Product Insights

The fantasy soccer segment is estimated to witness significant growth during the forecast period. Fantasy soccer is a popular form of sports entertainment where participants build virtual teams of real-life soccer players and earn points based on their actual on-field performance. Soccer's global fan base supports the growth of this segment, with prominent leagues including Draft Fantasy Football, McDonald FIFA World Cup Fantasy, Fantasy Premier League, and UEFA Champions League Fantasy Football. The appeal of fantasy soccer is amplified by the flexibility to trade players before the season begins on high-speed internet platforms. The online gaming business continues to expand, integrating user interfaces, social interaction, and daily fantasy contests. Additionally, e-sports, virtual trading, and NFT-based games like Reignmakers are gaining traction.

The mobile application sector, including mobile devices and internet connectivity, plays a significant role In the industry's growth. Virtual reality and augmented reality (AR) technologies offer immersive experiences, while secure payment methods, blockchain-based apps, and chatbots ensure user convenience. Despite the legalization of online gambling and sports betting, illegal activities remain a concern. Fantasy Football, soccer, and other sports like basketball, hockey, cricket, badminton, football (rugby), volleyball, and their respective leagues continue to attract fans worldwide. The online sports gambling industry's growth is fueled by increasing internet penetration, sports tech advancements, and the involvement of software engineers, data scientists, cyber security professionals, and sponsorships.

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The fantasy soccer segment was valued at USD 8.78 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the

According to a survey conducted between November 2023 and February 2024, 36 percent of adults in Great Britain had participated in online gambling in the previous four weeks. Male gamblers comprised the biggest share of this figure, with 40 percent of male adults answering they had taken part in some form of online gambling in the month leading up to the survey.

Snapshot img

Horse Racing Market Size 2024-2028

The horse racing market size is forecast to increase by USD 114.5 billion at a CAGR of 14.71% between 2023 and 2028. The market is experiencing significant growth, driven by several key trends and factors. One notable trend is the increasing involvement of younger audiences in horse racing, as evidenced by the rising popularity of events like the Kentucky Derby and the Royal Ascot among millennials. Another trend is the rise in the adoption of online betting platforms, which has made horse racing more accessible and convenient for fans around the world. However, the market also faces challenges, including growing concerns for animal welfare and the potential for regulatory issues in various jurisdictions. Despite these challenges, the horse racing industry continues to thrive, driven by its rich history, tradition, and the excitement of live racing events.

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The market is an age-old tradition that continues to captivate audiences worldwide. This industry encompasses various aspects, including training regimens, professionalism, and the roles of trainers, jockeys, breeders, owners, and bettors. In this analysis, we delve into the key trends and developments shaping the market. The integration of technology advancements, such as Artificial Intelligence, has transformed the industry, making it more accessible and immersive for fans. Horses undergo rigorous training regimens to ensure they are at their best during races. Trainers employ various techniques to optimize their horses' fitness and conditioning, focusing on both physical and mental well-being.

Moreover, Jockeys, too, play a crucial role in maximizing a horse's potential, employing expert riding skills and race strategy. Breeders and trainers prioritize the health and well-being of their horses, adhering to ethical practices and implementing the latest advancements in horse care. This commitment to animal welfare not only benefits the horses but also enhances the reputation of the industry. Fans can now watch races live, place bets online, and access real-time race information from anywhere.

Furthermore, technology advancements, such as artificial intelligence, are being integrated into various aspects of the industry, from race analysis to horse health monitoring. However, there is a growing focus on sustainability and reducing the industry's environmental impact. Initiatives include the use of renewable energy sources at racetracks and the promotion of eco-friendly practices among participants. Breeders invest significant resources in producing top-performing horses, while owners take pride in their horses' achievements.

