The global sports nutrition market and supplements was valued at about 28.4 billion U.S. dollars in 2023, and is expected to increase in value to over 37.8 billion U.S. dollars by 2028. Sports nutrition market Sports nutrition products are designed to make it easier to reach one’s fitness goals and to replace nutrients depleted during the workout. Some of the most popular sports nutrition products include sports drinks, energy bars, and protein powder. In 2018, Gatorade Perform was the leading non-aseptic sport drink brand, based on dollar sales share in that market. Protein sources for athletes Though meat and dairy products are natural protein sources, they are often not as convenient or as rich in protein as supplemental protein powders. The market for supplemental protein powders in the United States was worth about 4.24 billion U.S. dollars in 2018. Some common varieties include whey protein, casein protein, and pea protein. In addition, plant-based proteins are expected to become even more popular over the next several years.

The global sports nutrition market size reached USD 58.72 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 104.65 Billion by 2033, exhibiting a growth rate (CAGR) of 6.58% during 2025-2033. The market is experiencing moderate growth driven by rising focus on health and fitness lifestyles, increasing awareness about the importance of protein intake and supplementation for muscle recovery and overall performance, and rapid expansion of e-commerce platforms and online retail channels.

The global sports nutrition market size in 2023 is expected to reach US$ 26.7 billion. In 2023, global sports nutrition market B2B is anticipated to be valued at US$ 8.8 billion, and global sports nutrition market B2C is anticipated to be valued at US$ 17.9 billion There is a noticeable global trend toward prioritizing health and fitness, with individuals becoming more conscious of their physical well-being. As a result, the demand for sports nutrition products is increasing. FMI predicts that by 2033, the market revenue could exceed US$ 61.6 billion, demonstrating a CAGR of 11.5%.

Attribute	Details
Historical Value (2022)	US$ 24.8 billion
Current Year Value (2023)	US$ 26.7 billion
Expected Forecast Value (2033)	US$ 61.6 billion
Projected CAGR (2023 to 2033)	11.5%

Sports Nutrition Market Country-wise Insights

Countries	2022 Value Share in Global Market
United States	23.9%
Germany	5.9%
Japan	2.4%

Countries	Value CAGR (2023 to 2033)
United Kingdom	3.8%
China	4.2%
India	25.8%

Get detailed insights into the current valuation of Sports Nutrition market size, including growth analysis, current market status and future market projections.

Asia-Pacific Sports Nutrition Market Report is Segmented by Product Type (Sports Food, Sports Drinks, and Sports Supplements), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels), and Geography (India, China, Japan, Australia, and Rest of Asia-Pacific). The Market Sizes and Forecasts are Provided in Terms of Value (USD) During the Forecasted Period for the Above Segments.

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Sports Nutrition Market Size 2025-2029

The sports nutrition market size is forecast to increase by USD 16.13 billion at a CAGR of 8.1% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing prevalence of health-conscious consumers and the rise of personalized nutrition and data-driven approaches. This trend is particularly evident in the market, where the demand for sports nutrition products is on the rise. A key factor fueling this growth is the growing awareness of the importance of proper nutrition for optimal athletic performance and overall health. Another trend shaping the market is the increasing demand for plant-based options. With more consumers adopting plant-based diets for ethical, environmental, and health reasons, sports nutrition companies are responding by introducing plant-based protein powders, energy bars, and other products. Additionally, creatine, branched-chain amino acids (BCAAs), and whey protein are popular choices for building muscle and improving endurance.
However, this trend also presents challenges, as formulating effective plant-based sports nutrition products requires careful consideration of protein sources and nutrient density. Despite these opportunities, the market faces challenges related to the quality of ingredients used in products. Consumers are increasingly demanding transparency and high standards for ingredient sourcing and production processes. Companies that can demonstrate a commitment to using high-quality, natural ingredients and ethical production practices are likely to gain a competitive edge in this market. By staying abreast of these trends and addressing consumer concerns, companies can capitalize on the growing demand for sports nutrition products and position themselves for long-term success.

What will be the Size of the Sports Nutrition Market during the forecast period?

