As one of the largest and most recognizable athletic brands on the planet, it is of little surprise that Nike is the leader within its industry of athletic apparel, accessories and footwear, with sales reaching almost ** billion U.S. dollars in 2024. This was more than double that of second-placed Adidas. Top athletic brands The sports apparel industry is a lucrative one, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as one of the world's leading apparel brands. Adidas, Puma, and Under Armour are some of Nike’s main competitors, as they operate within the same markets. However, Nike’s brand value has historically been significantly higher than that of its closest competitor, adidas, and the gap has grown. Sportswear stores In 2023, there were over ***** Nike stores worldwide. In comparison, the number of adidas Group retail stores was roughly ***** in 2024. The most prominent Adidas store type was factory outlets of which there were almost ***** worldwide.

For the fiscal year of 2025, 57 percent of Nike's total revenues came from non-U.S. sales. Over the years, Nike has seen quite a consistent ratio of domestic to international sales.

The sportswear market size has been experiencing significant growth, driven by the increasing awareness of health and fitness worldwide.

According to Cognitive Market Research, The Global Sportswear market size is USD 180.5 billion in 2023 andwill grow at a compound annual growth rate (CAGR) of 7.00%from 2023 to 2030.

The demand for sportswear marketis rising due to the escalating consciousness surrounding the importance of leading a healthy lifestyle.
Demand for clothes remains higher in the sportswear market.
The online category held the highest sportswear market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific sportswear marketwill experience the strongest growth until 2030.

Market Dynamics Of the Sportswear Market

Key Drivers of Sportswear Market

Innovation in Performance Fabrics to Provide Viable Market Output

The Sportswear Market is the constant innovation in performance fabrics. Advanced textiles engineered with moisture-wicking, breathable, and anti-microbial properties have revolutionized sportswear. These fabrics enhance athletes' comfort by efficiently managing perspiration, allowing them to perform optimally. Innovations like compression fabrics improve blood circulation and reduce muscle fatigue, essential for high-performance sports.

In May 2022, Lululemon Athletica, a Canadian performance apparel brand, inaugurated its inaugural international technology center in Bengaluru, India. This marks the brand's first technology center outside of the North American market and enables Lululemon to bolster its capabilities and infrastructure in order to facilitate global expansion.

Additionally, the integration of sustainable materials, such as recycled polyester and eco-friendly fibers, caters to environmentally conscious consumers. The continuous research and development in creating fabrics that are not only functional but also eco-friendly address both performance and ethical concerns, driving the market forward.

Rising Health and Fitness Consciousness to Propel Market Growth

The increasing awareness about health and fitness is a pivotal driver shaping the Sportswear Market. With a global shift towards healthier lifestyles, more individuals are participating in sports, fitness routines, and outdoor activities. This surge in physical activity has led to a growing demand for appropriate sportswear that offers both functionality and style. Athleisure, a fusion of athletic wear and leisurewear, has gained immense popularity as people desire clothing that seamlessly transitions from workouts to daily activities. Moreover, the influence of social media, fitness influencers, and wellness campaigns has further emphasized the importance of stylish yet functional sportswear.

The increasing use of smart wearables in athletics

The growing integration of smart wearables in sports is significantly influencing athletic performance and is emerging as a key driver in the sportswear market. These devices enable real-time monitoring of biometric data, allowing athletes to optimize training regimens and reduce injury risks supported by UK Sports Council research showing a 45% decrease in injury rates among those using data-driven training. Personalized training approaches, facilitated by wearable technology, have been shown to enhance performance by up to 15% compared to traditional methods.

