The global sports nutrition market and supplements was valued at about **** billion U.S. dollars in 2023, and is expected to increase in value to over **** billion U.S. dollars by 2028. Sports nutrition market Sports nutrition products are designed to make it easier to reach one’s fitness goals and to replace nutrients depleted during the workout. Some of the most popular sports nutrition products include sports drinks, energy bars, and protein powder. In 2018, Gatorade Perform was the leading non-aseptic sport drink brand, based on dollar sales share in that market. Protein sources for athletes Though meat and dairy products are natural protein sources, they are often not as convenient or as rich in protein as supplemental protein powders. The market for supplemental protein powders in the United States was worth about **** billion U.S. dollars in 2018. Some common varieties include whey protein, casein protein, and pea protein. In addition, plant-based proteins are expected to become even more popular over the next several years.

The Sports Nutrition market is estimated to be worth USD 27,315.4 million by 2025 and is projected to reach a value of USD 60,630.6 million by 2035, growing at a CAGR of 8.3% over the assessment period 2025 to 2035

Attributes	Description
Estimated Global Industry Size (2025 E)	USD 27,315.4 million
Projected Global Industry Value (2035 F)	USD 60,630.6 million
Value-based CAGR (2025 to 2035)	8.3%

Semi Annual Market Update

Particular	Value CAGR
H1(2024 to 2034)	7.9%
H2(2024 to 2034)	8.4%
H1(2025 to 2035)	8.2%
H2(2025 to 2035)	8.5%

Country wise Insights

Country	CAGR 2025 to 2035
United States	6.6%
China	5.3%
Australia	13.1%

Category-wise Insights

Segment	Value Share (2025)
Pre-Workout (By Function)	35%

Segment	Value Share (2025)
Energy and Protein Bars (Product Form)	32%

The Sports Nutrition Market Report is Segmented by Product Type (Sports Protein Products, Sports Non Protein Products), Source (Animal-Based and Plant-Based), Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/Health Stores, Online Retail Stores, and Other Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The global sports nutrition market size reached USD 58.72 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 104.65 Billion by 2033, exhibiting a growth rate (CAGR) of 6.58% during 2025-2033. The market is experiencing moderate growth driven by rising focus on health and fitness lifestyles, increasing awareness about the importance of protein intake and supplementation for muscle recovery and overall performance, and rapid expansion of e-commerce platforms and online retail channels.

The report covers Top Sports Nutrition Brands and Industry Growth Analysis in North America and is segmented by Type (Sports Foods, Sports Drinks, and Sports Supplements), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Country (United States, Canada, Mexico, and Rest of North America).

According to Cognitive Market Research, the global Sports Nutrition Supplement market size will be USD 46514.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 18605.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 13954.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 10698.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 2325.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 930.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
Hypermarkets and supermarkets hold the largest market share in the Sports Nutrition Supplement industry

Market Dynamics of Sports Nutrition Supplement Market

Key Drivers for Sports Nutrition Supplement Market

Product Innovation and Diversification is driving the sports and nutrition supplement market

Continuous innovation and diversity are important driving forces in the sports nutrition business. Manufacturers in the business are adapting to changing consumer preferences and needs, resulting in a steady stream of new goods and formulas. These advancements affect various aspects of sports nutrition. Manufacturers are always creating new formulas to fulfill specific performance and recovery requirements. For instance, Coca-Cola introduced Powerade Ultra, a sports drink containing creatine, branched-chain amino acids (BCAAs), vitamins B3, B6, and B12, as well as 50% more ION4 electrolytes than the original POWERADE. Aside from that, flavors play an important role in consumer acceptability, and corporations are continually looking into new flavor profiles to increase the appeal of their products. Unique and appealing flavors enhance the enjoyment of sports nutrition products while also catering to particular taste preferences

Increasing health and fitness awareness is propelling the sports nutrition suppliment market

