The Report Covers Global Sports Apparel Market Size & Industry Trends and It is Segmented by Sport (Golf, Soccer, Basketball, Baseball, and Other Sports), by End User (Men, Women, and Children), by Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Warehouse Clubs, Online Retail Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Report Offers the Market Sizes and Forecasts in Terms of Value (USD) for all the Above Segments.

Nike, one of the leading sportswear manufacturers in the world, is a key player within the U.S. sports apparel market. As of 2018, Nike held an 18.3 percent share of the athletic apparel market in the United States, ahead of adidas, who held a six percent share of the market.

Athletic apparel market
The global sportswear market is a lucrative market, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as the world's leading athletic apparel brand. Nike and adidas are, by some margin, the leading companies in the sportswear industry worldwide. Puma and Under Armour are two other big companies which operate within this market.

Athletic footwear market
Nike generates more revenue from footwear than adidas and Puma combined, showing the company’s dominance in this sector. In the United States alone, the athletic footwear market generates billions of U.S. dollars each year. Nike dominates the U.S. athletic footwear market, with its brands holding over half of the market share.

In 2023, Nike ranked first in the Chinese athletic apparel market, with a market share of 17.9 percent. ANTA, the local sportswear brand, ranked second with a market share of approximately 10.2 percent.

According to Cognitive Market Research, The Global Sportswear market size is USD 180.5 billion in 2023 andwill grow at a compound annual growth rate (CAGR) of 7.00%from 2023 to 2030.

The demand for sportswear marketis rising due to the escalating consciousness surrounding the importance of leading a healthy lifestyle.
Demand for clothes remains higher in the sportswear market.
The online category held the highest sportswear market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific sportswear marketwill experience the strongest growth until 2030.

Innovation in Performance Fabrics to Provide Viable Market Output

The Sportswear Market is the constant innovation in performance fabrics. Advanced textiles engineered with moisture-wicking, breathable, and anti-microbial properties have revolutionized sportswear. These fabrics enhance athletes' comfort by efficiently managing perspiration, allowing them to perform optimally. Innovations like compression fabrics improve blood circulation and reduce muscle fatigue, essential for high-performance sports.

In May 2022, Lululemon Athletica, a Canadian performance apparel brand, inaugurated its inaugural international technology center in Bengaluru, India. This marks the brand's first technology center outside of the North American market and enables Lululemon to bolster its capabilities and infrastructure in order to facilitate global expansion.

Additionally, the integration of sustainable materials, such as recycled polyester and eco-friendly fibers, caters to environmentally conscious consumers. The continuous research and development in creating fabrics that are not only functional but also eco-friendly address both performance and ethical concerns, driving the market forward.

Rising Health and Fitness Consciousness to Propel Market Growth

The increasing awareness about health and fitness is a pivotal driver shaping the Sportswear Market. With a global shift towards healthier lifestyles, more individuals are participating in sports, fitness routines, and outdoor activities. This surge in physical activity has led to a growing demand for appropriate sportswear that offers both functionality and style. Athleisure, a fusion of athletic wear and leisurewear, has gained immense popularity as people desire clothing that seamlessly transitions from workouts to daily activities. Moreover, the influence of social media, fitness influencers, and wellness campaigns has further emphasized the importance of stylish yet functional sportswear.

Increasing Demand of Outdoor Activities Fuels the Market

Market Dynamics Of the Sportswear

Supply Chain Disruptionsto Hinder Market Growth

The Sportswear Market lies in supply chain disruptions. The industry heavily relies on global manufacturing and sourcing networks. During the COVID-19 pandemic, lockdowns, factory closures, and transportation restrictions created substantial challenges. Delays in producing and transporting raw materials impacted manufacturing schedules and led to inventory shortages for many sportswear brands. Additionally, fluctuating demand patterns due to lockdowns in various regions caused a mismatch between supply and demand, resulting in excess inventory in some places and shortages in others. These disruptions affected timely product launches and hindered the ability to restock popular items swiftly.

Impact of COVID–19 on the Sportswear Market

The COVID-19 pandemic significantly impacted the Sportswear Market, reshaping consumer behavior and industry trends. With lockdowns and social distancing measures in place, the closure of gyms, sports facilities, and outdoor activities led to a decline in immediate demand for sportswear items. Additionally, economic uncertainties prompted consumers to reduce discretionary spending, affecting the sales of non-essential items, including sportswear. However, the pandemic also accelerated existing trends, such as the rise of athleisure, as people working from home sought comfortable yet stylish clothing. E-commerce and digital platforms have become essential for retailers, as consumers have turned to online shopping for their sportswear needs. Introduction of the Sportswear Market

Sportswear pertains to attire, shoes, and additional items that are explicitly crafted for athletic endeavors and physical exertion. These articles of clothing are me...

