The global sports industry revenue was forecast to grow in the coming years. In 2022, the industry’s revenue amounted to over 403 billion U.S. dollars and was expected to grow at a compound annual growth rate of 9.13 percent between 2022 and 2028. By 2028, the global sports market was expected to be worth over 680 billion U.S. dollars. This massive industry includes the people, activities, and organizations that are involved with producing, facilitating, or organizing sports activities.

How big is the global sports betting and lottery market?

In 2022, the market size of the sports betting and lottery sector worldwide was valued at around 235.46 billion U.S. dollars. This figure showed a decrease from the previous year's total of 242.82 billion and by 2023, the market was forecast to reach 242 billion. Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing, to sports such as soccer and American football.

How big is the global youth sports market?

The youth sports market is a big industry, ranging from organized sports leagues to recreational activities. In 2022, the global market for youth sports was estimated at 37.5 billion U.S. dollars. The market was forecast to increase at a compound annual growth rate of 9.2 percent and reach 69.4 billion U.S. dollars in 2030. Youth sports do not necessarily take place within the education system; however, many competitors involved with youth sports are generally at a primary or secondary level of education and participate in school-organized sport programs.

The United States of America spectator sports market is segmented by type of sport (soccer, football, table tennis, badminton, and other sports) and by revenue source (media rights, merchandise, tickets, sponsorship). The report offers market size and forecasts for the USA spectator sports market in value (USD) for all the above segments.

In 2018, the global sports market was valued at approximately *** billion U.S. dollars. In contrast, the market was valued at *** billion U.S. dollars in 2011. The United States held a **** percent share of the global sports market in 2018.

Global Sports market size is expected to reach $617.57 billion by 2029 at 5.7%, segmented as by type, spectator sports, participatory sports

The youth sports market is a big industry, ranging from organized sports leagues to recreational activities. The global market for youth sports was estimated at **** billion U.S. dollars in 2022 and was forecast to increase at a compound annual growth rate of *** percent until 2030.

The Spectator Sports Market Report Segments the Industry Into by Revenue Stream (Ticket Sales, Media Rights, Sponsorship & Advertising, Merchandising & Licensing, and Other Ancillary Revenues), by Sport Type (Football / Soccer, Basketball, Baseball, Cricket, Motorsports, Tennis, and More), and by Geography (North America, South America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Sports Data Analytics Service Market Outlook

The global sports data analytics service market size was valued at approximately $2.3 billion in 2023 and is projected to reach around $6.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 12.6% during the forecast period. This robust growth is primarily driven by increased investments in sports technology, the rising importance of data-driven decision-making in sports, and the growing adoption of advanced analytics to enhance player performance and fan engagement.

The surge in the adoption of sports data analytics is attributed to the increasing competitive nature of sports, where teams and individual athletes are leveraging data to gain a strategic edge. Data analytics provides insights into player performance, injury risks, and optimal training regimens, which can significantly impact the outcomes of games and overall team performance. This, coupled with the rising investments in sports technology, is propelling the market growth. Additionally, the growing popularity of fantasy sports and sports betting has further fueled the demand for real-time data analytics to make informed decisions.

Another significant growth factor is the rising focus on enhancing fan engagement and experience. Sports organizations are increasingly using data analytics to understand fan preferences, behavior, and sentiment. This information is crucial for tailoring marketing strategies, improving fan interactions, and ultimately increasing revenue from ticket sales, merchandise, and digital platforms. The integration of advanced technologies, such as artificial intelligence (AI) and machine learning (ML), is also enabling more sophisticated data analysis, driving further growth in the market.

Performance Analytics plays a crucial role in the sports data analytics service market, offering teams and athletes the ability to delve deeper into their performance metrics. By leveraging performance analytics, sports organizations can track and analyze various aspects of athletic performance, from speed and agility to endurance and skill execution. This data-driven approach not only aids in identifying areas for improvement but also helps in crafting tailored training programs that enhance overall performance. The integration of performance analytics into sports strategies allows for a more comprehensive understanding of both individual and team dynamics, ultimately leading to more informed decision-making and competitive advantages on the field.

Moreover, the healthcare and fitness tracking aspects of sports data analytics are gaining traction. With a growing emphasis on athlete health and well-being, sports teams are using data analytics to monitor players' physical conditions, predict injuries, and design personalized training programs. This proactive approach not only enhances performance but also extends players' careers and reduces healthcare costs. The increasing availability of wearable devices and IoT sensors is further supporting the collection and analysis of health-related data.

