The United States Sports Drinks Market report segments the industry into Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks), Packaging Type (Aseptic packages, Metal Can, PET Bottles), and Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others). The report includes market size in Value in USD and Volume, and more.

This graph shows the market share of the leading non-aseptic sport drink brands in the United States in 2022, based on dollar sales. For the 52 weeks ending May 15, 2022, Gatorade was the first ranked non-aseptic sports drink brand in the United States with a market share of just over ** percent.

The U.S. sports drink market size is projected to grow from $6.77 billion in 2022 to $9.38 billion by 2029, at a CAGR of 4.76% during the forecast period

The global sports drink market is expected to grow from USD 34.1 billion in 2025 to USD 60 billion by 2035, reflecting a CAGR of 5.8%.

Semi Annual Update

Country-Wise Analysis

The North America Sports Drinks Market report segments the industry into Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-Based Sport Drinks), Packaging Type (Aseptic Packages, Metal Can, PET Bottles), Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others) and Country (Canada, Mexico, United States, Rest of North America).

United States Sports Drink Market size was valued at USD 6.5 Billion in 2024 and is projected to reach USD 9.38 Billion by 2031, growing at a CAGR of 4.76% during the forecast period 2024-2031.

United States Sports Drink Market Drivers

The market drivers for the United States Sports Drink Market can be influenced by various factors. These may include:

Trends in Health and Fitness: People are integrating physical activity into their routines more frequently as a result of the increased focus on health and fitness. Sports drinks are in high demand among athletes and fitness enthusiasts because they are thought to be necessary for rehydrating and replacing electrolytes lost during physical activity. Growing Awareness of Hydration: The demand for sports beverages is influenced by a greater understanding of the significance of being hydrated, especially before, during, and after physical activity. Customers are increasingly aware of how important it is to stay properly hydrated in order to perform and recover at their best. Novelty in Product Formulations: Manufacturers are always coming up with new ideas to satisfy changing customer needs and preferences. In order to meet the varied needs of customers, this entails providing a range of flavours, formulations (such as those with natural or organic ingredients), and functional benefits like energy increase or electrolyte replacement. Marketing and branding strategies: Influencing customer views and fostering brand loyalty are important outcomes of well-executed marketing campaigns, celebrity endorsements, and sponsorships of sporting events. Effective branding makes consumers associate sports beverages with athletic achievement, which affects their decision to buy. Convenience and Accessibility: Sports drinks are easily accessible to customers due to their broad availability in a variety of retail channels, such as supermarkets, gas stations, convenience stores and vending machines. Easy access is a major factor in encouraging impulsive buys and recurring business. Consumer preferences for sports drinks are influenced by demographic factors, including age, gender, income level, and lifestyle choices. Athletes, people leading active lifestyles, and younger demographics are important consumer categories propelling market expansion. Health Consciousness: The demand for beverages viewed as healthier substitutes for conventional soft drinks is driven by the expanding trend of consumers behaving in a more health-conscious manner. Sports drinks fit in with this trend and draw in health-conscious customers because they are frequently marketed as functional beverages with hydration benefits. Competitive Landscape: To retain competitiveness and gain market share, PepsiCo (Gatorade), The Coca-Cola Company (Powerade), and other growing brands face fierce rivalry that encourages innovation in pricing strategies and promotional tactics. Product Customisation and Differentiation: Brands set themselves apart with distinctive product lines, eye-catching packaging, and focused advertising strategies. Personalisation possibilities, including customised hydration formulas or formulations for certain sports or activities, target niche markets and increase sales. Financial Elements: Sports drink purchases are influenced by a number of economic factors, such as consumer spending trends and levels of discretionary income. Sports drinks are a discretionary purchase for certain customers, although market expansion is facilitated by general economic growth and stability.

The value of the sports drink market in Japan amounted to *** billion Japanese yen in 2024. The market size was forecast to grow to *** billion yen in the following year. The domestic sports drink market includes isotonic and hypotonic beverages, with the isotonic drinks Pocari Sweat and Aquarius being major sports drink brands.

