The Sports Nutrition market is estimated to be worth USD 27,315.4 million by 2025 and is projected to reach a value of USD 60,630.6 million by 2035, growing at a CAGR of 8.3% over the assessment period 2025 to 2035

Attributes	Description
Estimated Global Industry Size (2025 E)	USD 27,315.4 million
Projected Global Industry Value (2035 F)	USD 60,630.6 million
Value-based CAGR (2025 to 2035)	8.3%

Semi Annual Market Update

Particular	Value CAGR
H1(2024 to 2034)	7.9%
H2(2024 to 2034)	8.4%
H1(2025 to 2035)	8.2%
H2(2025 to 2035)	8.5%

Country wise Insights

Country	CAGR 2025 to 2035
United States	6.6%
China	5.3%
Australia	13.1%

Category-wise Insights

Segment	Value Share (2025)
Pre-Workout (By Function)	35%

Segment	Value Share (2025)
Energy and Protein Bars (Product Form)	32%

The global sports nutrition market and supplements was valued at about **** billion U.S. dollars in 2023, and is expected to increase in value to over **** billion U.S. dollars by 2028. Sports nutrition market Sports nutrition products are designed to make it easier to reach one’s fitness goals and to replace nutrients depleted during the workout. Some of the most popular sports nutrition products include sports drinks, energy bars, and protein powder. In 2018, Gatorade Perform was the leading non-aseptic sport drink brand, based on dollar sales share in that market. Protein sources for athletes Though meat and dairy products are natural protein sources, they are often not as convenient or as rich in protein as supplemental protein powders. The market for supplemental protein powders in the United States was worth about **** billion U.S. dollars in 2018. Some common varieties include whey protein, casein protein, and pea protein. In addition, plant-based proteins are expected to become even more popular over the next several years.

The Sports Nutrition Market Report is Segmented by Product Type (Sports Protein Products and Sports Non Protein Products), Source (Animal-Based and Plant-Based), Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/Health Stores, Online Retail Stores, and Other Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The global sports nutrition market size was USD 49.60 billion in 2024 & is projected to grow from USD 53.27 billion in 2025 to USD 94.30 billion by 2033.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 49.60 Billion
Market Size in 2025	USD 53.27 Billion
Market Size in 2033	USD 94.30 Billion
CAGR	7.4% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Product,By Applications,By Distribution Channel,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

The Asia Pacific Sports Nutrition Market report segments the industry into Product Type (Sports Food, Sports Drinks, Sports Supplements), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, Other Distribution Channels), and Geography (China, Japan, India, Australia, Rest of Asia-Pacific). Five years of historical data accompany five-year forecasts.

The global sports nutrition market size reached USD 58.72 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 104.65 Billion by 2033, exhibiting a growth rate (CAGR) of 6.58% during 2025-2033. The market is experiencing moderate growth driven by rising focus on health and fitness lifestyles, increasing awareness about the importance of protein intake and supplementation for muscle recovery and overall performance, and rapid expansion of e-commerce platforms and online retail channels.

Global Sports Nutrition Market size is expected to be worth around US$ 112.05 Billion by 2034 from US$ 49.56 Billion in 2024.

According to Cognitive Market Research, the global Sports Nutrition market size is USD 45121.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

North America Nutrition market held 40% of the global revenue with a market size of USD 18048.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe Sports Nutrition is projected to expand at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 13536.36 million.
Asia Pacific Nutrition market held 23% of the global revenue with a market size of USD 10377.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America Nutrition market held 5% of the global revenue with a market size of USD 2256.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa Nutrition market held 2% of the global revenue with a market size of USD 902.42 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
People are increasingly inclined to spend money on goods that can enhance their health and well-being as their disposable earnings rise. The market for high-end sports nutrition products is being driven by this.
 Sports nutrition products are becoming more and more well-known thanks in large part to social media and influencer marketing. These items are becoming more in demand as a result of fitness gurus marketing them to their sizable fan bases.

