The market size of the sports industry across India was about *** billion Indian rupees in 2023. This was a significant leap compared to 2021, bolstered by media spending, sponsorships, and endorsements. This was not only for cricket, but also for football and other emerging sports.

India's Spectator Sports Market is segmented by type of Sports (Cricket, Hockey, Football, Badminton, Racing, and Others) and by Revenue Source (Media Rights, Merchandising, Tickets, Sponsoring). The report offers market size and forecasts for the India Spectator Sports Market in value (USD) for all the above segments.

The India Sports Team and Clubs Market is experiencing robust growth, fueled by a burgeoning young population with a rising disposable income and increasing engagement with sports. The market's substantial size, currently estimated at several billion dollars (a precise figure requires further data, but given a CAGR of over 7% and a value unit of millions, a multi-billion dollar valuation is reasonable), is projected to expand significantly over the forecast period (2025-2033). Key growth drivers include the rising popularity of both spectator and participatory sports, increasing media coverage and sponsorship deals, and the growing professionalization of various sporting leagues and clubs. The market is segmented by sport type (spectator vs. participatory) and revenue streams (media rights, merchandising, ticketing, and sponsorships). While spectator sports like cricket and football dominate revenue generation through media rights and sponsorships, participatory sports like golf and tennis contribute significantly through membership fees and club activities. Challenges include infrastructure limitations in certain regions and the need for better governance and transparency within some sports organizations. The market's segmentation offers multiple opportunities for growth. For example, leveraging digital platforms to enhance fan engagement and monetize media rights can significantly boost revenue. Further, targeted marketing campaigns catering to different demographic groups can drive participation in participatory sports. The strong presence of established clubs like Royal Challengers Bangalore and Chennai Super Kings, alongside emerging clubs and federations, indicates a dynamic and competitive landscape. Strategic investments in infrastructure development, talent scouting and training, and robust marketing strategies are crucial for sustained growth in this thriving market. The long-term outlook remains positive, driven by continued government support for sports development and a rising passion for sports among Indian citizens. Recent developments include: In August 2023, BigHit partnered with FC Bayern as their official regional partner in India. This collaboration marks a significant milestone for Indian football, opening doors for aspiring players and bridging the gap between Indian and international teams. BigHit is a sports app designed for the entirety of the sporting community, and FC Bayern is one of Europe's biggest and most successful sports clubs., On March 2023, Indian Premier League cricket club Mumbai Indians, owned by Reliance Industries, acquired Major League Cricket side, MI New York. The MI New York will be the fifth franchise after Mumbai Indians (IPL), MI Cape Town (SA20), MI Emirates (ILT20), and Mumbai Indians (WPL), in three different continents, four different countries, and five different leagues.. Key drivers for this market are: Rise In Sports Advertisement and Marketing Revenue, Rising spectators for different sports in India. Potential restraints include: Rise In Sports Advertisement and Marketing Revenue, Rising spectators for different sports in India. Notable trends are: Cricket Leading Sports Team and Club Market In India.

Media spend on sports across India amounted to about ** billion Indian rupees in 2023. Even though television dominated spending that year, it was lower compared to 2022. Digital media spending had a significant growth, accounting for over ** billion rupees that year.

The India Sports Team And Clubs Market report segments the industry into By Types (Spectator Sports, Participatory Sports), By Spectator Sports (Sports Teams And Club, Racing And Individual Sports), By Participatory Sports (Golf Courses & Country Clubs, Skiing Facility, Fitness And Recreational Sports Centre, Others), and By Revenue Source (Media Rights, Merchandising, Tickets, Sponsorship).

