In the most recent reported fiscal year, Spotify generated approximately 13.82 billion euros in premium revenue and 1.85 billion euros in ad-supported revenue. Both figures were the highest reported to date, with premium revenue having grown by more than ten billion euros since 2017. Contributing to Spotify’s success was its strong global subscriber base – as of the third quarter of 2024, the music streaming platform had 252 million premium subscribers worldwide. Spotify has gained significant popularity across multiple markets, particularly in the United States, where over 26 percent of 18 to 34-year-olds reported using the service in 2018. Spotify’s competition Spotify’s closest competitor is Apple Music. That said, Apple’s worldwide subscribers are almost half that of Spotify’s, despite both services being popular for different reasons. Theoretically, Pandora Radio could have presented Spotify with a fair amount of competition, but this was not to be. Pandora’s radio station format failed to match Spotify’s playlist set-up in terms of popularity, and Pandora struggled to convert its users into paid subscribers, something which Spotify has always been good at. Pandora Radio received heavy investment from Sirius XM in 2017 and was officially acquired by the company in early 2019, so it will be interesting to see what happens in the future as Sirius gets to work on Pandora’s audience and attempts to generate cash from its arguably wide (but unpaid) user base. For now though, it seems that Spotify’s position remains safe.

Here is the full breakdown of how much revenue Spotify has generated each year since 2012.

In 2024, music streaming service Spotify generated a revenue of ***** billion euros, reaching company’s first-ever full year of profitability. The majority of Spotify's revenues came from its premium subscribers rather than ad placements. Founded in Stockholm in 2005, the former start-up is now a market leader in the digital music streaming sector, competing alongside established companies such as Apple and their streaming service Apple Music. Spotify’s record operating income in 2024 While Spotify has established itself as a market leader, generating high revenue, it has also seen a significant turnaround in operating income. The company moved from a loss of *** million euros in 2023 to a record operating profit of **** billion euros in 2024. This milestone was driven by growth in revenue, cost optimizations, and a surge in premium subscriptions. The net income of Spotify seems to confirm this, as Spotify recorded a net profit of **** billion euros in 2024, compared to a net loss of *** million euros in 2023 and *** million euros in 2022. The music streaming market is expanding While Spotify has struggled with generating an operating income, the music streaming market is actually expanding. The number of subscribers to music streaming services has steadily been rising, highlighting the increased popularity of digital music consumption. While this development goes hand in hand with a decrease in physical music sales, the more recent upsurge in audio content streaming can partly also be attributed to the heightened demand in entertainment caused by the coronavirus pandemic.

As of January 2025, Spotify has over 640 million monthly active users. Here is the full breakdown of Spotify users by year since 2015:

With music streaming not slowing down on its conquest to revolutionize the way we consume music, is the same to say about the companies that are leading the change? For Spotify, it looks like yes. The Swedish streaming giant has seen an overall increase in quarterly revenue since its foundation by CEO Daniel Ek in 2006. In the fourth quarter of 2024, the company accumulated a revenue of **** billion euros. This number is also reflected in the ever-increasing number of subscribers, rising from *** million premium subscribers in the Q4 of 2023 to *** million in the following year. The annual revenue also reached the highest number so far in 2024, with the company generating a whooping over ** million euros, reflecting the streaming site’s dominance on the music streaming market. Spotify’s record operating income in 2024 Despite its success as a global streaming leader, Spotify had reported significant operating losses for six consecutive quarters starting in late 2021, peaking at a record *** million euros in the second quarter of 2023. These losses were largely attributed to heavy investments in platform development, acquisitions—particularly in the podcast sector—and rising research and development spending, which totaled **** billion euros in 2023. However, the company began to recover in 2024, marking a major financial milestone with a record operating income of **** billion euros for the year, including *** million euros in the second quarter alone. This turnaround was driven by strong revenue growth, cost optimization strategies, and a surge in premium subscriptions. Spotify’s return to profitability was further confirmed by its first-ever annual net profit of **** billion euros in 2024, following net losses of *** million euros in 2023 and *** million euros in 2022. Market competitors In recent years, Spotify has been dominating the market, expanding the distance between itself and other competitors. With a **** percent share of streaming subscribers, the Swedish company is way ahead of other streaming sites such as Apple Music, with a share of **** percent. Nonetheless, newer streaming services are still entering the market: the French streaming site Deezer, for example, decided to go public in the second half of 2022 and generated a gross profit of ***** million euros in 2023. Developments like this show that despite the streaming market being very competitive, there might still lie potential for growth in terms of user penetration but also different streaming services.