The global sportswear market size reached USD 198 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 277 Billion by 2033, exhibiting a growth rate (CAGR) of 3.8% during 2025-2033. The market is being driven by increasing health and fitness awareness, growing athleisure trend, rising e-commerce and online shopping, expanding sports participation globally, and rising demand for sustainable materials. At present, North America holds the largest sportswear market share, due to the increasing consumer focus on health and fitness.

IMARC Group provides an analysis of the key trends in each sub-segment of the global sportswear market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on product, distribution channel and end user.

In 2021, the revenue of the yoga apparel market was estimated to be worth around 22.7 billion U.S. dollars worldwide. This figure is forecast to increase to approximately 40 billion U.S. dollars by 2028, at a CAGR of 8.4 percent.

Sports & the sportswear market

In comparison to other sportswear, which may sit loosely, yoga wear is designed to provide maximum breathability and flexibility for the consumer. Articles of yoga wear include bras, tank tops, and leggings. Many sports saw an increase in usage in recent years due to a rise in health conscious consumers, and yoga is no exception. In 2020, an approximated 55 million Americans practiced yoga.The popularity of yoga as a sport has increased as it encourages flexibility and mediation, while also offering low-impact strengthening. Yoga wear, especially leggings, is also an important part of athleisure as well. When asked what is most important when purchasing sporting goods, including sportswear, over half of Americans answered with comfort.

Leading activewear brands

Lululemon, a Canadian sportswear brand, first began by offering yoga wear. In recent years, however, lululemon has branched out to other forms of activewear. Along with the rise of the fitness conscious consumer, the net revenue of lululemon also increased dramatically over the last decade. While lululemon is a popular brand for yoga wear, it is by no means the leading brand. By net sales, Nike, Adidas and Under Armour are the biggest athletic apparel companies worldwide.

Sportswear Market was valued at USD 428.21 Billion in 2023 and is projected to reach USD 725.55 Billion by 2031, growing at a CAGR of 6.82% during the forecast period 2024-2031.

Sportswear Market: Definition/ Overview
Sportswear is clothes made specifically for athletic activities, providing comfort, flexibility and breathability. It contains shorts, jerseys, tracksuits and specialist footwear. These clothes frequently use moisture-wicking and lightweight fabrics to improve performance and prevent injury.
It is widely utilized in sports and fitness activities such as jogging, gym workouts, team sports and yoga. Athletes rely on sportswear for both comfort and functionality, since it allows for free mobility while regulating body temperature during strenuous physical effort.

Saudi Arabia sportswear market size reached USD 1.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.7% during ​2025-2033​. The growing collaborations between sportswear brands and celebrities, athletes, and designers to introduce limited-edition collections, increasing number of e-commerce brands selling high-quality products, and rising environmental awareness represent some of the key factors driving the market.

Adidas, one of the leading sportswear manufacturers in the world, is a key player within the global athletic apparel market. As of 2015, Adidas held a 11.6 percent share of the global athletic apparel market, ahead of second placed Nike who had a 10.8 percent share. VF Corp, Under Armour, and Gildan were the other companies in the top five in 2015.

Athletic apparel market
The global sportswear market is a lucrative market, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as the world's leading athletic apparel brand. Nike and adidas are, by some margin, the leading companies in the sportswear industry worldwide. Puma and Under Armour are two other big companies which operate within this market.

Athletic footwear market
Nike generates more revenue from footwear than adidas and Puma combined, showing the company’s dominance in this sector. In the United States alone, the athletic footwear market generates billions of U.S. dollars each year. Nike dominates the U.S. athletic footwear market, with its brands holding over half of the market share.

The sportswear market share is undergoing remarkable growth, valued at USD 395.03 billion in 2023 and expected to surge to USD 579.96 billion by 2029, with a CAGR of 6.61%

According to Cognitive Market Research, the global Women's Sportswear Market size will be USD 43154.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 4.30% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 17261.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 12946.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 9925.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 2157.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 863.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.
The athleisure held the highest Women's Sportswear Market revenue share in 2024.

Market Dynamics of Women Sportswear Market

Key Drivers for Women Sportswear Market

Rising Health and Fitness Awareness Among Women Drives Demand for High-Quality Sportswear Tailored to Active Lifestyles

The increasing awareness of health and fitness among women is a major driver of the Women's Sportswear Market. As more women adopt active lifestyles and engage in various physical activities such as yoga, running, and gym workouts, the demand for high-quality sportswear tailored to their needs has surged. This shift towards a healthier lifestyle is further supported by social media influence, where fitness enthusiasts and influencers promote active living and fashionable sportswear. As a result, brands are expanding their product lines to cater to the rising demand for stylish and functional sportswear for women.

