Upon being surveyed in 2025, nearly 40 percent of U.S. consumers shared that they wanted sportswear that is both functional and stylish. Around 10 percent less stated they wear athletic clothing on a daily basis.

The sports apparel market in the United States was valued at approximately *** billion euros in 2021. The market was projected to grow to *** billion euros by 2025. Leading companies of sports apparel globally Among the leading companies in the sportswear and sporting goods industry, Nike and Adidas together account for more than ** billion U.S. dollars in worldwide revenues. Other notable companies include Puma, Under Armour and VF Corporation. While it’s clear that Nike and Adidas are the dominant forces in the sports apparel market globally, other brands also stand out as major market players. For instance, the French company Décathlon beat both Nike and Adidas to secure the top spot in the sports clothing market in France with a significant margin: Décathlon had more than **** million users in 2020 versus *** million for Adidas and only *** million users for Nike. The industry’s unchallenged leader As the top company in the industry, Nike witnessed a significant increase of nearly twenty percent in worldwide revenues, going from **** billion U.S. dollars in 2020 to more than ** billion U.S. dollars in 2021. Two-thirds of Nike’s revenues come from its footwear segment, with popular brands including Air Force 1, Air Max, Air Jordan and more. Nike’s brands are significantly worth more than its main competitor, Adidas. In 2021, Nike’s brand value worldwide was approximately **** billion U.S. dollars, compared to **** billion U.S. dollars for Adidas.

The statistic depicts the manufacturers' (wholesale) sales of athletic apparel in the U.S. from 2008 to 2024. In 2024, wholesale sales of athletic apparel amounted to about 47.85 billion U.S. dollars, an increase of 26.8 percent compared to 2019.
Athletic apparel market Athletic apparel is a general term referring to high-functionality clothes designed to enhance performance, but also to support and protect the body while playing sports. Since different sports put strain on different parts of the body and are played in different conditions, athletic wear differs in materials, fit, or design from one sport to another. The sports apparel market is divided into high-performance gear for professional athletes, consumer products and “athleisure”- sportswear for everyday life. Just some examples of athletic apparel include yoga pants, football jerseys, running socks, swimwear, and baseball caps. Major players The most important players on both the global sporting goods market and the global sport apparel market are adidas and Nike. Every year, these industry giants generate the highest sales numbers when it comes to sports apparel and athletic footwear. VF Corporation, which is another key company within the sportswear industry and the apparel industry as a whole, is responsible for more than ten brands, including but not limited to Eastpak, JanSport, Altra, The North Face, Napapijri, and Vans.

Global sports apparel market size was worth $200 billion in 2022 and is anticipated to increase to around $332 billion by 2030 with a CAGR 6.54%.

Middle East sportswear market size reached USD 7.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.7 Billion by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033. The rising number of fitness activities, along with the escalating demand for specialized garments, including swimsuits, is primarily driving the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for ​2025-2033​. Our report has categorized the market based on product, distribution channel, and end user.

In 2022, sporting goods store sales in the United States amounted to about **** billion U.S. dollars; a considerable jump compared to previous years, but a slight drop compared to 2021. Athletic apparel market The global sportswear market is a lucrative one, and is set to grow with each consecutive year. Nike and adidas are, by some margin, the leading companies in the sportswear industry worldwide. Other big companies that operate in this market include Puma, lululemon, and Under Armour. Not only is Nike one of the most prominent producers within the athletic apparel market worldwide, but the company also holds the honor of being ranked the world's leading apparel brand in general. Athletic footwear market In the United States alone, athletic footwear generates billions of U.S. dollars each year, making it a vital segment for this industry. Demonstrating its dominance within this sector once again, Nike was the global leader with more revenue from footwear than adidas and Puma combined.

As one of the largest and most recognizable athletic brands on the planet, it is of little surprise that Nike is the leader within its industry of athletic apparel, accessories and footwear, with sales reaching almost ** billion U.S. dollars in 2024. This was more than double that of second-placed Adidas. Top athletic brands The sports apparel industry is a lucrative one, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as one of the world's leading apparel brands. Adidas, Puma, and Under Armour are some of Nike’s main competitors, as they operate within the same markets. However, Nike’s brand value has historically been significantly higher than that of its closest competitor, adidas, and the gap has grown. Sportswear stores In 2023, there were over ***** Nike stores worldwide. In comparison, the number of adidas Group retail stores was roughly ***** in 2024. The most prominent Adidas store type was factory outlets of which there were almost ***** worldwide.

The Basketball Sportswear market has witnessed significant growth in recent years, driven by the rising popularity of basketball as a global sport and increasing awareness surrounding fitness and active lifestyles. This sector encompasses a wide range of apparel and footwear designed specifically for basketball play

This chart offers a detailed view of the estimated sales amounts for Sports stores across different regions. In United States, the sales figures are particularly impressive, with the region generating $152.13B, which accounts for 42.05% of the total sales in this category. United Kingdom follows with robust sales, totaling $75.84B and representing 20.96% of the overall sales. Japan also contributes significantly to the market with sales amounting to $38.88B, making up 10.75% of the total. These numbers not only illustrate the economic vitality of each region in the Sports market but also highlight regional consumer preferences and spending power.