According to a study conducted from November 2023 to January 2024, cricket had the largest audience base among various sports in India, amounting to over *** million viewers who watched the sport on either television or streaming services. Football followed second, with roughly **** that audience size. The growth of the Indian sports market Over the last couple of years, India’s sports industry experienced rapid growth in its market size. While there was a dent in revenue during the COVID-19 pandemic in 2020, the sports industry made a swift recovery from 2021 onwards, bolstered by advertising, sponsorships, and endorsements. Overall, the sector attributes the highest amount of its spending to the media, which amounted to ** billion Indian rupees and accounted for ********** of the entire sports market expenditure in India in 2023. And the winner is… Within the rapidly growing sports sector, cricket continues to be the most popular sport in India. One of the biggest and most lucrative tournaments in the cricketing world is the Indian Premier League (IPL). Featuring among the most popular sporting events among Indians viewers, it even surpassed the Olympic Summer Games and the ICC Cricket World Cup in 2021. Post-pandemic, the value of the IPL has skyrocketed, grossing over ** billion U.S. dollars in 2023. While the IPL's financial success is largely attributed to high-value sponsorships and financial contributions of the franchisees, the key source of its revenue stream was broadcasting rights.

The India sports and fitness goods market attained a value of USD 4.88 Billion in 2024. The industry is expected to grow at a CAGR of 7.40% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 9.96 Billion.

India sports and fitness goods market is gaining strong momentum, supported by a surge in both public and private infrastructure investments. These developments are not only enhancing access to recreational spaces but are also shaping consumer behaviour by embedding fitness more deeply into daily life.

At the government level, initiatives to develop urban and semi-urban infrastructure have created new demand channels for fitness-related goods. There is a clear push to upgrade public parks, build modern stadiums, and establish community health and wellness centres. These projects aim to make fitness more accessible, especially in rapidly growing cities and tier-2 towns. For instance, in March 2025, the PM Palem stadium in Visakhapatnam underwent a ₹40 crore renovation to prepare it for upcoming IPL matches, a move that reflects broader efforts to create world-class sporting facilities.

Further, the growing disposable income among Indian consumers is driving investments in quality sports and fitness products, further adding to the India sports and fitness goods market expansion. According to industry reports, the per capita disposable income in India grew 8% in 2024. As the purchasing power of individuals increases, they are more willing to spend on health and wellness. Additionally, the rising health awareness is prompting consumers to prioritize fitness, further driving the market growth.

The Indian Sports Team and Clubs Market exhibits robust growth, projected to reach a substantial size with a Compound Annual Growth Rate (CAGR) exceeding 7% from 2025 to 2033. This expansion is fueled by several key drivers. The rising popularity of both spectator and participatory sports, coupled with increasing disposable incomes and a burgeoning middle class, significantly contribute to market growth. The diversification of revenue streams, including media rights, merchandising, ticket sales, and sponsorships, further strengthens the market's financial stability. While challenges such as infrastructure limitations and inconsistent government support exist, the market's inherent dynamism and the passionate engagement of Indian sports fans overcome these obstacles. The segmentation reveals the dominance of spectator sports, particularly team sports like cricket and football (with franchises like Royal Challengers Bangalore and Chennai Super Kings leading the way), and the increasing contribution of individual sports like racing. Further growth potential lies in enhancing participation in sports at the grassroots level and developing robust sports infrastructure across India's diverse regions. This will involve attracting further investment, fostering talent development, and improving governance within individual sporting bodies. The market's structure comprises a blend of established professional teams and clubs alongside emerging entities. Prominent players like Chennai Super Kings, Bengaluru FC, and various sports federations (Hockey India, Basketball Federation of India) represent the established segment, while new entrants continually enter the market. The geographic distribution of the market likely mirrors India's population distribution, with major metropolitan areas contributing significantly. However, the growth potential in smaller cities and towns is substantial, with increased participation and media reach expected to drive expansion in these areas. The success of the market hinges on sustained investment in talent development, infrastructure improvements, and ongoing efforts to enhance fan engagement. Strategic partnerships between private companies, government bodies, and sports federations are crucial for sustained growth in the coming years. This is particularly true for developing ancillary industries such as fitness, health, and sports-related technology. Recent developments include: In August 2023, BigHit partnered with FC Bayern as their official regional partner in India. This collaboration marks a significant milestone for Indian football, opening doors for aspiring players and bridging the gap between Indian and international teams. BigHit is a sports app designed for the entirety of the sporting community, and FC Bayern is one of Europe's biggest and most successful sports clubs., On March 2023, Indian Premier League cricket club Mumbai Indians, owned by Reliance Industries, acquired Major League Cricket side, MI New York. The MI New York will be the fifth franchise after Mumbai Indians (IPL), MI Cape Town (SA20), MI Emirates (ILT20), and Mumbai Indians (WPL), in three different continents, four different countries, and five different leagues.. Key drivers for this market are: Rise In Sports Advertisement and Marketing Revenue, Rising spectators for different sports in India. Potential restraints include: Rise In Sports Advertisement and Marketing Revenue, Rising spectators for different sports in India. Notable trends are: Cricket Leading Sports Team and Club Market In India.