Market Dynamics of

Sports Nutrition Market

Key Drivers of

Sports Nutrition Market

Increasing Awareness of Health and Fitness : The rising global focus on health, fitness, and active living is a significant factor propelling the sports nutrition market. Consumers are progressively integrating protein shakes, energy bars, and dietary supplements into their everyday routines to enhance physical performance and overall well-being. This trend is not confined to athletes alone—fitness enthusiasts and casual gym-goers are also driving the demand for accessible and functional sports nutrition products.

Growth of Gyms and Fitness Facilities : The worldwide surge in fitness centers, health clubs, and boutique gyms is greatly enhancing the demand for sports nutrition products. As gym memberships increase and group workout programs proliferate, there is a growing need for pre- and post-workout supplements. These products are now viewed as vital for supporting muscle recovery, energy levels, and endurance, particularly among the urban working demographic.

Rising Demand for Plant-Based and Clean Label Products : Consumers are becoming increasingly aware of ingredients, seeking cleaner, plant-based, and allergen-free sports nutrition options. This trend is especially pronounced among vegan athletes and environmentally aware consumers. Consequently, companies are introducing protein powders and supplements sourced from ingredients such as pea, hemp, and brown rice, catering to niche markets while simultaneously fostering overall industry innovation.

Key Restraints in

Sports Nutrition Market

High Product Costs and Affordability Issues : Many sports nutrition products are sold at a premium price, which may discourage consumers who are mindful of their budgets, particularly in developing areas. The use of high-quality ingredients, well-known brands, and extensive marketing efforts contribute to these increased costs. As a result, accessibility is limited for younger consumers and those with lower disposable incomes, which hampers market penetration despite a rising interest.

Stringent Regulatory and Labeling Requirements : Sports nutrition products frequently encounter rigorous scrutiny from food safety authorities and health regulators. Any failure to comply with labeling, health claims, or ingredient standards can result in product recalls or bans from the market. These regulatory challenges elevate the costs and complexities associated with product development, particularly for new entrants and smaller brands.

Consumer Skepticism and Misinformation : In spite of the increasing interest, some consumers continue to be doubtful about the effectiveness and safety of sports nutrition supplements. Worries regarding synthetic additives,...

Snapshot img

Sports Nutrition Market Size 2025-2029

The sports nutrition market size is valued to increase USD 16.13 billion, at a CAGR of 8.1% from 2024 to 2029. Rise of personalized nutrition and data-driven approaches will drive the sports nutrition market.

Major Market Trends & Insights

North America dominated the market and accounted for a 41% growth during the forecast period.
By Product - Non-protein segment was valued at USD 13.42 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 103.73 million
Market Future Opportunities: USD 16127.10 million
CAGR : 8.1%
North America: Largest market in 2023

Market Summary

The market encompasses a dynamic and evolving industry, driven by advancements in core technologies and applications. Core technologies, such as protein supplementation and functional ingredients, continue to shape the market's landscape. Applications, including weight management, endurance, and muscle gain, fuel the demand for sports nutrition products. Service types, like customized meal plans and personal coaching, add value to the market. Regulations, such as FDA guidelines and certifications, ensure product safety and quality. With the rise of personalized nutrition and data-driven approaches, the market is witnessing a significant shift towards tailored solutions. The growing demand for plant-based sports nutrition, driven by consumer preferences and ethical considerations, is another key trend. According to a recent study, plant-based protein supplements accounted for over 15% of the market share in 2020. Despite these opportunities, concerns about the quality of ingredients used in sports nutrition products persist, presenting challenges for market participants.

What will be the Size of the Sports Nutrition Market during the forecast period?

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How is the Sports Nutrition Market Segmented and what are the key trends of market segmentation?

