United Kingdom Sportswear Market was valued at USD 6.54 Billion in 2024 and is anticipated to grow USD 8.56 Billion by 2030 with a CAGR of 4.59%.

When it comes to the most well-known sportswear brands in the UK, Nike and Adidas go head-to-head. Both these sportswear giants are recognized by 97 percent of internet users, making them the most popular brands in this category. Puma, with a brand awareness of 95 percent, comes in third in this list, followed by Reebok, and Fila. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

UK Athletic Apparel and Sportswear Market valued at USD 10 Bn, driven by health consciousness, athleisure trends, and e-commerce growth. Key segments include activewear and women's apparel.

The online sporting clothing retail industry has shot up in recent years, boosted by the penetration of internet-enabled devices, changing consumer preferences and a hike in the number of active people. Sports participation has risen in line with rising health consciousness, stoking demand for sportswear. A preference for comfort has also raised demand for sporting clothes worn for fashion, also known as athleisure. Revenue is estimated to climb at a compound annual rate of 7.4% over the five years through 2024-25 to reach £1.2 billion. The top contributor to the industry's success has been changing consumer preferences towards online shopping. Convenience and an enhanced consumer online shopping experience have supported demand for online stores. Investments in technological improvements and marketing strategies have also encouraged growth. The temporary closure of non-essential retail stores amid the COVID-19 outbreak supported the accelerated shift in spending habits, with many switching their preferences to online retail platforms. This sheltered industry retailers from wavering consumer demand and a drop in participation in sports activities over the same period. Despite a dip in line with the reopening of non-essential retailers, online shopping will continue to grow in popularity in the coming years. Renewed growth in sports participation and the swelling popularity of athleisure are set to support an estimated revenue jump of 5.4% in 2024-25. Industry revenue is forecast to rally at a compound annual rate of 5.1% over the five years through 2029-30 to £1.6 billion. As inflation continues to trickle down, consumer confidence and disposable incomes are set to improve, benefitting active wear demand. The share of retail sales made online will continue to expand as consumers display an enduring preference for value and convenience. Investment in e-commerce will continue to boost revenue as smartphone usage booms and offers greater ease for shopaholics. However, growing competition and online fraud are likely to squeeze revenue growth.

Nike took the crown as the most owned sportswear brand among Gen Z in the United Kingdom in 2024, with a response of ** percent. Adidas followed in second place. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

According to Cognitive Market Research, The Global Sportswear market size is USD 180.5 billion in 2023 andwill grow at a compound annual growth rate (CAGR) of 7.00%from 2023 to 2030.

The demand for sportswear marketis rising due to the escalating consciousness surrounding the importance of leading a healthy lifestyle.
Demand for clothes remains higher in the sportswear market.
The online category held the highest sportswear market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific sportswear marketwill experience the strongest growth until 2030.

Market Dynamics Of the Sportswear Market

Key Drivers of Sportswear Market

Innovation in Performance Fabrics to Provide Viable Market Output

The Sportswear Market is the constant innovation in performance fabrics. Advanced textiles engineered with moisture-wicking, breathable, and anti-microbial properties have revolutionized sportswear. These fabrics enhance athletes' comfort by efficiently managing perspiration, allowing them to perform optimally. Innovations like compression fabrics improve blood circulation and reduce muscle fatigue, essential for high-performance sports.

In May 2022, Lululemon Athletica, a Canadian performance apparel brand, inaugurated its inaugural international technology center in Bengaluru, India. This marks the brand's first technology center outside of the North American market and enables Lululemon to bolster its capabilities and infrastructure in order to facilitate global expansion.

Additionally, the integration of sustainable materials, such as recycled polyester and eco-friendly fibers, caters to environmentally conscious consumers. The continuous research and development in creating fabrics that are not only functional but also eco-friendly address both performance and ethical concerns, driving the market forward.

Rising Health and Fitness Consciousness to Propel Market Growth

The increasing awareness about health and fitness is a pivotal driver shaping the Sportswear Market. With a global shift towards healthier lifestyles, more individuals are participating in sports, fitness routines, and outdoor activities. This surge in physical activity has led to a growing demand for appropriate sportswear that offers both functionality and style. Athleisure, a fusion of athletic wear and leisurewear, has gained immense popularity as people desire clothing that seamlessly transitions from workouts to daily activities. Moreover, the influence of social media, fitness influencers, and wellness campaigns has further emphasized the importance of stylish yet functional sportswear.

