United Kingdom Sportswear Market Share, Size, Growth, By Product Type, By End User, By Distribution Channel, By Region, Competition Forecast & Opportunities, 2027

The online sporting clothing retail industry has shot up in recent years, boosted by the penetration of internet-enabled devices, changing consumer preferences and a hike in the number of active people. Sports participation has risen in line with rising health consciousness, stoking demand for sportswear. A preference for comfort has also raised demand for sporting clothes worn for fashion, also known as athleisure. Revenue is estimated to climb at a compound annual rate of 7.4% over the five years through 2024-25 to reach £1.2 billion. The top contributor to the industry's success has been changing consumer preferences towards online shopping. Convenience and an enhanced consumer online shopping experience have supported demand for online stores. Investments in technological improvements and marketing strategies have also encouraged growth. The temporary closure of non-essential retail stores amid the COVID-19 outbreak supported the accelerated shift in spending habits, with many switching their preferences to online retail platforms. This sheltered industry retailers from wavering consumer demand and a drop in participation in sports activities over the same period. Despite a dip in line with the reopening of non-essential retailers, online shopping will continue to grow in popularity in the coming years. Renewed growth in sports participation and the swelling popularity of athleisure are set to support an estimated revenue jump of 5.4% in 2024-25. Industry revenue is forecast to rally at a compound annual rate of 5.1% over the five years through 2029-30 to £1.6 billion. As inflation continues to trickle down, consumer confidence and disposable incomes are set to improve, benefitting active wear demand. The share of retail sales made online will continue to expand as consumers display an enduring preference for value and convenience. Investment in e-commerce will continue to boost revenue as smartphone usage booms and offers greater ease for shopaholics. However, growing competition and online fraud are likely to squeeze revenue growth.

When it comes to the most well-known sportswear brands in the UK, Nike and Adidas go head-to-head. Both these sportswear giants are recognized by 97 percent of internet users, making them the most popular brands in this category. Puma, with a brand awareness of 95 percent, comes in third in this list, followed by Reebok, and Fila. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

Industry firms primarily retail sports apparel and footwear. The industry excludes department stores, online-only retailers, and general clothing retailers that do not specialise in fitness and athletic clothing and shoes.

Discover the projected growth of the sportswear market in the UK over the next decade. With an expected increase in market volume and value, find out how the market is set to thrive in the coming years.

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Sports Apparel Market Size 2025-2029

The sports apparel market size is forecast to increase by USD 106.5 billion, at a CAGR of 8.1% between 2024 and 2029.

The market is driven by the increasing availability of innovative and high-performance apparel, leading to product premiumization. Consumers are increasingly willing to invest in sports apparel that offers superior comfort, functionality, and style. Technological advancements in sports apparel, such as hiking gears and moisture-wicking fabric, temperature regulation, and integrated technology, further fuel this trend. However, the market faces challenges from the volatility in prices of raw materials, particularly cotton and synthetic fibers. This price instability can impact the profitability of sports apparel manufacturers and retailers, necessitating effective supply chain management and pricing strategies. To capitalize on market opportunities, companies must focus on product innovation, sustainable sourcing, and efficient supply chain management.
Navigating the challenges of raw material price volatility requires a proactive approach, including hedging strategies, alternative sourcing, and supply chain optimization. Overall, the market presents significant growth potential, with a focus on product innovation and effective supply chain management being key to success.

What will be the Size of the Sports Apparel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by advancements in fabric technology, customer preferences, and industry trends. Synthetic fibers, such as quick-drying and moisture-wicking materials, dominate the landscape, catering to various sectors including soccer, running, and golf. Price point and customer segmentation play crucial roles in product development, with offerings ranging from budget-friendly options to high-performance, technologically-advanced garments. Body mapping and breathable fabrics are key features in performance apparel, ensuring optimal comfort and functionality. Ski apparel and snowboarding apparel incorporate quick-drying fabrics to tackle the challenges of winter sports. Wearable Technology and stretch fabrics are revolutionizing training shoes and training apparel, enabling better tracking of performance metrics and enhancing workouts.

How is this Sports Apparel Industry segmented?

The sports apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Men
  Women
  Children


Distribution Channel

  Offline
  Online


Apparel Type

  Jerseys
  Shorts
  Athletic Shoes
  Compression Wear


Sports Category

  Soccer
  Basketball
  Running
  Gym and Fitness


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By End-user Insights

The men segment is estimated to witness significant growth during the forecast period.