Regionally, North America is expected to dominate the sports data analytics service market, driven by the presence of major sports leagues, high technological adoption, and substantial investments in sports analytics. Europe is also anticipated to witness significant growth, supported by the increasing popularity of sports analytics among football clubs and other sports organizations. The Asia Pacific region is expected to emerge as a lucrative market due to the growing sports industry and rising investments in sports technology in countries like China, India, and Japan.

The rise of Fantasy Sports Service has significantly contributed to the growing demand for sports data analytics. Fantasy sports enthusiasts rely heavily on real-time data and analytics to make informed decisions about player selections and game strategies. This burgeoning interest in fantasy sports has prompted sports organizations and analytics firms to develop more sophisticated data solutions that cater to the unique needs of fantasy sports players. By providing detailed player statistics, performance forecasts, and injury updates, fantasy sports services enhance the user experience and engagement, driving further growth in the sports data analytics market. The intersection of fantasy sports and data analytics continues to open new avenues for innovation and fan in

The chart provides an insightful analysis of the estimated sales amounts for Sports stores across various platforms. Custom Cart stands out, generating a significant portion of sales with an estimated amount of $117.85B, which is 33.14% of the total sales in this category. Following closely, Shopify accounts for $98.91B in sales, making up 27.82% of the total. WooCommerce also shows notable performance, contributing $47.92B to the total sales, representing 13.48%. This data highlights the sales dynamics and the varying impact of each platform on the Sports market.

We will create a customized sports dataset tailored to your specific requirements. Data points may include player statistics, team rankings, game scores, player contracts, and other relevant metrics.

Utilize our sports datasets for a variety of applications to boost strategic planning and performance analysis. Analyzing these datasets can help organizations understand player performance and market trends within the sports industry, allowing for more precise team management and marketing strategies. You can choose to access the complete dataset or a customized subset based on your business needs.

Popular use cases include: enhancing player performance analysis, refining team strategies, and optimizing fan engagement efforts.

Explore the statistics for Sports eCommerce in 2025, including store count by region and platform, estimated sales amount by platform and region, products sold by platform and region, and total app spend by platform and region. Gain insights into regional preferences, market penetration, consumer trends, and technological investments within the Sports sector. Discover the leading regions and platforms, as well as the dynamics of sales and product volumes. Stay informed about the evolving landscape of Sports online stores for a comprehensive understanding of the market.

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Sports Analytics Market Size 2025-2029

The sports analytics market size is valued to increase USD 8.4 billion, at a CAGR of 28.5% from 2024 to 2029. Increase in adoption of cloud-based deployment solutions will drive the sports analytics market.

Major Market Trends & Insights

North America dominated the market and accounted for a 38% growth during the forecast period.
By Type - Football segment was valued at USD 749.30 billion in 2023
By Solution - Player analysis segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 584.13 million
Market Future Opportunities: USD 8403.30 million
CAGR : 28.5%
North America: Largest market in 2023

Market Summary

The market represents a dynamic and ever-evolving industry, driven by advancements in core technologies and applications. Notably, the increasing adoption of cloud-based deployment solutions and the growth in use of wearable devices are key market trends. These developments enable real-time data collection and analysis, enhancing team performance and fan engagement. However, the market faces challenges, such as limited potential for returns on investment.
Despite this, the market continues to expand, with a recent study indicating that over 30% of sports organizations have adopted sports analytics. This underscores the market's potential to revolutionize the way sports are managed and enjoyed.

What will be the Size of the Sports Analytics Market during the forecast period?

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How is the Sports Analytics Market Segmented and what are the key trends of market segmentation?

The sports analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Football
  Cricket
  Hockey
  Tennis
  Others


Solution

  Player analysis
  Team performance analysis
  Health assessment
  Fan engagement analysis
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The football segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth, driven by the increasing demand for data-driven insights in football and other popular sports. According to recent reports, the market for sports analytics is currently expanding by approximately 18% annually, with a projected growth rate of around 21% in the coming years. This growth can be attributed to the integration of statistical modeling techniques, game outcome prediction, and physiological data into tactical decision support systems. Skill assessment metrics, win probability estimation, and wearable sensor data are increasingly being used to enhance performance and optimize training programs. Data visualization tools, data-driven coaching decisions, deep learning applications, and machine learning models are revolutionizing player workload management and predictive modeling algorithms.

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The Football segment was valued at USD 749.30 billion in 2019 and showed a gradual increase during the forecast period.

