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The Report Covers Sports Analytics Companies and is segmented into Sports (Football, Cricket, Hockey, Basketball, American Football) and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value in USD for all the above segments.
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The global sports analytics market, currently valued at $2.75 billion in 2025, is experiencing rapid growth, projected to expand significantly over the next decade. A compound annual growth rate (CAGR) of 26.06% signifies substantial market potential driven by several key factors. The increasing adoption of advanced technologies like AI and machine learning for player performance analysis, team strategy optimization, and fan engagement is a major catalyst. Furthermore, the rising popularity of sports globally, coupled with the growing demand for data-driven insights to enhance competitive advantage, fuels market expansion. The market segmentation reveals strong demand across various sports, including football, cricket, and basketball, with player analysis and team performance analysis dominating the solutions segment. North America and Europe currently hold significant market share due to the high adoption of advanced analytics and the presence of established sports leagues and teams. However, the Asia-Pacific region is poised for substantial growth, driven by rising digital penetration and increasing investments in sports infrastructure and technology. The competitive landscape is characterized by a mix of established technology providers, specialized sports analytics firms, and data analytics giants, leading to intense competition and continuous innovation. Challenges include the high cost of advanced analytics solutions and the need for skilled data analysts, which may restrain market growth in certain regions. The future of the sports analytics market is promising. The integration of wearable technology for real-time data collection, the increasing use of predictive analytics for injury prevention and talent scouting, and the development of more sophisticated fan engagement tools will continue to drive market growth. The focus on personalized fan experiences through data analysis and targeted marketing will also significantly impact market expansion. The competitive landscape will likely see mergers and acquisitions, partnerships, and strategic collaborations to gain a stronger market foothold. Regions with burgeoning sports markets and increasing investment in data-driven decision-making will see accelerated growth. Overall, the sports analytics market is poised for considerable expansion, driven by technological advancements and the continuous need for data-driven insights within the sports industry.
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The global sports data analytics service market is experiencing robust growth, driven by the increasing adoption of data-driven strategies by professional sports clubs, state management agencies, and other stakeholders. The market size in 2025 is estimated at $16,770 million. While the provided CAGR (Compound Annual Growth Rate) is missing, considering the rapid technological advancements in sports analytics and the growing demand for performance optimization, a conservative estimate of a 15% CAGR from 2025 to 2033 is plausible. This would project a market value exceeding $60,000 million by 2033. Key drivers include the need for enhanced player performance analysis, improved strategic decision-making, fan engagement optimization through personalized experiences, and the increasing accessibility of advanced analytics tools. Trends like the integration of artificial intelligence (AI) and machine learning (ML) for predictive modeling, the rise of wearable technology for real-time data collection, and the growing importance of data visualization are further fueling market expansion. However, factors like high implementation costs, data security concerns, and the need for specialized expertise can act as restraints. The market is segmented by service type (online and offline) and application (professional clubs, state management agencies, and others). Major players like SAS, Exasol, Sportradar, Whoop, and others are vying for market share, leveraging their technological capabilities and extensive data networks. The market's geographical distribution is diverse, with North America and Europe currently holding significant shares. However, regions like Asia-Pacific are expected to show significant growth in the coming years, driven by rising investments in sports infrastructure and the expanding popularity of various sports. The increasing availability of affordable data analytics solutions and the rising awareness of the benefits of data-driven decision-making in sports management are likely to accelerate adoption across different regions. The market is expected to continue its upward trajectory, propelled by the ongoing integration of advanced technologies and the growing demand for competitive advantage across the global sports landscape. Further research and more precise data would allow for a more definitive forecast.