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The market encompasses a diverse range of products designed to enhance athletic performance and promote recovery. Key product categories include sports drinks, protein supplements in the form of whey and plant-based options, energy bars, amino acid supplements, electrolyte replacements, carbohydrate powders, and various forms of recovery products such as Hydration products, sports gels, and nitric oxide boosters. These offerings cater to the needs of athletes and fitness enthusiasts seeking to optimize their training and competition experiences. The market's growth is driven by increasing health consciousness, a growing preference for convenient and portable nutrition solutions, and the expanding consumer base of fitness enthusiasts and athletes.
The market continues to evolve, with new product innovations and categories such as endurance products, collagen supplements, herbal supplements, meal replacement powders, and fat burners emerging to cater to diverse consumer needs. Sports nutrition categories include protein supplements (whey, casein, plant-based, isolate, vegan), amino acids, creatine, BCAAs, electrolyte replacements, superfoods, electrolyte tablets, sports nutrition brands, gummy supplements, nutrient timing, sports nutrition retailers, supplement manufacturers, and dietary supplements. These categories cater to various consumer needs, from protein-rich snacks like protein bars and cookies to energy gels and recovery drinks. The sports nutrition industry is subject to numerous regulations, emphasizing clean labels, customizability, and natural ingredients.

How is the Sports Nutrition Industry segmented?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non-protein
  Protein powder
  Protein RTD
  Protein bar


Distribution Channel

  Offline
  Online


Raw Material

  Animal derived
  Plant-based
  Mixed


End-user

  Athletes
  Fitness enthusiasts
  Bodybuilders
  Lifestyle users


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Product Insights

The non-protein segment is estimated to witness significant growth during the forecast period. The market encompasses a range of products designed to enhance athletic performance and support fitness goals. Protein supplements, including whey, casein, plant-based, and vegan options, are a significant segment due to their role in muscle recovery and growth. Energy bars, protein shakes, high-protein snacks, and meal replacements offer convenient sources of nutrients for active individuals. The non-protein segment, which includes amino acids, electrolyte replacements, nitric oxide boosters, and performance enhancers, is g

According to Cognitive Market Research, the global Sports Nutrition Supplement market size will be USD 46514.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 18605.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 13954.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 10698.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 2325.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 930.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
Hypermarkets and supermarkets hold the largest market share in the Sports Nutrition Supplement industry

Market Dynamics of Sports Nutrition Supplement Market

Key Drivers for Sports Nutrition Supplement Market

Product Innovation and Diversification

Continuous innovation and diversity are important driving forces in the sports nutrition business. Manufacturers in the business are adapting to changing consumer preferences and needs, resulting in a steady stream of new goods and formulas. These advancements affect various aspects of sports nutrition. Manufacturers are always creating new formulas to fulfill specific performance and recovery requirements. For instance, Coca-Cola introduced Powerade Ultra, a sports drink containing creatine, branched-chain amino acids (BCAAs), vitamins B3, B6, and B12, as well as 50% more ION4 electrolytes than the original POWERADE. Aside from that, flavors play an important role in consumer acceptability, and corporations are continually looking into new flavor profiles to increase the appeal of their products. Unique and appealing flavors enhance the enjoyment of sports nutrition products while also catering to particular taste preferences

Increasing health and fitness awareness

The increasing awareness of health and fitness is a primary driver of the sports nutrition market share. In today's world, when well-being and physical fitness are crucial, people are realizing how important adequate nutrition can be for sports performance, muscle recovery, and overall health, resulting in increased demand for sports nutrition products. Furthermore, there is a growing awareness of the importance of proper nutrition in achieving fitness goals such as building lean muscle, enhancing endurance, or living an active lifestyle, which is boosting market growth. Furthermore, increased awareness of the health and fitness movement among professional athletes, fitness enthusiasts, weekend warriors, and those just starting in fitness is driving up demand for sports nutrition. For instance, 77.6% of Americans engaged in at least one physical activity during the 2022 calendar year

Restraint Factor for the Sports Nutrition Supplement Market

High competition and market saturation

High competition in the Sports Nutrition Supplement Market, along with market saturation, makes the environment highly challenging for new and existing businesses. Too many brands offering similar products create a difficult setting by which companies are unable to differentiate themselves against their competitors, a factor that will potentially lead to price wars and reduced profit margins. In addition to all these problems, too much choice has burdened consumers with the problem of deciding which one is the best. Powerful brands will also dictate shelf space and most of the marketing effort. Market leaders will then face the difficulty of allocating a share to new entrants. All these end up limiting innovation and trimming down the potential for the market's growth even further.

Impact of Covid-19 on the Sports Nutrition Supplement Market

Covid-19 has also seen a significant impact on the Sports Nutrition Supplement Market, owing to the fact that the pandemic increased consumer awareness of health and wellness. Lockdown du...

Global Sports Nutrition Market approximate to surpass USD 103.54 billion by 2032, to grow at a CAGR of 8.90%% during the forecast period

In 2015, the sports protein powder product category had a market value of 4.7 billion U.S. dollars, a figure which is expected to grow to 7.55 billion U.S dollars by 2020.

