29% of all Spotify users fall into the 25 to 34 age range. This is closely followed by 26% of users in the 18 to 24-year-old age.

As of March 2018, Spotify’s user base was dominated by Millennials, with ** percent of its users aged 25 to 34 and ** percent aged between 18 and 24 years old. The streaming giant has permanently altered how consumers discover, engage with and share music, and according to a 2018 survey, Spotify reaches almost **** of 16 to 24 year olds in the United States each week. The power of SpotifySpotify’s popularity is undeniable, accumulating millions of premium subscribers worldwide each quarter and hundreds of millions of unique visitors to Spotify.com every month. In the United States, Spotify is one of the most commonly used apps for listening to podcasts, and despite being in constant competition with Apple Music, remains a large part of U.S. music listeners’ lives. A survey revealed that Spotify is also the preferred music streaming service among 18 to 29-year-olds, which may seem unremarkable given the data on Spotify’s user base, but serves as further evidence of Spotify’s popularity among younger users. Whether Spotify’s growth will last forever, only time will tell, particularly as Apple Music continues to put up a good fight and smaller but increasingly popular services such as Deezer begin to make their mark. But with the company recording a profit in early 2019 for the first time since its inception, Spotify remains very much a market leader and firmly on the path to future success.

In this blog are the latest Spotify statistics that paint a picture of how the company has succeeded so far and what’s likely to happen in the future.

North American Spotify users spend the most time on the platform steaming an average of 140 minutes of content on the Spotify app daily.

34% of Spotify’s monthly active users live in Europe. That means that Spotify has 147.22 million users in the EU regions alone. Here’s the breakdown of regions that contribute the most users to Spotify:

Despite not being very profitable, Spotify has maintained strong subscriber and revenue growth. Here are the key Spotify Statistics you need to know.

As of the fourth quarter of 2024, Europe accounted for ** percent of Spotify monthly active users. The popular Swedish streaming service had a strong user base in Latin America, accounting for ** percent of Spotify's total *** million MAUs at that time.
Spotify Since its launch in 2008, Spotify has grown into the most widely used music streaming platform in the world, controlling over a ***** of the industry’s global market share. Despite being in direct competition with some of the biggest names in the tech industry, the company has managed to accumulate over *********** million paying subscribers and millions more free and ad-supported users. Spotify has ensured that this massive userbase has led to increasing financial success. The company reported an annual revenue of around *** billion euros in 2018, outpacing its 2017 figure by well over a ******* dollars. Music streaming Music has always been an important form of human expression and entertainment, but never before has it been so easily accessible. Thanks to the growing popularity of smartphones and streaming services, hundreds of millions of people around the world have access to an almost unlimited library of music at the touch of a button. As of 2023, streaming accounted for ** percent of the total music industry revenue in the United States, up from ** percent five years earlier. This highlights the massive influence of companies like Spotify on the music industry as a whole.

How many paid subscribers does Spotify have? As of the fourth quarter of 2024, Spotify had 263 million premium subscribers worldwide, up from 236 million in the corresponding quarter of 2023. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2019. Spotify and competitors Spotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and remains popular in the United States, and Apple Music, which was launched in 2015. While Pandora was once among the highest-grossing music apps in the Apple App Store, recent rankings show that global services like QQ Music, NetEase Cloud Music, and YouTube Music now generate higher monthly revenues.Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.

Here is the full breakdown of how much revenue Spotify has generated each year since 2012.

Introduction

Spotify vs Pandora Statistics: In this fast-growing industry of music streaming, another playground for two giants is Spotify and Pandora, although they have wandered along very separate paths in this matter. Hence, in 2024, Spotify remained steadfast in its global leadership position with hundreds of millions of users and billions in revenue. Meanwhile, Pandora still holds its place with the familiar personalised radio-style service in the United States.

This comparative analysis considers both Spotify vs Pandora statistics over six important facets: user base, revenue, market share, usage habits, platform features, and artist compensation. Each section will present unambiguous, quantifiable data for ease of understanding of the performance of these services over the year.

These are the top 20 most followed playlists on Spotify right now.

In the first quarter of 2025, Spotify reported having ** percent of their total monthly active users (MAUs) located in Latin America, which translates to around ***** million MAUs in the region, up from around *** million a year earlier – an annual increase of ** percent. Overall, the region accounts for over one-fifth of Spotify’s MAUs worldwide.

The latest Spotify statistics from the company’s annual report show that 69% of Spotify premium subscribers are located in Europe and North America.

Spotify has about 11 million artists and creators on the platform.