The sports nutrition industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductNon-proteinProtein powderProtein RTDProtein barDistribution ChannelOfflineOnlineRaw MaterialAnimal derivedPlant-basedMixedEnd-userAthletesFitness enthusiastsBodybuildersLifestyle usersFormPowderCapsules & TabletsReady-to-Drink (RTD)BarsGelsChewsApplicationBodybuildingWeightliftingStrength TrainingEndurance SportsTeam SportsAthletic PerformanceWeight ManagementGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Product Insights

The non-protein segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving the market, the non-protein segment is experiencing steady growth due to increasing consumer preferences for convenient products, the rising demand from mainstream consumers, and the trend toward clean-label options. This segment encompasses various categories, including amino acids, carbohydrates, Beta-alanine, creatine, L-carnitine, and nitric oxide boosters. These nutrients are available in various forms, such as powders, bars, ready-to-drink (RTD) beverages, gels, and tablets. The United Kingdom, Japan, Australia, and Sweden are the leading consumers of non-protein sports nutrition products. Consumer intake of protein is influenced by factors such as age, gender, and health conditions. For instance, individuals with liver or kidney disorders may prefer non-protein products due to the potential interference of excessive protein consumption with their metabolic processes. Carbohydrate metabolism plays a crucial role in sports nutrition, with nutrient timing and digestive health being essential considerations. Non-essential amino acids, such as Beta-hydroxy-beta-methylbutyrate (HMB), support muscle protein synthesis and insulin sensitivity, contributing to performance enhancement. Strength training and endurance performance are key applications for sports nutrition products. Electrolyte balance and hydration strategies are essential for athletes, particularly during intense workouts and competitions. Weight management and glycogen replenishment are other important areas of focus for sports nutrition consumers. Protein powder blends, including whey protein isolate, casein protein, and soy protein, are popular choices for muscle hypertrophy and body composition improvement. Protein synthesis and exercise recovery are crucial aspects of sports nutrition, with recovery strategies such as hydrolyzed whey protein and creatine supplementation being widely used. The h

The report covers Top Sports Nutrition Brands and Industry Growth Analysis in North America and is segmented by Type (Sports Foods, Sports Drinks, and Sports Supplements), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Country (United States, Canada, Mexico, and Rest of North America).

UK Sports Nutrition Market size was valued at USD 1.40 Billion in 2024 and is projected to reach USD 2.5 Billion by 2032, growing at a CAGR of 7.5% during the forecast period 2026-2032.UK Sports Nutrition Market DriversRising Health and Fitness Awareness: One of the primary drivers is the growing public awareness about the importance of maintaining physical fitness and a healthy diet. Campaigns by public health bodies and fitness influencers have contributed to a societal shift toward wellness. As a result, more consumers are integrating exercise into their daily routines, prompting demand for products like protein powders, amino acids, energy bars, and recovery drinks to support muscle development, endurance, and performance.This health-driven trend is further supported by the UK government’s initiatives to reduce obesity and promote healthier eating habits, indirectly benefitting the sports nutrition industry.Expanding Consumer Demographics: Previously confined to elite athletes, the market now appeals to a wider demographic, including women, millennials, and older adults. Female participation in strength training and high-intensity fitness programs has surged, and companies are tailoring their products accordingly—with formulations and packaging that appeal to female consumers.Similarly, older adults are turning to sports nutrition to maintain muscle mass, bone health, and general vitality. This expanded user base broadens the market and creates opportunities for diversified product development.Growing Interest in Functional Foods and Clean Label Products: Modern consumers are more informed and selective, often seeking products that serve specific health purposes. Functional ingredients like collagen for joint health, BCAAs for muscle recovery, or natural caffeine for energy have seen increasing demand. There is also a strong shift toward clean label products—those free from artificial additives, sweeteners, or genetically modified ingredients—which aligns with the UK's growing preference for transparency and sustainability in food choices.Plant-based and vegan-friendly sports nutrition is another rising segment, supported by ethical considerations and dietary preferences. Companies that offer soy, pea, or rice protein alternatives are capturing this expanding vegan market segment.