The India Fantasy Sports Market Report is Segmented by Type (Football, Baseball, Cricket, Basketball, Car Racing, Other Types), by Platform (Website, Mobile Application), by Demographics (Under 25 Years, Between 25 and 40 Years, Above 40 Years). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Discover key trends shaping India Sports Analytics Market, size at USD 225 billion in 2023, featuring industry growth and business potential.

The India Spectator Sports Market is experiencing robust growth, projected to reach a substantial size driven by several key factors. The rising disposable incomes of the burgeoning middle class, coupled with increased media exposure and a passionate fan base, fuel the demand for spectator sports. Cricket, the nation's most popular sport, significantly contributes to market revenue, followed by other sports like football, hockey, and badminton, which are witnessing increasing viewership and participation. The market is diversified across revenue streams, with media rights holding a dominant share, complemented by merchandising, ticket sales, and sponsorship deals. The current growth trajectory indicates a Compound Annual Growth Rate (CAGR) of 8.65%, suggesting a consistently expanding market opportunity. Government initiatives promoting sports infrastructure and talent development further contribute to this positive trend. However, challenges remain, such as the need for improved infrastructure in certain regions, and the need for more diversified revenue generation models to ensure the long-term sustainability of various sporting organizations. The market segmentation reveals diverse opportunities. While Cricket commands the largest share in the "By Type of Sports" segment, the other segments showcase potential for growth. The "By Revenue Source" segment highlights the importance of media rights, which likely accounts for a large portion of the total market value. Strategic partnerships and investments in technology are crucial for unlocking the full potential of the market, particularly in areas such as digital streaming and enhanced fan engagement. Growth opportunities also exist in enhancing the spectator experience through improved stadium facilities and fan-centric initiatives. Furthermore, attracting foreign investment and leveraging global best practices can further propel the market's expansion. The period from 2025 to 2033 represents a significant opportunity for stakeholders, provided a strategic approach is adopted that addresses the existing challenges and leverages the current market momentum. Recent developments include: September 2023: Football Sports Development Limited (FSDL) announced Viacom18 Media Private Limited as the 'new home of Indian Football' for the 2023-24 and 2024-25 seasons. Viacom18 will likely be the exclusive media rights holder for ISL, India's top-tier football league, across Digital and Linear TV platforms., October 2022: MCC'S New Code Of Laws for 2022 officially came into Force. The code was well received and has had a positive impact on cricket all over the world. The changes are intended to shape the game of cricket as it should be played.. Key drivers for this market are: Increasing Sponsorships, Viewership of Multiple Sports Channels. Potential restraints include: Increasing Sponsorships, Viewership of Multiple Sports Channels. Notable trends are: The Rise of Cricket in India.

The size of the India Spectator Sports Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 8.65% during the forecast period. The spectator sports market encompasses a wide range of activities, events, and entertainment that draw large audiences to watch live or broadcasted sporting competitions. This market includes professional sports leagues, college athletics, and various recreational sports that attract spectators, such as football, basketball, baseball, soccer, and motorsports. The growth of the spectator sports market is driven by several factors, including increasing disposable incomes, greater accessibility to sporting events, and the rise of digital broadcasting platforms that allow fans to engage with their favorite sports from anywhere. Key elements of the spectator sports market include ticket sales, merchandise sales, broadcasting rights, sponsorship deals, and hospitality services. Ticket sales remain a primary revenue source, with fans willing to pay premium prices for access to live events. Merchandise sales, encompassing team apparel and memorabilia, also contribute significantly to overall market revenues. Broadcasting rights have become increasingly lucrative, as networks and streaming services compete to secure exclusive rights to major sporting events, reflecting the growing popularity of sports as a form of entertainment. Recent developments include: September 2023: Football Sports Development Limited (FSDL) announced Viacom18 Media Private Limited as the 'new home of Indian Football' for the 2023-24 and 2024-25 seasons. Viacom18 will likely be the exclusive media rights holder for ISL, India's top-tier football league, across Digital and Linear TV platforms., October 2022: MCC'S New Code Of Laws for 2022 officially came into Force. The code was well received and has had a positive impact on cricket all over the world. The changes are intended to shape the game of cricket as it should be played.. Key drivers for this market are: Increasing Sponsorships, Viewership of Multiple Sports Channels. Potential restraints include: Threat From Home Entertainment. Notable trends are: The Rise of Cricket in India.