U.S. Protein market Protein is an essential nutrient that can be found in foods like eggs, beans, meat, fish, and dairy. In recent years a protein-based diet has becoming increasingly popular. As a result, it is a very common ingredient in many workout supplements and energy bars. The sales value of protein and meal replacement supplements in the United States reached 3.37 billion U.S. dollars in 2017, up from 2.86 billion U.S. dollars in 2015.

Protein consumption in the U.S. The sports nutrition and weight loss supplement market covers a wide variety of different product types which boast a range of benefits. However, the most popular type of sports nutrition supplement in the United States is protein. Nearly 80 percent of Americans consume meat as their primary source of protein, followed by eggs and dairy. Only around 10 percent of U.S. consumers rely on protein supplements as their main source of protein.

The size and share of the market is categorized based on Type (Protein Powder, Amino Acids, Creatine) and Application (Fitness & Bodybuilding, Endurance Sports, Weight Management, Nutritional Supplements) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

According to Cognitive Market Research, the global Sports Nutrition market size is USD 45121.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

North America Nutrition market held 40% of the global revenue with a market size of USD 18048.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe Sports Nutrition is projected to expand at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 13536.36 million.
Asia Pacific Nutrition market held 23% of the global revenue with a market size of USD 10377.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America Nutrition market held 5% of the global revenue with a market size of USD 2256.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa Nutrition market held 2% of the global revenue with a market size of USD 902.42 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
People are increasingly inclined to spend money on goods that can enhance their health and well-being as their disposable earnings rise. The market for high-end sports nutrition products is being driven by this.
 Sports nutrition products are becoming more and more well-known thanks in large part to social media and influencer marketing. These items are becoming more in demand as a result of fitness gurus marketing them to their sizable fan bases.

Rising Health and Fitness Awareness to Increase the Demand Globally

People are becoming more conscious of their health and fitness and are actively looking for ways to improve their quality of life. Due to this trend, supplements for sports nutrition and other items meant to support fitness goals are in high demand. Customers are trying to maximize their performance and general health, so they are becoming more aware of the foods they eat and their workouts. These supplements are available to meet a wide range of fitness objectives, including increased endurance, weight management, and muscle building. The market for these products is growing because of the increasing emphasis on physical activity and self-care, which reflects how important health is in today's lifestyles.

Increasing Participation in Sports and Fitness Activities to Propel Market Growth

The demand for sports nutrition products is rising due to the global trend of increased participation in sports and fitness activities. Many people, from leisure seekers to elite athletes, are adopting active lives to improve their general health and performance. This rise in involvement represents a societal movement in favor of placing a higher value on physical fitness and broadens the market for sports nutrition products. The market for protein supplements for muscle recovery, energy bars for prolonged endurance, and hydration drinks for peak performance is expanding globally to meet the varied demands of athletes and fitness enthusiasts. Sports nutrition products are becoming increasingly popular as more individuals realize nutrition is importance to reaching their fitness objectives.

Market Restraints of the Sports Nutrition

Price Sensitivity to Limit the Sales

Consumer price sensitivity is A barrier to expanding the premium sports nutrition market sector. Value and affordability are becoming more important, so they might choose less expensive options instead of spending more on luxury goods. This will limit the potential growth of this market. Although sophisticated formulas and additional advantages are common features of premium sports nutrition supplies, their higher price points may turn off consumers on a tight budget. To combat this, marketers must carefully balance tactics and product quality, ensuring premium offers stay competitive without offending price-conscious customers. Furthermore, premium items' distinct value propositions and observable advantages can be emphasized to assist in explaining their higher prices, hence reducing the negative effects of price sensitivity on market expansion.

Impact of COVID-19 on the Sports Nutrition Market

The COVID-19 epidemic had a major effect on the sports nutrition sector. Lockdowns and other limitations caused training...

The size and share of the market is categorized based on Type (Food, Drink) and Application (Athletes, Bodybuilders, Recreational Users, Lifestyle Users) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

United States Sports Nutrition Market is segmented by Product Type (Drinks, Food, and Supplements) and By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Channels, and Others)

In 2023, the India sports nutrition market reached a size of USD 1.76 Billion, driven by the rising health consciousness and fitness trends among urban consumers.

The shipment value of the sports nutrition supplement market in Japan was estimated to reach almost 50 billion Japanese yen in fiscal year 2019, an increase from around 30 billion yen in fiscal 2013. Boosted by a growing health conscious among Japanese consumers, the interest in sports nutrition grew steadily in recent years.

