There are millions of sports fans across the United States, from those religiously following an NFL team to avid tennis fans or those who watch every Formula One Grand Prix. During an April 2023 survey in the United States, 44 percent of male respondents stated that they were avid sports fans. Meanwhile, this figure was just 15 percent among female respondents.

National Football League fans in the U.S.

Football is a widely enjoyed sport in the United States, as is evident from the millions of fans who tune in to watch their favorite teams compete every Monday night. The sport enjoys a diverse viewer demographic, with more than two thirds of white, Hispanic, and Black participants in an online survey identifying as either an avid or casual fan of football in January 2023. The survey also investigated the level of interest in the NFL in the U.S. broken down by gender, with a significantly larger share of men identifying as avid fans of the sport than women.

Women’s professional sports fans in the U.S.

Women’s professional sports viewership in the U.S. has grown significantly in recent years, helped at least partially by tournament victories across a wide range of sporting categories. When asked about the reason behind their interest in women’s sport in the U.S., nearly a third of respondents highlighted international events such as the Olympics and the FIFA World Cup as primary motivators for their interest. Meanwhile, when asked about the role of advertisers in promoting the growth of women’s sport in the U.S., more than half of survey participants believed that media agencies had a responsibility to do so.

Number and percentage of individuals who participate regularly in sport activities by sex, age group and other demographic characteristics, Canada, Geographical region of Canada, province or territory.

Between 2010 and 2023, the average percentage of the U.S. population engaged in sports and leisure activities per day fluctuated. In 2023, the share of both men and women engaged in such activities decreased from the previous year. Approximately 95.5 percent of men were engaged in sport and leisure activities that year, and that figure was 92.7 percent for women. Over the past decade, the year when women were engaged in sport and leisure activities the most was 2021. Meanwhile, the year when men were engaged in sport and leisure activities the most was 2012. How many hours do Americans spend on sports and leisure activities? On average, the number of hours that Americans spent on leisure and sports during weekdays and weekends remained relatively consistent from 2009 to 2023. On weekends and holidays, Americans spent around six hours each day on sports and leisure activities. In contrast, that figure decreased to around four hours on weekdays. The year when Americans spent the most time on sports and leisure activities during weekdays was in 2020, and this was most likely due to stay-at-home measures relating to the coronavirus (COVID-19) pandemic. Which age group spends the most time on sports and leisure activities in the U.S.? How much time people can allocate to leisure and recreational activities depends on a variety of factors, ranging from demanding work schedules to familial responsibilities. In 2023, the U.S age group that spent the most time on leisure and sports was 75 years and older. On average, Americans who were 75 years and older spent 7.57 hours on leisure and sports. Meanwhile, Americans aged 35 to 44 spent fewer than four hours on such activities. Following this trend, Americans who were employed part-time allocated more time to sports and leisure in 2023 than Americans who were employed full-time.

There are millions of sports fans across the United States, from religiously following an NFL team to being avid tennis fans or watching every Formula One Grand Prix. During an April 2023 survey in the United States, 37 percent of respondents aged 35 to 44 stated that they were avid sports fans. This figure dropped to 17 percent among respondents aged 65 and older.

Global Fantasy Sports Market was valued at $31.73 B in 2023, and is projected to reach $USD 102.37 B by 2032, at a CAGR of 13.90% from 2023 to 2032.

As of March 2024, NASCAR fans in the United States tended to be younger on average than the general population, with most fans being aged under 44. Only 16 percent of NASCAR fans were aged 65 and over, compared to 21 percent of the wider U.S. population.

This chart offers a detailed view of the estimated sales amounts for Sports stores across different regions. In United States, the sales figures are particularly impressive, with the region generating $148.94B, which accounts for 41.87% of the total sales in this category. United Kingdom follows with robust sales, totaling $75.75B and representing 21.30% of the overall sales. Japan also contributes significantly to the market with sales amounting to $38.87B, making up 10.93% of the total. These numbers not only illustrate the economic vitality of each region in the Sports market but also highlight regional consumer preferences and spending power.

There are millions of sports fans across the United States, from religiously following an NFL team to being avid tennis fans or watching every Formula One Grand Prix. During an April 2023 survey in the United States, 34 percent of Black respondents stated that they were avid sports fans. Meanwhile, this figure was 29 percent among white respondents.

This dataset shows the Principal statistics of sports and recreation activity by states, 2015Source: Department of Statistics, Malaysia

The chart provides an insightful analysis of the estimated sales amounts for Sports stores across various platforms. Custom Cart stands out, generating a significant portion of sales with an estimated amount of $117.89B, which is 33.14% of the total sales in this category. Following closely, Shopify accounts for $98.97B in sales, making up 27.82% of the total. WooCommerce also shows notable performance, contributing $47.92B to the total sales, representing 13.47%. This data highlights the sales dynamics and the varying impact of each platform on the Sports market.