The market encompasses various categories, including soccer apparel, smart clothing, athletic apparel, yoga apparel, Running Apparel, performance apparel, athletic socks, ski apparel, golf apparel, tennis apparel, team uniforms, and more. These apparel types incorporate advanced technologies such as moisture-wicking fabrics, quick-drying fabrics, body mapping, and wearable technology. Consumers increasingly prioritize ethical sourcing and demand transparency in supply chains. Customer segmentation plays a crucial role in market dynamics, with the men's segment experiencing significant growth due to increased sports participation and marketing initiatives. Men's sports apparel offers various options like athletic shorts, compression tights, and fashionable designs, catering to diverse preferences.

Brands focus on improving distribution channels and marketing efforts to capture latent demand. Product development continues to evolve, with an emphasis on natural fibers, compression garments, and performance metrics. Fabric testing, quality control, and product lifecycle management are essential aspects of the industry. Sublimation printing, screen printing, and other techniques add unique designs to sports apparel. Sports bras, cycling apparel, and other specialized apparel cater to specific customer needs. Merino wool, running shoes, Basketball Apparel, and other essentials complete the diverse sports apparel landscape. The market is expected to continue evolving, with innovation and customer satisfaction driving growth.

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The Men segment was valued at USD 96.80 bill

UK Sportswear Market, UK Sportswear Market Size, UK Sportswear Market Trends, UK Sportswear Market Forecast, UK Sportswear Market Risks, UK Sportswear Market Report, UK Sportswear Market Share

According to a 2021 study on trends in online visibility of sportswear retailers in the United Kingdom (UK), upandrunning.co.uk, an independent running gear retailer based in the UK, had a substantial growth in online visibility in 2021 compared to the overall growth in the sportswear market. The company's online visibility grew by *** percent in comparison with the market growth. lululemon.com took the second place, growing by *** percent compared to the market average.

Learn about the increasing demand for track suits, ski suits, and swimwear in the UK and how the market is expected to grow over the next decade, reaching 34M units and $263M in value by 2035.

Number of Businesses statistics on the Sporting Goods Manufacturing industry in United Kingdom

In 2023, an estimated *** million people had bought Nike clothing in the last 12 months. Nike and adidas were by far the most purchased brands. As well as enjoying success in the United Kingdom's sports clothing market, the adidas footwear division performed well in 2023. Worldwide sales of adidas footwear resulted in a sales value of ** billion euros.

According to Cognitive Market Research, the global Sports Apparel market size will be USD 205614.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 82245.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 61684.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 47291.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 10280.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4112.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
The cricket category is the fastest growing segment of the Sports Apparel industry

Market Dynamics of Sports Apparel Market

Key Drivers for Sports Apparel Market

Increasing attention to health and fitness to accelerate market growth

The market for sports apparel is rapidly expanding due to growing consumer focus on health and fitness. Despite busy lifestyles, individuals from around the world remain committed to investing in health and fitness. As more individuals are becoming aware of the benefits of maintaining a healthy and active lifestyle, more individual are taking part in physical activities like sports, yoga, athletics and gym workouts. Further, the rise in sports apparel being worn as a comfortable alternative to everyday casuals, is fueling demand for apparel that is both practical and fashionable. Social media along with organizations running fitness awareness campaigns contribute significantly to this trend. The popularity of mobile fitness apps, and wearable fitness devices, such as, fitness watches and rings are further encouraging people to build better habits. As consumers increasingly prioritize health, wellness and performance, sports apparel brands are evolving to offer performance enhancing and feature rich fabrics and adaptable designs, thereby fueling market growth across diverse regions.

For instance, several developed markets are achieving new benchmarks in fitness engagement. Countries such as the U.S., U.K., Spain, and Switzerland have all reported record-high penetration rates and fitness facility memberships.

(Source:https://www.healthandfitness.org/improve-your-club/industry-news/global-health-and-fitness-industry-poised-for-further-expansion/ )

Tech-driven fabrics are fueling market growth

Technology driven fabrics, offering features like moisture-wicking, breathability and flexibility are key to superior performance and comfort in sports apparel. The rise in active lifestyles across the globe, along with increased participation in fitness activities is driving demand for high-quality sports apparel. Fabric materials such as, temperature regulating fibers, four-way stretch fabrics and antimicrobial textiles satisfy the diverse needs of sports and fitness enthusiasts. Many sports apparel brands, including Nike, Lululemon and Asics are incorporating tech-driven fabrics and other technology driven advancements into their designs.

