The statistic depicts the manufacturers' (wholesale) sales of athletic apparel in the U.S. from 2008 to 2023. In 2023, wholesale sales of athletic apparel amounted to about 46.3 billion U.S. dollars, an increase of 22.8 percent compared to 2019.
Athletic apparel market Athletic apparel is a general term referring to high-functionality clothes designed to enhance performance, but also to support and protect the body while playing sports. Since different sports put strain on different parts of the body and are played in different conditions, athletic wear differs in materials, fit, or design from one sport to another. The sports apparel market is divided into high-performance gear for professional athletes, consumer products and “athleisure”- sportswear for everyday life. Just some examples of athletic apparel include yoga pants, football jerseys, running socks, swimwear, and baseball caps. Major players The most important players on both the global sporting goods market and the global sport apparel market are adidas and Nike. Every year, these industry giants generate the highest sales numbers when it comes to sports apparel and athletic footwear. VF Corporation, which is another key company within the sportswear industry and the apparel industry as a whole, is responsible for more than ten brands, including but not limited to Eastpak, JanSport, Altra, The North Face, Napapijri, and Vans.

In 2022, sporting goods store sales in the United States amounted to about **** billion U.S. dollars; a considerable jump compared to previous years, but a slight drop compared to 2021. Athletic apparel market The global sportswear market is a lucrative one, and is set to grow with each consecutive year. Nike and adidas are, by some margin, the leading companies in the sportswear industry worldwide. Other big companies that operate in this market include Puma, lululemon, and Under Armour. Not only is Nike one of the most prominent producers within the athletic apparel market worldwide, but the company also holds the honor of being ranked the world's leading apparel brand in general. Athletic footwear market In the United States alone, athletic footwear generates billions of U.S. dollars each year, making it a vital segment for this industry. Demonstrating its dominance within this sector once again, Nike was the global leader with more revenue from footwear than adidas and Puma combined.

Global sports apparel market size was worth $200 billion in 2022 and is anticipated to increase to around $332 billion by 2030 with a CAGR 6.54%.

This statistic depicts the value of the licensed sports merchandise market worldwide from 2018 to 2023. In 2018, the global licensed sports merchandise market was valued at approximately 26.47 billion U.S. dollars, and was forecast to reach a value of 33.99 billion U.S. dollars by 2023.

The licensed sports merchandise market size will be worth USD 48.49 billion by 2030, growing at 5.27% CAGR from 2025 to 2030 as increasing popularity of sports leagues and fan engagement are driving the market expansion. North America leads the market share, while Asia-Pacific is the fastest-growing region. Key industry players include Nike, Adidas, Puma, Under Armour, and Iconix.

Graph and download economic data for Retail Sales: Sporting Goods Stores (MRTSSM45111USN) from Jan 1992 to Apr 2025 about sport, retail trade, sales, retail, goods, and USA.

This statistic shows data on the projected development of the global sports apparel market revenue from 2019 to 2025. The global sports apparel market is expected to increase from ****** billion U.S. dollars in 2019 to a projected ****** billion U.S. dollars in 2025. Sports apparel is clothing which is especially designed for sports and physical exercise. Garments may include T-shirts, shorts, running tights, swimsuits, wet suits and trainers. An increasing number of individuals are beginning to wear sports apparel and sports shoes as part of everyday life, not only as part of a work out. In a survey conducted in the United States in 2016, the largest share of respondents said Nike was their favourite brand for sports apparel. Respondents also cited Under Armour, adidas, New Balance and Sketchers in the top five brands for sports apparel. In 2017, Nike generated a revenue of **** billion U.S. dollars.

The global licensed sports merchandise market size was valued USD 34.75 billion in 2023 and is expected to increase to USD 53.91 billion by 2032 at a CAGR of 5.00%.

Market Size statistics on the Licensed Sports Apparel Stores industry in United States

Unlock data-backed intelligence on USA Sports Apparel Market, size at USD 4.2 billion in 2023, featuring industry trends and strategic insights.

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Sports Apparel Market Size 2025-2029

The sports apparel market size is forecast to increase by USD 106.5 billion, at a CAGR of 8.1% between 2024 and 2029.