Three-dimensional motion analysis, recruiting optimization tools, sports data integration, and computer vision systems are transforming performance metrics dashboards and motion capture technology. Biomechanical analysis software, fatigue detection systems, talent identification systems, game strategy optimization, opponent scouting reports, athlete performance monitoring, video analytics platforms, real-time game analytics, and injury risk assessment are all integral components of the market. These technologies enable teams and organizations to make informed decisions, improve player performance, and reduce the risk of injuries. The ongoing evolution of sports analytics is set to continue, with new applications and innovations emerging in the field.

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Regional Analysis

North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in the North American region is experiencing significant growth due to technological advancements and increasing investments. In 2024, the US and Canada were major contributors to this expansion. The adoption of sports software is a driving factor, with a high emphasis on its use in American football, basketball, and baseball. Major sports leagues in the US are

This chart offers a detailed view of the estimated sales amounts for Sports stores across different regions. In United States, the sales figures are particularly impressive, with the region generating $148.83B, which accounts for 41.85% of the total sales in this category. United Kingdom follows with robust sales, totaling $75.75B and representing 21.30% of the overall sales. Japan also contributes significantly to the market with sales amounting to $38.87B, making up 10.93% of the total. These numbers not only illustrate the economic vitality of each region in the Sports market but also highlight regional consumer preferences and spending power.

Sports Analytics Market is Segmented by Sport (Football, Cricket, Basketball, and More), Component (Software, Services), Deployment (On-Premise, Cloud), End User (Sports Teams/Clubs, Leagues and Federations, Individual Athletes, Sports Betting Operators, Others), Geography. The Market Forecasts are Provided in Terms of Value (USD).

The statistic shows the sports market size in North America from 2009 to 2018, with forecasts from 2019 to 2023. In 2018, the North American sports market had a value of about 71.06 billion U.S. dollars. This figure is expected to rise to 83.1 billion by 2023. The market is composed of the segments gate revenues, media rights, sponsorships and merchandising.

Sports market in the United States - additional information

Today’s sports market size is experiencing strong growth, having developed into a full-blown worldwide industry in the past decades, with unprecedented levels of revenue and more industry players than ever. The market is divided into four main segments: gate receipts (ticket sales for live sporting events), sponsorship, media rights and merchandising.

With more than 71 billion U.S. dollars in revenue in 2018, the North American sports market is one of the largest in the world. On the global level and in the U.S. as well, gate receipts represent one of the largest revenue segments in the sports market. For 2018, some 19.2 billion U.S. dollars in revenue were generated through ticket sales alone in North America. The largest revenue stream in the US sports market is the media rights market, where revenue is generated from fees paid by radio, television or internet broadcasters to distribute sporting events. Due to the wide availability of media devices, this sector has increased tremendously in size in the past ten years, from 8.5 billion U.S. dollars in revenue in 2006 to 20.14 billion U.S. dollars in 2018.

The sponsorship sector, which includes revenues generated by payments from companies to have their products associated with an event, a team or a league, has also been expanding in the past years. In 2018, an estimated 17.17 billion U.S. dollars of revenues were generated through this channel, with projections as high as 20.65 billion by 2023. The merchandising sector, which includes everything from team jerseys to branded sports equipment, has registered slow but steady growth, with projected revenues reaching over 15.4 billion U.S. dollars in 2023.

Sports Analytics Market Outlook

According to our latest research, the sports analytics market size reached USD 4.2 billion in 2024, reflecting a strong momentum in the adoption of data-driven strategies by sports organizations worldwide. The market is projected to grow at a robust CAGR of 22.9% from 2025 to 2033, reaching an estimated USD 32.1 billion by 2033. This remarkable growth is primarily driven by the increasing need for competitive advantage, enhanced fan engagement, and the integration of advanced technologies such as AI and machine learning in sports operations. As per our latest research, the sports analytics market is poised for transformative expansion, fueled by the convergence of technology, sports performance, and business intelligence.

One of the primary growth factors for the sports analytics market is the escalating demand for performance optimization among professional sports teams and associations. With the stakes in global sports events rising each year, organizations are investing heavily in advanced analytics solutions to gain actionable insights into player performance, injury prevention, and tactical decision-making. The proliferation of wearable devices and sensors has enabled the collection of granular data on athletesÂ’ physical and physiological parameters, which, when analyzed, offers a detailed understanding of strengths, weaknesses, and potential risks. This data-centric approach is revolutionizing traditional coaching methods and driving a paradigm shift toward evidence-based decision-making in sports management.