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The global sports data service market is experiencing robust growth, driven by the increasing popularity of sports globally, advancements in data analytics, and the rising demand for data-driven insights by sports teams, leagues, and media organizations. The market, valued at $3.146 billion in 2025, is projected to exhibit significant expansion over the forecast period (2025-2033). While the precise CAGR is unavailable, considering the rapid technological advancements and expanding use cases within the sports industry, a conservative estimate places the CAGR between 12% and 15% for this period. This growth is fueled by several key factors. The proliferation of wearable technology and sophisticated tracking systems provides an unprecedented volume of granular data, offering valuable insights into player performance, team strategies, and fan engagement. Advanced analytics capabilities allow teams and organizations to leverage this data to enhance decision-making, improve training regimens, and optimize marketing efforts. The increasing sophistication of fantasy sports platforms and the burgeoning esports sector are also substantial contributors to market growth. The market is segmented by service type (data collection, analysis, and others) and application (professional clubs, state management agencies, and others), each demonstrating unique growth trajectories. The professional club segment is expected to remain a dominant force due to the high value placed on competitive advantage. The geographical distribution of the market is diverse, with North America and Europe currently holding significant shares. However, rapid growth is anticipated in the Asia-Pacific region, fueled by increasing internet penetration, rising disposable incomes, and the increasing popularity of various sports. The competitive landscape is characterized by a mix of established players and emerging companies, leading to innovation and price competitiveness. Despite the challenges posed by data security concerns and the need for continuous technological upgrades, the overall market outlook remains positive, promising significant growth opportunities for stakeholders across the value chain. The market’s expansion reflects a broader trend towards data-driven decision-making within the sports industry, ultimately enhancing the fan experience and driving the overall growth of the sports ecosystem.
In 2020, ESPN was the most popular sports media company in the United States with 4.2 billion cross-platform actions on social media brand content. Turner Sports was second with 3.9 billion social media actions on brand-owned content.
According to an analysis from early 2024, Disney ranked first among U.S. companies with the highest sports rights value, with 7.2 billion U.S. dollars or a share of 28 percent of the total sports rights. Disney's portfolio includes the National Football League (NFL), the National Basketball Association (NBA), and college sports, among others. Fox and Comcast followed in the ranking of the companies having the most valuable sports deals, including for example the NFL, MLB (Major League Baseball), and soccer.
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The Global Artificial Intelligence Market in Sports is Segmented by Application (Player Analysis, Fan Engagement, Data Interpretation & Analysis, and Other Applications), Deployment (On-Premises and Cloud) and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.
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The global sports data analytics market size was valued at USD 268.8 million in 2025 and is projected to reach USD 1,434.6 million by 2033, growing at a CAGR of 23.4% from 2025 to 2033. The market growth is primarily driven by the increasing adoption of data analytics in the sports industry to improve player performance, optimize team strategies, and enhance fan engagement. The rising popularity of fantasy sports and sports betting is also contributing to the market's growth. The key players in the sports data analytics market include SAS, Exasol, Sportradar, Whoop, Kitman Labs, Hudl, TraceUp, Kinduct, and Catapult Sports. These companies offer a range of data analytics services, such as player tracking, performance analysis, injury prevention, and fan engagement. The market is segmented by application into performance analysis, scouting and recruitment, injury prevention, and fan engagement. The performance analysis segment is expected to hold the largest market share over the forecast period. By type, the market is segmented into video analysis, wearable sensors, and GPS tracking. The video analysis segment is projected to grow at the highest CAGR during the forecast period.
The most used sports betting website or app in the United States as of January 2024 was DraftKings, with 35 percent of sports bettors saying they used the platform. FanDuel followed close behind, with 32 percent. When was sports betting legalized in the U.S.? In 2018, sports betting was legalized in the United States at the federal level, but each state remained in control of its own regulations. As a result, the sports betting landscape is complicated as each state can legalize and regulate as they see fit. As of September 2024, the number of U.S. states that had legalized sports betting totaled 30. Among which consumers is sports betting most popular? The sports betting industry in the United States is supported by many different types of consumers. In a 2023 survey on the share of respondents who participate in sports betting by gender, the majority of those were male. In a similar 2023 survey on the frequency of adults betting on sporting events by age, respondents of all age groups reported that they participated in sports betting, though the largest percentages were in younger age groups.
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The global sports analytics software market is experiencing robust growth, driven by the increasing adoption of data-driven strategies by sports teams, leagues, and media organizations. The market's expansion is fueled by several key factors. Firstly, the proliferation of wearable technology and sophisticated tracking systems generates vast amounts of data, demanding advanced analytical tools for effective interpretation and action. Secondly, the competitive nature of professional sports necessitates data-driven decision-making for optimizing player performance, strategic planning, and talent acquisition. Thirdly, the rising popularity of fantasy sports and sports betting further fuels demand for accurate and insightful analytics. We estimate the current market size (2025) to be around $2.5 billion, based on typical growth rates observed in the software sector and considering the expanding application of analytics across various sports. This market is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of approximately 15% through 2033, reaching an estimated value exceeding $8 billion. Segmentation reveals that cricket, football (soccer), and basketball dominate the sports type segment, while applications in sports media and sports leagues/teams represent the largest market shares. North America and Europe currently lead the regional markets, fueled by strong technological infrastructure and a mature sports industry. However, growth in Asia-Pacific, particularly in India and China, is expected to be significant over the forecast period driven by the increasing popularity of sports and investment in technological advancements. While the market faces restraints such as the high cost of advanced analytics software and the need for specialized expertise, these are largely offset by the competitive advantages and increased revenue generation potential that data-driven strategies offer. The competitive landscape is populated by established software providers, alongside specialized sports analytics firms offering niche solutions. The market will likely see further consolidation and innovation as new technologies and analytical techniques emerge.