The market is driven by the increasing availability of innovative and high-performance apparel, leading to product premiumization. Consumers are increasingly willing to invest in sports apparel that offers superior comfort, functionality, and style. Technological advancements in sports apparel, such as hiking gears and moisture-wicking fabric, temperature regulation, and integrated technology, further fuel this trend. However, the market faces challenges from the volatility in prices of raw materials, particularly cotton and synthetic fibers. This price instability can impact the profitability of sports apparel manufacturers and retailers, necessitating effective supply chain management and pricing strategies. To capitalize on market opportunities, companies must focus on product innovation, sustainable sourcing, and efficient supply chain management.
Navigating the challenges of raw material price volatility requires a proactive approach, including hedging strategies, alternative sourcing, and supply chain optimization. Overall, the market presents significant growth potential, with a focus on product innovation and effective supply chain management being key to success.

What will be the Size of the Sports Apparel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by advancements in fabric technology, customer preferences, and industry trends. Synthetic fibers, such as quick-drying and moisture-wicking materials, dominate the landscape, catering to various sectors including soccer, running, and golf. Price point and customer segmentation play crucial roles in product development, with offerings ranging from budget-friendly options to high-performance, technologically-advanced garments. Body mapping and breathable fabrics are key features in performance apparel, ensuring optimal comfort and functionality. Ski apparel and snowboarding apparel incorporate quick-drying fabrics to tackle the challenges of winter sports. Wearable Technology and stretch fabrics are revolutionizing training shoes and training apparel, enabling better tracking of performance metrics and enhancing workouts.

How is this Sports Apparel Industry segmented?

The sports apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Men
  Women
  Children


Distribution Channel

  Offline
  Online


Apparel Type

  Jerseys
  Shorts
  Athletic Shoes
  Compression Wear


Sports Category

  Soccer
  Basketball
  Running
  Gym and Fitness


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By End-user Insights

The men segment is estimated to witness significant growth during the forecast period.

The market encompasses various categories, including soccer apparel, smart clothing, athletic apparel, yoga apparel, Running Apparel, performance apparel, athletic socks, ski apparel, golf apparel, tennis apparel, team uniforms, and more. These apparel types incorporate advanced technologies such as moisture-wicking fabrics, quick-drying fabrics, body mapping, and wearable technology. Consumers increasingly prioritize ethical sourcing and demand transparency in supply chains. Customer segmentation plays a crucial role in market dynamics, with the men's segment experiencing significant growth due to increased sports participation and marketing initiatives. Men's sports apparel offers various options like athletic shorts, compression tights, and fashionable designs, catering to diverse preferences.

Brands focus on improving distribution channels and marketing efforts to capture latent demand. Product development continues to evolve, with an emphasis on natural fibers, compression garments, and performance metrics. Fabric testing, quality control, and product lifecycle management are essential aspects of the industry. Sublimation printing, screen printing, and other techniques add unique designs to sports apparel. Sports bras, cycling apparel, and other specialized apparel cater to specific customer needs. Merino wool, running shoes, Basketball Apparel, and other essentials complete the diverse sports apparel landscape. The market is expected to continue evolving, with innovation and customer satisfaction driving growth.

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The Men segment was valued at USD 96.80 bill

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Licensed Sports Merchandise Market Size 2025-2029

The licensed sports merchandise market size is forecast to increase by USD 8.25 billion at a CAGR of 4.7% between 2024 and 2029.

The market is experiencing significant growth, driven by key trends and challenges. One major trend is the innovation in design and materials, leading to the premiumization of products. This results in consumers being willing to pay more for high-quality merchandise. Another trend is the increasing popularity of athleisure, with consumers seeking comfortable and stylish clothing and accessories that can be worn both for sports apparel and everyday use.
However, the market also faces challenges from the increasing competition from unorganized sectors, which offer lower prices and may not adhere to the same quality standards. To stay competitive, market players must focus on offering unique and innovative products, while maintaining high-quality standards and competitive pricing.

What will the Size of the Licensed Sports Merchandise Market be During the Forecast Period?