The global sports social media platform market is experiencing robust growth, driven by the increasing popularity of sports, the rise of mobile internet usage, and the engagement of younger demographics with social media. The market, estimated at $15 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This growth is fueled by several key factors: the increasing adoption of live streaming and interactive features by platforms, the expansion of sports-specific social media features (e.g., fantasy leagues integration, live score updates, and direct-to-fan athlete interactions), and the growing preference for consuming sports content digitally. The 18-24 year old demographic represents a significant portion of the market, followed closely by the 25-34 year old segment, indicating a strong potential for sustained future growth as these demographics age into higher disposable income brackets. The video and photo sharing segment currently dominates, while news sharing platforms are gaining traction, representing an area of significant opportunity. Geographical expansion into rapidly developing economies in Asia-Pacific and Africa, alongside strategic partnerships with professional sports leagues and athletes, further contribute to the market’s expansion. However, challenges remain. Competition among established players like Meta Platforms, Twitter, and TikTok, coupled with the emergence of niche sports-focused platforms, create a fiercely competitive landscape. Data privacy concerns and the need for effective content moderation to combat misinformation and harmful content pose significant restraints. Maintaining user engagement and monetization strategies in a constantly evolving digital environment are also crucial for platform success. The market is segmented by age group (18-24, 25-34, 35-44, and over 45) and platform type (video and photo sharing, and news sharing). North America currently holds a significant market share, but the Asia-Pacific region is demonstrating the most rapid growth, reflecting its large and increasingly digitally engaged population.

Our data sheds light on the distribution of Sports stores across different online platforms. WooCommerce leads with a substantial number of stores, holding 104.54K stores, which accounts for 35.09% of the total in this category. Shopify follows with 71.86K stores, making up 24.12% of the Sports market. Meanwhile, Custom Cart offers a significant presence as well, with 30.91K stores, or 10.38% of the total. This chart gives a clear picture of how stores within the Sports sector are spread across these key platforms.

PR, prevalence ratio; CI, confidence interval; ref, reference; BMI, body mass index; IADL, instrumental activities of daily livingaModel 1 is adjusted for age, sex, BMI, marital status, educational level, household income, occupational status, IADL, self–rated health, depression, smoking status, and alcohol intake.Associations between participating in sports groups and demographic and biological factors.

Explore the statistics for Sports eCommerce in 2025, including store count by region and platform, estimated sales amount by platform and region, products sold by platform and region, and total app spend by platform and region. Gain insights into regional preferences, market penetration, consumer trends, and technological investments within the Sports sector. Discover the leading regions and platforms, as well as the dynamics of sales and product volumes. Stay informed about the evolving landscape of Sports online stores for a comprehensive understanding of the market.

Yearly growth chart for sports betting in US states, including handle, revenue, and growth metrics

Demographic characteristics of respondents in private-owned sports center.

Sports Analytics Market size was valued at USD 3.84 Billion in 2023 and is poised to grow from USD 4.75 Billion in 2024 to USD 5.88 Billion by 2032, growing at a CAGR of 23.8% during the forecast period (2025-2032).

Statistics on the number of participants in the National College Sports Games each year

Number and percentage of individuals who participate regularly in sport activities by sex, age group and other demographic characteristics, Canada, Geographical region of Canada, province or territory.

The global sports social media platform market is experiencing robust growth, projected to be valued at $2517.1 million in 2025. While the exact CAGR isn't provided, considering the rapid adoption of social media and the increasing engagement with sports globally, a conservative estimate of 15% CAGR from 2025-2033 seems plausible. This would place the market size at approximately $7,857 million by 2033. Key drivers include the rising popularity of live streaming, the increasing use of mobile devices for sports consumption, and the growing engagement of sports fans through interactive features on these platforms. The younger demographics (18-24 and 25-34 years old) are significant segments, representing a large portion of active users, fueled by their preference for video and photo-sharing platforms. However, the market also shows potential for growth among older demographics (35-44 and over 45), indicating an expanding reach across age groups. The market is segmented by platform type, with video and photo sharing platforms currently dominating, but news sharing platforms are also gaining traction, particularly among those seeking real-time updates and analysis. The competitive landscape is highly dynamic, featuring established giants like Meta Platforms, Twitter, and YouTube, alongside emerging players like TikTok and niche platforms focusing on specific sports. Geographic expansion, especially in rapidly developing Asian markets like China and India, presents significant opportunities for growth. Challenges include maintaining user engagement, ensuring platform security, and managing the spread of misinformation or harmful content. The success of sports social media platforms hinges on their ability to provide engaging content, interactive features, and personalized experiences. The integration of advanced analytics, allowing for better content creation and targeted marketing, plays a significant role in the market's continued expansion. Furthermore, the increasing adoption of augmented and virtual reality technologies promises to further enhance the user experience and provide new opportunities for monetization. The evolving regulatory landscape, including concerns about data privacy and content moderation, presents a challenge that companies must navigate effectively to ensure sustainable growth. Overall, the market displays immense potential, driven by user engagement, technological advancements, and a global passion for sports.