The increasing use of smart wearables in athletics

The growing integration of smart wearables in sports is significantly influencing athletic performance and is emerging as a key driver in the sportswear market. These devices enable real-time monitoring of biometric data, allowing athletes to optimize training regimens and reduce injury risks supported by UK Sports Council research showing a 45% decrease in injury rates among those using data-driven training. Personalized training approaches, facilitated by wearable technology, have been shown to enhance performance by up to 15% compared to traditional methods.

Since 2021, the adoption of digital fitness solutions, including tailored training plans, has surged by over 30%, further reflecting this shift. Additionally, precise monitoring of nutrition and hydration through wearable tech has also contributed to performance gains of up to 15%, emphasizing the value of data-centric athletic support systems.(Source:https://www.iuemag.com/o24/sa/inspiring-rise-of-smart-wearables-in-sports-benefits-for-athletes)

Rise of Gender-Inclusive and Adaptive Sportswear

Brands are increasingly recognizing the demand for gender-inclusive and adaptive sportswear, catering to diverse body types, abilities, and gender expressions. This shift is driven by growing consumer expectations for representation and inclusivity in athletic apparel, with companies launching size-extensive collections and garments designed for individuals with physical disabilities or specific mobility needs. (Source:https://tdsportswear.com/blog/the-rise-of-gender-neutral-sportswear/#:~:text=Gender%2Dneutral%20sportswear%20is%20designed,are%20suitable%20for%20all%20sizes.)

Regional Growth Hotspots in Asia-Pacific

The Asia-Pacific region is emerging as a key growth driver in th...

In 2024, the leading brand of sports clothing brands in the United Kingdom was Other Brands with ************ users. The brand Adidas was ranked in second place with around ************ users, followed by Nike.

UK sportswear market analysis: 2024 consumption and import data, 10-year forecast with +1.9% volume CAGR, key trading partners, and price trends for track suits, ski suits, and swimwear.

Discover the projected growth of the sportswear market in the UK over the next decade. With an expected increase in market volume and value, find out how the market is set to thrive in the coming years.

Learn about the increasing demand for track suits, ski suits, and swimwear in the UK and how the market is expected to grow over the next decade, reaching 34M units and $263M in value by 2035.

UK Sports Apparel and Athleisure Market valued at USD 12 Bn, driven by health consciousness, athleisure trends, and sustainability. Growth fueled by e-commerce and fitness activities in key cities like London.

The UK sportswear market skyrocketed to $309M in 2024, increasing by 23% against the previous year. Overall, the total consumption indicated moderate growth from 2012 to 2024: its value increased at an average annual rate of +4.6% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

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Sports Apparel Market Size 2025-2029

The sports apparel market size is forecast to increase by USD 106.5 billion, at a CAGR of 8.1% between 2024 and 2029.

The market is driven by the increasing availability of innovative and high-performance apparel, leading to product premiumization. Consumers are increasingly willing to invest in sports apparel that offers superior comfort, functionality, and style. Technological advancements in sports apparel, such as hiking gears and moisture-wicking fabric, temperature regulation, and integrated technology, further fuel this trend. However, the market faces challenges from the volatility in prices of raw materials, particularly cotton and synthetic fibers. This price instability can impact the profitability of sports apparel manufacturers and retailers, necessitating effective supply chain management and pricing strategies. To capitalize on market opportunities, companies must focus on product innovation, sustainable sourcing, and efficient supply chain management.
Navigating the challenges of raw material price volatility requires a proactive approach, including hedging strategies, alternative sourcing, and supply chain optimization. Overall, the market presents significant growth potential, with a focus on product innovation and effective supply chain management being key to success.

What will be the Size of the Sports Apparel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by advancements in fabric technology, customer preferences, and industry trends. Synthetic fibers, such as quick-drying and moisture-wicking materials, dominate the landscape, catering to various sectors including soccer, running, and golf. Price point and customer segmentation play crucial roles in product development, with offerings ranging from budget-friendly options to high-performance, technologically-advanced garments. Body mapping and breathable fabrics are key features in performance apparel, ensuring optimal comfort and functionality. Ski apparel and snowboarding apparel incorporate quick-drying fabrics to tackle the challenges of winter sports. Wearable Technology and stretch fabrics are revolutionizing training shoes and training apparel, enabling better tracking of performance metrics and enhancing workouts.