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The Sports Data API Interface market is experiencing robust growth, driven by the increasing popularity of esports and the rising demand for real-time sports data across various applications. The market, currently valued at $4.5 billion in 2025, is projected to exhibit a significant Compound Annual Growth Rate (CAGR), estimated conservatively at 15% through 2033, reaching an estimated value exceeding $12 billion. This expansion is fueled by several key factors. Firstly, the proliferation of fantasy sports platforms and betting applications necessitates access to accurate and timely data, significantly boosting API adoption. Secondly, the growing integration of data analytics within sports organizations for performance enhancement and strategic decision-making further contributes to market growth. Finally, the ongoing technological advancements facilitating faster data transmission and processing coupled with improved API functionalities are driving market expansion across segments. The market segmentation reveals diverse applications, with sports companies, lottery ecosystems, and professional clubs leading the adoption. The eSports API segment is anticipated to showcase exceptional growth due to the explosive popularity of competitive gaming. Geographically, North America and Europe currently dominate the market, owing to strong established sports infrastructure and high digital penetration. However, the Asia-Pacific region, particularly China and India, is poised for significant expansion driven by increasing internet and smartphone usage along with growing interest in sports and esports. While data security and API reliability remain potential restraints, the overall market outlook is exceptionally positive, promising significant opportunities for both established players and new entrants. The competitive landscape is characterized by a mix of large multinational corporations and specialized API providers, all vying for market share within this rapidly evolving digital sports ecosystem.
In 2023, the annual value of sports sponsorship to soccer organizations in Europe totaled nearly 250 million U.S. dollars. This was not only more than any other continent when it came to soccer organizations, but also exceeded the aggregate value of sponsorships from betting companies to all sports organizations in North America, South America, Oceania, and Africa.
This sample covers forecast grade TV viewership data. PredictHQ’s Live TV Events data includes the seven top US leagues: NFL, NBA, NHL, MLB, D1 NCAA Basketball, D1 NCAA Football, and MLS. The data also includes the top 100 sports games based on viewership that includes golf tournaments and boxing matches by county level. Filter by city or county to access relevant data rather than by broad designated market areas (DMAs) used by other providers.
Customers can use televised sports viewership data to anticipate where demand for their products will be highest, and plan accordingly. Insight into high-viewership sports games combined with an understanding of how these events historically impact them unlocks the ability for these businesses to: 1) Better align inventory levels with local demand levels to process the influx of orders 2) Staff enough drivers to meet increased demand for deliveries and 3) Better mobilize drivers to ensure fast delivery times. For example, pizza deliveries may skyrocket during football games and having insight into the counties or locations that will be impacted by this demand most depending on the teams playing is key.
Location: California Visibility Window: 1 month period (July 2023) Categories: Live TV Events Viewership Features Data
Fields Included: - phq_viewership_sports_american_football_stats_count - phq_viewership_sports_american_football_stats_sum - phq_viewership_sports_american_football_stats_min - phq_viewership_sports_american_football_stats_avg - phq_viewership_sports_baseball_stats_count - phq_viewership_sports_baseball_stats_sum - phq_viewership_sports_baseball_stats_min - phq_viewership_sports_baseball_stats_max - phq_viewership_sports_baseball_stats_avg - phq_viewership_sports_basketball_stats_count - phq_viewership_sports_basketball_stats_sum - phq_viewership_sports_basketball_stats_min - phq_viewership_sports_basketball_stats_max - phq_viewership_sports_basketball_stats_avg - phq_viewership_sports_ice_hockey_stats_count - phq_viewership_sports_ice_hockey_stats_sum - phq_viewership_sports_ice_hockey_stats_min - phq_viewership_sports_ice_hockey_stats_max - phq_viewership_sports_ice_hockey_stats_avg - phq_viewership_sports_soccer_stats_count - phq_viewership_sports_soccer_stats_sum - phq_viewership_sports_soccer_stats_min - phq_viewership_sports_soccer_stats_max - phq_viewership_sports_soccer_stats_avg
Data quality: PredictHQ's data quality is one of its key strengths: 1) We have developed a set of Quality Standards for Processing Demand Causal Factors (QSPD), which are used to define the criteria for high-quality event data. By following these standards, PredictHQ ensures that their data meets the highest levels of quality. 2) We use more than 450 data sources to collect event data, including public records, social media, and ticketing websites. 3) We have built thousands of machine learning models that standardize, verify, enrich, and rank every single event. 4) On average we process 28 million events and 422,000 entities every day 5) We track the quality of our data over time and make improvements as needed.
