In a January 2024 survey, 10 percent of horse racing fans stated that they bet 101 British pounds or more a month on the sport they followed. Out of the sports fans surveyed, this was the highest share of fans for that spending bracket. Meanwhile, followers of football were the largest group to spend up to 100 GBP betting on the sport, making up a share of 58 percent.

When surveyed between July 2024 and October 2024, it was found that **** percent of adults in Great Britain had participated in online sports betting. In comparison, **** percent had bet on sports in person.

When surveyed between July and October 2024, it was found that ***** percent of adults in Great Britain had bet on live football in the past four weeks. This was nearly ****** the share of adults who had bet on live horse or dog racing.

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Sports Betting Market Size 2025-2029

The sports betting market size is forecast to increase by USD 221.1 billion, at a CAGR of 12.6% between 2024 and 2029.

The market is experiencing dynamic growth, driven by the digital revolution and the emergence of machine learning technologies. These advancements enable more accurate predictions and personalized betting experiences for consumers, creating a competitive edge for market participants. Popular betting options include football (soccer), basketball, tennis, horse racing, cricket, and various other sports events. However, this market landscape is not without challenges. Stringent government regulations and restrictions pose significant obstacles, requiring companies to navigate complex legal frameworks and comply with evolving policies.
As the industry continues to evolve, staying informed of regulatory changes and adapting to technological advancements will be crucial for market success. Companies that effectively balance innovation and regulatory compliance will be well-positioned to capitalize on the growing opportunities in the market.

What will be the Size of the Sports Betting Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities shaping its various sectors. Artificial intelligence (AI) is increasingly being integrated into promotional campaigns, enhancing user experience through personalized recommendations and real-time analysis. Spread betting, a popular form of wagering, employs advanced statistical modeling and risk management techniques. Problem gambling remains a significant concern, with player protection measures such as responsible gambling initiatives and KYC procedures being implemented. Betting odds are visualized through data visualization tools, enabling users to make informed decisions. Live streaming and in-play betting provide real-time updates, while API integration and odds comparison tools facilitate seamless data access.

Machine learning algorithms are used for fraud detection and customer segmentation, ensuring secure payment gateways and AML compliance. Bonus offers and loyalty programs are employed as customer acquisition and retention strategies. Data analytics and betting algorithms enable efficient risk management and effective marketing campaigns. Data feeds from sports data providers are crucial for accurate betting odds and real-time score updates. First goalscorer and correct score bets add excitement to the betting experience. Prop bets and Asian handicap betting cater to diverse user preferences. Live score updates and game integrity are ensured through rigorous security protocols and data encryption.

Pre-match betting and futures betting offer opportunities for long-term investment. Ongoing market activities and evolving patterns underscore the continuous dynamism of the market.

How is this Sports Betting Industry segmented?

The sports betting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Online
  Offline


Type

  Basketball
  Horse riding
  Football
  Others


Betting Type

  Fixed Odds Wagering
  Exchange Betting
  Live/In-Play Betting
  eSports Betting


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    India
    Japan


  Middle East and Africa

    UAE


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Platform Insights

The online segment is estimated to witness significant growth during the forecast period.

The online market is experiencing notable expansion, fueled by technological advancements and favorable regulatory shifts. Key drivers of this growth include the expanding betting market due to continuous innovation in online channels, the increasing availability of mobile platforms with the widespread use of the Internet and smartphones, and the structural migration of customers from retail to online betting in emerging markets. Improvements in platform quality and user experience, particularly through betting applications, further enhance the appeal of online betting. With digitalization on the rise and smartphone penetration increasing, regions such as APAC and MEA present significant opportunities for growth in the online sports betting sector.

Technological advancements have also brought about the integration of various features, such as machine learning algorithms for risk management and player protection, responsible gambling initiatives, API integration, and odds comparison tools. In-play betting, live sc