In addition, the market also offers various opportunities for individuals to invest in horse ownership, making it an attractive proposition for those with disposable income. By staying informed of these trends, industry participants can position themselves for success and contribute to the ongoing growth and innovation of this captivating industry.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Flat racing
  Jump racing
  Harness racing
  Endurance racing


Revenue Stream

  Betting revenue
  Live event revenue
  Broadcasting rights
  Sponsorship and advertising
  Horse sales and breeding


Geography

  North America

    US


  Europe

    UK
    France


  APAC

    Japan


  Middle East and Africa



  South America

By Type Insights

The flat racing segment is estimated to witness significant growth during the forecast period.Flat racing is a popular spectator sport in which horses compete against each other over a set distance, ranging from 402 to 4,828 meters. The majority of these races take place on Turf, surfaces, which are natural grass tracks, although in North America, dirt surfaces, composed of sand and local soil, are more common. With millions of people attending race meetings annually, particularly in the UK, flat racing holds significant cultural and economic importance. This sport is deeply ingrained in the culture, often accompanied by fashion and social gatherings. The thrill of flat horse racing lies in its speed, strategy, and the unique bond between horses and jockeys.

Furthermore, online platforms have revolutionized the way people engage with this dynamic and integral part of the equestrian sports landscape. Horse ownership and breeding have become more accessible, allowing individuals to invest in their passion. Wagering on races has also become easier than ever before, with various online betting sites and apps available. Racetracks offer hospitality experiences, providi

Snapshot img

Online Gaming Market Size 2025-2029

The online gaming market size is forecast to increase by USD 120.2 million, at a CAGR of 18.8% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. The increasing popularity of e-sports is one such factor, with tournaments and leagues attracting large audiences and sponsorships. Another trend is the growth of the free-to-play model, allowing wider access to games and generating revenue through in-game purchases. However, the market also faces challenges, such as the high infrastructural requirements for supporting online gaming, including strong internet connectivity and powerful gaming systems. These factors create opportunities for market participants to innovate and meet the evolving needs of consumers. Online gaming is set to continue its growth trajectory, offering rich opportunities for businesses and gamers alike.

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The video games market has experienced significant growth in recent years, with B2C enterprises increasingly focusing on digital video games and online gaming options. This shift towards online games and downloadable content has revolutionized the industry, allowing consumers to access a vast array of titles from various genres on multiple platforms. Online games, including mobile games and those offered through gaming networks, have become a popular choice for consumers due to their convenience and accessibility. According to third-party studies and survey results, consumer spending on digital games reached an all-time high in 2020, with mobile games and esports leading the charge. Game genres such as first-person shooters, sports simulations, and 3D games have gained a massive following, particularly among younger demographics. The integration of in-game chat and voice chat features has further enhanced the online gaming experience, enabling players to communicate and collaborate in real-time.
The proliferation of mobile devices and smartphones has expanded the reach of the video games market, allowing players to enjoy their favorite titles on the go. The internet has become an essential component of the gaming landscape, providing a platform for players to connect, compete, and engage with each other. Personal computers and gaming consoles continue to be popular choices for gamers, offering high-quality graphics and gaming experiences. However, the convenience and accessibility of mobile gaming have made it a formidable competitor in the market. Despite the numerous benefits, online gaming and digital games have also raised concerns regarding addiction and its impact on individuals and society. As the video games market continues to evolve, it is crucial for enterprises to address these concerns while providing innovative and engaging gaming experiences for their customers.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  PC
  Console
  Mobile


Type

  Action
  Adventure
  Puzzle
  Arcade
  Others


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  South America



  Middle East and Africa

By Platform Insights

The PC segment is estimated to witness significant growth during the forecast period.

The market encompasses various segments, with PC gaming being a significant sector due to its large and dedicated user base. PC gamers value the platform's versatility, high-performance hardware, and extensive game library. The PC gaming market consists of desktop and laptop categories, each catering to distinct preferences. Desktop gaming PCs provide superior components and are popular among enthusiasts seeking high-end capabilities and customizable setups. The market's growth is influenced by factors such as compatibility with various input devices, including keyboards and mice, and the ongoing advancements in technology, like 5G and cloud gaming services. Business models, including monthly fees and free-to-play, cater to diverse consumer needs. Regulated sports betting and data centers support the infrastructure required for seamless gaming experiences through web browsers and streaming services.

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The PC segment was valued at USD 33.10 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 44% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explaine

In June 2024, there were a total of 290.03 million online bets placed on real events in Great Britain. The number of bets on real events dropped significantly at the start of 2020 as a result of the coronavirus (COVID-19) pandemic, when many sporting events were canceled or postponed. Meanwhile, the number of bets placed on virtual events peaked at the start of the pandemic in 2020, with the most being made in April, likely due to the Virtual Grand National. With the resumption of many sports events in 2021, both the number of bets on real and virtual events adjusted back to pre-pandemic levels. Since then, the number of bets spiked in March and April for each year.

