Nike, one of the leading sportswear manufacturers in the world, is a key player within the U.S. sports apparel market. As of 2018, Nike held an **** percent share of the athletic apparel market in the United States, ahead of adidas, who held a *** percent share of the market. Athletic apparel market The global sportswear market is a lucrative market, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as the world's leading athletic apparel brand. Nike and adidas are, by some margin, the leading companies in the sportswear industry worldwide. Puma and Under Armour are two other big companies which operate within this market. Athletic footwear market Nike generates more revenue from footwear than adidas and Puma combined, showing the company’s dominance in this sector. In the United States alone, the athletic footwear market generates billions of U.S. dollars each year. Nike dominates the U.S. athletic footwear market, with its brands holding over **** of the market share.

The global sportswear market size was valued at USD 313.22 billion in 2023 and is projected to reach a value of USD 558.14 billion by 2032, registering a CAGR of 6.63% during the forecast period (2024-2032). North America is the most significant global market shareholder.
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The global sportswear market size attained a value of nearly USD 313.22 Billion in 2024. The market is further expected to grow at a CAGR of 6.60% between 2025 and 2034, to reach a value of around USD 593.50 Billion by 2034.

In 2024, Nike ranked first in the Chinese athletic apparel market, with a market share of **** percent. ANTA, the local sportswear brand, ranked second with a market share of approximately **** percent.

As one of the largest and most recognizable athletic brands on the planet, it is of little surprise that Nike is the leader within its industry of athletic apparel, accessories and footwear, with sales reaching almost ** billion U.S. dollars in 2024. This was more than double that of second-placed Adidas. Top athletic brands The sports apparel industry is a lucrative one, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as one of the world's leading apparel brands. Adidas, Puma, and Under Armour are some of Nike’s main competitors, as they operate within the same markets. However, Nike’s brand value has historically been significantly higher than that of its closest competitor, adidas, and the gap has grown. Sportswear stores In 2023, there were over ***** Nike stores worldwide. In comparison, the number of adidas Group retail stores was roughly ***** in 2024. The most prominent Adidas store type was factory outlets of which there were almost ***** worldwide.

The sportswear market share is undergoing remarkable growth, valued at USD 395.03 billion in 2023 and expected to surge to USD 579.96 billion by 2029, with a CAGR of 6.61%

Global Sportswear Market is projected to reach USD 855.3 Billion by 2033, with a 9.8% CAGR from 2024 to 2033.

According to Cognitive Market Research, the global Sports Apparel market size was USD 205614.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 82245.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 61684.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 47291.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 10280.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4112.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
The cricket category is the fastest growing segment of the Sports Apparel industry

Market Dynamics of Sports Apparel Market

Key Drivers for Sports Apparel Market

Increasing attention to health and fitness to accelerate market growth: The market for sports apparel is rapidly expanding due to growing consumer focus on health and fitness. Despite busy lifestyles, individuals from around the world remain committed to investing in health and fitness. As more individuals are becoming aware of the benefits of maintaining a healthy and active lifestyle, more individual are taking part in physical activities like sports, yoga, athletics and gym workouts. Further, the rise in sports apparel being worn as a comfortable alternative to everyday casuals, is fueling demand for apparel that is both practical and fashionable. Social media along with organizations running fitness awareness campaigns contribute significantly to this trend.

Tech-driven fabrics are fueling market growth: Technology driven fabrics, offering features like moisture-wicking, breathability and flexibility are key to superior performance and comfort in sports apparel. The rise in active lifestyles across the globe, along with increased participation in fitness activities is driving demand for high-quality sports apparel. Fabric materials such as, temperature regulating fibers, four-way stretch fabrics and antimicrobial textiles satisfy the diverse needs of sports and fitness enthusiasts. Many sports apparel brands, including Nike, Lululemon and Asics are incorporating tech-driven fabrics and other technology driven advancements into their designs.

Restraint Factor for the Sports Apparel Market

Rising costs of raw materials impact market growth: Hight costs of raw material directly impact the sports apparel market, hindering growth by increasing production expenses, potentially to price increases or reduced profit margins for brands. Increase in price of raw materials like cotton, polyester and other synthetic fibers directly lead to higher production costs for sports apparel producers. To offset such high costs, brands may increase the retail prices of their offerings, which might make sports apparel less affordable for consumers thereby impacting demand and overall market growth.

