The statistic shows the sports market size in North America from 2009 to 2018, with forecasts from 2019 to 2023. In 2018, the North American sports market had a value of about 71.06 billion U.S. dollars. This figure is expected to rise to 83.1 billion by 2023. The market is composed of the segments gate revenues, media rights, sponsorships and merchandising.

Sports market in the United States - additional information

Today’s sports market size is experiencing strong growth, having developed into a full-blown worldwide industry in the past decades, with unprecedented levels of revenue and more industry players than ever. The market is divided into four main segments: gate receipts (ticket sales for live sporting events), sponsorship, media rights and merchandising.

With more than 71 billion U.S. dollars in revenue in 2018, the North American sports market is one of the largest in the world. On the global level and in the U.S. as well, gate receipts represent one of the largest revenue segments in the sports market. For 2018, some 19.2 billion U.S. dollars in revenue were generated through ticket sales alone in North America. The largest revenue stream in the US sports market is the media rights market, where revenue is generated from fees paid by radio, television or internet broadcasters to distribute sporting events. Due to the wide availability of media devices, this sector has increased tremendously in size in the past ten years, from 8.5 billion U.S. dollars in revenue in 2006 to 20.14 billion U.S. dollars in 2018.

The sponsorship sector, which includes revenues generated by payments from companies to have their products associated with an event, a team or a league, has also been expanding in the past years. In 2018, an estimated 17.17 billion U.S. dollars of revenues were generated through this channel, with projections as high as 20.65 billion by 2023. The merchandising sector, which includes everything from team jerseys to branded sports equipment, has registered slow but steady growth, with projected revenues reaching over 15.4 billion U.S. dollars in 2023.

The global sports industry revenue was forecast to grow in the coming years. In 2022, the industry’s revenue amounted to over 403 billion U.S. dollars and was expected to grow at a compound annual growth rate of 9.13 percent between 2022 and 2028. By 2028, the global sports market was expected to be worth over 680 billion U.S. dollars. This massive industry includes the people, activities, and organizations that are involved with producing, facilitating, or organizing sports activities.

How big is the global sports betting and lottery market?

In 2022, the market size of the sports betting and lottery sector worldwide was valued at around 235.46 billion U.S. dollars. This figure showed a decrease from the previous year's total of 242.82 billion and by 2023, the market was forecast to reach 242 billion. Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing, to sports such as soccer and American football.

How big is the global youth sports market?

The youth sports market is a big industry, ranging from organized sports leagues to recreational activities. In 2022, the global market for youth sports was estimated at 37.5 billion U.S. dollars. The market was forecast to increase at a compound annual growth rate of 9.2 percent and reach 69.4 billion U.S. dollars in 2030. Youth sports do not necessarily take place within the education system; however, many competitors involved with youth sports are generally at a primary or secondary level of education and participate in school-organized sport programs.

Graph and download economic data for Total Revenue for Sports Teams and Clubs, All Establishments, Employer Firms (REVEF711211ALLEST) from 1998 to 2022 about sport, employer firms, accounting, revenue, establishments, services, and USA.

The United States of America spectator sports market is segmented by type of sport (soccer, football, table tennis, badminton, and other sports) and by revenue source (media rights, merchandise, tickets, sponsorship). The report offers market size and forecasts for the USA spectator sports market in value (USD) for all the above segments.

Sponsorship revenue for the major sports leagues in the United States reaches into the millions of U.S. dollars every year. In the 2022 season, sponsorship revenue in the National Football League (NFL) stood at 1.88 billion U.S. dollars. The largest sponsorship category within the league was technology, followed by betting, lottery and gaming.

Attendance at National Football League games

The National Football League is the highest division of professional American Football in the United States. With 32 teams competing annually with the hopes of advancing to and winning the Super Bowl championship game, the league attracts millions of fans from across the country each year. Comparing the average per game attendance of the four major sports league in North America, the NFL attracted close to 70 thousand fans per game on average, ranking it higher than Major League Baseball, the National Basketball Association, and the National Hockey League in the 2022/23 season. Overall, the Dallas Cowboys welcomed the most attendees in the NFL on average in 2022.