The tennis sportswear market has seen significant evolution over the years, adapting to the dynamic needs of players and enthusiasts. As an integral aspect of the tennis industry, sportswear is designed not only for comfort and performance but also to reflect personal style and brand identity. This market encompasse

The Ice and Snow Sportswear market has witnessed significant growth over the past decade, driven by an increasing interest in outdoor recreational activities and a global shift towards healthier lifestyles. As both recreational and competitive snow sports gain popularity, the demand for specialized apparel has surge

Our data sheds light on the distribution of Sports stores across different online platforms. WooCommerce leads with a substantial number of stores, holding 104.54K stores, which accounts for 35.09% of the total in this category. Shopify follows with 71.85K stores, making up 24.12% of the Sports market. Meanwhile, Custom Cart offers a significant presence as well, with 30.9K stores, or 10.37% of the total. This chart gives a clear picture of how stores within the Sports sector are spread across these key platforms.

This chart provides a comprehensive view of the total app spend in the Sports sector, segmented by region. It illustrates how much stores in different regions are investing in apps and software to enhance their business operations and customer services. In United States, the total app spend is significant, with stores investing $68.84M, which accounts for 58.47% of the overall app expenditure in the Sports. United Kingdom follows, with a total spend of $11.84M, making up 10.06% of the category's total. Canada also shows considerable investment in technology, with a spend of $10.43M, representing 8.86% of the total. These figures not only reveal the financial commitment of stores in each region towards technology but also indicate regional trends and priorities in the Sports market.

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Sports And Fitness Wear Market Size 2024-2028

The sports and fitness wear market size is forecast to increase by USD 62.3 billion at a CAGR of 4.49% between 2023 and 2028. The market is experiencing significant growth due to the increasing number of consumers prioritizing health and wellness. This trend is particularly prominent in urban localities where gym goers are a sizeable demographic. Technological advances in fabric technology and design have led to the creation of high-performance apparel, catering to various fitness activities, including adventure travel and women in sports. However, the market faces challenges such as price sensitivity among consumers and volatile raw material prices. Price sensitivity remains a key consideration for consumers, with eCommerce platforms and brands' websites offering competitive pricing and convenience. To stay competitive, companies must focus on innovation and affordability while maintaining quality. As consumers become more educated about the benefits of fitness apparel, the gym apparel market is expected to continue its expansion in the US.

Market Analysis

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The market has experienced significant growth in recent years, driven by the increasing popularity of team sports, fitness activities, and individual sports among various demographics. This sector caters to individuals leading an active lifestyle, focusing on physical fitness activities, and embracing a health-conscious approach to life. Team sports and fitness activities have gained immense popularity, particularly among women, teenagers, young working professionals, and gym goers. The demand for sports and fitness wear is no longer limited to the field or the gym; it has extended to urban localities and the workplace.

Furthermore, the market for premium sportswear has become a significant fashion statement, reflecting both comfort and style. Fashion designers have recognized the potential of this market and have started incorporating innovative features into their designs. The focus on product performance, comfort, and fashion has led to the development of lightweight, breathable fabrics, friction reduction, and water resistance. These features cater to the needs of gym goers, youngsters, and young working professionals, who require clothing that can keep up with their active lifestyles. The gym apparel market has witnessed substantial growth, with corporations and public institutions recognizing the importance of providing their employees with comfortable and functional workwear.

In addition, activewear brands have responded to this trend by introducing a range of gym apparel that not only enhances performance but also aligns with the latest fashion trends. The market for sports and fitness wear is expected to continue its growth trajectory, driven by the increasing awareness of the importance of physical fitness and the desire for comfortable, functional, and stylish clothing. The market dynamics are influenced by various factors, including demographic trends, fashion trends, and technological advancements. The demand for sports and fitness wear is not limited to traditional sports activities but has extended to a wide range of physical fitness activities, including yoga, Pilates, and dance classes.

Furthermore, the versatility and functionality of sports and fitness wear make it an essential wardrobe staple for individuals leading an active lifestyle. In conclusion, the market is a dynamic and growing industry, driven by the increasing popularity of team sports, fitness activities, and individual sports. The market caters to various demographics, including women, teenagers, young working professionals, and gym goers, and offers a range of products that prioritize performance, comfort, and fashion. The market dynamics are influenced by various factors, including demographic trends, fashion trends, and technological advancements, making it an exciting and evolving industry to watch.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Women
  Men


Product

  Top wear
  Bottom wear
  Support items


Application

  Outdoor
  Sports-inspired
  Performance


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth due to various factors. One of the key trends driving this industry is the increasing preference for eco-friendly and organic materials, such as recycled fabrics. This aligns with the athleisure trend, which has gained immense p

Learn about the projected growth of the Latin America and Caribbean market for track suits, ski suits, and swimwear over the next decade, with forecasts showing a +2.6% CAGR in market volume and a +4.6% CAGR in market value. By 2035, the market is expected to reach 121M units and $1.9B, respectively.