This is the statistics for the Top 10 songs of various spotify artists and their YouTube videos. The Creators above generated the data and uploaded it to Kaggle on February 6-7 2023. The license to use this data is "CC0: Public Domain", allowing the data to be copied, modified, distributed, and worked on without having to ask permission. The data is in numerical and textual CSV format as attached. This dataset contains the statistics and attributes of the top 10 songs of various artists in the world. As described by the creators above, it includes 26 variables for each of the songs collected from spotify. These variables are briefly described next:

Track: name of the song, as visible on the Spotify platform. Artist: name of the artist. Url_spotify: the Url of the artist. Album: the album in wich the song is contained on Spotify. Album_type: indicates if the song is relesead on Spotify as a single or contained in an album. Uri: a spotify link used to find the song through the API. Danceability: describes how suitable a track is for dancing based on a combination of musical elements including tempo, rhythm stability, beat strength, and overall regularity. A value of 0.0 is least danceable and 1.0 is most danceable. Energy: is a measure from 0.0 to 1.0 and represents a perceptual measure of intensity and activity. Typically, energetic tracks feel fast, loud, and noisy. For example, death metal has high energy, while a Bach prelude scores low on the scale. Perceptual features contributing to this attribute include dynamic range, perceived loudness, timbre, onset rate, and general entropy. Key: the key the track is in. Integers map to pitches using standard Pitch Class notation. E.g. 0 = C, 1 = C♯/D♭, 2 = D, and so on. If no key was detected, the value is -1. Loudness: the overall loudness of a track in decibels (dB). Loudness values are averaged across the entire track and are useful for comparing relative loudness of tracks. Loudness is the quality of a sound that is the primary psychological correlate of physical strength (amplitude). Values typically range between -60 and 0 db. Speechiness: detects the presence of spoken words in a track. The more exclusively speech-like the recording (e.g. talk show, audio book, poetry), the closer to 1.0 the attribute value. Values above 0.66 describe tracks that are probably made entirely of spoken words. Values between 0.33 and 0.66 describe tracks that may contain both music and speech, either in sections or layered, including such cases as rap music. Values below 0.33 most likely represent music and other non-speech-like tracks. Acousticness: a confidence measure from 0.0 to 1.0 of whether the track is acoustic. 1.0 represents high confidence the track is acoustic. Instrumentalness: predicts whether a track contains no vocals. "Ooh" and "aah" sounds are treated as instrumental in this context. Rap or spoken word tracks are clearly "vocal". The closer the instrumentalness value is to 1.0, the greater likelihood the track contains no vocal content. Values above 0.5 are intended to represent instrumental tracks, but confidence is higher as the value approaches 1.0. Liveness: detects the presence of an audience in the recording. Higher liveness values represent an increased probability that the track was performed live. A value above 0.8 provides strong likelihood that the track is live. Valence: a measure from 0.0 to 1.0 describing the musical positiveness conveyed by a track. Tracks with high valence sound more positive (e.g. happy, cheerful, euphoric), while tracks with low valence sound more negative (e.g. sad, depressed, angry). Tempo: the overall estimated tempo of a track in beats per minute (BPM). In musical terminology, tempo is the speed or pace of a given piece and derives directly from the average beat duration. Duration_ms: the duration of the track in milliseconds. Stream: number of streams of the song on Spotify. Url_youtube: url of the video linked to the song on Youtube, if it have any. Title: title of the videoclip on youtube. Channel: name of the channel that have published the video. Views: number of views. Likes: number of likes. Comments: number of comments. Description: description of the video on Youtube. Licensed: Indicates whether the video represents licensed content, which means that the content was uploaded to a channel linked to a YouTube content partner and then claimed by that partner. official_video: boolean value that indicates if the video found is the official video of the song. The data was last updated on February 7, 2023.

This statistic shows frequency with which adults in the United States use the music streaming service, Spotify, as of October 2017, by gender. During the survey, 12 percent of male respondents stated that they used Spotify several times per day.

This statistic shows the result of a survey on daily music streaming on Spotify in Finland in 2017, by age group. According to the survey, Spotify users aged 12 to 17 streamed music daily more than individuals in other age groups.

In 2017, 82 percent of the Finnish population subscribed to a digital music service. Popular digital music platforms in Finland include the Swedish music, podcast and video streaming service Spotify and the Google-owned user-generated video content site YouTube.

As of January 2025, Spotify has over 640 million monthly active users. Here is the full breakdown of Spotify users by year since 2015:

Context

Dataset contains a comprehensive list of the most famous songs and most streamed songs as listed on Spotify.

It provides insights into each song's

• Attributes
• Popularity
• Presence on various music platforms

The dataset includes information such as track name

• Artist's name
• Release date
• Spotify playlists and charts
• Streaming statistics
• Apple Music presence
• Deezer presence
• Shazam charts
• Various audio features

In the fourth quarter of 2024, the music streaming service Spotify reached an all-time high with 675 million active users worldwide. This marked an increase of around 12 percent in just one year. What is Spotify? Spotify is a music streaming service that offers digital audio content. Basic audio content can be accessed for free whereas premium user subscriptions enable users to access offline mobile content as well as listen to music without advertising. In the fourth quarter of 2024, the company reported 263 million paying subscribers. Launched in 2008, Spotify originated in Sweden before expanding to European markets and the United States in 2011. Spotify’s U.S. launch was strongly marketed through Facebook, with the music streaming app profiting from the social listening integration via social media. Part of Spotify’s appeal can be attributed to the user- and brand-curated playlists, which can be shared publicly or between friends. Fans may choose what to listen to based on their current mood or preference, and the ability to share such content provides an element of social connectivity ordinarily reserved for networking sites.