Liquid I.V. had the highest market share (50 percent) of sport drink mixes brands in the United States in 2024, based on sales. In the 52 weeks that ended May 19, 2024, Gatorade followed with a market share of nearly 14 percent, topping other sport drink mixes brands in the United States.

Global Sports Drink Market Size Was Valued at USD 14.25 Billion in 2023 and Is Expected to Grow at A CAGR of 5.81 % During the Forecast Period, Reaching USD 22.16 Billion by 2030 - Exclusive Report by Cognitive Market Research.

North America has the largest revenue share, around 34.31%, in the sports drinks market.
Europe held share of XX% in the year 2024 
Asia-Pacific held significant share of XX% in the year 2024 
South America held a significant share of XX% in the year 2024
Middle East and Africa held a significant share of XX% in the year 2024.

MARKET DYNAMICS: KEY DRIVERS

Growing consumer awareness of health and fitness is driving the market growth for sports drinks.

Growing consumer awareness towards fitness and health is significantly impacting the market growth of sports beverages. Increasing numbers of people, especially millennials, are opting for physical and fitness-oriented activities, which drives product demand that supports hydration and performance. For example, 22.4 % of American men participated every day in sports, exercise and recreation in 2023, which is one aspect of a broader trend of increased involvement in sports that corresponds directly to expanded demand for sports drinks to replenish lost fluids and electrolytes during exercise. Sports drinks provide essential advantages like minimizing the risk of dehydration, replacing lost electrolytes in sweat, and maintaining the body's electrolyte balance. This health benefit makes them appealing to sportsmen and athletes, who utilize them for enhancing endurance alongside performance in intense activities. Consumer awareness of these health benefits continues to drive more consumers towards the purchase of sports drinks, leading to market growth. The increase in purchasing power and willingness to pay among the millennial demographic for healthier alternatives also fuels demand. Consumers are embracing trends toward natural, low-sugar, and clean-label sports drinks that address their health goals. Makers have responded to the trend by creating organic ingredients and functional launches such as electrolyte-enhanced waters and plant-based beverages that target the health-conscious audience. Energy drink companies like Red Bull and Monster similarly benefited from growing popularity in sports and physical exercise by sponsoring extreme sports and e-sports events that millions of youth attend, allowing them to appeal to new consumers who are gravitating toward caffeinated and functional beverages. More recent companies like Machu Picchu Energy also highlight natural sources of caffeine and added vitamins, showing the trend of the market toward healthy and natural options. Overall, the convergence of increased sports participation, consumer interest in health benefits, and the trend toward natural and functional products is propelling robust growth in the international market for sports drinks.

Restraints

The availability of substitutes like coconut water, energy drinks, and enhanced waters is hampering the growth of the sports drink market.

The expansion of the sports drink market is being challenged increasingly by the increasing popularity and availability of alternative beverages like coconut water, energy drinks, and fortified waters. These alternatives are attractive to a large segment of consumers, especially those who are more health-oriented or seeking special benefits that mainstream sports drinks do not provide. Coconut water, for example, has become widely popular as a natural and low-calorie source of hydration and rehydration. It is particularly favoured by athletes and bodybuilders, who tend to look for drinks free of artificial additives and added sugars. Promotions for coconut water commonly focus on its natural concentration of electrolytes, including potassium and magnesium, as a healthier choice compared to traditional sports drinks like Gatorade. Energy drinks are also a significant player in this market. While they also contain hydration, their value proposition is the inclusion of energy via caffeine and other stimulants. This appeals especially to consumers who would like both to get hydrated and also be alert or have extra energy, like those who play intense sports or have challenging daily activities. This increased competition is increasingly complicating the process of market expansion for sports drink brands. The recent collaboration, in 2025, by prominent p...

Sports Drink Market was worth USD 32.7 billion in 2024, and forecast to touch USD 54.9 billion in 2032, growing at a CAGR of 6.7% from 2025-2032

The Europe Sports Drinks Market report segments the industry into Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks), Packaging Type (Aseptic packages, Metal Can, PET Bottles), Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, and more), and Country (Belgium, France, Germany, Italy, Netherlands, and more).