Another significant driver of the sports analytics market is the evolution of fan engagement strategies. In an era where digital interaction and personalized experiences define brand loyalty, sports organizations are leveraging analytics to understand fan preferences, behavior, and sentiment. By analyzing data from social media, ticket sales, and merchandise purchases, teams can tailor marketing campaigns, optimize ticket pricing, and enhance in-stadium experiences. The integration of real-time analytics during live events further empowers organizations to engage fans through interactive content, predictive insights, and immersive technologies such as augmented and virtual reality, thereby creating new revenue streams and strengthening fan loyalty.

The increasing adoption of cloud-based analytics platforms is also playing a pivotal role in the expansion of the sports analytics market. Cloud deployment offers scalability, cost-efficiency, and seamless access to advanced analytical tools, making it an attractive option for sports organizations of all sizes. The shift toward cloud solutions is enabling real-time data sharing and collaboration among stakeholders, from coaches and athletes to sports scientists and business managers. This technological advancement is not only democratizing access to sophisticated analytics but also accelerating the pace of innovation and adoption across different sports disciplines, from football and basketball to cricket and esports.

The emergence of Digital Twin Sports Analytics is revolutionizing the way sports organizations approach performance optimization and strategic planning. By creating virtual replicas of athletes, teams can simulate various scenarios and analyze the potential outcomes of different strategies in a risk-free environment. This innovative approach allows for a deeper understanding of player dynamics and team interactions, enabling coaches to make data-driven decisions that enhance performance and reduce injury risks. As the technology advances, Digital Twin Sports Analytics is expected to play a pivotal role in transforming traditional sports management practices, offering unprecedented insights into player development and game strategy.

Regionally, North America continues to dominate the sports analytics market, accounting for over 38% of the global revenue in 2024, followed by Europe and Asia Pacific. The presence of major sports leagues, high investment in sports technology, and a mature digital infrastructure are key contributors to North AmericaÂ’s leadership position. However, the Asia Pacific region is witnessing the fastest growth, driven by the rising popularity of sports, increasing investments in professional leagues, and a growing emphasis on athlete development and fan engagement.

The Action Sports market has evolved tremendously over the past few decades, carving out a unique niche that encompasses various athletic activities characterized by thrill and excitement, such as skateboarding, snowboarding, surfing, and BMX biking. According to a newly published report by STATS N DATA, the current

This chart provides a comprehensive view of the total app spend in the Sports sector, segmented by region. It illustrates how much stores in different regions are investing in apps and software to enhance their business operations and customer services. In United States, the total app spend is significant, with stores investing $68.82M, which accounts for 58.47% of the overall app expenditure in the Sports. United Kingdom follows, with a total spend of $11.84M, making up 10.06% of the category's total. Canada also shows considerable investment in technology, with a spend of $10.43M, representing 8.86% of the total. These figures not only reveal the financial commitment of stores in each region towards technology but also indicate regional trends and priorities in the Sports market.

Snapshot img

Sports Technology Market Size 2025-2029

The sports technology market size is valued to increase USD 25.69 billion, at a CAGR of 19.8% from 2024 to 2029. Rising number of sports technology events will drive the sports technology market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 38% growth during the forecast period.
By End-user - Sports association segment was valued at USD 6.12 billion in 2023
By Technology - Artificial intelligence/machine learning segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 344.14 million
Market Future Opportunities: USD 25687.30 million
CAGR : 19.8%
Europe: Largest market in 2023

Market Summary

The market is a dynamic and evolving industry, driven by advancements in core technologies and applications. With the increasing number of sports technology events and the rising adoption of smart stadiums and venue technologies, the market is experiencing significant growth. According to recent reports, the global market for sports technology is projected to reach a 30% share in the overall sports industry by 2025. This growth is fueled by the increasing popularity of wearable devices, which are expected to reach a market size of USD87 billion by 2023. However, the market also faces challenges, such as data privacy concerns and the high cost of implementing these technologies. Despite these challenges, the opportunities for innovation and growth are vast, with emerging applications in areas such as virtual and augmented reality, artificial intelligence, and biometric tracking.

What will be the Size of the Sports Technology Market during the forecast period?

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How is the Sports Technology Market Segmented and what are the key trends of market segmentation?

The sports technology industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. End-userSports associationClubs and leaguesAthletesCoachesFans/SpectatorsTechnologyArtificial intelligence/machine learningInternet of Things (IoT)Augmented reality/virtual realitySolutionAR basedConventionalApplicationSports AssociationsSports LeaguesSports ClubsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By End-user Insights

The sports association segment is estimated to witness significant growth during the forecast period.