The Athleisure Trend Driving Growth in the Women Sportswear Market with Increased Demand for Versatile and Stylish Clothing

The rise of the athleisure trend, where sportswear is worn not only for physical activities but also as everyday casual wear, is another key driver of the Women's Sportswear Market. Women increasingly prefer versatile clothing that offers both comfort and style, blurring the lines between traditional sportswear and casual fashion. This trend has led to a growing demand for multifunctional sportswear that can transition seamlessly from the gym to social settings. Brands are capitalizing on this trend by launching innovative designs and materials that appeal to the modern, fashion-conscious woman.

Restraint Factor for the Women Sportswear Market

The Women Sportswear Market Faces Challenges Due to the High-Cost Associated with Premium Sportswear Brands

The Women's Sportswear Market is impacted by the high cost associated with premium sportswear brands. While there is a growing demand for high-quality, stylish, and functional sportswear, the price of these products can be prohibitive for many consumers. Premium sportswear often uses advanced materials and technology, which contribute to higher production costs and, consequently, higher retail prices. This can limit the market's reach, particularly in price-sensitive regions or among consumers who are unwilling or unable to pay a premium for sportswear, potentially slowing market growth.

Impact of Covid-19 on the Women Sportswear Market

The COVID-19 pandemic significantly impacted the Women's Sportswear Market, initially causing a decline in sales due to lockdowns and reduced consumer spending. With gyms and fitness centers closed, there was a temporary drop in demand for sportswear. However, as restrictions eased, the market saw a rebound driven by increased interest in home workouts and outdoor activities. The pandemic accelerated the shift towards athleisure as remote work and social distancing made comfortable, versatile clothing more desirable. This change in consumer behavior has led to sustained growth in the market as women seek sportswear that blends functionality with casual style. Introduction of the Women Sportswear Market

The Women Sportswear Market encompasses a range of apparel designed for physical activities, including ath...

The global sports apparel market, valued at $207.41 billion in 2025, is projected to experience robust growth, driven by several key factors. Increasing health consciousness and participation in fitness activities, fueled by rising disposable incomes and a greater emphasis on wellness globally, are significant contributors to this market expansion. The burgeoning popularity of athleisure—blending athletic and leisure wear—further fuels demand, transcending traditional sporting contexts. Technological advancements in fabric technology, such as moisture-wicking and breathable materials, enhance performance and comfort, attracting a wider consumer base. The rise of e-commerce platforms has broadened access to a diverse range of brands and products, stimulating market growth, while aggressive marketing campaigns and celebrity endorsements continue to influence consumer purchasing decisions. Segmentation reveals a strong demand across all end-user categories – men, women, and children – with online channels experiencing rapid growth. Competitive dynamics are shaped by established giants like Nike and Adidas, alongside emerging brands vying for market share through innovative designs, sustainable practices, and targeted marketing strategies. Geographical variations exist, with North America and APAC (particularly China) representing major markets, reflecting varying levels of economic development and sporting culture. Challenges include fluctuating raw material costs, economic downturns that can impact consumer spending, and increasing competition for shelf space and online visibility. The market's 8.17% CAGR from 2025 to 2033 indicates sustained growth potential. However, maintaining this trajectory requires continuous innovation in product design and technology, sustainable sourcing practices to address environmental concerns, and adapting to shifting consumer preferences and demands. Effective marketing strategies focusing on specific demographics and leveraging social media platforms are crucial for brand building and market penetration. Navigating the complexities of global supply chains, managing manufacturing costs, and ensuring product quality are also essential for success in this dynamic and competitive landscape. Understanding regional nuances and tailoring product offerings to specific cultural contexts and purchasing power will be crucial for companies to secure long-term growth in this exciting industry. The forecast period of 2025-2033 suggests that proactive strategies focused on sustainability, technological integration, and effective marketing are key to capturing a larger share of the expanding sports apparel market.

Global Sports Apparel Market size was valued at USD 174 billion in 2021 and is poised to grow from USD 187.1 billion in 2022 to USD 288 billion by 2030, at a CAGR of 5.53%

Middle East sportswear market size is projected to exhibit a growth rate (CAGR) of 3.40% during ​2024-2032​. The rising number of fitness activities, along with the escalating demand for specialized garments, including swimsuits, is primarily driving the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for ​2024-2032​. Our report has categorized the market based on product, distribution channel, and end user.