The UK gambling market, valued at £11.67 billion in 2025, exhibits robust growth potential, projected to expand at a compound annual growth rate (CAGR) of 5.4% from 2025 to 2033. This growth is fueled by several key factors. The increasing accessibility and popularity of online gambling platforms, driven by technological advancements and enhanced mobile experiences, significantly contribute to market expansion. Furthermore, evolving consumer preferences, including a rise in mobile betting and the integration of gambling into entertainment platforms, are driving this sector forward. The market segmentation reveals a diverse landscape, with varying participation rates across betting, lottery, and casino segments, and differing engagement levels between online and offline channels. While men traditionally represent a larger segment of the market, the participation of women and responsible gaming initiatives are shaping future market dynamics. Regulatory changes, such as stricter advertising regulations and enhanced player protection measures, influence market growth, presenting both opportunities and challenges for operators. The competitive landscape is dynamic, with established operators vying for market share through innovative offerings, strategic partnerships, and robust marketing strategies. The industry faces ongoing risks related to regulation, responsible gambling initiatives, and technological disruptions. The forecast period (2025-2033) anticipates continued growth, although the pace may fluctuate depending on economic conditions and regulatory interventions. The dominance of online platforms is expected to intensify, driven by convenient access and technological innovations. However, the offline segment will retain a significant presence, particularly in traditional casino and lottery activities. Effective risk management and the implementation of responsible gambling measures will be crucial for industry players to navigate regulatory complexities and ensure sustainable growth. The segmentation analysis across demographics (men, women, minors) provides valuable insights for targeted marketing and product development strategies. Understanding the unique characteristics of each segment, along with regional variances, is paramount to success in the competitive UK gambling market.

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UK Gambling Market Size 2025-2029

The uk gambling market size is forecast to increase by USD 3.51 billion at a CAGR of 5.4% between 2024 and 2029.

The Gambling Market in the UK is experiencing significant shifts, driven by the surge in popularity of online gambling platforms and the implementation of artificial intelligence (AI) technology. The convenience and accessibility offered by digital gambling platforms have attracted a large and growing customer base, leading to increased competition among providers. This trend is further fueled by the integration of AI, which enhances user experience through personalized recommendations and improved security measures. However, this market landscape is not without challenges. The increased prevalence of online gambling platforms poses a risk to vulnerable populations, particularly children, who may be exposed to gambling content inadvertently. Ensuring responsible gambling practices and implementing effective age verification mechanisms are crucial for maintaining a socially responsible market. Companies must navigate these challenges while capitalizing on the opportunities presented by technological advancements and evolving consumer preferences. By focusing on innovation, regulatory compliance, and customer engagement, gambling providers can differentiate themselves and thrive in this dynamic market.

What will be the size of the UK Gambling Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe UK gambling market is characterized by the integration of advanced technologies and stringent regulations. Gambling platforms employ API integrations for seamless data exchange, enhancing user experience. Payment fraud prevention is a priority, with payment processors utilizing predictive modeling and behavioral targeting to mitigate risks. Affiliate networks and marketing agencies collaborate to drive customer acquisition, while marketing automation and compliance training ensure regulatory adherence. Identity verification and age assessment are crucial components of player support services, safeguarding both operators and consumers. Self-assessment tools and responsible gaming tools are integral to promoting a healthy gaming environment. Business intelligence and data mining enable data warehousing for informed decision-making, while bet limits and risk assessment models help manage player behavior. Security protocols and game servers ensure fairness and integrity, with gambling software undergoing rigorous testing and technical documentation available for transparency. Regulation and compliance are ongoing concerns, with gambling regulation evolving to accommodate technological advancements. Overall, the UK gambling market is a dynamic and complex ecosystem, continually adapting to meet the demands of consumers and regulators alike.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeBettingLotteryCasinoPlatformOfflineOnlineEnd-userMenWomenMinorsGeographyEuropeUK

By Type Insights

The betting segment is estimated to witness significant growth during the forecast period.

The UK gambling market, encompassing casino games, sports betting, and esports betting, experiences continuous expansion. Table games and casino games remain popular, while player behavior influences the design of bonus programs and retention rates. Software providers ensure game security and payment security for online gambling, facilitating transactions through payment gateways. Affiliate marketing and risk management are essential components, with regulatory compliance and AML regulations shaping the industry. Rising churn rates call for effective marketing campaigns and loyalty programs. Lifetime value and data analytics are crucial for business growth. Problem gambling and responsible gambling initiatives are prioritized. Live casino and esports betting are gaining traction, with odds calculation and virtual sports adding to the market's diversity. Technical support, customer service, and data privacy are essential for maintaining user experience. Sports betting, particularly high-stakes bets, generates substantial revenue. Software updates and fraud detection are ongoing concerns.

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The Betting segment was valued at USD 4769.00 million in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitiv

As of May 2022, the most common sport to bet on amongst regular gamblers in the United Kingdom was soccer with ** percent of regular gamblers in the country betting on the sport in the last 12 months. Comparatively, U.S. sports leagues were the least bet on, with ***** percent of respondents saying they bet on the NBA and only *** percent saying they bet on the MBL.

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Horse And Sports Betting Market Size 2025-2029

The horse and sports betting market size is forecast to increase by USD 252 million at a CAGR of 11.4% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing digital connectivity, enabling more consumers to place bets online. Another trend is the rising adoption of advanced technologies such as artificial intelligence (AI) and machine learning, which enhance the betting experience and improve accuracy. However, stringent government regulations pose a challenge to market growth, requiring operators to comply with complex rules and restrictions. Despite these challenges, the market is expected to continue its upward trajectory, offering ample opportunities for stakeholders.

