The revenue is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the revenue achieves the maximum value across all three different segments by the end of the comparison period. Notably, the segment Music Events stands out with the highest value of ****** million U.S. dollars. Find further statistics on other topics such as a comparison of the number of users in Mexico and a comparison of the average revenue per user in Sweden. The Statista Market Insights cover a broad range of additional markets.

The ARPU is forecast to experience significant growth in all segments in 2028. This reflects the overall trend throughout the entire forecast period from 2017 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Sport Events segment achieves the highest value of ****** U.S. dollars in 2028. The Statista Market Insights cover a broad range of additional markets.

The revenue in the 'Sport Events' segment of the eservices market in Australia & Oceania was forecast to continuously increase between 2024 and 2028 by in total **** million U.S. dollars (+**** percent). After the eighth consecutive increasing year, the indicator is estimated to reach ****** million U.S. dollars and therefore a new peak in 2028. The Statista Market Insights cover a broad range of additional markets.

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Secondary Tickets Market Size and Forecast 2025-2029

The secondary tickets market size estimates the market to reach by USD 89.7 billion, at a CAGR of 23.1% between 2024 and 2029. North America is expected to account for 47% of the growth contribution to the global market during this period. In 2019 the sports events segment was valued at USD 17.70 billion and has demonstrated steady growth since then.

    Report Coverage


    Details




    Base year


    2024




    Historic period

    2019-2023



    Forecast period


    2025-2029



    Market structure
    Fragmented



    Market growth 2025-2029


    USD 89.7 billion






The secondary ticket market continues to evolve as digital adoption and last-minute consumer preferences reshape purchasing patterns. The increasing popularity of sports events combined with the strategic implementation of dynamic pricing strategies is redefining how companies approach smart ticket distribution and consumer engagement. With more consumers turning to digital channels, businesses are adapting to shifting preferences that prioritize convenience, immediacy, and access to exclusive or hard-to-find tickets. These market forces are fostering innovation in platform design and real-time inventory solutions, allowing sellers to respond more effectively to demand fluctuations and consumer expectations across sectors.
Comparative data from the market shows a distinct uptick in last-minute ticket transactions, closely aligned with a measurable increase in digital ticket purchases. While this momentum signals growth, the market also faces the persistent challenge of counterfeit ticket circulation and tightening regulatory scrutiny surrounding ticket resale. These obstacles require companies to strengthen authentication capabilities and develop compliance-focused operational frameworks. Maintaining a competitive edge in this environment depends on deploying user-friendly digital platforms and embedding secure transaction processes that address consumer concerns while aligning with ongoing regulatory changes.

What will be the Size of the Secondary Tickets Market during the forecast period?

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The global ticketing market is rapidly evolving with the adoption of advanced digital ticket infrastructure and access control technology. The shift toward online ticket purchasing and mobile wallet integration reflects a broader consumer preference for seamless, real-time ticket availability. As ticket resale platforms become more widespread, resale market regulation and ticket broker regulation have become central concerns, prompting enhanced risk management protocols and stricter ticket resale regulations. Scalping prevention strategies and ticket counterfeiting detection are being prioritized to maintain trust, while secure payment processing and customer data protection ensure transactional integrity.

Event ticket distribution and event ticket management systems now leverage dynamic pricing algorithms and pricing optimization techniques to match fluctuating demand patterns efficiently. A comparison of recent metrics shows a 19% increase in online ticket purchasing activity driven by dynamic pricing algorithms and fan engagement strategies. In contrast, event organizers using advanced ticket scanning technology and data analytics dashboards have improved event ticket inventory management efficiency by 27%.

This performance gap highlights the growing role of digital systems in ticket sales optimization and customer service automation. Furthermore, event industry promoters are integrating ticket validity verification and ticket fraud investigation into their customer support workflows to minimize fraudulent activities. As digital adoption accelerates, supply and demand analysis tools and real-time dashboards are instrumental in shaping ticket purchasing behavior and guiding inventory allocation. The market continues to expand as innovations in electronic ticket systems and mobile-first solutions reshape fan experiences and operational models.

How is this Secondary Tickets Industry segmented?