Since 2021, the adoption of digital fitness solutions, including tailored training plans, has surged by over 30%, further reflecting this shift. Additionally, precise monitoring of nutrition and hydration through wearable tech has also contributed to performance gains of up to 15%, emphasizing the value of data-centric athletic support systems.(Source:https://www.iuemag.com/o24/sa/inspiring-rise-of-smart-wearables-in-sports-benefits-for-athletes)

Rise of Gender-Inclusive and Adaptive Sportswear

Brands are increasingly recognizing the demand for gender-inclusive and adaptive sportswear, catering to diverse body types, abilities, and gender expressions. This shift is driven by growing consumer expectations for representation and inclusivity in athletic apparel, with companies launching size-extensive collections and garments designed for individuals with physical disabilities or specific mobility needs. (Source:https://tdsportswear.com/blog/the-rise-of-gender-neutral-sportswear/#:~:text=Gender%2Dneutral%20sportswear%20is%20designed,are%20suitable%20for%20all%20sizes.)

Regional Growth Hotspots in Asia-Pacific

The Asia-Pacific region is emerging as a key growth driver in th...

The sportswear market share is undergoing remarkable growth, valued at USD 395.03 billion in 2023 and expected to surge to USD 579.96 billion by 2029, with a CAGR of 6.61%

The global sportswear market size attained a value of nearly USD 313.22 Billion in 2024. The market is further expected to grow at a CAGR of 6.60% between 2025 and 2034, to reach a value of around USD 593.50 Billion by 2034.

In 2024, Nike ranked first in the Chinese athletic apparel market, with a market share of **** percent. ANTA, the local sportswear brand, ranked second with a market share of approximately **** percent.

The size of the Women's Sportswear Market was valued at USD 187.95 USD Billion in 2023 and is projected to reach USD 326.31 USD Billion by 2032, with an expected CAGR of 8.2% during the forecast period. Women’s sportswear refers to clothing designed specifically for women engaged in physical activities. It includes a variety of garments like sports bras, leggings, shorts, and tops. These items are crafted from breathable, moisture-wicking fabrics that provide comfort, flexibility, and support during exercise. Types of women’s sportswear include compression wear, yoga pants, running gear, and sports-specific attire like tennis skirts and cycling shorts. Key features include stretchability, quick-dry properties, and ergonomic design to enhance performance and minimize discomfort. Applications of women’s sportswear range from gym workouts and yoga sessions to outdoor sports and casual athletic wear, offering both functionality and style for active women. Key drivers for this market are: Rising Growth of Urbanization to Aid Market Development. Potential restraints include: Waste Generation Concerns due to Disposable Nature to Limit Market Expansion.

According to Cognitive Market Research, the global Sports Apparel market size will be USD 205614.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 82245.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 61684.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 47291.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 10280.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4112.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
The cricket category is the fastest growing segment of the Sports Apparel industry

Market Dynamics of Sports Apparel Market

Key Drivers for Sports Apparel Market

Increasing attention to health and fitness to accelerate market growth: The market for sports apparel is rapidly expanding due to growing consumer focus on health and fitness. Despite busy lifestyles, individuals from around the world remain committed to investing in health and fitness. As more individuals are becoming aware of the benefits of maintaining a healthy and active lifestyle, more individual are taking part in physical activities like sports, yoga, athletics and gym workouts. Further, the rise in sports apparel being worn as a comfortable alternative to everyday casuals, is fueling demand for apparel that is both practical and fashionable. Social media along with organizations running fitness awareness campaigns contribute significantly to this trend.

Tech-driven fabrics are fueling market growth: Technology driven fabrics, offering features like moisture-wicking, breathability and flexibility are key to superior performance and comfort in sports apparel. The rise in active lifestyles across the globe, along with increased participation in fitness activities is driving demand for high-quality sports apparel. Fabric materials such as, temperature regulating fibers, four-way stretch fabrics and antimicrobial textiles satisfy the diverse needs of sports and fitness enthusiasts. Many sports apparel brands, including Nike, Lululemon and Asics are incorporating tech-driven fabrics and other technology driven advancements into their designs.

Restraint Factor for the Sports Apparel Market

Rising costs of raw materials impact market growth: Hight costs of raw material directly impact the sports apparel market, hindering growth by increasing production expenses, potentially to price increases or reduced profit margins for brands. Increase in price of raw materials like cotton, polyester and other synthetic fibers directly lead to higher production costs for sports apparel producers. To offset such high costs, brands may increase the retail prices of their offerings, which might make sports apparel less affordable for consumers thereby impacting demand and overall market growth.