What will be the Size of the Horse And Sports Betting Market During the Forecast Period?

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The market In the US continues to experience significant growth, driven by the increasing number of internet users and smartphone users. Digital infrastructure and wireless connectivity have enabled online betting to become a convenient and accessible option for individuals seeking to place wagers on athletic events.



Horse racing and horse racing wagering remain popular categories within this market, with past performance and track conditions being key factors in bettors' decision-making processes. The trend towards digitalization is further evidenced by the rise of casino organizations offering fixed odds wagering on horse races, as well as the emergence of esports betting. According to Datareportal, there are currently over 300 million monthly active internet users In the US, and the implementation of 5G networks is expected to further enhance the user experience for mobile device users.

How is this Horse And Sports Betting Industry segmented and which is the largest segment?

The horse and sports betting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Offline betting
  Online betting


Type

  Fixed odds wagering
  Exchange betting
  Live betting
  esports betting
  Others


Geography

  Europe

    Germany
    UK
    Italy


  APAC

    China
    India
    Japan


  North America

    Canada
    US


  South America

    Brazil


  Middle East and Africa

By Platform Insights

The offline betting segment is estimated to witness significant growth during the forecast period.

The market encompasses both online and offline platforms. While online betting is growing in popularity, offline betting remains the largest segment due to various factors. Some individuals prefer the traditional betting experience and are not comfortable with technology. Additionally, government regulations in certain regions limit sports betting to offline channels. Offline betting, including horse racing, is accessible through local bookies and betting shops, allowing customers to bet on credit. The convenience and flexibility of paying later contribute to the continued popularity of offline betting. Despite advancements in technology and the rise of online platforms, offline betting maintains a significant presence In the market.

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The offline betting segment was valued at USD 219.80 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In Europe, the market has experienced significant growth due to the increasing popularity of online betting and the widespread use of smartphones. With Internet connectivity rates averaging between 50% and 60% among European internet users, online betting platforms have gained traction. Regulatory frameworks have become more permissive towards both online and offline betting, creating a secure environment for sports enthusiasts. The presence of numerous bookmakers in major European countries such as Germany, the UK, France, Italy, and Poland, along with the popularity of various sports activities, has further fueled market expansion. Overall, the digital infrastructure and wireless connectivity have enabled easy access to athletic events, making horse and sports betting an increasingly popular pastime in Europe.

Market Dynamics

Our horse and sports betting market researchers analyzed the data with

ExactOne delivers unparalleled consumer transaction insights to help investors and corporate clients uncover market opportunities, analyze trends, and drive better decisions.

Dataset Highlights - Source: Debit and credit card transactions from 600K+ active users and 2M accounts connected via Open Banking. Scale: Covers 250M+ annual transactions, mapped to 1,800+ merchants and 330+ tickers. Historical Depth: Over 6 years of transaction data. Flexibility: Analyse transactions by merchant/ticker, category/industry, or timeframe (daily, weekly, monthly, or quarterly).

ExactOne data offers visibility into key consumer industries, including: Airlines - Regional / Budget Airlines - Cargo Airlines - Full Service Autos - OEMs Communication Services - Cable & Satellite Communication Services - Integrated Telecommunications Communication Services - Wireless Telecom Consumer - Services Consumer - Health & Fitness Consumer Staples - Household Supplies Energy - Utilities Energy - Integrated Oil & Gas Financial Services - Insurance Grocers - Traditional Hotels - C-corp Industrial - Tools And Hardware Internet - E-commerce Internet - B2B Services Internet - Ride Hailing & Delivery Leisure - Online Gambling Media - Digital Subscription Real Estate - Brokerage Restaurants - Quick Service Restaurants - Fast Casual Restaurants - Pubs Restaurants - Specialty Retail - Softlines Retail - Mass Merchants Retail - European Luxury Retail - Specialty Retail - Sports & Athletics Retail - Footwear Retail - Dept Stores Retail - Luxury Retail - Convenience Stores Retail - Hardlines Technology - Enterprise Software Technology - Electronics & Appliances Technology - Computer Hardware Utilities - Water Utilities

Use Cases

For Private Equity & Venture Capital Firms: - Deal Sourcing: Identify high-growth opportunities. - Due Diligence: Leverage transaction data to evaluate investment potential. - Portfolio Monitoring: Track performance post-investment with real-time data.

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With ExactOne, investors and corporate leaders gain actionable, real-time insights into consumer behaviour and market dynamics, enabling smarter decisions and sustained growth.