Trends in the Sports Apparel Market

Surge in Demand for Athleisure and Everyday Activewear: The rising appeal of athleisure—a combination of athletic and leisurewear—is transforming the sports apparel industry. Consumers are increasingly favoring versatile garments that merge comfort, performance, and style suitable for both exercise and everyday use. This trend is driven by a health-conscious lifestyle, the culture of remote work, and fashion-forward designs that seamlessly integrate gym and streetwear. Brands are responding by broadening their selections in moisture-wicking materials, flexible fits, and minimalist designs. Collaborations with celebrities and fashion designers have further enhanced the trend, establishing athleisure as a prominent segment within sports apparel that serves both fitness aficionados and casual shoppers.

Focus on Sustainable and High-Performance Materials: Sustainability has emerged as a central concern in sports apparel, with bra...

South East Asia sportswear market size reached USD 7,412.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 11,491.0 Million by 2033, exhibiting a growth rate (CAGR) of 4.99% during 2025-2033. The increasing advancements in fabric technology, such as moisture-wicking materials, compression fabrics, and sustainable textiles, which contribute to the appeal of sportswear, are driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on product, distribution channel, and end user.

United Kingdom Sportswear Market was valued at USD 6.54 Billion in 2024 and is anticipated to grow USD 8.56 Billion by 2030 with a CAGR of 4.59%.

USD 298 Billion in 2024; projected USD 512.24 Billion by 2033; CAGR 6.2%.

According to Cognitive Market Research, the global Amateur Sport Sportswear market size was USD 212544.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 85017.80 million in 2024 and will rise at the compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 63763.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 48885.24 million in 2024 and will rise at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 10627.23 million in 2024 and will grow at the compound annual growth rate (CAGR) of 6.4% from the year 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4250.89 million in 2024 and will rise at the compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
The women category is the fastest growing segment of the Amateur Sports Sportswear industry

Market Dynamics of Amateur Sport Sportswear Market

Key Drivers for Amateur Sport Sportswear Market

Growing Popularity of Amateur Sports and Fitness Activities to Boost Market Growth

The key driving factor for the amateur sports sportswear market is the increasing popularity of amateur sports and fitness activities. With a global shift toward healthier lifestyles, more individuals are participating in sports such as running, cycling, and team sports at the amateur level. This surge in participation is driven by heightened awareness of physical fitness benefits, mental well-being, and the preventive advantages of staying active. Governments and organizations also promote amateur sports through various initiatives and events, encouraging people to engage in regular physical activities. As a result, demand for comfortable, functional, and performance-enhancing sportswear is rising, fueling the growth of the amateur sports sportswear market. Consumers seek sportswear that provides comfort, breathability, and moisture-wicking capabilities, making innovative fabric technologies and designs essential to meeting these needs. For instance, Nike, the world’s leading sports apparel manufacturer and supplier, announced the launch of Nike ReactX technology, which is being used to produce the company's first Infinity React shoe series. The foam used in the shoes has been refined for around five years and is expected to optimize energy return for the players to improve their performance

Rising Trend of Athleisure to Drive Market Growth

The rising trend of athleisure, which blurs the line between casual wear and activewear, is another significant driving factor for the amateur sports sportswear market. Athleisure has gained widespread popularity among consumers who want versatile clothing that can transition seamlessly from workouts to everyday activities. The appeal of stylish yet functional sportswear is particularly strong among younger generations, including millennials and Gen Z, who prioritize both comfort and aesthetics in their fashion choices. This shift has led to the raised demand for sportswear brands to create multi-purpose clothing that is not only suitable for sports activities but also for casual wear. Additionally, social media and fitness influencers have further amplified the trend, encouraging more consumers to adopt athleisure styles.

Restraint Factor for the Amateur Sports Sportswear Market

The High Cost of Performance-Enhancing Materials and Advanced Fabric Technologies Will Limit Market Growth

Sportswear designed with moisture-wicking, temperature-regulating, and compression features often comes at a premium price. This can be a barrier for amateur athletes or casual sports enthusiasts who may not prioritize or afford high-end gear. Additionally, frequent product updates and branding from major manufacturers can drive up costs, making affordability a challenge in price-sensitive markets. As a result, many consumers may opt for lower-cost alternatives or non-specialized apparel, slowing market growth. To overcome this, manufacturers need to focus on producing affordable, high-performance sportswear that m...

India sportswear market size reached USD 10.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 16.6 Million by 2033, exhibiting a growth rate (CAGR) of 5.1% during 2025-2033. The growing focus of key players on offering a blend of functionality, fashion, and fitness to a diverse and health-conscious consumer base is primarily driving the market growth across the country.