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The market has experienced significant growth in recent years, fueled by the increasing number of sports enthusiasts worldwide. Urbanization and the rise of the online retail industry have played a pivotal role in this expansion. Traditional retailing channels have been surpassed by online platforms, providing consumers with greater convenience and access to a wider range of merchandise. T-shirts and tops, sweatshirts and hoodies, jackets, bottom wear, caps, and athletic footwear are popular categories within the market. The demand for these items is driven by sports fans who seek to express their allegiance to their favorite teams and players. Material quality and product durability are crucial factors that influence purchasing decisions.
Professional sports leagues and brand alliances have recognized the potential of the online marketplaces and have established strategic partnerships to sell their merchandise. The convenience of shopping from the comfort of one's home, coupled with the ability to compare prices and read customer reviews, has made online shopping a preferred choice for many consumers. The sedentary lifestyles and health issues, such as muscular injuries and hip discomfort, have led to an increased focus on product quality. Consumers are looking for merchandise that not only supports their favorite teams but also provides comfort and functionality. The proliferation of smartphones and internet usage has facilitated the growth of the online marketplaces for licensed sports merchandise.

How is the Licensed Sports Merchandise Market Segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Men
  Women
  Children


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By Distribution Channel

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses the sale of apparel, such as tops, sweatshirts, and hoodies, as well as material quality merchandise from professional sports leagues. Brands form alliances with these leagues to retail merchandise, contributing to commercial sports growth and tournament commercialization. International sports events and the latest fashion trends further drive market expansion. Denim clothing sales and running footwear are significant revenue generators. Manufacturers prioritize material quality to meet consumer demand. Retailers employ various strategies, including competitive pricing and expanded product ranges, to maintain market presence amidst increasing online shopping trends and intensifying competition. Offline distribution channels, including specialty stores, hypermarkets, and department stores, continue to contribute significantly to market revenue.

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The offline segment was valued at USD 20.41 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is projected to dominate the global landscape due to the region's well-established sports industry a

The Women's Sports Apparel market has witnessed remarkable growth and transformation in recent years, reflecting a significant shift in consumer attitudes towards fitness, athleticism, and personal health. This dynamic sector encompasses a broad range of products designed specifically for women, including activewear

The Sports Apparel market has evolved significantly over the past few decades, emerging as a fundamental component of the global athletic industry. Valued at approximately $200 billion in recent years, this market encompasses a wide range of products designed for various sports and fitness activities, from high-perf

Retail Sporting Goods Market Outlook

The global retail sporting goods market is poised for substantial growth, with a market size estimated at $331 billion in 2023, projected to reach approximately $450 billion by 2032, growing at a CAGR of 3.5%. This growth trajectory is driven by a blend of factors including the increasing emphasis on health and fitness, the growing global population of sports enthusiasts, and technological advancements in sporting equipment and apparel. As more individuals prioritize physical health, the demand for diverse sporting goods continues to surge, contributing to the market's robust expansion over the forecast period.

One of the most significant growth factors in the retail sporting goods market is the increasing global awareness and emphasis on health and wellness. As lifestyles become more sedentary due to technological advancements and urban living, there is an unprecedented focus on fitness and active living. Governments and organizations worldwide are launching initiatives to encourage physical activity, which in turn fuels the demand for sporting goods. Moreover, the rise in lifestyle-related health issues has promoted a culture of fitness, leading to increased participation in sports and recreational activities. This trend is not just prevalent in developed nations, but is also gaining momentum in developing countries, thereby broadening the market's consumer base and driving growth.

Technological innovation plays a pivotal role in the growth of the retail sporting goods market. The integration of cutting-edge technology into sporting equipment and apparel has revolutionized the industry, enhancing performance, safety, and user experience. For instance, smart sporting goods equipped with sensors can track performance metrics, providing athletes with valuable data to improve their efficiency and effectiveness. Additionally, advancements in material science have led to the development of lightweight, durable, and high-performance sports gear, which is increasingly in demand. As consumers seek innovative products that offer superior comfort and functionality, manufacturers continue to invest heavily in research and development, spurring market growth.

The proliferation of online retailing is another critical factor contributing to the expansion of the retail sporting goods market. Online platforms offer consumers unparalleled convenience and a wide array of product options at competitive prices. The growing penetration of smartphones and the internet, especially in emerging markets, has made online shopping more accessible, further boosting sales. Additionally, e-commerce platforms often provide personalized shopping experiences and detailed product information, enhancing customer satisfaction and loyalty. The shift towards online distribution channels has also enabled manufacturers to reach a broader audience, circumventing geographical limitations and tapping into new markets.