The statistic shows the forecasted value of the sports nutrition market in Latin America in 2018 and 2023. In 2018, the value was estimated at 4.4 billion U.S. dollars and is expected to rise to 6.31 billion dollars by 2023.

The size and share of the market is categorized based on Type (Powders, Bars, Ready-to-drink, Creatine, Whey, Others) and Application (Supermarket, Online stores, Retail outlets, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Market Overview:

United States sports nutrition market size is projected to exhibit a growth rate (CAGR) of 6.67% during 2024-2032. The rising awareness of health and fitness, technological advancements leading to innovative product development, the accessibility of sports nutrition products through e-commerce, the influence of athletes on consumer choices, increasing demand for personalized solutions, and a growing commitment to sustainability are some of the factors stimulating the market growth.

Report Attribute	Key Statistics
Base Year	2023
Forecast Years	2024-2032
Historical Years	2018-2023
Market Growth Rate (2024-2032)	6.67%

Sports nutrition is a specialized field within the broader domain of nutrition, focusing on the dietary needs and requirements of athletes and individuals engaged in physical activities. It encompasses a range of components, primarily consisting of macronutrients such as carbohydrates, proteins, and fats, along with micronutrients like vitamins and minerals. Carbohydrates serve as a vital energy source for athletes, while proteins aid in muscle repair and growth. Fats provide sustained energy during endurance activities. Micronutrients are essential for overall health and optimal performance. Sports nutrition is primarily used to optimize athletic performance, enhance recovery, and support overall well-being. Athletes and active individuals utilize sports nutrition strategies to improve endurance, strength, and speed, enabling them to excel in their respective sports. The advantages of sports nutrition include improved energy levels, reduced risk of injuries, enhanced recovery after intense workouts, and better immune function. Currently, various types of product approaches are available, including pre-game or pre-workout nutrition, intra-workout nutrition to maintain energy levels during exercise, and post-game or post-workout nutrition to aid recovery. Additionally, there are specialized sports nutrition plans tailored to specific sports, such as endurance sports, strength sports, and team sports.

United States Sports Nutrition Market Trends:

The United States sports nutrition market is influenced by several key drivers, such as the increasing awareness of the importance of maintaining a healthy and active lifestyle, which has spurred a growing interest in sports and fitness activities. This heightened awareness has, in turn, led to a greater demand for sports nutrition products as individuals seek to optimize their performance and recovery. In line with this, advancements in scientific research and technology have enabled the development of innovative sports nutrition products, ranging from protein supplements to energy gels, which is supporting the market growth. Moreover, the rise of e-commerce platforms has made it easier for consumers to access a wide range of sports nutrition products, providing convenience and choice, which is fueling the market growth. Additionally, the globalization of sports events and the influence of athletes on social media platforms have further popularized sports nutrition products, as consumers look to emulate their favorite sports stars, further accelerating the market growth. Furthermore, the growing trend of personalization in nutrition has led to an increased demand for customized sports nutrition solutions tailored to individual needs and goals, which is favoring the market growth in the country.

United States Sports Nutrition Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type, raw material, and distribution channel.

Product Type Insights:

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• Sports Drinks
• Sports Food
• Sports Supplements
  

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sports drinks, sports food, and sports supplements.

Raw Material Insights:

• Animal Derived
• Plant-Based
• Mixed
  

A detailed breakup and analysis of the market based on the raw material have also been provided in the report. This includes animal derived, plant-based, and mixed.

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Convenience Stores
• Drug and Specialty Stores
• Online
• Others
  

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes hypermarkets and supermarkets, convenience stores, drug and specialty stores, online, and others.

Regional Insights:

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• Northeast
• Midwest
• South
• West
  

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Sports Nutrition Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Units	US$ Million
Scope of the Report	Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: Product Type Raw Material Distribution Channel Region
Product Types Covered	Sports Drinks, Sports Food, Sports Supplements
Raw Materials Covered	Animal Derived, Plant-Based, Mixed
Distribution Channels Covered	Hypermarkets and Supermarkets, Convenience Stores, Drug and Specialty Stores, Online, Others
Regions Covered	Northeast, Midwest, South, West
Customization Scope	10% Free Customization
Report Price and Purchase Option	Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699
Post-Sale Analyst

The size and share of the market is categorized based on Type (Powders, Bars, Ready-to-drink, Creatine, Whey, Others) and Application (Supermarket, Online stores, Retail outlets, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Explore the Sports Nutrition Market trends! Covers key players, growth rate 10.8% CAGR, market size $72.18 Billion, and forecasts to 2034. Get insights now!