The size of the Sports Apparel Market was valued at USD 247.17 Million in 2023 and is projected to reach USD 389.69 Million by 2032, with an expected CAGR of 6.72% during the forecast period. Recent developments include: May 2024: Adidas launched the SS24 Paris collection for clay season in Germany. The collection includes a core 8-piece range of apparel to help raise awareness of Adidas’ annual Move For The Planet activation., May 2024: Under Armour collaborated with golf player Kris Kim, who used Under Armour’s latest golf apparel and UA Drive Pro footwear., April 2024: Adidas launched sports apparel for the Paris 2024 Olympic and Paralympic Games. To show its passion for the sport, Adidas featured it across apparel created for its 15 officially sponsored teams.. Key drivers for this market are: Increase in Sports Participation, Trend of Athleisure. Potential restraints include: Availability of Fake and Counterfeit Products. Notable trends are: Increased Sports Participation and Popularity of Athleisure.

South America Sportswear market represents a burgeoning region, contributing significantly with a 5% market share.

The luxury sportswear market, encompassing high-end apparel and accessories for professional and amateur athletes, is experiencing robust growth. Driven by increasing disposable incomes in emerging markets, a rising preference for athleisure, and the endorsement power of celebrity athletes and influencers, the market demonstrates significant potential. The segment is characterized by a strong focus on technological advancements in fabric innovation, sustainability, and personalized experiences. This includes the use of high-performance materials offering enhanced comfort, breathability, and durability, alongside ethical sourcing and manufacturing practices. Key players like Nike, Adidas, and luxury brands are capitalizing on this trend, expanding their offerings in premium materials, limited-edition collaborations, and exclusive retail experiences to cater to discerning consumers. The market's segmentation reflects distinct consumer preferences, with high demand for performance-enhancing apparel in professional athletics, while amateur sports and leisure activities drive demand in more versatile and stylish pieces like hats, upper garments and other categories. Geographical distribution indicates strong growth in North America and Asia-Pacific, fuelled by increasing participation in sports and fitness activities, coupled with a growing appreciation for premium brands. However, economic downturns and fluctuating raw material prices pose potential restraints. The forecast period (2025-2033) projects sustained expansion, although the CAGR may moderate slightly as the market matures. Competitive pressures from both established players and emerging niche brands will intensify, necessitating continuous innovation and strategic marketing efforts. Success will hinge on brands' ability to resonate with the target audience's values, whether through sustainability initiatives, technological advancements, or exclusive collaborations. The increasing demand for personalized products and services creates opportunities for tailored marketing strategies and e-commerce growth. Furthermore, the integration of technology, such as wearables and data analytics, offers potential for enhanced product design and improved customer experiences. This points to a future where luxury sportswear is not merely functional, but also represents a statement of personal style and commitment to high-quality experiences.

North America's Sportswear market emerges as the largest and fastest-growing region, commanding a significant 45% market share.

Sportswear Market size was valued at USD 107.19 Billion in 2024 and is projected to reach USD 228.11 Billion by 2032, growing at a CAGR of 4.62% during the forecast period 2026-2032.Global Sportswear Market DriversGrowing Health and Fitness Awareness: The rising global consciousness around health and well-being is a primary catalyst for the sportswear market. An increasing number of individuals are actively participating in fitness activities, including gym workouts, running, yoga, and outdoor sports. This shift has created a robust demand for sportswear designed to enhance performance and provide superior comfort. Consumers are seeking apparel and footwear with functional features that support their active lifestyles, from specialized running shoes to moisture-wicking tops, driving consistent sales and product innovation across the industry.The Athleisure Trend: The meteoric rise of the athleisure trend has fundamentally transformed the sportswear market. This cultural phenomenon blurs the lines between athletic wear and casual fashion, making sportswear a staple for everyday activities beyond the gym. Consumers are embracing clothing that offers both style and functionality, such as leggings, hoodies, and stylish sneakers, for a variety of occasions, from running errands to social outings.

The global football sportswear market size reached USD 90.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 137.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.49% during 2025-2033. The market is propelled by advancements in technology, escalating consumer demand for personalized and superior-performance products, and shift towards sustainable materials. Domination of prominent brands, coupled with e-commerce proliferation, facilitates growth opportunities during regulatory and competitive challenges.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on type, distribution channel, and end user.

USD 73.39 Billion in 2024; projected USD 126.66 Billion by 2033; CAGR 6.22%.