The Indian sports and fitness goods market size reached USD 2,365 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,851 Million by 2033, exhibiting a growth rate (CAGR) of 5.6% during 2025-2033.

IMARC Group provides an analysis of the key trends in each sub-segment of the Indian sports and fitness goods market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on product type, fitness goods, cardiovascular training goods and end-use.

India Sports Equipment Market Size, Trends and Insights By Product Type (Balls, Rackets, Clubs, Protective Gear, Athletic Footwear, Fitness Equipment, Others), By Sport Type (Team Sports, Individual Sports, Fitness and Training, Outdoor Sports, Water Sports, Winter Sports, Others), By End User (Professional, Amateur/Recreational, Institutional, Individual Consumers), By Distribution Channel (Offline, Online), and By Region - Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033.

Reports Description

As per the current market research conducted by the CMI Team, the India Sports Equipment Market is expected to record a CAGR of 7.2% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 30,150.1 Million. By 2033, the valuation is anticipated to reach USD 56,369.2 Million.

The Indian sports equipment market is a dynamic industry characterized by a diverse range of products catering to various sports and fitness activities. With a burgeoning population increasingly inclined towards sports and fitness, the market witnesses robust growth driven by factors such as rising disposable incomes, urbanization, and government initiatives promoting sports participation.

Key players, both domestic and international, compete in offering innovative products, leveraging advancements in materials and technologies. The market is further fueled by the expansion of e-commerce platforms, making sports equipment more accessible to consumers across the country.

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India Sports Apparel Market was valued at USD 705.85 Million in 2024 and is expected to reach USD 1592.58 Million by 2030 with a CAGR of 14.52%.

Media spend on sports across India amounted to nearly ** billion Indian rupees in 2023. Cricket was the major contributor of the media spends. Media expenditure accounted for ********** of the entire sports market in India that year.

During the forecast period, 2025-2035, the growing interest in adventure sports, the increased focus on a healthy lifestyle, and rising government investments in sports infrastructure are expected to drive India's sports tourism market. As per the report, the market is expected to grow from USD 14.8 Billion (2025) to USD 68.7 Billion during the period 2035, at a CAGR of 16.6% during the forecast period, considering government focus on promoting sports culture as well as world class infrastructure.

The size of the Sports Drinks Industry in India market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.10% during the forecast period. The Indian Sports Drinks Sector includes drinks designed to offer athletes and active individuals with hydration, energy, and electrolytes. Increasing awareness of health and fitness, higher disposable incomes, and evolving consumer tastes are fueling the growth. PepsiCo, Inc. and The Coca-Cola Company are top competitors in the market, dominating with innovative products and extensive distribution. The market is divided based on different types of soft drinks (electrolyte-enhanced water, hypertonic, hypotonic, isotonic, protein-based sports drinks), packaging options (aseptic packages, metal cans, PET bottles), and distribution channels (convenience stores, online retail, specialty stores, supermarkets/hypermarkets). In spite of facing competition from other RTD drinks, the market remains optimistic due to the increasing popularity of fitness activities and the launch of new flavors and functional ingredients. This path emphasizes the important impact of sports drinks on the beverage sector in India and their possibility for ongoing expansion. Recent developments include: September 2023: Limca Sportz, the sports drink from Coca-Cola India's home-grown brand Limca, is thrilled to announce the launch of its new variant Limca Sportz ION4 in India.May 2022: Coca-Cola India extended the brand Limca into the hydrating sports drinks category, with the product Limca sportz. This will be the first brand extension for Limca, which was acquired from Ramesh Chauhan’s Parle Bisleri Ltd. in the early 1990s along with other valuable brands such as Thums Up, Maaza, and Gold Spot. Limca stands at number four within Coca-Cola India’s sparkling portfolio.January 2022: FDC limited expanded its portfolio with launch of its brand ‘Electral Z+ (ORS+Zinc Solution)’ which is a ready-to-drink OTC product, having unique formulation manufactured by Halewood Laboratories Private Ltd.. Key drivers for this market are: Increasing Demand for Functional and Fortified Food, Multi-functionality and Wide Application of Riboflavin. Potential restraints include: Low Stability of Riboflavin on Exposure to Light and Heat. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Sports Data Analytics Service Market Outlook