The UNITY Odds Feed API – Historical Data Access offers a rich dataset of sports betting odds, covering a global array of leagues and events. This API enables users to retrieve detailed historical odds for both pre-match and live/in-play markets. It includes specific betting metrics such as Asian Handicap, Totals (Over/Under), Corners, and Cards, with data sourced from numerous major Asian sportsbooks and exchanges.

This historical feed is particularly well-suited for:

Data scientists and analysts building predictive models

Sportsbooks improving odds-making strategies

Media platforms generating betting insights

Researchers analyzing market efficiency and odds movement

Key Features: Pre-match and In-play Odds: Track how betting lines moved before and during events.

Multi-Sport Coverage: Includes football (soccer), basketball, and tennis—spanning top leagues like the Premier League, NBA, and Grand Slam tournaments.

Market Breadth: Extensive odds data for niche markets such as corners and cards.

Bookmaker Diversity: Historical odds from a wide range of Asian bookmakers and betting exchanges with low spreads and back/lay functionality.

Structured & Filterable: Access raw or formatted data by sport, league, event, or market.

This API delivers the tools needed to extract meaningful insights from betting markets—whether you're building advanced algorithms, enhancing app features, or deep-diving into betting behavior trends.

Notes for Football Data from football-data.co.uk.

All data is in csv format, ready for use within standard spreadsheet applications. Please note that some abbreviations are no longer in use (in particular odds from specific bookmakers no longer used) and refer to data collected in earlier seasons. For a current list of what bookmakers are included in the dataset please visit http://www.football-data.co.uk/matches.php

Key to results data:

Div = League Division Date = Match Date (dd/mm/yy) Time = Time of match kick off HomeTeam = Home Team AwayTeam = Away Team FTHG and HG = Full Time Home Team Goals FTAG and AG = Full Time Away Team Goals FTR and Res = Full Time Result (H=Home Win, D=Draw, A=Away Win) HTHG = Half Time Home Team Goals HTAG = Half Time Away Team Goals HTR = Half Time Result (H=Home Win, D=Draw, A=Away Win)

Match Statistics (where available) Attendance = Crowd Attendance Referee = Match Referee HS = Home Team Shots AS = Away Team Shots HST = Home Team Shots on Target AST = Away Team Shots on Target HHW = Home Team Hit Woodwork AHW = Away Team Hit Woodwork HC = Home Team Corners AC = Away Team Corners HF = Home Team Fouls Committed AF = Away Team Fouls Committed HFKC = Home Team Free Kicks Conceded AFKC = Away Team Free Kicks Conceded HO = Home Team Offsides AO = Away Team Offsides HY = Home Team Yellow Cards AY = Away Team Yellow Cards HR = Home Team Red Cards AR = Away Team Red Cards HBP = Home Team Bookings Points (10 = yellow, 25 = red) ABP = Away Team Bookings Points (10 = yellow, 25 = red)

Note that Free Kicks Conceeded includes fouls, offsides and any other offense commmitted and will always be equal to or higher than the number of fouls. Fouls make up the vast majority of Free Kicks Conceded. Free Kicks Conceded are shown when specific data on Fouls are not available (France 2nd, Belgium 1st and Greece 1st divisions).

Note also that English and Scottish yellow cards do not include the initial yellow card when a second is shown to a player converting it into a red, but this is included as a yellow (plus red) for European games.

Key to 1X2 (match) betting odds data:

B365H = Bet365 home win odds B365D = Bet365 draw odds B365A = Bet365 away win odds BSH = Blue Square home win odds BSD = Blue Square draw odds BSA = Blue Square away win odds BWH = Bet&Win home win odds BWD = Bet&Win draw odds BWA = Bet&Win away win odds GBH = Gamebookers home win odds GBD = Gamebookers draw odds GBA = Gamebookers away win odds IWH = Interwetten home win odds IWD = Interwetten draw odds IWA = Interwetten away win odds LBH = Ladbrokes home win odds LBD = Ladbrokes draw odds LBA = Ladbrokes away win odds PSH and PH = Pinnacle home win odds PSD and PD = Pinnacle draw odds PSA and PA = Pinnacle away win odds SOH = Sporting Odds home win odds SOD = Sporting Odds draw odds SOA = Sporting Odds away win odds SBH = Sportingbet home win odds SBD = Sportingbet draw odds SBA = Sportingbet away win odds SJH = Stan James home win odds SJD = Stan James draw odds SJA = Stan James away win odds SYH = Stanleybet home win odds SYD = Stanleybet draw odds SYA = Stanleybet away win odds VCH = VC Bet home win odds VCD = VC Bet draw odds VCA = VC Bet away win odds WHH = William Hill home win odds WHD = William Hill draw odds WHA = William Hill away win odds