According to Cognitive Market Research, the global Activewear market size will be USD 412142.5 million in 2025. It will expand at a compound annual growth rate (CAGR) of 9.50% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 164857.00 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 123642.75 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 94792.78 million in 2025 and will grow at a compound annual growth rate (CAGR) of 11.5% from 2025 to 2033.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 20607.13 million in 2025 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2025 to 2033.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 8242.85 million in 2025 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2025 to 2033.
The women category led the Activewear Market.

Market Dynamics of Activewear Market

Key Drivers for Activewear Market

Increasing Focus on Fitness and Health to Boost Market Growth

The market for sportswear is expanding due in large part to the growing emphasis on exercise and health. As more individuals become aware of the advantages of maintaining an active lifestyle, more individuals are taking part in outdoor sports, yoga, running, and gym workouts. Activewear that is cozy, practical, and fashionable is becoming more and more in demand as a result of this change. This trend is further supported by governments and organizations that run fitness campaigns. The popularity of smartphone apps and wearable fitness devices has also encouraged people to start better habits. As consumers prioritize wellness and performance, sportswear businesses are evolving to offer sophisticated fabrics and adaptable designs, further fueling market growth across diverse demographics and countries.

Advancements in Fabric Technologies to Drive Market Growth

The market for sportswear is expanding due in large part to technological developments in fabric. The comfort and performance of users are being improved by innovative textiles with qualities including breathability, odor resistance, moisture-wicking, and UV protection. Materials, including temperature-regulating fibers, four-way stretch fabrics, and antimicrobial textiles, meet the various needs of sports and fitness enthusiasts. Additionally, eco-conscious consumers are becoming more interested in sustainable fabric developments, including biodegradable polymers and recycled polyester. These developments increase the appeal of activewear as daily wear in addition to improving functionality. Activewear companies' continuous R&D is establishing new benchmarks for sustainability, performance, and durability, which is driving the market's explosive expansion.

Restraint Factor for the Activewear Market

High Cost of Premium Activewear Will Limit Market Growth

Premium sportswear is expensive, which hinders rather than stimulates market expansion. That being said, it indirectly stimulates the market by giving mid-tier and low-cost firms the chance to serve consumers who are concerned about their spending. The quality, innovation, and design standards set by high-end sportswear firms frequently encourage rivals to release more reasonably priced models with comparable features. Additionally, because high-end sportswear is seen as a status and lifestyle symbol, customers in emerging nations are becoming more willing to spend money on it as their disposable incomes rise. Premium brands are also introducing entry-level collections and tiered pricing structures to close the affordability gap, expanding their clientele and propelling market expansion.

Market Trends in Activewear Market

Rising Demand for Athleisure

The market for sportswear is expanding due in large part to the advent of athleisure, which combines fashion and utility to satisfy contemporary consumer demands. Customers looking for comfortable, adaptable clothes for work, social gatherings, and workouts are drawn to athleisure clothing, which is made for both exercise and casual use. This tendency is driven by shifting lifestyles, ...

In 2023, the Myanmar's sportswear market decreased by -16.2% to $21M for the first time since 2020, thus ending a two-year rising trend. Over the period under review, consumption showed a abrupt contraction. Over the period under review, the market reached the peak level at $46M in 2013; however, from 2014 to 2023, consumption stood at a somewhat lower figure.

In 2024, Nike accounted for 16 percent of the Chinese athletic apparel and footwear market, maintaining its dominance. By contrast, adidas had a market share of merely nine percent, plummeting from 19 percent in 2019. The competition landscape has been relatively stable for the past few years, with the market share of the five leading sportswear brands slightly shrinking.

The global football sportswear market size reached USD 90.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 137.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.49% during 2025-2033. The market is propelled by advancements in technology, escalating consumer demand for personalized and superior-performance products, and shift towards sustainable materials. Domination of prominent brands, coupled with e-commerce proliferation, facilitates growth opportunities during regulatory and competitive challenges.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on type, distribution channel, and end user.

In 2023, the Mexican sportswear market increased by 17% to $130M, rising for the second year in a row after two years of decline. Overall, the total consumption indicated a noticeable expansion from 2012 to 2023: its value increased at an average annual rate of +4.7% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption increased by +28.7% against 2021 indices.

In 2023, the South African sportswear market decreased by -19.3% to $24M for the first time since 2020, thus ending a two-year rising trend. Overall, consumption, however, showed a relatively flat trend pattern. Sportswear consumption peaked at $39M in 2019; however, from 2020 to 2023, consumption stood at a somewhat lower figure.