The increasing awareness of health and fitness is a primary driver of the sports nutrition market share. In today's world, when well-being and physical fitness are crucial, people are realizing how important adequate nutrition can be for sports performance, muscle recovery, and overall health, resulting in increased demand for sports nutrition products. Furthermore, there is a growing awareness of the importance of proper nutrition in achieving fitness goals such as building lean muscle, enhancing endurance, or living an active lifestyle, which is boosting market growth. Furthermore, increased awareness of the health and fitness movement among professional athletes, fitness enthusiasts, weekend warriors, and those just starting in fitness is driving up demand for sports nutrition. For instance, 77.6% of Americans engaged in at least one physical activity during the 2022 calendar year

Restraint Factor for the Sports Nutrition Supplement Market

High competition and market saturation is restraining the sports nutrition suppliment market

High competition in the Sports Nutrition Supplement Market, along with market saturation, makes the environment highly challenging for new and existing businesses. Too many brands offering similar products create a difficult setting by which companies are unable to differentiate themselves against their competitors, a factor that will potentially lead to price wars and reduced profit margins. In addition to all these problems, too much choice has burdened consumers with the problem of deciding which one is the best. Powerful brands will also dictate shelf space and most of the marketing effort. Market leaders will then face the difficulty of allocating a share to new entrants. All these end up limiting innovation and trimming down the potential for the market's growth even further.

Key trends in Sports Nutrition Supplements Mark...

The United States Sports Nutrition Market is Segmented by Product Type (Sports Protein Products and Sports Non-Protein Products), Source (Animal-Based and Plant-Based), and Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/Health Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Sports Nutrition Market size was valued at USD 48.58 billion in 2023 and is projected to reach USD 80.60 billion by 2032, exhibiting a CAGR of 7.5 % during the forecasts period. Sports Nutrition Market is an industry that targets the production and sale of products meant to promote quick muscle build-ups as well as body strengthening and recovery among athletes and anybody interested in physical activities. They have several products that depict this new image: protein powders, energy bars, sports drinks, and dietary supplements. They are ingested or applied externally by athletes and other individuals involved in rigorous exercises, games, or physical activities as boosters, tonics, or elixirs during training, during games, and after exercises. Trends in the market are continued increased demand for plant-based and natural ingredients, changes towards more individual nutrition and services, consumers’ awareness of sports nutrition, and the extension of the market to other populations like geriatric or females. Recent developments include: The Coca-Cola Company to boost the market presence and brand promotion, conducted a system-wide campaign in FIFA Women’s World Cup 2023, in New Zealand and Australia. The campaign mainly focused on society and people to connect the brand at individual level. , In April 2022, Abbott released limited quantities of metabolic nutrition formulas for satisfying nutritional needs with the permission of the U.S. FDA. Thus, anticipated to boost the demand for nutritional supplements, thereby increasing the growth of the market. , In April 2023, Sirio Europe announced that they will be launching 2 new collagen based gummies specifically made for the purpose of sports nutrition at the Vitafoods Europe trade show. , In February 2023, Olly launched 2 new products namely Post-Game Recovery Gummy Rings and Pre-Game Energize Gummy Rings to cater the fitness community. .

Sports Nutrition Market is projected to grow from USD 50.87 Bn in 2025 to USD 97.12 Bn by 2034, at a CAGR of 7.4% during the forecast period 2025–2034.

The sports nutrition market is set to grow from USD 45.3 billion in 2024 to USD 86.0 billion by 2032, registering a CAGR of 8.5% between 2025 and 2032.