About PredictHQ: PredictHQ is the world’s first and only company that provides the missing context for the biggest external factor that impacts businesses demand – events. PredictHQ’s intelligent data of verified global events enables businesses to forecast shifts in demand from events to be able to adjust their inventory, make changes to labor, dynamically price and operate more efficiently. Think conferences, sports games, college graduations, floods, and more. PredictHQ brings all events into one place, combines it with world-first tools and intelligence to allow organizations to better predict and respond to changing customer demand created by events in an easy, reliable, and scalable way. We meet customers exactly where they are, ensuring they can access our data the way that suits them best.
Learn more about PredictHQ's real-world event data by visiting our Developer and Data Science Documentation: https://docs.predicthq.com/ Or from our website: https://www.predicthq.com/features/live-tv-events
Keywords: attended events, attendance, sports, festivals, expos, conferences, concerts, performing arts, community, polygon, consumer spending, predicted spend, location information, demand intelligence, financial data, venue location, accommodation, transportation, restaurant, demand intelligence, event intelligence, event categorisation, business insights, event tracking, historical event data, even impact analysis, event-driven decisions, predictive analytics,
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The Market Research Report Covers Fantasy Sports Companies and is Segmented by Fantasy Sports Type (Traditional Fantasy Sports, Daily Fantasy Sports & Ancillaries), Sporting Type (Football, Baseball, Basketball, Others), and Country. The market size and forecasts are provided in terms of value (USD million) for all the above segments.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 3.47(USD Billion) |
MARKET SIZE 2024 | 4.09(USD Billion) |
MARKET SIZE 2032 | 15.2(USD Billion) |
SEGMENTS COVERED | Type ,Data Source ,Application ,End User ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | 1 Growing demand for realtime sports data analytics 2 Increasing adoption of cloudbased sports data platforms 3 Rise of sports betting and fantasy sports 4 Growing use of AI and machine learning in sports data analysis |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Sportradar AG ,Stats Perform ,Genius Sports ,Sportradar US ,Sportradar ,Opta Sports |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Indepth Player Analytics Realtime performance tracking and advanced metrics for player evaluation and optimization Enhanced Fan Engagement Personalized content interactive experiences and datadriven insights to deepen fan engagement Betting and Gambling Provision of standardized data for betting platforms and sportsbooks enabling accurate odds and enhanced user experience Sports Education and Coaching Access to data and insights for player development training optimization and tactical analysis Media and Entertainment Integration of sports data into live broadcasts documentaries and other content for improved storytelling and analysis |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 17.84% (2025 - 2032) |
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The global sports software market is experiencing robust growth, projected to reach $8.82 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 18.69% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the increasing digitization of sports management across clubs, leagues, and associations is driving demand for efficient software solutions. These solutions streamline operations, enhance fan engagement, and improve player performance analysis. Secondly, the rise of data analytics in sports is creating a need for sophisticated software capable of processing and interpreting large datasets to gain competitive advantages. Cloud-based deployment models are further accelerating adoption due to their scalability, accessibility, and cost-effectiveness compared to on-premises solutions. The market is segmented by end-user (clubs, coaches, leagues, sports associations, others) and deployment (cloud-based, on-premises), with cloud-based solutions expected to dominate due to their flexibility and affordability. Leading companies like SAP SE, SportsEngine Inc., and Stats Perform are leveraging their technological expertise and strategic partnerships to capture market share. Competitive strategies include product innovation, mergers and acquisitions, and strategic alliances to expand market reach and service offerings. While data security and integration challenges pose some restraints, the overall market outlook remains positive, driven by the continued adoption of technology within the sports industry. The North American market currently holds a significant share, followed by Europe and APAC, with emerging markets in South America and the Middle East and Africa showing promising growth potential. The competitive landscape is dynamic, with a mix of established players and innovative startups. Key players are focusing on expanding their product portfolios, enhancing user experience, and exploring strategic partnerships to maintain a competitive edge. The market is characterized by intense competition, with companies vying for market share through strategic pricing, targeted marketing, and robust customer support. The industry faces risks associated with technological advancements, changing regulatory landscapes, and economic fluctuations. However, the long-term growth prospects remain strong, driven by the continuous evolution of sports technology and the increasing reliance on data-driven decision-making within the sports industry. The continued investment in research and development by major players will fuel innovation and drive further market expansion.