34% of Spotify’s monthly active users live in Europe. That means that Spotify has 147.22 million users in the EU regions alone. Here’s the breakdown of regions that contribute the most users to Spotify:

Despite not being very profitable, Spotify has maintained strong subscriber and revenue growth. Here are the key Spotify Statistics you need to know.

Spotify's global revenue in the first quarter of 2025 was primarily derived from its premium segment, which generated **** billion euros during that period. Meanwhile, Following a decline in ad-supported revenue in 2020 due to the negative impact of the COVID-19 pandemic, the segment began to recover and reached an all-time high of *** million euros in the fourth quarter of 2024. However, it declined again in the first quarter of 2025, falling to *** million euros.

In this blog are the latest Spotify statistics that paint a picture of how the company has succeeded so far and what’s likely to happen in the future.

Paying subscribers account for about half of Spotify’s monthly active users. This is the number of paying subscribers by year that Spotify has had since 2015.

The music and podcast app Spotify generated a monthly app revenue of about ***** thousand U.S. dollars in Japan in December 2024. The total app revenue during that year exceeded *** million dollars. The app was released in 2014 and is operated by Spotify AB. The company entered the Japanese market in September 2016.

Spotify Revenue, Expenses and Its Premium Users contains the number of premium users, number of Ad-supported users and total monthly active users (MAUs).

MAUs include number of premium users as well as number of Ad-supported users.

Note : Sum of Premium Users and Ad-supported users can have some difference from MAUs. Note : All money figures are in Euro millions except ARPU which is in Euro and as it is. **Note : All users figures are in millions. ** Note : Kindly Ignore the last row.

Following definitions: MAUs : It is defined as the total count of Ad-Supported Users and Premium Subscribers that have consumed content for greater than zero milliseconds in the last thirty days from the period-end indicated. Premium MAUs : It is defined as users that have completed registration with Spotify and have activated a payment method for Premium Service. Ad MAUs : It is defined as the total count of Ad-Supported Users that have consumed content for greater than zero milliseconds in the last thirty days from the period-end indicated. Premium ARPU : It is average revenue per user which is monthly measure defined as Premium subscription revenue recognized in the quarter indicated divided by the average daily Premium Subscribers in such quarter, which is then divided by three months. Cost of Revenue : It is expenses done by company.

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How many paid subscribers does Spotify have? As of the first quarter of 2025, Spotify had 268 million premium subscribers worldwide, up from 239 million in the corresponding quarter of 2024. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2019. Spotify and competitors Spotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and remains popular in the United States, and Apple Music, which was launched in 2015. While Pandora was once among the highest-grossing music apps in the Apple App Store, recent rankings show that global services like QQ Music, NetEase Cloud Music, and YouTube Music now generate higher monthly revenues.Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.

Spotify has about 11 million artists and creators on the platform.

Spotify has about 80 million individual tracks on the platform.

Spotify's premium average revenue per user (ARPU) amounted to **** euros in 2024, up from **** euros in the previous year—an increase of ***** percent. While ARPU had been declining since 2017, with the most significant drop occurring between 2016 and 2017, it rebounded in 2024.