Electrolyte-enhanced water is a type of sports drink that contains electrolytes, such as sodium, potassium, and chloride. These electrolytes help to replace the electrolytes that are lost through sweat during exercise.Hypertonic sports drinks are a type of sports drink that contains a higher concentration of electrolytes than electrolyte-enhanced water. These drinks are designed to help athletes to recover from intense exercise.Hypotonic sports drinks are a type of sports drink that contains a lower concentration of electrolytes than electrolyte-enhanced water. These drinks are designed to help athletes to stay hydrated during exercise.Isotonic sports drinks are a type of sports drink that contains the same concentration of electrolytes as sweat. These drinks are designed to help athletes to maintain their electrolyte balance during exercise.Protein-based sports drinks are a type of sports drink that contains protein. These drinks are designed to help athletes to build muscle and recover from exercise. Recent developments include: December 2023: Spar works with US distributor Congo Brands to bring Prime drinks to stores. The move makes Spar the first symbol group in the convenience channel to stock PrimeSeptember 2023: Gatorade announced that will be releasing an unflavored water product, set to be known as "Gatorade Water," in early 2024. Gatorade Water will be "purified with a seven-step, enhanced filtration process," and will "contain 65mg to 90mg of sodium (electrolytes) per bottle.September 2023: PepsiCo is launched Muscle Milk into the plant-based category. Each bottle has 30 grams of plant-based protein, all nine Essential Amino Acids found in most animal-based proteins, 3 to 4 grams of sugar, 170 to 180 calories and vitamin B12 and iron.. Key drivers for this market are: Increasing demand for meat alternatives. Potential restraints include: Presence of numerous alternatives in the plant proteins. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Sports Drink Market Outlook

According to our latest research, the global sports drink market size in 2024 stood at USD 29.8 billion, with a robust compound annual growth rate (CAGR) of 5.7% expected from 2025 to 2033. By the end of this forecast period, the sports drink market is projected to reach USD 49.1 billion. The primary growth factor driving this expansion is the increasing global focus on health, hydration, and fitness, coupled with the rising participation in athletic activities and the growing awareness of the benefits of electrolyte replenishment.

The sports drink market is experiencing significant momentum due to an upsurge in health consciousness among consumers worldwide. Modern lifestyles, characterized by demanding work schedules and a heightened focus on physical well-being, have led to a surge in demand for functional beverages that go beyond simple hydration. Sports drinks, with their unique blend of electrolytes, carbohydrates, and essential nutrients, have become a staple for athletes, gym-goers, and even general consumers seeking quick energy boosts and recovery solutions. The proliferation of fitness centers, marathons, and sports events globally is further fueling the consumption of sports drinks, as consumers increasingly seek products that can enhance performance, endurance, and recovery. Furthermore, aggressive marketing campaigns by leading brands, the endorsement of sports drinks by professional athletes, and the introduction of innovative flavors and formulations are playing a pivotal role in expanding the consumer base.

Another key growth driver for the sports drink market is the rapid urbanization and changing dietary patterns observed across both developed and emerging economies. Urban consumers, particularly millennials and Gen Z, are gravitating towards convenient, ready-to-consume beverages that align with their active lifestyles. Sports drinks, with their portability and instant hydration benefits, fit seamlessly into this narrative. Additionally, the growing awareness regarding the adverse effects of dehydration and the importance of maintaining electrolyte balance during physical activities is prompting consumers to opt for scientifically formulated sports drinks over traditional beverages. The market is also benefitting from the increasing penetration of e-commerce platforms, which have made these products more accessible to a wider audience, including those in tier-II and tier-III cities.

The innovation landscape within the sports drink market is also contributing to its robust growth trajectory. Manufacturers are investing heavily in research and development to cater to evolving consumer preferences, such as low-sugar, organic, and plant-based sports drinks. The demand for clean-label products, free from artificial additives and preservatives, is on the rise, prompting companies to reformulate their offerings. Additionally, the integration of functional ingredients like vitamins, minerals, and adaptogens is creating new avenues for market expansion. Sustainability initiatives, such as eco-friendly packaging and the use of recycled materials, are resonating with environmentally conscious consumers, further strengthening brand loyalty and market penetration.