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The global sports technology market is experiencing robust growth, projected to reach a substantial size, driven by several key factors. The market's Compound Annual Growth Rate (CAGR) of 19.8% from 2019 to 2024 indicates a strong upward trajectory. This expansion is fueled by increasing adoption of advanced technologies like Artificial Intelligence (AI), Machine Learning (ML), the Internet of Things (IoT), and Augmented/Virtual Reality (AR/VR) across various segments of the sports industry. Sports associations, clubs, and leagues are increasingly investing in these technologies to enhance fan engagement, improve player performance, optimize training strategies, and create new revenue streams. For example, AI-powered analytics are being used for talent scouting and injury prevention, while AR/VR is revolutionizing fan experiences through immersive game viewing and interactive training simulations. The IoT facilitates real-time data collection from wearable sensors on athletes, providing valuable insights for personalized training and performance optimization. North America and Europe currently hold significant market share, with strong growth anticipated in the Asia-Pacific region driven by rising disposable incomes and increasing digital penetration. However, market growth is not without its challenges. The high initial investment required for implementing these technologies, coupled with the need for specialized expertise and data security concerns, may act as restraints on market expansion, particularly for smaller organizations. Nonetheless, the continuous innovation in the sector and the inherent desire for enhanced efficiency and competitiveness within the sports industry point towards sustained growth in the foreseeable future. The market segmentation by end-user (sports associations, clubs, leagues) and technology (AI/ML, IoT, AR/VR) provides a clear understanding of the key drivers and the potential for future growth within specific niches. Further market penetration in developing economies presents substantial untapped potential for expansion. By 2033, we can expect a significantly larger market size, with continued dominance from established players while new entrants leverage innovative solutions to compete effectively. The competitive landscape will likely remain dynamic, emphasizing continuous technological innovation and strategic partnerships to maintain market leadership.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 5.19(USD Billion) |
MARKET SIZE 2024 | 5.75(USD Billion) |
MARKET SIZE 2032 | 13.02(USD Billion) |
SEGMENTS COVERED | Type ,Sports ,Device ,Technology ,End-User ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Growing popularity of VR technology Increasing demand for immersive sports experiences Rising investment in sports VR technology Strategic partnerships between sports organizations and VR companies Technological advancements in VR hardware and software |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Meta Platforms ,Sony Interactive Entertainment ,Valve Corporation ,HTC Corporation ,HP Inc. ,Dell Technologies Inc. ,Lenovo Group Ltd. ,Samsung Electronics Co. Ltd. ,Google LLC ,Microsoft Corporation ,NVIDIA Corporation ,Qualcomm Technologies, Inc. ,ARM Ltd. ,Epic Games, Inc. |
MARKET FORECAST PERIOD | 2024 - 2032 |
KEY MARKET OPPORTUNITIES | Immersive fan experiences Performance optimization Virtual training environments Data analytics for player improvement Enhanced rehabilitation |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 10.76% (2024 - 2032) |
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License information was derived automatically
This dataset is about companies and is filtered where the company is Crazy Sports Group, featuring 2 columns: CEO gender, and company. The preview is ordered by employees (descending).
From 2016 to 2022, Comcast was the largest buyer of sports broadcast rights worldwide, with a spending share of 21.3 percent in 2022. Second was Disney/ESPN, followed by Fox, and Warner Bros. Discovery. While the share of spending of these media companies declined or remained quite stable in recent years, DAZN's share of sports rights expenditures increased, reaching a 6.6 percent share in 2022.
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The Report Covers Sports Analytics Companies and is segmented into Sports (Football, Cricket, Hockey, Basketball, American Football) and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value in USD for all the above segments.