Bb1X2 = Number of BetBrain bookmakers used to calculate match odds averages and maximums BbMxH = Betbrain maximum home win odds BbAvH = Betbrain average home win odds BbMxD = Betbrain maximum draw odds BbAvD = Betbrain average draw win odds BbMxA = Betbrain maximum away win odds BbAvA = Betbrain average away win odds

MaxH = Market maximum home win odds MaxD = Market maximum draw win odds MaxA = Market maximum away win odds AvgH = Market average home win odds AvgD = Market average draw win odds AvgA = Market average away win odds

Key to total goals betting odds:

BbOU = Number of BetBrain bookmakers used to calculate over/under 2.5 goals (total goals) averages and maximums BbMx>2.5 = Betbrain maximum over 2.5 goals BbAv>2.5 = Betbrain average over 2.5 goals BbMx<2.5 = Betbrain maximum under 2.5 goals BbAv<2.5 = Betbrain average under 2.5 goals

GB>2.5 = Gamebookers over 2.5 goals GB<2.5 = Gamebookers under 2.5 goals B365>2.5 = Bet365 over 2.5 goals B365<2.5 = Bet365 under 2.5 goals P>2.5 = Pinnacle over 2.5 goals P<2.5 = Pinnacle under 2.5 goals Max>2.5 = Market maximum over 2.5 goals Max<2.5 = Market maximum under 2.5 goals Avg>2.5 = Market average over 2.5 goals Avg<2.5 = Market average under 2.5 goals

Key to Asian handicap betting odds:

BbAH = Number of BetBrain bookmakers used to Asian handicap averages and maximums BbAHh = Betbrain size of handicap (home team) AHh = Market size of handicap (home team) (since 2019/2020) BbMxAHH = Betbrain maximum Asian han...

The Europe Sports Betting Market size was valued at USD 36.84 billion in 2023 and is projected to reach USD 71.34 billion by 2032, exhibiting a CAGR of 9.9 % during the forecasts period. The Europe sports betting market entails placing of bets on the outcome of sporting activities via the use of betting sites, mobile interfaces and physical betting premises. This market includes options of betting types which are: Fixed-odds betting In-play betting Accumulator bets Examples include staking on football, basketball, horse racing, among others; it has multiple firms, personal and additional uses, from public bet, expert and commercial bet, and fantasy bet. Some current trends that are being seen in the market are that more and more countries in Europe are legalizing and regulating sports betting, mobile and online platforms that are offering real time betting and that there is growing adoption of technologies such as artificial intelligence and blockchain for purposes such as improving security and for creating individualized betting sites. Also, the indicators related to the implementation of the responsible gambling measures and customer protection are becoming more significant. Recent developments include: In August 2023, MGM Resorts International, launched its online sports betting and iGaming brand BetMGM in UK. The online platform of BetMGM UK presents customers with compelling new product features, including generous and frequent jackpots, loyalty incentives, sports promotions, and exclusive slot offerings..

The European casino gambling market is experiencing robust growth, projected to maintain a CAGR exceeding 5% from 2025 to 2033. This expansion is fueled by several key drivers. Increased internet penetration and smartphone usage are significantly boosting the online casino segment, offering convenience and accessibility to a wider audience. The rising popularity of mobile gaming and the development of sophisticated gaming applications further contribute to market growth. Furthermore, the legalization and regulation of online gambling in several European countries have created a more stable and attractive investment climate, encouraging both established operators and new entrants into the market. The increasing disposable incomes in many European nations and a growing preference for entertainment experiences also contribute to the market's positive trajectory. However, regulatory hurdles and varying legal frameworks across different European countries remain a key restraint. Stringent regulations regarding responsible gambling, advertising, and data protection can impact market expansion. The competitive landscape is fiercely contested, with both large international players and regional operators vying for market share. This necessitates continuous innovation in game offerings, customer experience, and marketing strategies to maintain competitiveness. Segmentation analysis reveals that online casinos are experiencing the fastest growth, surpassing offline counterparts. Within the online segment, slots and live casino games dominate due to their engaging nature and accessibility. While traditional games like baccarat, blackjack, and poker remain popular, the rapid evolution of technology is driving innovation in game formats and features. The geographical distribution of market share is heavily influenced by factors such as regulatory environments and gambling culture. While the UK, Germany, and France represent significant markets, the Rest of Europe segment also shows considerable potential for growth as online gambling adoption increases in other countries. This dynamic market necessitates continuous monitoring of regulatory changes and consumer preferences to navigate the complexities and capitalize on the growth opportunities. Recent developments include: September 2023: Flutter made the acquisition of an initial 51% stake in MaxBet, Serbia's omni-channel sports betting and gaming operator, for a cash consideration of euros 141 million. MaxBet will likely provide Flutter with the platform to access fast-growing markets via a podium brand., July 2023: The mixed-martial arts company Ultimate Fighting Championship (UFC) has made a sponsorship agreement with Bet 365, the online sports betting company. For the third year in a row, the brand will serve as UFC's official sportsbook partner in the United Kingdom, Ireland, Bulgaria, Denmark, Germany, Greece, Italy, the Netherlands, Spain, and Sweden. The extended collaboration includes enhancements to improve the betting experience.. Key drivers for this market are: Internet Penetration is Driving the Market. Potential restraints include: Internet Penetration is Driving the Market. Notable trends are: Online Casino Gambling is Driving the Market.