The market expansion is fueled by the integration of advanced tools and solutions in various sectors, including sports associations. These organizations leverage technologies such as skill assessment tools, machine learning algorithms, and training programs to optimize athlete development, performance, and injury prevention. The market's continuous evolution is marked by the adoption of data visualization tools, motion capture systems, rehabilitation technology, predictive modeling, AI-powered coaching, and performance analytics. Fatigue management, virtual reality training, video analysis software, connected fitness, 3D printed equipment, GPS tracking devices, activity trackers, player monitoring systems, and strength and conditioning are other key applications. Recovery protocols, prosthetics and orthotics, biometric data, sleep trackers, sports medicine devices, ergonomic equipment, sports analytics platforms, sports nutrition technology, fitness trackers, augmented reality coaching, and smart apparel are additional areas where sports technology is making a significant impact. The market's growth is driven by the increasing demand for data-driven insights to enhance athlete performance and improve overall team management. According to recent studies, the market for sports technology is currently experiencing a 25% increase in adoption rates. Furthermore, industry experts anticipate a 30% growth in market size over the next five years, driven by advancements in AI, machine learning, and wearable technology. These trends underscore the market's potential to revolutionize the sports industry, offering valuable insights and solutions for teams, athletes, and fans alike.

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The Sports association segment was valued at USD 6.12 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

Europe is estimated to contribute 38% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Sports Technology Market Demand is Rising in Europe�

According to Cognitive Market Research, the global Youth Sports market size was USD 38125.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.70% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 15250.08 million in 2024 and will rise at a compound annual growth rate (CAGR) of 7.9% from the year 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 11437.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 8768.80 million in 2024 and will rise at the compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1906.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 762.50 million in 2024 and will rise at the compound annual growth rate (CAGR) of 9.4% from 2024 to 2031.
The camps & clinics category is the fastest growing segment of the Youth Sports industry

Market Dynamics of Youth Sport Market

Key Drivers for Youth Sport Market

Growing Awareness of Health and Fitness Among Youth to Boost Market Growth

Increasing awareness about the benefits of physical fitness and its impact on mental and physical health is a significant driver in the youth sports market. With more parents and educators understanding the role of physical activity in reducing stress, boosting cognitive abilities, and enhancing self-esteem, sports participation is being encouraged from a young age. Governments, schools, and organizations are creating programs that emphasize the importance of regular exercise, which has led to a rise in school sports activities, community leagues, and youth-focused fitness events. Additionally, the rise of online platforms promoting youth fitness, influenced by health-conscious social media trends, is motivating young individuals to participate in organized sports. This demand for active lifestyles is also fueled by the increasing prevalence of childhood obesity, prompting proactive health and fitness initiatives that support market growth by making youth sports more accessible and appealing.

Expansion of Sports Infrastructure and Accessible Programs to Drive Market Growth

Investment in sports infrastructure and development of accessible programs for youth is another primary driver in the youth sports market. Governments and private entities are funding the construction and improvement of sports facilities, ensuring that young athletes have safe, high-quality environments for training and competing. This includes building modern fields, courts, gymnasiums, and stadiums tailored for young sports enthusiasts. Moreover, many schools and community centers are expanding youth sports offerings to make them more affordable and inclusive, addressing barriers that once limited participation. Scholarships, free trials, and low-cost programs are making organized sports accessible to diverse socioeconomic groups, significantly expanding the market.

Key Restraint Factor for the Youth Sports Market

High Costs and Financial Constraints Will Limit Market Growth

The market for youth sports is significantly restrained by the high costs associated with participation. Expenses for equipment, training, transportation, and club fees can make youth sports unaffordable for many families. Financial constraints are particularly burdensome in competitive or specialized sports that require advanced gear, personal coaching, or travel for tournaments. These rising costs lead to disparities, with children from lower-income households having less access to organized sports, which not only limits market growth but also amplifies socioeconomic inequities. Consequently, this restraint affects participation rates, decreases the market size, and challenges organizations to find more affordable ways to operate while maintaining quality standards.

Key Trends for Youth Sports Market

Expanding accessibility due to digitalization and rapid technological advancements are presenting valuable growth opportunity for the youth sports market. 

The growth of the youth sports market has been ...

The global sports analytics market was expected to achieve a compound annual growth rate of over ** percent between 2022 and 2031. While the market size was estimated at almost *** billion U.S. dollars in 2022, this was forecast to reach almost **** billion U.S. dollars by 2031.