Trends in the Sports Apparel Market

Surge in Demand for Athleisure and Everyday Activewear: The rising appeal of athleisure—a combination of athletic and leisurewear—is transforming the sports apparel industry. Consumers are increasingly favoring versatile garments that merge comfort, performance, and style suitable for both exercise and everyday use. This trend is driven by a health-conscious lifestyle, the culture of remote work, and fashion-forward designs that seamlessly integrate gym and streetwear. Brands are responding by broadening their selections in moisture-wicking materials, flexible fits, and minimalist designs. Collaborations with celebrities and fashion designers have further enhanced the trend, establishing athleisure as a prominent segment within sports apparel that serves both fitness aficionados and casual shoppers.

Focus on Sustainable and High-Performance Materials: Sustainability has emerged as a central concern in sports apparel, with...

Saudi Arabia sportswear market size reached USD 1.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.7% during ​2025-2033​. The growing collaborations between sportswear brands and celebrities, athletes, and designers to introduce limited-edition collections, increasing number of e-commerce brands selling high-quality products, and rising environmental awareness represent some of the key factors driving the market.

United Kingdom Sportswear Market was valued at USD 6.54 Billion in 2024 and is anticipated to grow USD 8.56 Billion by 2030 with a CAGR of 4.59%.

Key drivers for this market are: Increasing Awareness Of Health And Fitness Benefits Among Consumers Worldwide Drives The Demand For Sportswear.. Potential restraints include: Price Sensitivity Among Consumers, Particularly In Economic Downturns Or Price-Sensitive Markets, Can Impact Purchasing Decisions For Premium Sportswear Brand . Notable trends are: The Shift Towards Online Retail And Direct-To-Consumer Sales Channels Accelerates Market Growth..

The global market size of Top Sportswear is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.
Global Top Sportswear Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Top Sportswear industry. The key insights of the report:
1.The report provides key statistics on the market status of the Top Sportswear manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of Top Sportswear industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of Top Sportswear Industry before evaluating its feasibility.
There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.
For competitor segment, the report includes global key players of Top Sportswear as well as some small players.
The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of Top Sportswear market
* Product Type I
* Product Type II
* Product Type III

For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Application I
* Application II
* Application III

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)
The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.

The Sportswear Market size was valued at USD 182.01 USD Billion in 2023 and is projected to reach USD 286.96 USD Billion by 2032, exhibiting a CAGR of 6.72 % during the forecast period. Sportswear comprises the specified type of apparel created for athletic or other activities that give comfort, quality, and style. As a multifunctional device, it covers almost any sports-related activities, such as running, yoga, weightlifting at the gym, and team sports. Different lines of clothing are designed specifically for various kinds of fitness activities, for instance, moisture-wicking shirts for strenuous workouts and Compression gear for high performance and quick recovery. The basic features of sportswear are breathable fabric, ergonomic designs, and moisture management technologies that are aimed at improving the comfort level and ultimately boosting performance. The wearable industry now pays attention to ecological materials, flexible designs for both sport and casual usage and integrating smart textiles for improved performance features, the functions of which may include dynamic physiological monitoring or thermoregulation. Key drivers for this market are: Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth. Potential restraints include: Rising Number of Counterfeit Products May Hamper Market Growth. Notable trends are: Dental Spas to Add Impetus to Industry Growth .

Nike, one of the leading sportswear manufacturers in the world, is a key player within the U.S. sports apparel market. As of 2018, Nike held an **** percent share of the athletic apparel market in the United States, ahead of adidas, who held a *** percent share of the market. Athletic apparel market The global sportswear market is a lucrative market, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as the world's leading athletic apparel brand. Nike and adidas are, by some margin, the leading companies in the sportswear industry worldwide. Puma and Under Armour are two other big companies which operate within this market. Athletic footwear market Nike generates more revenue from footwear than adidas and Puma combined, showing the company’s dominance in this sector. In the United States alone, the athletic footwear market generates billions of U.S. dollars each year. Nike dominates the U.S. athletic footwear market, with its brands holding over **** of the market share.