How is this Sports Apparel Industry segmented?

The sports apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Men
  Women
  Children


Distribution Channel

  Offline
  Online


Apparel Type

  Jerseys
  Shorts
  Athletic Shoes
  Compression Wear


Sports Category

  Soccer
  Basketball
  Running
  Gym and Fitness


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By End-user Insights

The men segment is estimated to witness significant growth during the forecast period.

The market encompasses various categories, including soccer apparel, smart clothing, athletic apparel, yoga apparel, Running Apparel, performance apparel, athletic socks, ski apparel, golf apparel, tennis apparel, team uniforms, and more. These apparel types incorporate advanced technologies such as moisture-wicking fabrics, quick-drying fabrics, body mapping, and wearable technology. Consumers increasingly prioritize ethical sourcing and demand transparency in supply chains. Customer segmentation plays a crucial role in market dynamics, with the men's segment experiencing significant growth due to increased sports participation and marketing initiatives. Men's sports apparel offers various options like athletic shorts, compression tights, and fashionable designs, catering to diverse preferences.

Brands focus on improving distribution channels and marketing efforts to capture latent demand. Product development continues to evolve, with an emphasis on natural fibers, compression garments, and performance metrics. Fabric testing, quality control, and product lifecycle management are essential aspects of the industry. Sublimation printing, screen printing, and other techniques add unique designs to sports apparel. Sports bras, cycling apparel, and other specialized apparel cater to specific customer needs. Merino wool, running shoes, Basketball Apparel, and other essentials complete the diverse sports apparel landscape. The market is expected to continue evolving, with innovation and customer satisfaction driving growth.

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The Men segment was valued at USD 96.80 billion in

The revenue in the 'Sports Equipment' segment of the toys & hobby market in the United Kingdom was modeled to amount to ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by *********** U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Sports Equipment.

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Reflective Sportswear Market Size 2025-2029

The reflective sportswear market size is forecast to increase by USD 424.8 million, at a CAGR of 5% between 2024 and 2029.

The market is experiencing significant growth, driven by advancements in marketing strategies employed by key competitors. These companies are effectively engaging consumers through targeted campaigns, resulting in increased demand for reflective sportswear. Furthermore, the industry is witnessing a trend towards the better use of raw materials and technology in manufacturing, enabling the production of high-quality, durable, and reflective products. However, this market faces challenges, most notably the proliferation of counterfeit reflective sports apparel. The availability of these imitation products poses a threat to market players, as they undercut prices and compromise product quality.
Companies must navigate this challenge by implementing robust anti-counterfeiting measures and focusing on differentiating their offerings through superior design, technology, or customer service. To capitalize on market opportunities and overcome challenges, strategic business decisions and operational planning must prioritize innovation, quality, and consumer engagement.

What will be the Size of the Reflective Sportswear Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by advancements in material technology and consumer preferences. Seam strength and durability are paramount in this industry, with manufacturers constantly pushing the boundaries of apparel manufacturing processes to meet these demands. UV protection and water resistance are essential features for outdoor enthusiasts, while cycling apparel requires moisture-wicking materials and wind resistance. Customer segmentation is a critical factor in this market, with safety professionals, construction workers, and team uniforms requiring flame-resistant and abrasion-resistant materials. Custom designs and screen printing have become increasingly popular, allowing for product differentiation and brand awareness. High-visibility fabrics and reflective tape are essential for safety and performance metrics.

Product lifecycle management and waste reduction are also key considerations, with manufacturers focusing on supply chain efficiency and competitive advantage through innovative manufacturing processes and pricing strategies. Breathable fabrics and sublimation printing are popular trends in the running apparel sector. Marketing strategies are evolving to target specific consumer segments, with hiking apparel and sizing standards gaining popularity among outdoor enthusiasts. Consumer behavior and fashion trends continue to influence the market, with an emphasis on ethical sourcing and sustainability. The market is a dynamic and ever-changing landscape, with ongoing unfolding of market activities and evolving patterns. From material technology to manufacturing processes, this industry is constantly pushing the boundaries to meet the needs of its diverse customer base.