From a regional perspective, North America continues to dominate the global sports drink market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The region’s leadership is attributed to the high prevalence of organized sports, a mature fitness industry, and the presence of major market players. However, Asia Pacific is emerging as the fastest-growing region, driven by rising disposable incomes, increasing urbanization, and a burgeoning youth population keen on fitness and wellness. Latin America and the Middle East & Africa are also witnessing steady growth, supported by expanding retail infrastructure and growing health awareness. The interplay of these regional dynamics is expected to shape the competitive landscape and growth prospects of the sports drink market in the coming years.

Product Type Analysis

The USA sports drink market size is expected to be valued at US$ 7.6 billion in 2023. By 2033, it is set to reach a massive valuation of US$ 10.9 billion. Total sports drink sales across the USA are slated to increase at a CAGR of 3.7% between 2023 and 2033.

Scope of the Report

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Sports Drink Market Size 2025-2029

The sports drink market size is forecast to increase by USD 15.68 billion at a CAGR of 6.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumer focus on health and wellness. With the global population becoming more health-conscious, there is a rising demand for hydration products that offer added nutritional benefits. Changing consumer demographics, particularly the millennial and Gen Z generations, are fueling this trend, as they prioritize fitness and an active lifestyle. However, the market is not without challenges. The threat from other health and wellness products, such as functional beverages and nutritional supplements, is intensifying.
These competitors offer similar health benefits but may be perceived as more natural or convenient alternatives. To capitalize on market opportunities and navigate challenges effectively, companies in the market must focus on product innovation, targeted marketing, and strategic partnerships. By addressing consumer preferences and staying ahead of competitors, market players can differentiate themselves and maintain a strong market position.

What will be the Size of the Sports Drink Market during the forecast period?

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The market in the United States continues to experience strong growth, driven by consumer preferences for convenient, nutrient-dense beverages that support mental focus, muscle recovery, and hydration during physical activity. Fruit juices and natural flavors remain popular choices, while sugar alternatives and environmental sustainability are key trends shaping the market. Brands are also leveraging social media marketing, influencer partnerships, and data-driven marketing strategies to connect with their target audience. Sports drinks provide essential electrolytes, vitamins, and energy to fuel strength training and endurance capacity, making them a staple in the fitness industry. Brands are investing in product innovation, including absorption rate technology, artificial intelligence, and personalized nutrition, to optimize performance and cater to evolving consumer needs.
Social responsibility and brand reputation are increasingly important considerations, with companies focusing on recyclable packaging, loyalty programs, and strategic partnerships with sports medicine professionals and fitness organizations. As consumer expectations for transparency and value proposition continue to rise, sports drink brands must prioritize customer satisfaction, post-workout recovery, and cognitive function to maintain market share.

How is this Sports Drink Industry segmented?

The sports drink industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Packaging

  PET bottles
  Cans


Product Type

  Isotonic drinks
  Hypotonic drinks
  Hypertonic drinks


End-user

  Fitness enthusiasts and general consumers
  Athletes and sports professionals
  Lifestyle users


Geography

  APAC

    Australia
    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market primarily relies on offline distribution channels, including retail formats such as specialty stores, hypermarkets, supermarkets, convenience stores, and warehouse clubs. These channels account for a significant portion of the market's revenue, with hypermarkets, supermarkets, and department stores being major contributors due to their extensive product offerings and promotional deals. The penetration of organized retail stores has significantly boosted sales of sports drinks, with many retailers dedicating separate sections to these beverages. Consumer insights reveal that health-conscious individuals, including fitness enthusiasts, endurance athletes, and recreational athletes, are the primary buyers of sports drinks. They seek scientific validation through clinical studies, natural ingredients, and low sugar content in their beverage choices.