In the global sportswear market The quantity of footwear sold by Nike, the market leader in sportswear, is 28 billion dollars, which is more than twice that of apparel and equipment combined.

The global sports apparel market, valued at $207.41 billion in 2025, is projected to experience robust growth, driven by several key factors. Increasing health consciousness and participation in fitness activities, fueled by rising disposable incomes and a greater emphasis on wellness globally, are significant contributors to this market expansion. The burgeoning popularity of athleisure—blending athletic and leisure wear—further fuels demand, transcending traditional sporting contexts. Technological advancements in fabric technology, such as moisture-wicking and breathable materials, enhance performance and comfort, attracting a wider consumer base. The rise of e-commerce platforms has broadened access to a diverse range of brands and products, stimulating market growth, while aggressive marketing campaigns and celebrity endorsements continue to influence consumer purchasing decisions. Segmentation reveals a strong demand across all end-user categories – men, women, and children – with online channels experiencing rapid growth. Competitive dynamics are shaped by established giants like Nike and Adidas, alongside emerging brands vying for market share through innovative designs, sustainable practices, and targeted marketing strategies. Geographical variations exist, with North America and APAC (particularly China) representing major markets, reflecting varying levels of economic development and sporting culture. Challenges include fluctuating raw material costs, economic downturns that can impact consumer spending, and increasing competition for shelf space and online visibility. The market's 8.17% CAGR from 2025 to 2033 indicates sustained growth potential. However, maintaining this trajectory requires continuous innovation in product design and technology, sustainable sourcing practices to address environmental concerns, and adapting to shifting consumer preferences and demands. Effective marketing strategies focusing on specific demographics and leveraging social media platforms are crucial for brand building and market penetration. Navigating the complexities of global supply chains, managing manufacturing costs, and ensuring product quality are also essential for success in this dynamic and competitive landscape. Understanding regional nuances and tailoring product offerings to specific cultural contexts and purchasing power will be crucial for companies to secure long-term growth in this exciting industry. The forecast period of 2025-2033 suggests that proactive strategies focused on sustainability, technological integration, and effective marketing are key to capturing a larger share of the expanding sports apparel market.

Analysts at GMI Research estimates that the Sportswear Market Expand at a robust CAGR of 5.3% over the forecast period, till 2029.

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The athletic apparel market size is expected to grow by $ 53 bn and record a CAGR of 6% during 2020-2024.

This post-pandemic global athletic apparel market report has assessed the shift in consumer behaviour and has identified and explored the upcoming trends and drivers that the vendors can capitalize on to support prompt business decisions. In this athletic apparel market analysis report, key drivers such as continuous brand promotions through sponsorships have been discussed with emerging growth regions, which will offer immense business opportunities. Our analysts have also identified challenges such as , which will impede market growth. With these insights, the vendors can recreate their plan of action to obtain growth opportunities in the future.

What will the Athletic Apparel Market Size be in 2020?

Browse TOC and LoE with selected illustrations and example pages of Athletic Apparel Market

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Who are the Key Vendors in the Athletic Apparel Market?

The athletic apparel market forecast report provides insights on complete key vendor profiles and their business strategies to reimage themselves. The profiles include information on the production, competitive landscape, sustainability, and prospects of the leading companies includng:

adidas AG
Amer Sports Corp.
BasicNet Spa
Columbia Sportswear Co.
lululemon athletica Inc.
Nike Inc.
PUMA SE
Ralph Lauren Corp.
The Gap Inc.
Under Armour Inc.

The athletic apparel market is fragmented and the vendors are deploying various growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

This athletic apparel market report further entails segmentations by Distribution Channel (offline and online) and Geographic Landscape (APAC, Europe, North America, South America, and MEA). View our sample report to gather market insights on the segmentations.