UK Sports Nutrition Market size was valued at USD 1.40 Billion in 2024 and is projected to reach USD 2.5 Billion by 2032, growing at a CAGR of 7.5% during the forecast period 2026-2032.UK Sports Nutrition Market DriversRising Health and Fitness Awareness: One of the primary drivers is the growing public awareness about the importance of maintaining physical fitness and a healthy diet. Campaigns by public health bodies and fitness influencers have contributed to a societal shift toward wellness. As a result, more consumers are integrating exercise into their daily routines, prompting demand for products like protein powders, amino acids, energy bars, and recovery drinks to support muscle development, endurance, and performance.This health-driven trend is further supported by the UK government’s initiatives to reduce obesity and promote healthier eating habits, indirectly benefitting the sports nutrition industry.Expanding Consumer Demographics: Previously confined to elite athletes, the market now appeals to a wider demographic, including women, millennials, and older adults. Female participation in strength training and high-intensity fitness programs has surged, and companies are tailoring their products accordingly—with formulations and packaging that appeal to female consumers.Similarly, older adults are turning to sports nutrition to maintain muscle mass, bone health, and general vitality. This expanded user base broadens the market and creates opportunities for diversified product development.Growing Interest in Functional Foods and Clean Label Products: Modern consumers are more informed and selective, often seeking products that serve specific health purposes. Functional ingredients like collagen for joint health, BCAAs for muscle recovery, or natural caffeine for energy have seen increasing demand. There is also a strong shift toward clean label products—those free from artificial additives, sweeteners, or genetically modified ingredients—which aligns with the UK's growing preference for transparency and sustainability in food choices.Plant-based and vegan-friendly sports nutrition is another rising segment, supported by ethical considerations and dietary preferences. Companies that offer soy, pea, or rice protein alternatives are capturing this expanding vegan market segment.

Sports nutrition market is projected to grow from USD 49.9 Bn in 2025 to USD 89.2 Bn by 2035, driven by rising health and fitness awareness, with a CAGR of 9.6%.

Report Attribute	Description
Market Size in 2025	USD 49.9 Billion
Market Forecast in 2035	USD 89.2 Billion
CAGR % 2025-2035	9.6%
Base Year	2024
Historic Data	2020-2024
Forecast Period	2025-2035
Report USP	Production, Consumption, company share, company heatmap, company production capacity, growth factors and more
Segments Covered	By Product Type, By Formulation, By Source, By Consumer Group, By Sales Channel
Regional Scope	North America, Europe, APAC, Latin America, Middle East and Africa
Country Scope	U.S., Canada, U.K., Germany, France, Italy, Spain, Benelux, Nordic Countries, Russia, China, India, Japan, South Korea, Australia, Indonesia, Thailand, Mexico, Brazil, Argentina, Saudi Arabia, UAE, Egypt, South Africa, Nigeria

Sports Nutrition Market size was valued at USD 5,728 million in 2022 and expected to touch USD 13,106 million in 2030 and is forecast to witness a CAGR of 10.9% during forecast period (2023-2030), owing to the growing awareness about the advantages of health supplements, which include reduce the impact of physical fatigue and injury.

The global sports nutrition market is highly structured, with 55% dominated by top multinational corporations, 25% by regional leaders, 15% by startups and niche brands, and 5% by private labels.

Market Share by Key Players

Global Market Share 2025	Industry Share (%)
Top Multinationals (Optimum Nutrition, MuscleTech, BSN, MyProtein, Glanbia Performance Nutrition)	55%
Regional Leaders (Labrada, Amway Nutrilite, Bulk Powders, Scitec Nutrition, Garden of Life)	25%
Startups & Niche Brands (Transparent Labs, Redcon1, Evlution Nutrition, Rule One Proteins, Grenade Nutrition)	15%
Private Labels (Walmart Equate, Amazon Elements, Tesco Private Label)	5%

Tier-Wise Company Classification 2025

By Tier Type	Tier 1
Market Share (%)	50%
Example of Key Players	Optimum Nutrition, MuscleTech, MyProtein, BSN, Glanbia

By Tier Type	Tier 2
Market Share (%)	30%
Example of Key Players	Labrada, Transparent Labs, Amway Nutrilite, Redcon1, Garden of Life

By Tier Type	Tier 3
Market Share (%)	20%
Example of Key Players	Regional brands, startups, niche DTC brands

The size of the North America Sports Nutrition Market market was valued at USD 19.6 billion in 2023 and is projected to reach USD 34.47 billion by 2032, with an expected CAGR of 8.4 % during the forecast period. The North America sports nutrition market consists of the nutrients that are used for improving the performance of athletes and boosting their recuperative abilities; these products include protein solutions, energy drinks, amino acids, and performance boosters. Some of the uses include increasing the strength endurances, muscle recuperation as well as the physical performance per se. It involves professional athletes, fitness freaks and normal players who play recreational sports. Increase in health consciousness, preference towards fitness and enhanced focus on sports and other active activities among people are some of the major drivers of the market. Some of the trends are; new focus on natural and organic and individualized nutrition and innovative functions foods and supplements. Furthermore there are several drivers that includes increase in the use of the internet for purchase of food and beverages and the adoption of the ready to eat and convenience foods.