Regionally, the retail sporting goods market exhibits diverse growth patterns. North America remains a dominant region, driven by a mature sports culture and high disposable incomes. However, the Asia Pacific region is expected to witness the fastest growth over the forecast period, with a CAGR of 4.2%. This growth is fueled by rising disposable incomes, urbanization, and an increasing focus on fitness and sports in countries such as China and India. Europe, with its rich sporting history and culture, continues to be a significant market, while Latin America and the Middle East & Africa show promising growth prospects as sports gain popularity and infrastructure improves in these regions.

Product Type Analysis

The product type segment of the retail sporting goods market encompasses apparel, footwear, equipment, and accessories, each contributing uniquely to the market's dynamics. Sporting apparel is a significant segment, driven by consumer preference for comfortable, functional, and stylish clothing that can be worn both during sports activities and as casual wear. The growing trend of athleisure, where sportswear is worn as everyday clothing, has significantly boosted the demand for sports apparel. Moreover, collaborations between sports brands and fashion designers have led to innovative, trendy designs that appeal to a broader audience, further propelling the segment's growth.

Footwear is another crucial segment, with sports shoes being an integral part of the sporting experience. The demand for specialized sports footwear tailored to specific activities, such as running, basketball, or soccer, is rising. Innovations in design a

The Sports Apparel Retail market has experienced remarkable growth over the past decade, becoming a vital component of the global retail landscape. Ranging from high-performance gear for athletes to casual wear infused with sports aesthetics, this sector caters to a diverse consumer base. Recent data from a newly pu

The global sports equipment market is estimated at US$ 113.07 billion in 2024 and is projected to expand at a CAGR of 6.9% through 2034, thereby reaching a value of US$ 220.35 billion by 2034-end.

Report Attributes	Details
Sports Equipment Market Size (2024E)	US$ 113.07 Billion
Projected Market Value (2034F)	US$ 220.35 Billion
Global Market Growth Rate (2024 to 2034)	6.9% CAGR
China Market Value (2034F)	US$ 33.49 Billion
Canada Market Growth Rate (2024 to 2034)	8.1 % CAGR
North America Market Share (2024E)	24.3%
East Asia Market Value (2034F)	US$ 50.9 Billion
Key Companies Profiled	PUMA.SE Nike Inc. Jarden Corporation Amer Sports Under Armour Adidas AG Mizuno Corporation Yonex Co. Ltd.

Country-Wise Insights

Attribute	United States
Market Value (2024E)	US$ 18.82 Billion
Growth Rate (2024 to 2034)	7.8% CAGR
Projected Value (2034F)	US$ 39.73 Billion

Attribute	China
Market Value (2024E)	US$ 15.77 Billion
Growth Rate (2024 to 2034)	7.8% CAGR
Projected Value (2034F)	US$ 33.49 Billion

Category-wise Insights

Attribute	Sticks, Bats, and Clubs
Segment Value (2024E)	US$ 25.33 Billion
Growth Rate (2024 to 2034)	6.8% CAGR
Projected Value (2034F)	US$ 51.56 Billion

Attribute	Men
Segment Value (2024E)	US$ 54.05 Billion
Growth Rate (2024 to 2034)	6.7% CAGR
Projected Value (2034F)	US$ 102.9 Billion

The Online Sporting Goods Sales industry includes online stores that retail new sporting goods such as bicycles, camping equipment, exercise and fitness equipment and other sporting goods and accessories. This industry does not include sporting apparel sales. Products are sourced from sporting goods manufacturers and wholesalers, and then sold to the general public via retail channels.

The Sustainable Sports Apparel market has emerged as a significant segment within the larger athletic wear industry, driven by the increasing awareness of environmental issues and consumers' desire for eco-friendly products. As athletes and fitness enthusiasts seek not only to enhance their performance but also to m

The global outdoor sports apparel market size reached USD 15.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.7 Billion by 2033, exhibiting a growth rate (CAGR) of 7.11% during 2025-2033. The emerging technological advancement in fabrics, the significant expansion of e-commerce, and the online shopping sector, and the growing popularity of outdoor sports apparel among celebrities and social media influencers are some of the major factors propelling the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 15.9 Billion
Market Forecast in 2033	USD 29.7 Billion
Market Growth Rate 2025-2033	7.11%

IMARC Group provides an analysis of the key trends in each segment of the global outdoor sports apparel market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type, mode of sale and end user.