To make the most of the opportunities, vendors should focus on fast-growing segments, while maintaining their positions in the slow-growing segments. Fetch actionable market insights on post COVID-19 impact on each product and service segments.

Which are the Key Regional Markets for Athletic Apparel Market?

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The report offers an up-to-date analysis of the geographical composition of the market. APAC had the largest market share in the athletic apparel market in 2020, and the region will offer several growth opportunities to market vendors during the forecast period. The personalization of athletic apparel will significantly influence biofuels market growth in this region. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

32% of the market’s growth will originate from APAC during the forecast period. Blank are the key markets for athletic apparel market in the region. This report provides estimations of the contribution of all regions to the growth of the athletic apparel market size.

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What are the Key Factors Covered in this Athletic Apparel Market Report?

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive athletic apparel market growth during the next five years
Precise estimation of the athletic apparel market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the athletic apparel market industry across APAC, Europe, MEA, North America, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of athletic apparel market vendors

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According to Cognitive Market Research, the global Amateur Sport Sportswear market size will be USD 212544.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 85017.80 million in 2024 and will rise at the compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 63763.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 48885.24 million in 2024 and will rise at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 10627.23 million in 2024 and will grow at the compound annual growth rate (CAGR) of 6.4% from the year 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4250.89 million in 2024 and will rise at the compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
The women category is the fastest growing segment of the Amateur Sports Sportswear industry

Market Dynamics of Amateur Sport Sportswear Market

Key Drivers for Amateur Sport Sportswear Market

Growing Popularity of Amateur Sports and Fitness Activities to Boost Market Growth

The key driving factor for the amateur sports sportswear market is the increasing popularity of amateur sports and fitness activities. With a global shift toward healthier lifestyles, more individuals are participating in sports such as running, cycling, and team sports at the amateur level. This surge in participation is driven by heightened awareness of physical fitness benefits, mental well-being, and the preventive advantages of staying active. Governments and organizations also promote amateur sports through various initiatives and events, encouraging people to engage in regular physical activities. As a result, demand for comfortable, functional, and performance-enhancing sportswear is rising, fueling the growth of the amateur sports sportswear market. Consumers seek sportswear that provides comfort, breathability, and moisture-wicking capabilities, making innovative fabric technologies and designs essential to meeting these needs. For instance, Nike, the world’s leading sports apparel manufacturer and supplier, announced the launch of Nike ReactX technology, which is being used to produce the company's first Infinity React shoe series. The foam used in the shoes has been refined for around five years and is expected to optimize energy return for the players to improve their performance

Rising Trend of Athleisure to Drive Market Growth

The rising trend of athleisure, which blurs the line between casual wear and activewear, is another significant driving factor for the amateur sports sportswear market. Athleisure has gained widespread popularity among consumers who want versatile clothing that can transition seamlessly from workouts to everyday activities. The appeal of stylish yet functional sportswear is particularly strong among younger generations, including millennials and Gen Z, who prioritize both comfort and aesthetics in their fashion choices. This shift has led to the raised demand for sportswear brands to create multi-purpose clothing that is not only suitable for sports activities but also for casual wear. Additionally, social media and fitness influencers have further amplified the trend, encouraging more consumers to adopt athleisure styles.

Restraint Factor for the Amateur Sports Sportswear Market

The High Cost of Performance-Enhancing Materials and Advanced Fabric Technologies Will Limit Market Growth

Sportswear designed with moisture-wicking, temperature-regulating, and compression features often comes at a premium price. This can be a barrier for amateur athletes or casual sports enthusiasts who may not prioritize or afford high-end gear. Additionally, frequent product updates and branding from major manufacturers can drive up costs, making affordability a challenge in price-sensitive markets. As a result, many consumers may opt for lower-cost alternatives or non-specialized apparel, slowing market growth. To overcome this, manufacturers need to focus on producing affordable, high-performance sportswear th...