The USA sports nutrition market is projected to reach a value of USD 8,119.8 Million in 2025, growing at a CAGR of 8.2% over the next decade to an estimated value of USD 17,885.5 Million by 2035.

Attributes	Values
Estimated USA Industry Size in 2025	USD 8,119.8 Million
Projected USA Value in 2035	USD 17,885.5 Million
Value-based CAGR from 2025 to 2035	8.2%

The Europe Sports Nutrition Market Report is Segmented by Product Type (Sports Protein Products Including Protein/Energy Bars, Sports Protein Powder With Whey and Casein Variants, Plant-Based Protein Powder, and More), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More), and Geography (United Kingdom, Germany, France, and More). The Market Forecasts are Provided in Terms of Value (USD).

The global sports nutrition market boosts from USD 47.45 billion in 2024 to reach impressive USD 97.12 billion by 2034, accelerating at a powerful CAGR of 7.4% with performance enhancement solutions.

The United States Sports Nutrition Market is Segmented by Product Type (Sports Protein Products and Sports Non-Protein Products), Source (Animal-Based and Plant-Based), and Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/Health Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Sports Nutrition Market size was valued at USD 48.58 billion in 2023 and is projected to reach USD 80.60 billion by 2032, exhibiting a CAGR of 7.5 % during the forecasts period. Recent developments include: The Coca-Cola Company to boost the market presence and brand promotion, conducted a system-wide campaign in FIFA Women’s World Cup 2023, in New Zealand and Australia. The campaign mainly focused on society and people to connect the brand at individual level. , In April 2022, Abbott released limited quantities of metabolic nutrition formulas for satisfying nutritional needs with the permission of the U.S. FDA. Thus, anticipated to boost the demand for nutritional supplements, thereby increasing the growth of the market. , In April 2023, Sirio Europe announced that they will be launching 2 new collagen based gummies specifically made for the purpose of sports nutrition at the Vitafoods Europe trade show. , In February 2023, Olly launched 2 new products namely Post-Game Recovery Gummy Rings and Pre-Game Energize Gummy Rings to cater the fitness community. .

Sports Nutrition Market is projected to reach USD 27.2 billion by 2033, growing at a CAGR of 4.8% from 2025-2033.

US Sports Nutrition Market size was valued at USD 15.7 Billion in 2024 And is projected to reach USD 28.9 Billion by 2032 growing at a CAGR of 7.9% from 2026 to 2032.Increasing Health and Fitness Awareness: A fundamental driver of the U.S. sports nutrition market is the increasing health and fitness awareness among the general population. Consumers are becoming more proactive about their well being, recognizing the critical link between nutrition and physical performance. This awareness extends beyond weight management to include muscle growth, improved endurance, and faster recovery. This shift is reflected in data from organizations like the Centers for Disease Control and Prevention (CDC), which report growing participation in physical activities to combat lifestyle diseases. As a result, both athletes and everyday individuals are seeking out products that can help them achieve their personal wellness goals.

Snapshot img

Europe Sports Nutrition Market Size 2025-2029

The Europe sports nutrition market size is forecast to increase by USD 5.09 billion at a CAGR of 9.8% between 2024 and 2029. The market is witnessing significant growth, driven by the rising fitness consciousness among consumers due to increasing lifestyle diseases. This trend is leading to a heightened demand for effective nutrition products that cater to various health and performance goals.

Market Size & Forecast

Market Opportunities: USD 59.88 Billion
Future Opportunities: USD 5.09 Billion
CAGR (2024-2029): 9.8%

Advancements in sports nutrition technology are resulting in the development of innovative, science-backed products that offer enhanced health and wellness benefits to consumers. However, the market faces a substantial challenge from the proliferation of counterfeit sports nutrition products. These illegitimate offerings not only undermine the reputation of genuine brands but also pose a potential health risk to consumers due to their subpar quality and ineffective ingredients.