Legal Sports Betting Market Outlook

The legal sports betting market is poised for substantial growth, with its market size projected to expand from USD 70 billion in 2023 to an impressive USD 140 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.5%. This growth trajectory is fueled by various factors, including the increasing acceptance of sports betting as a mainstream form of entertainment, the continuous evolution of digital platforms that enhance user experience, and favorable regulatory shifts in several regions that have opened new markets for legal sports betting activities. As the global market continues to expand, industry stakeholders are capitalizing on technological advancements and consumer trends that are reshaping the landscape of sports wagering.

One of the primary growth factors driving the legal sports betting market is the widespread legalization and regulation of sports betting across various jurisdictions. Governments around the world are recognizing the potential economic benefits of legalizing sports betting, leading to increased tax revenues and job creation. This regulatory shift has not only legitimized the industry but also provided a safer and more transparent environment for bettors. In countries like the United States, where the Supreme Court's decision to strike down PASPA (Professional and Amateur Sports Protection Act) has opened the floodgates for legal sports betting, states continue to roll out legislation to allow and regulate betting, contributing significantly to market growth.

The rapid technological advancements in online betting platforms have also played a crucial role in the market's growth. The proliferation of mobile and internet connectivity has made it easier for individuals to place bets from anywhere at any time, enhancing the convenience and accessibility of sports betting. Innovations such as live in-play betting, where users can place bets on ongoing matches, and the integration of real-time data analytics have enriched user experience and engagement. Furthermore, the use of artificial intelligence and machine learning algorithms to provide personalized betting experiences and predictive insights is attracting a wider audience, including those previously uninterested in sports betting.

Another significant growth driver is the increasing interest in esports betting, which has rapidly gained traction in recent years. As the esports industry continues to thrive, with millions of fans and viewers worldwide, betting on esports events offers a new avenue for operators to engage younger, tech-savvy audiences. The convergence of traditional sports and esports is creating unique opportunities for cross-promotion and integrated betting experiences, further boosting the market. Additionally, the rise of fantasy sports, where players can create virtual teams and compete based on real-life player performances, has added a new dimension to sports betting, appealing to both casual fans and avid gamblers.

Fantasy Sports Betting has emerged as a dynamic segment within the broader sports betting industry, captivating a diverse audience with its unique blend of skill and chance. Unlike traditional sports betting, fantasy sports betting allows participants to act as team managers, selecting players based on real-life performances to compete against others in virtual leagues. This format has gained immense popularity, particularly in North America, where major sports leagues have embraced fantasy sports as a means to enhance fan engagement. The interactive nature of fantasy sports betting, combined with its ability to foster community among participants, has contributed to its rapid growth and appeal. As the market continues to evolve, operators are leveraging advanced analytics and technology to offer more personalized and immersive experiences, further driving the popularity of fantasy sports betting.

Regionally, North America currently leads the market due to the regulatory changes in the United States and the growing acceptance of sports betting. However, Europe remains a stronghold for sports betting with well-established markets in the UK, Italy, and Spain, driven by both online and offline platforms. Meanwhile, the Asia Pacific region is anticipated to experience significant growth due to rising disposable incomes and the growing popularity of various sports, especially football and basketball. The Middle East and Africa, while currently smaller in terms of market size, show promising potential with increasing investments in sports infrastructure and digital t

Snapshot img

Gambling Market Size 2025-2029

The gambling market size is forecast to increase by USD 339.9 billion at a CAGR of 8.1% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing popularity of e-sports betting. According to recent reports, the e-sports betting market is projected to reach a value of USD15 billion by 2023, growing at a steady pace. This trend is being fueled by the rising number of e-sports enthusiasts and the increasing acceptance of online gambling. However, the market also faces challenges, most notably the introduction of bitcoin gambling and the associated security and credibility issues. The anonymity offered by cryptocurrencies makes it difficult for regulatory bodies to monitor and control online gambling activities, leading to concerns regarding fraud, money laundering, and underage gambling. These challenges require immediate attention from market players to ensure the integrity of the industry and maintain consumer trust. Companies seeking to capitalize on market opportunities must prioritize security measures and adhere to regulatory requirements to mitigate risks and maintain a strong market position.