Snapshot img

Esports Market Size 2025-2029

The esports market size is forecast to increase by USD 4.34 billion at a CAGR of 21.2% between 2024 and 2029.

The market is experiencing significant growth and transformation, driven by several key factors. Firstly, brands are increasingly recognizing the value of esports as a platform for reaching and engaging with a young, tech-savvy audience. Esports events and tournaments offer unique opportunities for brand activation and sports sponsorship, providing a return on investment that traditional sports marketing may struggle to match. Another significant trend in the market is the surge in esports betting.
With the rise of online platforms and the global reach of esports competitions, betting on esports has become a lucrative industry in its own right. This trend is expected to continue, driven by the increasing popularity of esports and the growing sophistication of sports betting platforms. However, the market is not without its challenges. The cost of game development and production is a significant barrier to entry for many new players. Esports titles require a high level of investment in terms of development resources, marketing, and infrastructure. As a result, the market is becoming increasingly consolidated, with a few large players dominating the scene. 
Despite these challenges, the market presents significant opportunities for companies seeking to capitalize on the growing demand for competitive gaming content. By staying abreast of the latest trends and developments, and by investing in the right areas, companies can build successful businesses and thrive in this dynamic and exciting market.

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Millions of gamers and fans engage in league tournaments and infrastructure, with tickets and advertising revenues contributing significantly to the market's growth. Event organizers are investing in advanced technology and infrastructure to enhance the fan experience and ensure esports integrity. Influencers and social media platforms play a crucial role in expanding audience reach and engagement. The revenue model for esports is diverse, with streaming platforms, sponsorships, and merchandise sales being key revenue streams. The Esports Integrity Coalition is working to maintain the integrity of the industry and address challenges related to fair play and ethical conduct. Overall, the market is poised for continued growth, offering exciting opportunities for investors, sponsors, and fans alike.

How is this Esports Industry segmented?

The esports industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Revenue Stream

  Sponsorships
  Media rights
  Publisher fees
  Advertising
  Merchandise and ticket sales


Genre

  MOBA
  FPS
  RTS
  Others


Device

  Smart phone and smart TV
  Gaming console
  Desktop / laptop / tablets


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France
    Italy


  North America

    Canada
    US


  South America



  Middle East and Africa

By Revenue Stream Insights

The sponsorships segment is estimated to witness significant growth during the forecast period. Esports have gained significant traction as a lucrative and engaging industry, attracting a large, tech-savvy audience with substantial purchasing power. Sponsors capitalize on this demographic by investing in esports through event organizers, teams, and individual players. Esports players, many of whom are celebrities In their own right, have significant social media followings and influence consumer behavior. Colleges and universities offer dedicated esports programs, further legitimizing the industry and providing opportunities for scholarships. Consumer spending on high-tech gadgets and gaming, as well as ticket and merchandise sales, contribute to the industry's revenue model.

However, concerns regarding addiction, sedentary lifestyles, and health issues, such as metabolic disorders and musculoskeletal injuries, necessitate ongoing dialogue and infrastructure improvements. Event organizers and the Esports Integrity Coalition work to ensure fair play and ethical business practices. Esports is a rapidly evolving industry, with game developers and publishers benefiting from game publisher fees, microtransactions, and a recurring revenue model. Streaming platforms, including video-on-demand and live streaming, enable user interaction and virtual reality, enhancing the overall experience.

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The sponsorships segment was valued at USD 769.40 million in 2019 and showed a gradual increase during the fo

In June 2024, the gross gambling yield (GGY) of the real event online betting market in Great Britain stood at 228.89 million British pounds. This was an increase from both the previous month and the same month in the previous year, when the GGY totaled 185.35 million British pounds and 142.9 million British pounds, respectively. Since March 2020, the highest the GGY had been for real event online betting came in December 2020, when it amounted to 317.49 million British pounds. Meanwhile, the GGY of the virtual events online betting market peaked at the start of the coronavirus (COVID-19) pandemic in 2020, with the highest GGY being recorded in April, likely due to the Virtual Grand National. Similarly, the gross gambling yield of the online eSports betting market also grew during the pandemic.