How is this Reflective Sportswear Industry segmented?

The reflective sportswear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparels
  Footwear
  Others


Distribution Channel

  Offline
  Online


Material

  Cotton
  Nylon
  Polyester
  Spandex
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The apparels segment is estimated to witness significant growth during the forecast period.

Reflective sportswear, encompassing various types of apparel such as t-shirts, tanks, hats, jackets, and vests, caters to diverse sports activities including biking, cycling, climbing, and trekking. Adidas' Climacool collection, launched in April 2025 in partnership with JD Sports, exemplifies market innovation. This collaboration aimed to deliver breathable, comfortable sportswear with advanced cooling technology and reflective materials, catering to fitness enthusiasts and athletes. The market experiences growing demand from both developed and emerging economies, with Brazil, China, and India leading the charge. Material technology plays a crucial role, with a focus on moisture-wicking, wind resistance, and flame-resistant materials. Custom designs, durability testing, and ethical sourcing are also essential considerations.

Consumer behavior influences pricing strategies, with brand awareness, sizing standards, and product lifecyc

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Sports And Fitness Wear Market Size 2024-2028

The sports and fitness wear market size is forecast to increase by USD 62.3 billion at a CAGR of 4.49% between 2023 and 2028. The market is experiencing significant growth due to the increasing number of consumers prioritizing health and wellness. This trend is particularly prominent in urban localities where gym goers are a sizeable demographic. Technological advances in fabric technology and design have led to the creation of high-performance apparel, catering to various fitness activities, including adventure travel and women in sports. However, the market faces challenges such as price sensitivity among consumers and volatile raw material prices. Price sensitivity remains a key consideration for consumers, with eCommerce platforms and brands' websites offering competitive pricing and convenience. To stay competitive, companies must focus on innovation and affordability while maintaining quality. As consumers become more educated about the benefits of fitness apparel, the gym apparel market is expected to continue its expansion in the US.

Market Analysis

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The market has experienced significant growth in recent years, driven by the increasing popularity of team sports, fitness activities, and individual sports among various demographics. This sector caters to individuals leading an active lifestyle, focusing on physical fitness activities, and embracing a health-conscious approach to life. Team sports and fitness activities have gained immense popularity, particularly among women, teenagers, young working professionals, and gym goers. The demand for sports and fitness wear is no longer limited to the field or the gym; it has extended to urban localities and the workplace.

Furthermore, the market for premium sportswear has become a significant fashion statement, reflecting both comfort and style. Fashion designers have recognized the potential of this market and have started incorporating innovative features into their designs. The focus on product performance, comfort, and fashion has led to the development of lightweight, breathable fabrics, friction reduction, and water resistance. These features cater to the needs of gym goers, youngsters, and young working professionals, who require clothing that can keep up with their active lifestyles. The gym apparel market has witnessed substantial growth, with corporations and public institutions recognizing the importance of providing their employees with comfortable and functional workwear.

In addition, activewear brands have responded to this trend by introducing a range of gym apparel that not only enhances performance but also aligns with the latest fashion trends. The market for sports and fitness wear is expected to continue its growth trajectory, driven by the increasing awareness of the importance of physical fitness and the desire for comfortable, functional, and stylish clothing. The market dynamics are influenced by various factors, including demographic trends, fashion trends, and technological advancements. The demand for sports and fitness wear is not limited to traditional sports activities but has extended to a wide range of physical fitness activities, including yoga, Pilates, and dance classes.

Furthermore, the versatility and functionality of sports and fitness wear make it an essential wardrobe staple for individuals leading an active lifestyle. In conclusion, the market is a dynamic and growing industry, driven by the increasing popularity of team sports, fitness activities, and individual sports. The market caters to various demographics, including women, teenagers, young working professionals, and gym goers, and offers a range of products that prioritize performance, comfort, and fashion. The market dynamics are influenced by various factors, including demographic trends, fashion trends, and technological advancements, making it an exciting and evolving industry to watch.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Women
  Men


Product

  Top wear
  Bottom wear
  Support items


Application

  Outdoor
  Sports-inspired
  Performance


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth due to various factors. One of the key trends driving this industry is the increasing preference for eco-friendly and organic materials, such as recycled fabrics. This aligns with the athleisure trend, which has gained immense popul