Innovation pipelines focus on sugar-free options, organic certification, vegan alternatives, and functional food ingredients to cater to diverse consumer demographics and dietary restrictions. Product development prioritizes taste preferences, shelf life, and personalized nutrition. Marketing strategies highlight performance enhancement, isotonic beverages, and carbohydrate electrolyte solutions for electrolyte replacement. Price sensitivity and brand loyalty also influence sales, with smart packaging an

Sports Drink Market Outlook

As per our latest research, the global sports drink market size stood at USD 31.2 billion in 2024, reflecting a robust and dynamic sector within the beverage industry. The market is experiencing a healthy growth trajectory, with a recorded CAGR of 5.4% from 2025 to 2033. By the end of the forecast period, the global sports drink market is anticipated to reach a value of USD 51.2 billion by 2033. This impressive expansion is primarily driven by the rising consumer focus on health, fitness, and hydration, coupled with increasing awareness about the benefits of sports drinks for both athletes and general consumers.

One of the primary growth factors propelling the sports drink market is the global surge in health consciousness and fitness activities. Consumers are increasingly participating in sports, gym workouts, and other physical activities, which has directly impacted the demand for functional beverages like sports drinks. These drinks are specifically formulated to replenish electrolytes, provide energy, and aid in recovery, making them a preferred choice among fitness enthusiasts and athletes. The proliferation of gyms, fitness centers, and organized sports events across both developed and emerging economies has further amplified the market’s expansion. Additionally, the growing trend of urbanization and the adoption of active lifestyles, especially among millennials and Gen Z, have created a fertile ground for the sports drink market to flourish.

Another significant growth driver is the ongoing innovation in product offerings and marketing strategies by leading sports drink manufacturers. Companies are investing heavily in research and development to introduce new flavors, functional ingredients, and low-calorie or sugar-free variants to cater to evolving consumer preferences. The integration of natural ingredients, vitamins, and minerals has resonated well with health-conscious consumers, while the use of celebrity endorsements and sports sponsorships has strengthened brand visibility and loyalty. Furthermore, advancements in packaging and distribution channels, including the rise of e-commerce platforms, have made sports drinks more accessible to a broader consumer base. The strategic expansion into emerging markets and the adaptation of products to local tastes and preferences are also contributing to the sustained growth of the sports drink market.

The sports drink market is also benefiting from the increasing awareness about hydration and its role in maintaining overall health and wellness. Educational campaigns, both by governments and private organizations, have highlighted the importance of maintaining electrolyte balance, especially during intense physical activity or in hot climates. This has led to a shift in consumer perception, with sports drinks being viewed not just as products for athletes but as essential beverages for anyone seeking effective hydration. The growing prevalence of lifestyle diseases related to dehydration and electrolyte imbalance has further underscored the relevance of sports drinks in daily life, thereby expanding the market’s consumer base beyond traditional segments.

From a regional perspective, North America continues to dominate the sports drink market, accounting for the largest share in 2024, followed closely by Europe and the Asia Pacific region. The mature sports culture, high disposable incomes, and widespread availability of sports drinks in North America have cemented its leadership position. In contrast, the Asia Pacific region is witnessing the fastest growth, driven by rising urbanization, increasing health awareness, and a growing middle class. Latin America and the Middle East & Africa are also emerging as promising markets, supported by the expansion of retail infrastructure and the growing popularity of sports and fitness activities. The regional dynamics are expected to evolve further as companies tailor their strategies to capture new growth opportunities in these markets.