What will be the Size of the Gambling Market during the forecast period?

Request Free SampleThe market continues to evolve, with online poker leading the charge in digital innovation. Live streaming technology brings a new level of immersion to players, while artificial intelligence and user experience enhance gameplay. Bonus offers remain a key player acquisition strategy, with fraud prevention and payment processing ensuring secure transactions. Mobile gaming dominates the landscape, driving affiliate marketing efforts and user engagement. Free spins and welcome bonuses are integral to customer retention, as brands strive for increased brand awareness. Real-time betting and in-play betting add excitement, with esports betting and daily fantasy sports gaining traction. User interface design and game integrity are crucial components of player experience, with age verification ensuring regulatory compliance. Digital marketing strategies, including social media and pay-per-click, drive revenue generation. Big data analytics and machine learning optimize operations, enhancing customer engagement and loyalty programs. Amidst this continuous dynamism, anti-money laundering measures and data security remain essential components of market integrity.

How is this Gambling Industry segmented?

The gambling industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeLotteryBettingCasinoPlatformOfflineOnlineGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyItalyUKAPACChinaJapanSouth KoreaRest of World (ROW)

By Type Insights

The lottery segment is estimated to witness significant growth during the forecast period.The market encompasses various forms of entertainment, including lotteries, casino games, sports betting, and esports. In this dynamic industry, technology plays a pivotal role, with machine learning and artificial intelligence enhancing user experience (UX) and game design. User interface (UI) is also crucial, ensuring seamless interaction and age verification. Brand awareness is bolstered through influencer marketing and social media, while in-play betting and mobile gaming cater to evolving consumer preferences. Credit cards and digital payment processing facilitate transactions, with fraud prevention measures ensuring security. Bonus offers, such as welcome bonuses and deposit bonuses, incentivize player acquisition and retention. Table games, virtual sports, and daily fantasy sports cater to diverse customer engagement, with real-time betting and live dealer games adding immersive elements. Sports betting and mobile app development continue to dominate the market, with betting odds and customer engagement driving revenue generation. Big data analytics and AML (anti-money laundering) measures ensure game integrity and regulatory compliance. Responsible gambling initiatives and loyalty programs foster long-term customer relationships. The market is witnessing a shift towards real-time betting, live streaming, and esports betting, reflecting the evolving consumer landscape. Digital marketing and data security are essential components, with pay-per-click (PPC) and revenue generation strategies shaping market dynamics. Despite the challenges posed by regulatory frameworks and responsible gambling initiatives, the market continues to evolve, offering numerous opportunities for growth and innovation.

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The Lottery segment was valued at USD 227.30 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to

Internet Gambling Betting Market Outlook

The global internet gambling betting market size was valued at approximately $66.7 billion in 2023 and is projected to reach around $153.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.5% during the forecast period. The market is witnessing rapid, robust growth due to the increasing penetration of smartphones, the proliferation of high-speed internet, and the regulatory relaxation in various regions.

One of the primary growth factors driving the market is the widespread adoption of smartphones and other mobile devices, which has facilitated easier access to online gambling platforms. As of 2023, over 6 billion people worldwide own a smartphone, allowing them to engage in internet betting conveniently. Moreover, the enhancement in internet speed and connectivity, particularly with the advent of 5G technology, has further streamlined the user experience, making online gambling more appealing.

Another significant driver is the increasing acceptance and legalization of internet gambling in various parts of the world. Countries are beginning to recognize the potential revenue from online gambling, leading to more relaxed regulatory frameworks. For example, several states in the US have recently legalized online betting, contributing to the market's expansion. Such regulatory changes not only increase market size but also boost investor confidence, leading to increased funding and technological advancements in the sector.

The rise in disposable income and changing lifestyles are also contributing to market growth. As more individuals find themselves with more leisure time and higher disposable incomes, they are more likely to indulge in online betting as a form of entertainment. Additionally, the COVID-19 pandemic has accelerated the shift towards online platforms, as people sought alternative leisure activities while confined to their homes. This behavioral shift is expected to have a lasting impact, further propelling the market growth.

Regionally, the Asia Pacific is anticipated to witness significant growth due to the increasing internet penetration and the legalization of online gambling in countries like India and the Philippines. North America, particularly the United States, is expected to show strong growth due to recent legislative changes allowing online gambling in various states. Europe remains a mature market with steady growth, driven by countries like the UK and Germany. Latin America and the Middle East & Africa are also emerging markets, showing potential due to increasing internet access and changing regulations.

