Watching sports is one of the most popular hobbies across the world. Whether it be soccer, cricket, American Football, or baseball, live sports has viewers of all ages glued to the screen. During a 2019 survey, it was found that ** percent of respondents who watched sports more often than any other content were aged between 36 and 49 years old.
There are millions of sports fans across the United States, from those religiously following an NFL team to avid tennis fans or those who watch every Formula One Grand Prix. During an April 2023 survey in the United States, 44 percent of male respondents stated that they were avid sports fans. Meanwhile, this figure was just 15 percent among female respondents.
National Football League fans in the U.S.
Football is a widely enjoyed sport in the United States, as is evident from the millions of fans who tune in to watch their favorite teams compete every Monday night. The sport enjoys a diverse viewer demographic, with more than two thirds of white, Hispanic, and Black participants in an online survey identifying as either an avid or casual fan of football in January 2023. The survey also investigated the level of interest in the NFL in the U.S. broken down by gender, with a significantly larger share of men identifying as avid fans of the sport than women.
Women’s professional sports fans in the U.S.
Women’s professional sports viewership in the U.S. has grown significantly in recent years, helped at least partially by tournament victories across a wide range of sporting categories. When asked about the reason behind their interest in women’s sport in the U.S., nearly a third of respondents highlighted international events such as the Olympics and the FIFA World Cup as primary motivators for their interest. Meanwhile, when asked about the role of advertisers in promoting the growth of women’s sport in the U.S., more than half of survey participants believed that media agencies had a responsibility to do so.
The use of new technologies is transforming the way that fans experience live sport, both inside and outside the stadium and fans are being encouraged to be even more engaged with their favorite team. During a December 2019 survey conducted by Capgemini, 16 percent of respondents aged 18 to 27 stated that they were avid sports fans. Moreover, an average of 69 percent of sports fans worldwide stated that emerging technologies had enhanced their overall viewing experience.
The use of new technologies is transforming the way that fans experience live sport, both inside and outside the stadium. During a December 2019 survey conducted by Capgemini, some ** percent of sports fans in India stated that emerging technologies had enhanced their overall viewing experience.
Sports sponsorship is a very lucrative industry for sponsors and professional teams alike. With many fans showing extreme loyalty to their chosen teams, sponsors try to tap into this fanaticism to sell their products. According to a 2019 report, ** percent of sports fans stated that they noticed brands that teams and athletes wear during games and events.
The use of new technologies is transforming the way that fans experience live sport, both inside and outside the stadium. During a December 2019 survey conducted by Capgemini, ** percent of respondents stated that they were uncomfortable with the collection of personal data and its storage when taking part in digital experiences within the stadium. However, an average of ** percent of sports fans worldwide stated that emerging technologies had enhanced their overall viewing experience.
Many sports are played in the United States, either as hobbies or professional careers. In a survey conducted in 2019, 46 percent of respondents aged between 45 and 54 years old stated that their favorite sport was American football.
Watching sports is one of the most popular hobbies across the world. Whether it be soccer, cricket, American Football, or baseball, live sports has viewers of all ages glued to the screen. However, in the age of streaming services and online video, increasing numbers of TV viewers are making the decision to cut the cord on their traditional TV packages. During a 2019 survey, it was found that ** percent of respondents were possibly considering cutting the cord in the next three years.
The graph presents data on the weekly time spent watching, listening to, or reading about sports in the United States as of February 2019, by age group. During the survey, 53 percent of respondents aged 18 to 29 stated that they spent less than one hour weekly following sports.
According to the source, ** percent of sports fans in Poland were men, and ** percent were women in 2019. The most popular sport among women was basketball - they made up over half of the fans in this category. Men were much more interested in car sports and martial arts.
Respondents between 45 and 59 years old made up 27 percent of sports fans in Poland in 2019. Half of the group was between 25 and 44 years old.
The statistic depicts the results of a survey on the relevance of the World Series to consumers in the United States as of February 2019. During the survey, ** percent of respondents stated that the World Series was very relevant to them.
The statistic depicts the results of a survey on the relevance of the Super Bowl to consumers in the United States as of February 2019, by gender. During the survey, ** percent of male respondents stated that the Super Bowl was very relevant to them.
The graph presents data on the weekly time spent watching, listening to, or reading about sports in the United States as of February 2019, by ethnicity. During the survey, 47 percent of African American respondents stated that they spent less than one hour weekly following sports.
There are widely considered to be four major professional men's sports leagues in the United States and Canada - NFL, NBA, MLB, and NHL. The professional soccer league (MLS) has also achieved some popularity in the United States in recent years. During a 2019 survey, 39 percent of male respondents stated that the National Football League, NFL, was their favorite men's U.S. professional sports league to follow.
The statistic depicts the results of a survey on the relevance of the NCAA March Madness Tournament to consumers in the United States as of February 2019, by age. During the survey, ** percent of respondents aged 65 or older stated that March Madness was very relevant to them.
In a survey about spectator sports that was carried out in 2019 in South Korea, 32.4 percent of respondents answered that a change of residence was the decisive factor in switching their allegiences. A select portion of football fans in South Korea changed the team they supported arbitrarily without a defined reason. Overall, 13.3 percent of survey respondents replied that they had changed the team they supported.
Social media is playing an ever-increasing role in the world of professional sports, with many fans engaging online during games, or even using social media platforms to watch the action. During a global survey in April 2023, around ** percent of Gen Z respondents (aged 18 to 27 years old) stated that they preferred to watch sports on social media platforms.
The graph presents data on the weekly time spent watching, listening to, or reading about sports in the United States as of February 2019, by gender. During the survey, 64 percent of female respondents stated that they spent less than one hour weekly following sports.
The graph presents data on the weekly time spent watching, listening to, or reading about sports in the United States as of February 2019. During the survey, 52 percent of respondents stated that they spent less than one hour weekly following sports.
Watching sports is one of the most popular hobbies across the world. Whether it be soccer, cricket, American Football, or baseball, live sports has viewers of all ages glued to the screen. During a 2019 survey, it was found that ** percent of respondents who watched sports more often than any other content were aged between 36 and 49 years old.