Product Type Analysis

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The size of the Sports Drink Market in US was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.72% during the forecast period. The sports drink market has experienced significant growth in recent years, driven by increasing health consciousness, rising participation in sports and fitness activities, and a growing demand for hydration solutions among athletes and active individuals. Sports drinks are formulated to replenish fluids, electrolytes, and carbohydrates lost during intense physical activity, making them popular among both professional athletes and casual exercisers. The market is characterized by a diverse range of products, including isotonic, hypertonic, and hypotonic drinks, each designed to meet specific hydration needs. Key players in the sports drink market, such as Gatorade, Powerade, and BodyArmor, have developed innovative products that cater to various consumer preferences, including organic and low-calorie options. Additionally, the rise of functional beverages, which offer added health benefits such as vitamins and minerals, has further fueled market expansion. Distribution channels have also evolved, with sports drinks now readily available in supermarkets, convenience stores, gyms, and online platforms, enhancing accessibility for consumers. Recent developments include: December 2023: Spar works with US distributor Congo Brands to bring Prime drinks to stores. The move makes Spar the first symbol group in the convenience channel to stock PrimeApril 2023: Congo LLC to relocate, expand Louisville headquarters with USD 8.25 million investment, creating 500 high-wage jobs. The company will relocate its Louisville headquarters to an existing 110,000-square-foot location at 13551 Triton Park Blvd., moving from its current 18,000-square-foot facility.February 2023: Premium pH-balanced water brand Core Hydration expanded with Core Hydration+, a series of nutrient-enhanced waters, each formulated to support overall health with functional ingredients. The brand is available in three flavors under the names Core Hydration+Immunity, Core Hydartion+Vibrance, and Core Hydration+ Calm.. Key drivers for this market are: Rising Consumer Awareness about Health and Fitness, Increasing the Use of Casein and Caseinate in Food and Beverage Industry. Potential restraints include: High Competition From Alternative Protein Sources. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

This graph shows the sales of the leading non-aseptic sport drink brands in the United States in 2024. For the 52 weeks ended May 19, 2024, Gatorade was the leading non-aseptic sports drink brand in the United States, with about *** billion U.S. dollars worth of sales.

Sports Drink Market size was valued at USD 28.92 Billion in 2024 and is projected to reach USD 38.68 Billion by 2031, growing at a CAGR of 4.08 % from 2024 to 2031.

Global Sports Drink Market Drivers

Growing Health Awareness: Drinks that provide electrolyte replenishment and hydration are in greater demand as people get more health conscious, particularly among athletes and fitness enthusiasts.

Increasing Fitness Trends: As more people engage in sports, exercise, and other physical activities, the worldwide fitness sector is expanding significantly. Sports drink demand is fueled by this trend, which encourages consumers to improve their recuperation and performance.

Urbanization and Busy Lives: People that lead busy lives due to urbanization are always on the go. Sports drinks meet the needs of students and working professionals by providing a quick and easy way to stay hydrated and refill energy.

Product Diversity and Innovation: To meet the varied tastes of its customers, manufacturers are always coming up with new ideas. In order to appeal to a wider audience, this involves introducing new flavors, formulas (such as natural and organic ingredients), and container sizes.

Growing Disposable Income: Consumers are prepared to spend more on health and wellness items, such as sports drinks, as economies grow and disposable incomes rise.

Marketing and Endorsements: Successful marketing campaigns, athlete sponsorships, and celebrity endorsements all contribute significantly to raising consumer knowledge of and demand for sports beverages.

Sports drink producers are extending their reach into emerging countries as a result of increased globalization, since these regions see an increase in the middle class and a growing interest in physical fitness and sports.

Trends in Health and Wellness: As consumers place more value on their health and wellbeing, they are searching for drinks that provide more than just hydration. In line with this trend, sports drinks frequently include extra vitamins, minerals, and other nutrients.

Sports Events and Sponsorships: Prominent athletic events, like the Olympics, FIFA World Cup, and several marathons, provide a stage for companies to exhibit their merchandise. Partnerships and sponsorships with sports teams and events aid in boosting sales and brand awareness.

Climate: Hot, muggy weather makes it more important to stay hydrated, which raises the demand for sports drinks, particularly in areas where outdoor activities are common.

In 2024, Liquid I.V. was the leading sports drink mix brand in the United States, with sales of around *** million U.S. dollars. Gatorade, ranked ****** that year. U.S. sports drink consumption About ***** percent of consumers in the United States drank sports drinks in 2022, making it a more popular beverage than wine during that year. The favorite kinds of beverages, however, were bottled water, carbonated soft drinks, and coffee. While it is not the most popular type of drink in the country, U.S. per capita consumption of sports drinks has increased slightly recently. Global volume sales of LRB Of the various liquid refreshment beverages (LRB) found on the global market, bottled water was by far the leading category in terms of volume sales. With just over ** billion cases sold, bottled water made up almost half of all LRB volume sales in the world in 2019. Sports drinks accounted for nearly *** percent of the total global volume sales.