Fantasy sports in the U.S.

One way for fans to engage with their favorite professional athletes is through fantasy sports, which involves the creation of a virtual team that tracks the performance of players and enables users to accumulate points after each game week. In 2022, the fantasy sports industry in the United States was worth an estimated 9.48 billion U.S. dollars. According to an August 2022 survey, ESPN’s platform ESPN Fantasy Sports was the most popular to use amongst fantasy football players in the United States. The survey also revealed some of the most important features of fantasy football platforms for users from the United States, with platform simplicity being very important for almost two thirds of respondents.

Sports franchises have recently experienced dynamic shifts, driven by record-breaking viewership and burgeoning economic impacts. Super Bowl LVIII marked a significant milestone, amassing a staggering 123.4 million viewers and boosting Las Vegas's economy by approximately $1 billion. This surge underscores the magnetic allure of high-stakes sports events. However, alongside these successes, challenges have emerged, such as rising ticket prices and shifts in consumer engagement. As franchises navigate a landscape defined by evolving fan expectations, technological advancements, and expanded streaming capabilities, they must also grapple with regulatory challenges like the DOJ's antitrust lawsuit against Live Nation Entertainment. The coming years may require adaptability and strategic rethinking, as franchises strive to sustain profitability and fan loyalty. Revenue has expanded at a CAGR of 7.6% to a total of $46.7 billion in 2025, with a moderate growth of 0.9% that year. Over the past few years, US sports franchises have seen significant transformation, fueled by modernization efforts and strategic partnerships. Teams have invested heavily in new and refurbished stadiums, prioritizing state-of-the-art facilities that focus on premium experiences instead of simply maximizing capacity. This trend is reflected in projects like the Los Angeles Clippers' Intuit Dome and the upcoming Buffalo Bills stadium, which emphasize sustainability and luxury amenities. Streaming services have revolutionized sports broadcasting, broadening global access to events and fostering unprecedented fan engagement. Despite challenges, such as escalating ticket prices affecting attendance, strategic modernization and digital engagement have largely bolstered profits for sports franchises. Sports franchises will focus on elevating fan experiences through innovative stadium designs that blend luxury with sustainability initiatives. As streaming platforms continue to expand their sports content offerings, franchises should explore deeper collaborations to enhance global visibility and reach. Regulatory developments, such as the potential outcomes of the DOJ lawsuit against Live Nation, could reshape the ticketing landscape, necessitating agility and new strategies. The expansion of sports betting promises continued revenue growth, although ethical considerations around AI-enhanced gambling warrant careful monitoring. Maintaining a balance between exclusivity and accessibility will be crucial as franchises strive to capture diverse audiences and secure long-term success in a competitive and evolving environment. With these factors in play, revenue is projected to grow at a CAGR of 1.3% through 2030, reaching $49.8 billion.

Graph and download economic data for Total Revenue for Spectator Sports, Establishments Subject to Federal Income Tax (REV7112TMSA) from Q1 2009 to Q1 2025 about sport, revenue, establishments, tax, federal, income, and USA.

The revenue in the 'Sports Equipment' segment of the toys & hobby market in the United States was forecast to continuously increase between 2025 and 2029 by in total *** billion U.S. dollars (+**** percent). After the ninth consecutive increasing year, the revenue is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2029. Find further information regarding revenue in Mexico and average revenue per user (ARPU) in Mexico. The Statista Market Insights cover a broad range of additional markets.

North America's Spectator Sports Market is segmented by Sports (Baseball, Basketball, Football, Hockey, Others), by Revenue Source (Tickets, Media Rights, Sponsorships, Merchandising), and by Country (United States, Canada, and Rest of North America). The report offers Market size and forecasts for the Global Spectator Sports Market in value (USD) for all the above segments.

