In the fourth quarter of 2024, the music streaming service Spotify reached an all-time high with 675 million active users worldwide. This marked an increase of around 12 percent in just one year. What is Spotify? Spotify is a music streaming service that offers digital audio content. Basic audio content can be accessed for free whereas premium user subscriptions enable users to access offline mobile content as well as listen to music without advertising. In the fourth quarter of 2024, the company reported 263 million paying subscribers. Launched in 2008, Spotify originated in Sweden before expanding to European markets and the United States in 2011. Spotify’s U.S. launch was strongly marketed through Facebook, with the music streaming app profiting from the social listening integration via social media. Part of Spotify’s appeal can be attributed to the user- and brand-curated playlists, which can be shared publicly or between friends. Fans may choose what to listen to based on their current mood or preference, and the ability to share such content provides an element of social connectivity ordinarily reserved for networking sites.

In the first quarter of 2025, Spotify had *** million monthly active users, which was a little less than the record high of *** million in the fourth quarter of 2024. Meanwhile, this figure represents an increase from *** million users in the previous quarter, highlighting Spotify's ability to attract and retain users through it's free, ad-supported tier. The company's strategy of offering a free option alongside its premium subscription service appears to be paying dividends in terms of user acquisition. User base growth and market penetration Spotify's total active user base hit an all-time high with *** million active users in Q1 2025, marking a surge of ** million users in just one year. This growth encompasses both ad-supported and premium subscribers, with the latter reaching *** million in the same quarter. The platform's expansion is particularly strong in Europe and North America, which together account for ** percent of Spotify's premium subscribers. Europe remains Spotify's strongest market, representing ** percent of paying users. Revenue challenges and competitive landscape Despite the robust user growth, Spotify faces challenges in monetizing its expanding ad-supported user base. The company's premium average revenue per user (ARPU) has been declining since 2017, reaching **** euros in first quarter of 2025. This trend suggests that while Spotify excels at attracting users, converting them to higher-paying tiers remains a challenge. The company operates in a competitive landscape that includes rivals like Pandora and Apple Music, forcing Spotify to continually innovate and improve its offerings to maintain its market position.

As of January 2025, Spotify has over 640 million monthly active users. Here is the full breakdown of Spotify users by year since 2015:

As of the first quarter of 2025, Europe accounted for ** percent of Spotify monthly active users. The popular Swedish streaming service had a strong user base in Latin America, accounting for ** percent of Spotify's total *** million MAUs at that time.
Spotify Since its launch in 2008, Spotify has grown into the most widely used music streaming platform in the world, controlling over a ***** of the industry’s global market share. Despite being in direct competition with some of the biggest names in the tech industry, the company has managed to accumulate over *********** million paying subscribers and millions more free and ad-supported users. Spotify has ensured that this massive userbase has led to increasing financial success. The company reported an annual revenue of around *** billion euros in 2018, outpacing its 2017 figure by well over a ******* dollars. Music streaming Music has always been an important form of human expression and entertainment, but never before has it been so easily accessible. Thanks to the growing popularity of smartphones and streaming services, hundreds of millions of people around the world have access to an almost unlimited library of music at the touch of a button. As of 2024, streaming accounted for ** percent of the total music industry revenue in the United States, up from ** percent six years earlier. This highlights the massive influence of companies like Spotify on the music industry as a whole.

34% of Spotify’s monthly active users live in Europe. That means that Spotify has 147.22 million users in the EU regions alone. Here’s the breakdown of regions that contribute the most users to Spotify:

In the first quarter of 2025, Spotify reported having ** percent of their total monthly active users (MAUs) located in Latin America, which translates to around ***** million MAUs in the region, up from around *** million a year earlier – an annual increase of ** percent. Overall, the region accounts for over one-fifth of Spotify’s MAUs worldwide.

Paying subscribers account for about half of Spotify’s monthly active users. This is the number of paying subscribers by year that Spotify has had since 2015.

How many paid subscribers does Spotify have? As of the first quarter of 2025, Spotify had 268 million premium subscribers worldwide, up from 239 million in the corresponding quarter of 2024. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2019. Spotify and competitors Spotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and remains popular in the United States, and Apple Music, which was launched in 2015. While Pandora was once among the highest-grossing music apps in the Apple App Store, recent rankings show that global services like QQ Music, NetEase Cloud Music, and YouTube Music now generate higher monthly revenues.Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.