For instance,

Nike has been a pioneer in using technology to improve their athletic apparel. The Nike Adapt BB represents a groundbreaking release because this automatic shoe technology responds dynamically to changes in the player's foot during basketball activities.
The HOVR cushioning system from Under Armour functions as an advanced system that absorbs shocks while using energy returns to ease each athlete's foot movements. The company lets their smart shoe technology link to mobile devices for training performance tracking as they advance their intelligent sports gear development.

(source:https://www.sportsvenue-technology.com/articles/the-brands-that-are-changing-the-game#:~:text=The%20Nike%20Adapt%20BB%20represents,player's%20foot%20during%20basketball%20activities. )

Such developments not only enhance functioning and performance but also make s...

Learn about the growing demand for sportswear in the UK and the projected upward trend in consumption over the next decade. By 2035, the market volume is expected to reach 34M units, with a market value of $263M in nominal prices.

This statistic shows the revenue of the industry “manufacture of sports goods“ in the United Kingdom from 2012 to 2019, with a forecast to 2025. It is projected that the revenue of manufacture of sports goods in the United Kingdom will amount to approximately ******** million U.S. Dollars by 2025.

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Reflective Sportswear Market Size 2025-2029

The reflective sportswear market size is forecast to increase by USD 424.8 million, at a CAGR of 5% between 2024 and 2029.

The market is experiencing significant growth, driven by advancements in marketing strategies employed by key competitors. These companies are effectively engaging consumers through targeted campaigns, resulting in increased demand for reflective sportswear. Furthermore, the industry is witnessing a trend towards the better use of raw materials and technology in manufacturing, enabling the production of high-quality, durable, and reflective products. However, this market faces challenges, most notably the proliferation of counterfeit reflective sports apparel. The availability of these imitation products poses a threat to market players, as they undercut prices and compromise product quality.
Companies must navigate this challenge by implementing robust anti-counterfeiting measures and focusing on differentiating their offerings through superior design, technology, or customer service. To capitalize on market opportunities and overcome challenges, strategic business decisions and operational planning must prioritize innovation, quality, and consumer engagement.

What will be the Size of the Reflective Sportswear Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by advancements in material technology and consumer preferences. Seam strength and durability are paramount in this industry, with manufacturers constantly pushing the boundaries of apparel manufacturing processes to meet these demands. UV protection and water resistance are essential features for outdoor enthusiasts, while cycling apparel requires moisture-wicking materials and wind resistance. Customer segmentation is a critical factor in this market, with safety professionals, construction workers, and team uniforms requiring flame-resistant and abrasion-resistant materials. Custom designs and screen printing have become increasingly popular, allowing for product differentiation and brand awareness. High-visibility fabrics and reflective tape are essential for safety and performance metrics.

Product lifecycle management and waste reduction are also key considerations, with manufacturers focusing on supply chain efficiency and competitive advantage through innovative manufacturing processes and pricing strategies. Breathable fabrics and sublimation printing are popular trends in the running apparel sector. Marketing strategies are evolving to target specific consumer segments, with hiking apparel and sizing standards gaining popularity among outdoor enthusiasts. Consumer behavior and fashion trends continue to influence the market, with an emphasis on ethical sourcing and sustainability. The market is a dynamic and ever-changing landscape, with ongoing unfolding of market activities and evolving patterns. From material technology to manufacturing processes, this industry is constantly pushing the boundaries to meet the needs of its diverse customer base.

How is this Reflective Sportswear Industry segmented?

The reflective sportswear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparels
  Footwear
  Others


Distribution Channel

  Offline
  Online


Material

  Cotton
  Nylon
  Polyester
  Spandex
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The apparels segment is estimated to witness significant growth during the forecast period.

Reflective sportswear, encompassing various types of apparel such as t-shirts, tanks, hats, jackets, and vests, caters to diverse sports activities including biking, cycling, climbing, and trekking. Adidas' Climacool collection, launched in April 2025 in partnership with JD Sports, exemplifies market innovation. This collaboration aimed to deliver breathable, comfortable sportswear with advanced cooling technology and reflective materials, catering to fitness enthusiasts and athletes. The market experiences growing demand from both developed and emerging economies, with Brazil, China, and India leading the charge. Material technology plays a crucial role, with a focus on moisture-wicking, wind resistance, and flame-resistant materials. Custom designs, durability testing, and ethical sourcing are also essential considerations.