According to Cognitive Market Research, the global Sports Nutrition market size is USD 45121.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

North America Nutrition market held 40% of the global revenue with a market size of USD 18048.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe Sports Nutrition is projected to expand at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 13536.36 million.
Asia Pacific Nutrition market held 23% of the global revenue with a market size of USD 10377.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America Nutrition market held 5% of the global revenue with a market size of USD 2256.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa Nutrition market held 2% of the global revenue with a market size of USD 902.42 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
People are increasingly inclined to spend money on goods that can enhance their health and well-being as their disposable earnings rise. The market for high-end sports nutrition products is being driven by this.
 Sports nutrition products are becoming more and more well-known thanks in large part to social media and influencer marketing. These items are becoming more in demand as a result of fitness gurus marketing them to their sizable fan bases.

Market Dynamics of

Sports Nutrition Market

Key Drivers of

Sports Nutrition Market

Increasing Awareness of Health and Fitness : The rising global focus on health, fitness, and active living is a significant factor propelling the sports nutrition market. Consumers are progressively integrating protein shakes, energy bars, and dietary supplements into their everyday routines to enhance physical performance and overall well-being. This trend is not confined to athletes alone—fitness enthusiasts and casual gym-goers are also driving the demand for accessible and functional sports nutrition products.

Growth of Gyms and Fitness Facilities : The worldwide surge in fitness centers, health clubs, and boutique gyms is greatly enhancing the demand for sports nutrition products. As gym memberships increase and group workout programs proliferate, there is a growing need for pre- and post-workout supplements. These products are now viewed as vital for supporting muscle recovery, energy levels, and endurance, particularly among the urban working demographic.

Rising Demand for Plant-Based and Clean Label Products : Consumers are becoming increasingly aware of ingredients, seeking cleaner, plant-based, and allergen-free sports nutrition options. This trend is especially pronounced among vegan athletes and environmentally aware consumers. Consequently, companies are introducing protein powders and supplements sourced from ingredients such as pea, hemp, and brown rice, catering to niche markets while simultaneously fostering overall industry innovation.

Key Restraints in

Sports Nutrition Market

High Product Costs and Affordability Issues : Many sports nutrition products are sold at a premium price, which may discourage consumers who are mindful of their budgets, particularly in developing areas. The use of high-quality ingredients, well-known brands, and extensive marketing efforts contribute to these increased costs. As a result, accessibility is limited for younger consumers and those with lower disposable incomes, which hampers market penetration despite a rising interest.

Stringent Regulatory and Labeling Requirements : Sports nutrition products frequently encounter rigorous scrutiny from food safety authorities and health regulators. Any failure to comply with labeling, health claims, or ingredient standards can result in product recalls or bans from the market. These regulatory challenges elevate the costs and complexities associated with product development, particularly for new entrants and smaller brands.

Consumer Skepticism and Misinformation : In spite of the increasing interest, some consumers continue to be doubtful about the effectiveness and safety of sports nutrition supplements. Worries regarding synthetic additives,...

The size of the United States Sports Nutrition Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.47% during the forecast period. United States sports nutrition is a specialized field focused on the dietary needs and nutritional strategies required to enhance athletic performance and recovery for individuals engaged in physical activity and sports. This sector encompasses a range of products, services, and scientific research aimed at optimizing the health and performance of athletes and fitness enthusiasts. In the U.S., sports nutrition involves the development and utilization of dietary supplements, functional foods, and meal plans designed to support various aspects of physical exertion, including energy production, muscle growth, endurance, and overall recovery. The industry includes a wide array of products such as protein powders, amino acids, creatine, and energy drinks, all formulated to meet the specific needs of different types of athletes, from endurance runners to strength trainers. Sports nutrition also integrates evidence-based approaches and personalized nutrition plans that address the unique requirements of individual athletes, considering factors such as training intensity, body composition, and metabolic rate. Furthermore, sports nutrition in the U.S. is supported by a robust framework of scientific research and clinical studies, which continuously inform best practices and product innovations. Nutritionists, dietitians, and sports scientists play a crucial role in this field, offering guidance and creating tailored nutrition plans to enhance performance and mitigate injury risks. The sector also places significant emphasis on education and awareness, helping athletes and the general public understand the impact of nutrition on physical health and athletic performance. Key drivers for this market are: Wide Applications of Oils and Fats in Different End-Use Industries, Government Initiatives and Key Players Adopting Innovative Market Expansion Strategies. Potential restraints include: Volatility in Imports and Supply Chain of Oils. Notable trends are: Increasing Number of Health and Fitness Centers.