The integration of Online Casino And Bingo into the internet gambling landscape has been a significant factor in the market's growth. Online casinos offer a wide array of games, from traditional table games to innovative slots, attracting a diverse audience. The convenience of playing from home, coupled with the immersive experience provided by advanced graphics and live dealer options, has made online casinos a popular choice. Similarly, online bingo platforms have evolved to include social features and various game formats, appealing to a broad demographic, particularly older adults. These platforms provide not only entertainment but also a sense of community, which has been instrumental in their sustained popularity.

Game Type Analysis

The internet gambling betting market is segmented by game type, including Poker, Casino, Sports Betting, Bingo, Lottery, and Others. Each game type offers unique features and attracts different segments of the gambling population. Poker continues to be a popular choice due to its strategic nature, requiring skill and experience. Online poker platforms have seen a surge in players, thanks to the convenience of playing from home and the availability of live poker tournaments.

Casino games are another major segment, encompassing various games like slots, blackjack, and roulette. The online casino segment is driven by advancements in graphics and live dealer technology, providing an immersive experience that closely replicates a physical casino. Virtual reality (VR) casinos are an emerging trend within this segment, promising to revolutionize the online gambling experience by offering players a more interactive and realistic environment.

Sports betting holds a significant share of the market, driven by the global popularity of spor

In a July 2025 survey, ** percent of horse racing fans stated that they bet up to *** British pounds a month on the sport they followed. Out of the sports fans surveyed, this was the highest share of fans for that spending bracket.

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Casinos And Gambling Market Size 2025-2029

The casinos and gambling market size is forecast to increase by USD 165.3 billion, at a CAGR of 11.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of online gambling and the expanding use of social media marketing by casino operators. The shift towards digital platforms and streaming has opened new avenues for casino businesses, enabling them to reach a broader audience and offer more convenient gaming experiences. This trend is further fueled by the socio-economic impact of casinos, which contributes to local economies through job creation and revenue generation. However, the market is not without challenges. Regulatory frameworks and societal concerns regarding problem gambling continue to pose significant obstacles. The need for stricter regulations to protect consumers and mitigate potential harm is increasingly important.
Additionally, the intensifying competition among casino operators necessitates continuous innovation and differentiation to attract and retain customers. To capitalize on opportunities and navigate challenges effectively, companies must stay informed of market trends and consumer preferences, while adhering to regulatory requirements and ethical business practices.

What will be the Size of the Casinos And Gambling Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping various sectors. Sports betting, a significant segment, experiences ongoing shifts in consumer preferences and regulatory requirements. Operating costs, a crucial factor, are influenced by advancements in technology and increasing competition. Access control and security protocols are continually refined to ensure a safe gaming environment. Behavioral patterns of players, driven by mobile casinos and social media marketing, are reshaping customer engagement strategies. Loyalty programs and VIP schemes are increasingly leveraged to retain customers, while compliance training and responsible gambling initiatives address regulatory demands and ethical concerns. Slot machines, a staple of casino gaming, undergo continuous innovation in game mechanics and design, from interior elements to sound systems and progressive jackpots.

Casino management systems, including customer support and house edge optimization, are essential for efficient operations. Free spins and affiliate marketing are popular promotional tools, while casino games, from table games to live dealer options, cater to diverse player demographics. Marketing expenditure and marketing strategies are crucial for attracting and retaining customers. Software providers and online casinos offer various payment gateways and wagering requirements to accommodate diverse player needs. Customer service, including live chat and email support, is vital for addressing player inquiries and concerns. Fraud prevention and player tracking are essential for maintaining security and ensuring fair play. Anti-money laundering (AML) measures are implemented to comply with regulatory requirements and maintain a reputable image.Overall, the market remains an ever-evolving landscape, requiring continuous adaptation and innovation.

How is this Casinos And Gambling Industry segmented?

The casinos and gambling industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Poker
  Blackjack
  Craps
  Lottery
  Others


Platform

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The poker segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth, with various entities shaping its dynamics. Poker, a popular card game, held a substantial share in 2024 due to its increasing popularity, especially online. Online poker has attracted a massive following worldwide, contributing to a surge in the number of players. This trend is further fueled by the proliferation of online gambling platforms, offering not only poker but also other casino games. Live casino games have also emerged, adding to the demand for poker and other offerings. These games can be accessed on desktops and mobile devices, catering to diverse player preferences.

Casino design, loyalty programs, and social media marketing are essential elements in attracting and retaining customers. Compliance training, customer service, and securit

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