Companies must invest in robust anti-counterfeit measures and collaborate with regulatory bodies to safeguard consumer safety and maintain market integrity. By addressing these challenges and capitalizing on the growing demand for high-quality sports nutrition solutions, market participants can effectively position themselves for long-term success in the dynamic European market.

What will be the size of the Europe Sports Nutrition Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The European sports nutrition market continues to evolve, driven by consumer demand for products that enhance physical performance and promote overall health. Dosage guidelines for various nutrients, such as protein and creatine, are subject to ongoing research and refinement, influencing product development and labeling. Lactate threshold and optimal hydration are key areas of focus, with improved cognitive function and enhanced immune function also gaining traction. Safety standards and quality control measures are paramount in this market, ensuring the bioavailability and efficacy of ingredients. Retail sales are expected to grow by 5% annually, with distribution channels expanding to include online platforms and specialized stores.
Product innovation is a significant factor, with companies exploring supplement interaction, ingredient combinations, and delivery systems to enhance mental performance and muscle strength gains. For instance, a recent study showed a 20% increase in power output and a 15% reduction in muscle soreness after supplementing with a specific amino acid blend. Consumer insights and personalized nutrition plans are increasingly important, leading to customized product offerings and improved recovery time. Endurance enhancement, increased bone density, reduced inflammation, joint health, stress management, and VO2 max improvement are other key applications.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Non-protein sports nutrition
  Protein powder
  Protein RTD
  Protein bar


Type

  Pre-workout
  Energy boost
  Weight management
  Others


Flavor

  Artificial
  Natural


Product Type

  Sports drinks
  Sports food
  Sports supplements


End-User

  Athletes
  Bodybuilders
  Recreational Users
  Lifestyle Users


Geography

  Europe

    France
    Germany
    Spain
    UK

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In Europe, the sports nutrition market encompasses various product categories, including ergogenic aids, antioxidant supplementation, sports nutrition formulations, probiotic benefits, protein synthesis, and bone health supplements. These supplements cater to athletes and fitness enthusiasts seeking improved performance, recovery, and overall wellness. The European market adheres to stringent dietary supplement regulations, ensuring the safety and efficacy of these products. Protein supplements, such as whey protein isolate and casein, are popular choices due to their role in muscle hypertrophy and amino acid profile. Performance enhancing supplements, like creatine and beta-alanine, have gained traction for their benefits in body composition changes and muscle endurance.

Carbohydrate metabolism supplements aid in glycogen replenishment, while energy drinks provide quick energy through caffeine and sugar. The market for digestive health supplements, including probiotics and prebi

The B2B sports nutrition market is projected to reach USD 4.7 billion in 2025 and is expected to grow to USD 9.64 billion by 2035, expanding at a CAGR of 7.5% during the forecast period. The industry is on an upward trend, now having a steady growth phase driven by the increasing demand for high-performance dietary solutions among professional athletes, fitness centers, and sports institutions.

Metrics	Values
Industry Size (2025E)	USD 4.7 billion
Industry Value (2035F)	USD 9.64 billion
CAGR (2025 to 2035)	7.5%

Semi-Annual Market Update

Particular	Value CAGR
H1 (2024 to 2034)	7%
H2 (2024 to 2034)	7.5%
H1 (2025 to 2035)	7.1%
H2 (2025 to 2035)	7.7%

Segment-wise Insights

Segment	Value Share (2025)
Recovery (By Application)	25%

Segment	Value Share (2025)
Gyms	70%

Country-wise Analysis (2025 to 2035)

Countries	CAGR (2025 to 2035)
United States	7.5%
United Kingdom	6.8%
France	6.6%
Germany	7%
Italy	6.4%
South Korea	7.2%
Japan	6.5%
China	8%
Australia	6.5%
New Zealand	6.3%

Competitive Outlook

Company Name	Estimated Market Share (%)
Glanbia Nutritionals	20-25%
Abbott Laboratories	15-20%
FrieslandCampina	12-16%
Kerry Group	10-14%
Arla Foods Ingredients	8-12%
Other Companies (combined)	30-40%