Type:Sports Food: Includes energy bars, gels, snacks, and meals designed to provide sustained energy and nutrients during exercise.Sports Drinks: Formulated with electrolytes, carbohydrates, and other ingredients to replenish lost fluids and nutrients.Supplements: Include protein powders, creatine, amino acids, and other products aimed at improving performance, recovery, and muscle growth.Bars: Convenient and portable options providing a balanced blend of nutrients for pre-, during-, or post-exercise.End User:Commercial: Includes sports teams, fitness clubs, and organizations that provide sports nutrition products to athletes and fitness enthusiasts.Body Builders: Focused on maximizing muscle growth and enhancing physical performance.Recreational Users: Engage in sports and fitness activities for leisure and health benefits.Athletes: Compete in competitive sports at various levels, demanding specialized and tailored nutrition solutions. Recent developments include: In 2023: Companies like PepsiCo (owns Gatorade) or Nestle (owns PowerBar) might be investing in personalized nutrition platforms. Imagine customized protein powders based on individual needs or DNA testing to recommend optimal sports supplements., February 2022: North American Cannabis Holdings announced that the latest EVERx CBD Sports Nutrition Beverage would be launched during the Arnold Sports Festival, held March 4-6, 2022, in Columbus, Ohio. USMJ has changed the EVERx formula and packaging and will now compete in the Arnold Classic among 20,000 competitors from 80 nations in 60 sports and events., September 2021: Abbott introduced the New PediaSure in India. The new PediaSure has been enhanced by adding arginine and natural vitamin K2, which aids in child development. The new PediaSure formula will help children grow longer, stronger bones. The amino acid arginine helps children's bones grow faster by increasing cell reproduction throughout growth.. Notable trends are: Growing awareness regarding preventive healthcare to boost the market growth.

The B2B sports nutrition market is projected to reach USD 4.7 billion in 2025 and is expected to grow to USD 9.64 billion by 2035, expanding at a CAGR of 7.5% during the forecast period. The industry is on an upward trend, now having a steady growth phase driven by the increasing demand for high-performance dietary solutions among professional athletes, fitness centers, and sports institutions.

Metrics	Values
Industry Size (2025E)	USD 4.7 billion
Industry Value (2035F)	USD 9.64 billion
CAGR (2025 to 2035)	7.5%

Semi-Annual Market Update

Particular	Value CAGR
H1 (2024 to 2034)	7%
H2 (2024 to 2034)	7.5%
H1 (2025 to 2035)	7.1%
H2 (2025 to 2035)	7.7%

Segment-wise Insights

Segment	Value Share (2025)
Recovery (By Application)	25%

Segment	Value Share (2025)
Gyms	70%

Country-wise Analysis (2025 to 2035)

Countries	CAGR (2025 to 2035)
United States	7.5%
United Kingdom	6.8%
France	6.6%
Germany	7%
Italy	6.4%
South Korea	7.2%
Japan	6.5%
China	8%
Australia	6.5%
New Zealand	6.3%

Competitive Outlook

Company Name	Estimated Market Share (%)
Glanbia Nutritionals	20-25%
Abbott Laboratories	15-20%
FrieslandCampina	12-16%
Kerry Group	10-14%
Arla Foods Ingredients	8-12%
Other Companies (combined)	30-40%

Global Sports Nutrition Market reached USD 26,106 million in 2022 and is projected to witness lucrative growth by reaching up to USD 68,231 million by 2031