Over the last two observations, the price per unit is forecast to significantly increase in all segments. The trend observed from 2019 to 2029 remains consistent throughout the entire forecast period. There is a continuous increase in the price per unit across all segments. Notably, the Performance Apparel for men segment achieves the highest value of 50.47 U.S. dollars at 2029. Find other insights concerning similar markets and segments, such as a comparison of revenue in Indonesia and a comparison of revenue in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

UK Athletic Apparel in Athleisure Trends Market valued at USD 7.5 billion, driven by fitness trends and sustainability, with growth in e-commerce and eco-friendly products.

Snapshot img

Outdoor Sports Apparel Market Size 2025-2029

The outdoor sports apparel market size is forecast to increase by USD 3.35 billion at a CAGR of 4.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of outdoor sports and activities among consumers worldwide. This trend is particularly prominent in the US market, where the number of active participants in outdoor activities has been on the rise. A key factor fueling this growth is the increasing number of private-label brands entering the market, offering affordable alternatives to established players. However, this market is not without challenges. The high cost of raw materials, such as advanced fabrics and insulation, poses a significant barrier to entry and puts pressure on profit margins. To capitalize on market opportunities and navigate these challenges effectively, companies must focus on innovation, cost optimization, and strategic partnerships.
By leveraging advanced technologies, such as wearable tech and sustainable materials, they can differentiate themselves and cater to the evolving needs of consumers. Additionally, collaborations with outdoor retailers and sports organizations can help expand reach and build brand awareness. Overall, the market presents significant growth opportunities for companies that can effectively address the needs of cost-conscious consumers while delivering high-quality, innovative products.

What will be the Size of the Outdoor Sports Apparel Market during the forecast period?

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The market in the US is experiencing significant growth, driven by the increasing popularity of active lifestyles and personal well-being. Eco-conscious consumers are seeking sustainable and responsible tourism options, leading to a demand for sun protection, waterproof coatings, and removable sleeves. Camping equipment, multi-day trips, and conservation efforts are also gaining traction, as are urban exploration and adventure travel. Products such as bike shorts, climbing shoes, rash guards, and ski jackets are in high demand, with features like zippered vents, synthetic insulation, and wicking technology being key differentiators. Hydration systems, hiking boots, and kayaking gear are essential for outdoor recreation, while navigation tools and compression garments cater to the needs of competitive sports and fitness activities.
Reflective accents, insect repellent, and extreme sports gear are also popular, reflecting the trend towards adventure and exploration. The market is further fueled by the rise of digital natives, who are using online resources to plan hiking trails, rock climbing routes, and skiing adventures. Overall, the market is a dynamic and evolving space, driven by consumer preferences and technological innovations.

How is this Outdoor Sports Apparel Industry segmented?

The outdoor sports apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Men
  Women
  Kids


Distribution Channel

  Offline
  Online


Activities

  Hiking
  Running
  Cycling
  Camping


Product Type

  Jackets
  Footwear
  Pants
  Accessories


Material Type

  Synthetic
  Wool
  Down
  Waterproof Fabrics


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By End-user Insights

The men segment is estimated to witness significant growth during the forecast period.

The men's segment of the market is projected to experience significant growth during the forecast period, with a higher Compound Annual Growth Rate (CAGR) compared to the women's and kids' segments. In 2023, men represented approximately 57% of tennis players in the US, a slight increase from the previous year's global figure of 55%. In the past, traditional items such as cardigans, shirts, and long flannel pants were popular among male players. However, the evolving fashion trends among men and the increasing appeal of the aesthetics of sports apparel have led companies to introduce a diverse range of outdoor sports apparel for men, offering a vast selection of colors, fabrics, and styles.

Performance tracking and data analytics are integral components of the customer experience in the market. Brands are leveraging digital marketing and content marketing strategies to engage consumers and promote their products. Social media marketing plays a crucial role in brand storytelling and influencer marketing, helping to build brand loyalty among outdoor enthusiasts. Sustainability initiatives, such as the use of rec

UK Sports Equipment and Fitness Retail Market valued at USD 6.5 Bn, driven by health awareness, fitness trends, and e-commerce growth in key cities like London and Manchester.