29% of all Spotify users fall into the 25 to 34 age range. This is closely followed by 26% of users in the 18 to 24-year-old age.

This statistic presents Spotify's number of monthly active users in North America from the first quarter of 2016 to the fourth quarter of 2017. In the last presented quarter, the music streaming service reported 52 million monthly active users in North America.

This statistic presents Spotify's number of monthly active users in the rest of the world from the first quarter of 2016 to the fourth quarter of 2017. In the last presented quarter, the music streaming service reported 17 million monthly active users in the rest of the world.

North American Spotify users spend the most time on the platform steaming an average of 140 minutes of content on the Spotify app daily.

In this blog are the latest Spotify statistics that paint a picture of how the company has succeeded so far and what’s likely to happen in the future.

A dataset covering Spotify usage and artist performance in 2025, including metrics like monthly active users, premium subscriber counts, demographic breakdowns, and playlist analytics.

Despite not being very profitable, Spotify has maintained strong subscriber and revenue growth. Here are the key Spotify Statistics you need to know.

This statistic shows the number of monthly active users (MAU) of Spotify app on iPad devices in the United Kingdom (UK). In October 2019, there were over *** thousand Spotify monthly active users on iPads in the United KIngdom (UK).

Spotify Revenue, Expenses and Its Premium Users contains the number of premium users, number of Ad-supported users and total monthly active users (MAUs).

MAUs include number of premium users as well as number of Ad-supported users.

Note : Sum of Premium Users and Ad-supported users can have some difference from MAUs. Note : All money figures are in Euro millions except ARPU which is in Euro and as it is. **Note : All users figures are in millions. ** Note : Kindly Ignore the last row.

Following definitions: MAUs : It is defined as the total count of Ad-Supported Users and Premium Subscribers that have consumed content for greater than zero milliseconds in the last thirty days from the period-end indicated. Premium MAUs : It is defined as users that have completed registration with Spotify and have activated a payment method for Premium Service. Ad MAUs : It is defined as the total count of Ad-Supported Users that have consumed content for greater than zero milliseconds in the last thirty days from the period-end indicated. Premium ARPU : It is average revenue per user which is monthly measure defined as Premium subscription revenue recognized in the quarter indicated divided by the average daily Premium Subscribers in such quarter, which is then divided by three months. Cost of Revenue : It is expenses done by company.

Photo by Alexander Shatov on Unsplash

Here is the full breakdown of how much revenue Spotify has generated each year since 2012.

The most frequent users of Spotify in the United States were revealed to be adults aged between 18 and 29 years old, with 21 percent saying that they listen to Spotify several times per day. This generation of young consumers has been quick to adopt Spotify and streaming technology in general, and is crucial for the success of these platforms. Older generations of consumers have been slower to integrate Spotify into their lives and a large majority of people over the age of 45 reported that they do not use the service.

Spotify

Streaming entertainment services have skyrocketed in popularity over the past decade, but very few have been as successful as Spotify. Since its launch in 2008, the Spotify platform has grown into the most widely used music streaming service in the world, accounting for over a third of the market’s total subscribers. Recent estimates place the service at over 100 million paying subscribers in addition to its countless free and ad-supported users. Given the company’s Swedish origins, it’s no surprise that Europe is Spotify’s strongest regional market with around 37 million monthly active users, but it has also managed to secure a strong presence in both the U.S. and Latin America.

Music streaming

Streaming has grown into one of the most successful entertainment platforms in the world, and as of 2018 accounted for around 75 percent of total music industry revenue. These services provide consumers with nearly unlimited access to their favorite songs, artists, and genres at the click of a button. In order to thrive in what is a highly competitive market; leading services like Spotify and Apple Music are constantly seeking to grow their music libraries, offer better music suggestions to their customers, and provide additional products like podcasts and audiobooks.

This statistic presents the share of Spotify's monthly active users worldwide in 2017, broken down by age group. In that year, ** percent of Spotify's monthly active users were aged 18 to 24.