The secondary tickets industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Sports events
  Concerts
  Performing arts
  Movies


Mode of Booking

  Online
  Offline


Ticket Type

  General Admission
  Reserved Seating
  VIP Tickets


Buyer Type

  Individual Consumers
  Businesses
  Event Organizers


Platform Type

  Peer-to-Peer Marketplaces
  Auction Sites
  Broker Networks


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    C

The Asia-Pacific spectator sports market, valued at approximately $XX million in 2025, is projected to experience robust growth, with a Compound Annual Growth Rate (CAGR) exceeding 8.25% from 2025 to 2033. This expansion is driven by several key factors. Rising disposable incomes across the region, particularly in rapidly developing economies like India and China, are fueling increased spending on entertainment and leisure activities, including attending live sporting events. The increasing popularity of various sports, including cricket, soccer, and badminton, across diverse demographics contributes significantly to this growth. Furthermore, the strategic investments by major players like Tencent Sports and the Indian Premier League (IPL) in digital platforms and content delivery are enhancing fan engagement and driving revenue streams through media rights and sponsorships. The proliferation of digital platforms allows for wider reach and accessibility of sporting events, further boosting market growth. However, challenges remain, including the need for improved infrastructure in some regions and potential economic downturns which could impact consumer spending. The market segmentation reveals cricket's dominant position, followed by soccer and other popular sports. Media rights represent a significant revenue source, with merchandising, ticketing, and sponsorship contributing substantially. Geographically, China and India are major markets, driven by their large populations and growing passion for sports. Other significant contributors include Japan, Australia, and South Korea. Competitive dynamics are shaped by a mix of national governing bodies (like BCCI and the AFC), international federations (like the Badminton World Federation), and private leagues (like the IPL and ONE Championship). These entities are constantly vying for market share, investing in talent development, infrastructure, and innovative marketing strategies to capitalize on the burgeoning spectator sports market in the Asia-Pacific region. Future growth is likely to be influenced by evolving media consumption habits, innovative fan engagement strategies, and the overall economic performance of the region. Recent developments include: August 2023: The Board of Control for Cricket in India (BCCI) has partnered with BookMyShow. The partnership is for the World Cup 2023, and the Book My Show will be the official ticketing platform., August 2023: The Korean baseball club Kiwoom Heroes has reached a strategic partnership agreement with the Arizona Diamondbacks of Major League Baseball (MLB). The partnership will allow the two clubs to exchange ideas and know-how on baseball operations.. Key drivers for this market are: Increased Popularity of Sports is Driving the Market, Digital Transformation is Driving the Market. Potential restraints include: Increased Popularity of Sports is Driving the Market, Digital Transformation is Driving the Market. Notable trends are: Cricket is Dominating the Market.

The ARPU in the 'Sport Events' segment of the eservices market in Australia was forecast to continuously increase between 2024 and 2028 by in total **** U.S. dollars (+*** percent). After the ******** consecutive increasing year, the indicator is estimated to reach ****** U.S. dollars and therefore a new peak in 2028. Notably, the ARPU of the 'Sport Events' segment of the eservices market was continuously increasing over the past years. The Statista Market Insights cover a broad range of additional markets.

The Event Promotion and Management Services industry has rebounded strongly after enduring significant setbacks during the COVID-19 pandemic. Market recovery began in the latter half of 2021-22 as private organisations and industry associations resumed hosting major conferences and exhibitions. Tourism recovery, spectator sport participation exceeding pre-pandemic levels and major concert tours featuring international artists have also contributed to revenue growth.​ However, economic pressures have negatively impacted industry profitability in recent years. Declines in business confidence and real household discretionary income, resulting from cash rate hikes and inflationary pressures, have left consumers less willing to absorb price increases. Consequently, profit margins remain below historical industry averages. The festival segment has been particularly challenged, with major cancellations including Bluesfest, Splendour In The Grass and Groovin' The Moo. Overall, industry revenue is expected to have grown at an annualised 10.4% over the five years through 2025-26, to $13.1 billion. This includes an anticipated jump of 2.8% in 2025-26. The industry comprises various segments, including event management and promotion, ticketing and tourist information services. Major consumer markets for these services include private firms promoting their products through events, industry associations holding conferences, government departments hosting community exhibitions and households buying tickets for events like concerts, sporting events and tourist information centres. Although the industry has a broad base of businesses, TEG Pty Limited (through Ticketek) and Ticketmaster Australasia Pty Limited hold dominant positions in the ticketing sector. In the years ahead, the industry is forecast to continue expanding. The prospects for expansion are positive as associations will host more events, providing members with a broader array of services. Likewise, higher household discretionary income and increasing business and consumer confidence will boost ticket sales and event expenditure. Industry revenue is projected to climb at an annualised 2.4% through the end of 2030-31 to reach $14.7 billion. This optimistic outlook is set to attract more event management companies to the industry, supporting growth in participation and employment.

The ARPU in the 'Sport Events' segment of the eservices market in Australia & Oceania was forecast to continuously increase between 2024 and 2028 by in total **** U.S. dollars (+**** percent). After the eleventh consecutive increasing year, the indicator is estimated to reach ****** U.S. dollars and therefore a new peak in 2028. Notably, the ARPU of the 'Sport Events' segment of the eservices market was continuously increasing over the past years. The Statista Market Insights cover a broad range of additional markets.