United States - Total Revenue for Sports Teams and Clubs, All Establishments, Employer Firms was 41613.00000 Mil. of $ in January of 2022, according to the United States Federal Reserve. Historically, United States - Total Revenue for Sports Teams and Clubs, All Establishments, Employer Firms reached a record high of 41613.00000 in January of 2022 and a record low of 8812.00000 in January of 1998. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Total Revenue for Sports Teams and Clubs, All Establishments, Employer Firms - last updated from the United States Federal Reserve on June of 2025.

United States - Total Revenue for Fitness and Recreational Sports Centers, All Establishments, Employer Firms was 38684.00000 Mil. of $ in January of 2022, according to the United States Federal Reserve. Historically, United States - Total Revenue for Fitness and Recreational Sports Centers, All Establishments, Employer Firms reached a record high of 38684.00000 in January of 2022 and a record low of 10797.00000 in January of 1998. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Total Revenue for Fitness and Recreational Sports Centers, All Establishments, Employer Firms - last updated from the United States Federal Reserve on July of 2025.

Yearly growth chart for sports betting in US states, including handle, revenue, and growth metrics

Sports coaches have seen significant shifts in youth participation trends. The Aspen Institute's latest State of Play Report reveals a slight downturn in the participation rate of children aged 6 to 17, from 61.0% in 2019 to 60.8% in 2023. This slump is driven by a drop in engagement among teenagers aged 13 to 18, which fell by 2.2 percentage points. However, their disinterest in sports has been somewhat countered by heightened participation from pre-teens, stabilizing overall sports coaching usage. Meanwhile, a one-year surge of 594,000 teenage participants in 2023 contrasts with a smaller rise among pre-teens. Also, an uptick in casual sports participation, which relies more on parental involvement, indicates a growing preference for low-commitment sports activities. Economic factors, including declining birth rates and financial constraints, have influenced participation and pricing in sports coaching. Facing reduced participant numbers, coaches have hiked prices to maintain revenue, encountering some resistance from families amid inflation and tightened budgets. An expansion in households earning over $100,000 annually has helped drive revenue upward and enable coaches to raise prices. Sports coaches' revenue has been climbing at a CAGR of 5.8% to an estimated $15.4 billion over the five years through 2025, including an expected 0.6% gain in 2025 alone. The substantial revenue growth over the past five years is primarily a result of 2020 serving as the base year, during which the industry suffered a significant downturn because of the pandemic. Sports coaches are set to continue securing growth as the economy stabilizes and families' needs evolve. Easing inflation and increased employment are expected to boost demand for sports camps, as childcare, with higher household incomes, lessens price sensitivity. However, the industry's low barriers to entry may intensify competition, requiring coaches to distinguish themselves through specialization and quality enhancements. Concerns about child obesity could lead to collaborations with public health organizations, offering new revenue opportunities through health-focused initiatives. These strategies will help coaches expand services and tap into growing market demands. Sports coaching agencies' revenue is set to trend upward at a CAGR of 0.5% to an estimated $15.8 billion through the end of 2030.