The global sports data analytics service market size was valued at approximately $2.3 billion in 2023 and is projected to reach around $6.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 12.6% during the forecast period. This robust growth is primarily driven by increased investments in sports technology, the rising importance of data-driven decision-making in sports, and the growing adoption of advanced analytics to enhance player performance and fan engagement.

The surge in the adoption of sports data analytics is attributed to the increasing competitive nature of sports, where teams and individual athletes are leveraging data to gain a strategic edge. Data analytics provides insights into player performance, injury risks, and optimal training regimens, which can significantly impact the outcomes of games and overall team performance. This, coupled with the rising investments in sports technology, is propelling the market growth. Additionally, the growing popularity of fantasy sports and sports betting has further fueled the demand for real-time data analytics to make informed decisions.

Another significant growth factor is the rising focus on enhancing fan engagement and experience. Sports organizations are increasingly using data analytics to understand fan preferences, behavior, and sentiment. This information is crucial for tailoring marketing strategies, improving fan interactions, and ultimately increasing revenue from ticket sales, merchandise, and digital platforms. The integration of advanced technologies, such as artificial intelligence (AI) and machine learning (ML), is also enabling more sophisticated data analysis, driving further growth in the market.

Performance Analytics plays a crucial role in the sports data analytics service market, offering teams and athletes the ability to delve deeper into their performance metrics. By leveraging performance analytics, sports organizations can track and analyze various aspects of athletic performance, from speed and agility to endurance and skill execution. This data-driven approach not only aids in identifying areas for improvement but also helps in crafting tailored training programs that enhance overall performance. The integration of performance analytics into sports strategies allows for a more comprehensive understanding of both individual and team dynamics, ultimately leading to more informed decision-making and competitive advantages on the field.

Moreover, the healthcare and fitness tracking aspects of sports data analytics are gaining traction. With a growing emphasis on athlete health and well-being, sports teams are using data analytics to monitor players' physical conditions, predict injuries, and design personalized training programs. This proactive approach not only enhances performance but also extends players' careers and reduces healthcare costs. The increasing availability of wearable devices and IoT sensors is further supporting the collection and analysis of health-related data.

Regionally, North America is expected to dominate the sports data analytics service market, driven by the presence of major sports leagues, high technological adoption, and substantial investments in sports analytics. Europe is also anticipated to witness significant growth, supported by the increasing popularity of sports analytics among football clubs and other sports organizations. The Asia Pacific region is expected to emerge as a lucrative market due to the growing sports industry and rising investments in sports technology in countries like China, India, and Japan.

The rise of Fantasy Sports Service has significantly contributed to the growing demand for sports data analytics. Fantasy sports enthusiasts rely heavily on real-time data and analytics to make informed decisions about player selections and game strategies. This burgeoning interest in fantasy sports has prompted sports organizations and analytics firms to develop more sophisticated data solutions that cater to the unique needs of fantasy sports players. By providing detailed player statistics, performance forecasts, and injury updates, fantasy sports services enhance the user experience and engagement, driving further growth in the sports data analytics market. The intersection of fantasy sports and data analytics continues to open new avenues for innovation and fan in

The Sports Equipment eCommerce market in India is predicted to reach US$4,805.7m revenue by 2025. The top online retailers in the market are jiomart.com, decathlon.in and mi.com.