Sports Data Analytics Service Market Outlook

The global sports data analytics service market size was valued at approximately $2.3 billion in 2023 and is projected to reach around $6.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 12.6% during the forecast period. This robust growth is primarily driven by increased investments in sports technology, the rising importance of data-driven decision-making in sports, and the growing adoption of advanced analytics to enhance player performance and fan engagement.

The surge in the adoption of sports data analytics is attributed to the increasing competitive nature of sports, where teams and individual athletes are leveraging data to gain a strategic edge. Data analytics provides insights into player performance, injury risks, and optimal training regimens, which can significantly impact the outcomes of games and overall team performance. This, coupled with the rising investments in sports technology, is propelling the market growth. Additionally, the growing popularity of fantasy sports and sports betting has further fueled the demand for real-time data analytics to make informed decisions.

Another significant growth factor is the rising focus on enhancing fan engagement and experience. Sports organizations are increasingly using data analytics to understand fan preferences, behavior, and sentiment. This information is crucial for tailoring marketing strategies, improving fan interactions, and ultimately increasing revenue from ticket sales, merchandise, and digital platforms. The integration of advanced technologies, such as artificial intelligence (AI) and machine learning (ML), is also enabling more sophisticated data analysis, driving further growth in the market.

Performance Analytics plays a crucial role in the sports data analytics service market, offering teams and athletes the ability to delve deeper into their performance metrics. By leveraging performance analytics, sports organizations can track and analyze various aspects of athletic performance, from speed and agility to endurance and skill execution. This data-driven approach not only aids in identifying areas for improvement but also helps in crafting tailored training programs that enhance overall performance. The integration of performance analytics into sports strategies allows for a more comprehensive understanding of both individual and team dynamics, ultimately leading to more informed decision-making and competitive advantages on the field.

Moreover, the healthcare and fitness tracking aspects of sports data analytics are gaining traction. With a growing emphasis on athlete health and well-being, sports teams are using data analytics to monitor players' physical conditions, predict injuries, and design personalized training programs. This proactive approach not only enhances performance but also extends players' careers and reduces healthcare costs. The increasing availability of wearable devices and IoT sensors is further supporting the collection and analysis of health-related data.

Regionally, North America is expected to dominate the sports data analytics service market, driven by the presence of major sports leagues, high technological adoption, and substantial investments in sports analytics. Europe is also anticipated to witness significant growth, supported by the increasing popularity of sports analytics among football clubs and other sports organizations. The Asia Pacific region is expected to emerge as a lucrative market due to the growing sports industry and rising investments in sports technology in countries like China, India, and Japan.

The rise of Fantasy Sports Service has significantly contributed to the growing demand for sports data analytics. Fantasy sports enthusiasts rely heavily on real-time data and analytics to make informed decisions about player selections and game strategies. This burgeoning interest in fantasy sports has prompted sports organizations and analytics firms to develop more sophisticated data solutions that cater to the unique needs of fantasy sports players. By providing detailed player statistics, performance forecasts, and injury updates, fantasy sports services enhance the user experience and engagement, driving further growth in the sports data analytics market. The intersection of fantasy sports and data analytics continues to open new avenues for innovation and fan in

Explore the statistics for Sports & Outdoor eCommerce in 2025, including store count by region and platform, estimated sales amount by platform and region, products sold by platform and region, and total app spend by platform and region. Gain insights into regional preferences, market penetration, consumer trends, and technological investments within the Sports & Outdoor sector. Discover the leading regions and platforms, as well as the dynamics of sales and product volumes. Stay informed about the evolving landscape of Sports & Outdoor online stores for a comprehensive understanding of the market.

This chart provides a detailed overview of the number of Sports online retailers by Number of Employee. Most Sports stores' Number of Employee are Less than 10, there are 30.58K stores, which is 81.01% of total. In second place, 1.92K stores' Number of Employee are 10 to 20, which is 5.08% of total. Meanwhile, 1.78K stores' Number of Employee are 20 to 50, which is 4.73% of total. This breakdown reveals insights into Sports stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Sports online retailers by Monthly Visitors. Most Sports stores' Monthly Visitors are Less than 100, there are 74.04K stores, which is 41.34% of total. In second place, 50.97K stores' Monthly Visitors are 100 to 1K, which is 28.45% of total. Meanwhile, 37.64K stores' Monthly Visitors are 1K to 10K, which is 21.01% of total. This breakdown reveals insights into Sports stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The Intimate Layer Sportswear market is a dynamic segment of the broader activewear industry, revolutionizing how individuals approach fitness and wellness. Defined by its focus on high-performance undergarments designed to be worn during physical activities, intimate layer sportswear combines style with functionali