Consumer behavior influences pricing strategies, with brand awareness, sizing standards, and product

In 2021, the European sportswear market was estimated to be worth about ** billion U.S. dollars. This estimate is expected to grow considerably over the coming years, reaching a projected market value of just under *** billion U.S. dollars by 2027.

The global market size of Top Sportswear is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.
Global Top Sportswear Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Top Sportswear industry. The key insights of the report:
1.The report provides key statistics on the market status of the Top Sportswear manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of Top Sportswear industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of Top Sportswear Industry before evaluating its feasibility.
There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.
For competitor segment, the report includes global key players of Top Sportswear as well as some small players.
The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of Top Sportswear market
* Product Type I
* Product Type II
* Product Type III

For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Application I
* Application II
* Application III

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)
The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.

The Sports Equipment eCommerce market in the UK is predicted to reach US$2,919.4m revenue by 2025. The top online retailers in the market are amazon.co.uk, argos.co.uk and sportsdirect.com.

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Sports And Fitness Wear Market Size 2024-2028

The sports and fitness wear market size is forecast to increase by USD 62.3 billion at a CAGR of 4.49% between 2023 and 2028. The market is experiencing significant growth due to the increasing number of consumers prioritizing health and wellness. This trend is particularly prominent in urban localities where gym goers are a sizeable demographic. Technological advances in fabric technology and design have led to the creation of high-performance apparel, catering to various fitness activities, including adventure travel and women in sports. However, the market faces challenges such as price sensitivity among consumers and volatile raw material prices. Price sensitivity remains a key consideration for consumers, with eCommerce platforms and brands' websites offering competitive pricing and convenience. To stay competitive, companies must focus on innovation and affordability while maintaining quality. As consumers become more educated about the benefits of fitness apparel, the gym apparel market is expected to continue its expansion in the US.

Market Analysis

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The market has experienced significant growth in recent years, driven by the increasing popularity of team sports, fitness activities, and individual sports among various demographics. This sector caters to individuals leading an active lifestyle, focusing on physical fitness activities, and embracing a health-conscious approach to life. Team sports and fitness activities have gained immense popularity, particularly among women, teenagers, young working professionals, and gym goers. The demand for sports and fitness wear is no longer limited to the field or the gym; it has extended to urban localities and the workplace.

Furthermore, the market for premium sportswear has become a significant fashion statement, reflecting both comfort and style. Fashion designers have recognized the potential of this market and have started incorporating innovative features into their designs. The focus on product performance, comfort, and fashion has led to the development of lightweight, breathable fabrics, friction reduction, and water resistance. These features cater to the needs of gym goers, youngsters, and young working professionals, who require clothing that can keep up with their active lifestyles. The gym apparel market has witnessed substantial growth, with corporations and public institutions recognizing the importance of providing their employees with comfortable and functional workwear.

In addition, activewear brands have responded to this trend by introducing a range of gym apparel that not only enhances performance but also aligns with the latest fashion trends. The market for sports and fitness wear is expected to continue its growth trajectory, driven by the increasing awareness of the importance of physical fitness and the desire for comfortable, functional, and stylish clothing. The market dynamics are influenced by various factors, including demographic trends, fashion trends, and technological advancements. The demand for sports and fitness wear is not limited to traditional sports activities but has extended to a wide range of physical fitness activities, including yoga, Pilates, and dance classes.

Furthermore, the versatility and functionality of sports and fitness wear make it an essential wardrobe staple for individuals leading an active lifestyle. In conclusion, the market is a dynamic and growing industry, driven by the increasing popularity of team sports, fitness activities, and individual sports. The market caters to various demographics, including women, teenagers, young working professionals, and gym goers, and offers a range of products that prioritize performance, comfort, and fashion. The market dynamics are influenced by various factors, including demographic trends, fashion trends, and technological advancements, making it an exciting and evolving industry to watch.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Women
  Men


Product

  Top wear
  Bottom wear
  Support items


Application

  Outdoor
  Sports-inspired
  Performance


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth due to various factors. One of the key trends driving this industry is the increasing preference for eco-friendly and organic materials, such as recycled fabrics. This aligns with the athleisure trend, which has gained immense p

Comprehensive dataset of 4,344 Sportswear stores in United Kingdom as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.