The global music streaming market, valued at $33.35 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 19.99% from 2025 to 2033. This explosive growth is driven by several factors. Firstly, the increasing affordability and accessibility of high-speed internet globally has broadened the user base significantly. Secondly, the proliferation of smartphones and mobile devices provides convenient access to streaming platforms anytime, anywhere. Thirdly, the rise of personalized playlists and recommendation algorithms enhances user engagement and satisfaction, fostering loyalty and driving subscription growth. Finally, the strategic partnerships between streaming services and artists/labels continue to expand the catalog of available music, attracting a wider audience and fostering a vibrant music ecosystem. However, the market isn't without its challenges. Competition is fierce, with established players like Spotify, Apple Music, and Amazon Music vying for market share against emerging regional and niche services. Maintaining profitability in a landscape with high licensing costs and fierce competition requires continuous innovation and strategic investments in technology and user experience. Furthermore, concerns around artist compensation and the overall value chain remain a key area of discussion and potential regulatory scrutiny. Despite these hurdles, the long-term outlook for the music streaming market remains exceptionally positive, fueled by expanding digital consumption patterns and technological advancements promising even more immersive listening experiences. Geographic expansion, particularly in developing economies, will be a crucial factor influencing future market growth. North America and Europe currently hold significant market shares, but APAC (Asia-Pacific) shows immense potential for expansion driven by growing internet penetration and smartphone adoption.

Here are the full list of the 10 most popular artists on Spotify and how many total song streams they have.

The online music payment market is experiencing robust growth, driven by the increasing popularity of streaming services and the widespread adoption of smartphones and high-speed internet. The market's expansion is fueled by several key factors: the convenience and affordability of subscription-based streaming platforms, the ever-expanding catalog of music available online, and the integration of music streaming into various smart devices and applications. The competitive landscape is highly concentrated, with major players like Spotify, Apple Music, and Amazon Music dominating market share. However, niche platforms and emerging technologies like personalized playlists and interactive audio experiences continue to innovate and attract users. While piracy remains a challenge, the overall trend indicates a significant shift towards legitimate online music consumption. We estimate the market size in 2025 to be around $25 billion, considering the global reach of major players and the consistent growth observed in recent years. A conservative CAGR of 10% is projected for the forecast period (2025-2033), reflecting the potential for continued market expansion amidst competitive pressures and evolving consumer preferences. This growth will be influenced by factors such as expanding internet penetration in developing markets, increasing disposable income, and the continued refinement of music streaming technology. The continued growth hinges on several factors. Firstly, the industry's ability to adapt to changing consumer preferences and technological advancements is crucial. Secondly, effective strategies to combat piracy and ensure fair compensation for artists are essential for long-term sustainability. Finally, the integration of online music services into other platforms and applications will significantly expand market reach and enhance user experience. The successful navigation of these factors will be key to unlocking the full potential of the online music payment market in the coming years, leading to substantial revenue generation and a thriving ecosystem for artists and consumers alike. Regional variations in market penetration and consumer behavior are expected, with North America and Europe maintaining significant market share, while developing economies present substantial growth opportunities.

In 2024, streaming revenues reached **** billion U.S. dollars worldwide, the highest ever recorded and nearly ***** times the figure given for 2015, when music streaming revenue amounted to *** billion. Streaming revenues now account for over ** percent of total global recorded music revenue. The music industry is changing Over the last two decades, the music industry has been heavily impacted by the development of technology and the internet. Physical sales were the main source of revenue in the music industry before digital formats were invented. Even in 2000, U.S. album shipments still amounted to around *** million U.S. dollars before dropping each year until the figure stood at just ** million in 2023. This development is also mirrored in music industry revenue trends. Streaming has dramatically increased its share of U.S. music industry revenue, making up ** percent in 2023, up by almost ** percent from the figure recorded in 2017. Meanwhile, the share of music revenue generated by physical sales has decreased in equal measures, and in 2022 accounted for just ** percent of the total. Streaming platforms With over 700 million paying music subscribers worldwide, streaming platforms have become an essential part of the music industry’s landscape. Swedish streaming giant Spotify has dominated the market for years and commands roughly one third of music streaming subscribers globally. On the other hand, Apple Music, making up **** percent of the market, and Amazon with **** percent, have struggled to keep up with Spotify’s growing audience. In the fourth quarter of 2024, Spotify’s revenue from its premium subscribers hit *** billion euros and the climbing number of ad-supported users brought in an additional *** million euros. By comparison, just seven years earlier in the corresponding quarter of 2016, Spotify’s premium subscriber revenue was *** million euros and its ad-supported revenue just at nearly *** million euros.