The North American spectator sports market, encompassing major leagues like the NFL, MLB, NBA, and NHL, alongside numerous other professional and collegiate teams, presents a dynamic and lucrative landscape. The market's robust growth, indicated by a CAGR exceeding 3.0%, is fueled by several key drivers. Firstly, increasing disposable incomes and a growing middle class in North America contribute to higher spending on entertainment, with spectator sports being a prominent choice. Secondly, extensive media coverage, including television deals, streaming services, and social media engagement, fuels fan interest and expands the market reach. The rising popularity of fantasy sports and esports also contributes to overall market growth, attracting younger demographics and increasing engagement. Finally, strategic sponsorships and innovative merchandising strategies continually enhance the fan experience and drive revenue streams. While challenges exist, such as the cyclical nature of sporting seasons and occasional economic downturns, the inherent passion for sports within North America remains a strong foundation for sustained growth. Segmentation within the market reveals diverse revenue streams. Media rights consistently dominate, generating significant revenue for leagues and teams. Merchandising, including apparel, collectibles, and licensed products, offers considerable potential, particularly with the increasing emphasis on fan engagement and brand loyalty. Ticket sales remain a core revenue source, though subject to fluctuations based on team performance and economic conditions. Finally, sponsorship deals with corporations and brands contribute to a substantial revenue stream, reflecting the market's attractiveness to advertisers. The inclusion of diverse sports like baseball, basketball, football, hockey, and others, ensures a broad appeal and contributes to the overall market size. Further analysis shows a geographic concentration within North America, with the United States, Canada, and Mexico driving the majority of market value. Future growth will likely be influenced by technological advancements, such as virtual and augmented reality experiences, and the continuous evolution of fan engagement strategies. The market is competitive, with established players like ESPN and Endeavor alongside emerging companies like Viral Nation competing for market share. This competitive environment fosters innovation and ensures the continued evolution of the North American spectator sports market. Recent developments include: August 2023: Catena Media entered into a three-year content and commercial media partnership with The Sporting News, existing as a sports publisher brand in the United States. The agreement centers primarily on the United States, where The Sporting News has a national presence with a large audience across multiple sports. Under the agreement, Catena Media will create dedicated digital content for sports, casino gaming, and fantasy sports audiences for Sporting News., August 2023: Playmaker Capital Inc., the digital sports media company delivering authentic content experiences through its portfolio of sports media brands, acquired La Poche Bleue, a Quebec (Canada) based sports media and entertainment group. With the acquisition, Playmaker is expanding in Quebec by adding a robust portfolio of video-podcast series and other products.. Key drivers for this market are: Rising Sports Event In North America Driving The Market. Potential restraints include: Rising Sports Event In North America Driving The Market. Notable trends are: Rising Sports Viewership Driving The Market.

This statistic shows the sports broadcast media rights revenue in the United States from 2014 to 2018, with a forecast until 2021. In 2018, revenue from sports media rights in the United States amounted to 21.88 billion U.S. dollars.

North America Sports Sponsorship market size will be USD 23456.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 38793.5 Million by 2031. This growth is mainly attributed to the region's High Sports Popularity and Engagement.

The revenue in the 'Sport Events' segment of the eservices market in the United States was forecast to continuously increase between 2024 and 2028 by in total 2.4 billion U.S. dollars (+14.63 percent). After the eighth consecutive increasing year, the indicator is estimated to reach 18.8 billion U.S. dollars and therefore a new peak in 2028. Find more information concerning Germany and China. The Statista Market Insights cover a broad range of additional markets.

United States - Total Revenue for Spectator Sports, Establishments Subject to Federal Income Tax was 13468.00000 Mil. of $ in January of 2025, according to the United States Federal Reserve. Historically, United States - Total Revenue for Spectator Sports, Establishments Subject to Federal Income Tax reached a record high of 19321.00000 in October of 2024 and a record low of 4685.00000 in April of 2020. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Total Revenue for Spectator Sports, Establishments Subject to Federal Income Tax - last updated from the United States Federal Reserve on July of 2025.

Graph and download economic data for Total Revenue for Fitness and Recreational Sports Centers, All Establishments, Employer Firms (REVEF71394ALLEST) from 1998 to 2022 about fitness, sport, recreation, employer firms, accounting, revenue, establishments, services, and USA.

The United States Sports Promoter Market is Segmented by Sports (Baseball, Basketball, Football, Hockey, and Other Sports), by Revenue Source (Media Rights, Merchandising, Tickets, Sponsorship), and by End Users (Individuals, Teams, Leagues, Events). The report offers market size and forecasts for the United States Sports Promoter Market in value (USD) for all the above segments.