How many paid subscribers does Spotify have? As of the first quarter of 2025, Spotify had 268 million premium subscribers worldwide, up from 239 million in the corresponding quarter of 2024. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2019. Spotify and competitors Spotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and remains popular in the United States, and Apple Music, which was launched in 2015. While Pandora was once among the highest-grossing music apps in the Apple App Store, recent rankings show that global services like QQ Music, NetEase Cloud Music, and YouTube Music now generate higher monthly revenues.Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.

In the fourth quarter of 2024, the music streaming service Spotify reached an all-time high with 675 million active users worldwide. This marked an increase of around 12 percent in just one year. What is Spotify? Spotify is a music streaming service that offers digital audio content. Basic audio content can be accessed for free whereas premium user subscriptions enable users to access offline mobile content as well as listen to music without advertising. In the fourth quarter of 2024, the company reported 263 million paying subscribers. Launched in 2008, Spotify originated in Sweden before expanding to European markets and the United States in 2011. Spotify’s U.S. launch was strongly marketed through Facebook, with the music streaming app profiting from the social listening integration via social media. Part of Spotify’s appeal can be attributed to the user- and brand-curated playlists, which can be shared publicly or between friends. Fans may choose what to listen to based on their current mood or preference, and the ability to share such content provides an element of social connectivity ordinarily reserved for networking sites.

34% of Spotify’s monthly active users live in Europe. That means that Spotify has 147.22 million users in the EU regions alone. Here’s the breakdown of regions that contribute the most users to Spotify:

By 2025, Spotify will have 100.6 million users, over twenty million more than the 78.5 million recorded in 2020. However, a gradual decline in Pandora's user base is anticipated to continue over the coming years, with the company losing two to three million active listeners per year.

Spotify and Pandora – more information Pandora

In 2018, Pandora was most popular among users aged 25 to 34 and users aged 55 or above, whereas adults in the 18 to 24-year-old age bracket was by far the company's weakest market segment. Pandora's user base may be flatlining compared to Spotify's, but Pandora’s revenue jumped from four million U.S. dollars to almost 1.5 billion in a decade, showing incredible and consistent growth during that time. Pandora generates most of its revenue from advertising, although has grown increasingly reliant on revenue from subscription services. Pandora was acquired by Sirius XM in February 2019 for 3.5 billion U.S. dollars.

Spotify In 2018, Spotify reported 5.2 billion euros in revenue, following a history of significant growth. Spotify was operating at a loss for years, but reported its first quarterly operating profit at the beginning of 2019. the company has placed a stronger focus on podcasts and will continue to do so according to industry experts and company reports, and is one of the most popular podcast providers in the United States.

29% of all Spotify users fall into the 25 to 34 age range. This is closely followed by 26% of users in the 18 to 24-year-old age.

Paying subscribers account for about half of Spotify’s monthly active users. This is the number of paying subscribers by year that Spotify has had since 2015.

As of January 2025, Spotify has over 640 million monthly active users. Here is the full breakdown of Spotify users by year since 2015:

In the first quarter of 2025, Spotify reported having ** percent of their total monthly active users (MAUs) located in Latin America, which translates to around ***** million MAUs in the region, up from around *** million a year earlier – an annual increase of ** percent. Overall, the region accounts for over one-fifth of Spotify’s MAUs worldwide.

As of the first quarter of 2025, Europe accounted for ** percent of Spotify monthly active users. The popular Swedish streaming service had a strong user base in Latin America, accounting for ** percent of Spotify's total *** million MAUs at that time.
Spotify Since its launch in 2008, Spotify has grown into the most widely used music streaming platform in the world, controlling over a ***** of the industry’s global market share. Despite being in direct competition with some of the biggest names in the tech industry, the company has managed to accumulate over *********** million paying subscribers and millions more free and ad-supported users. Spotify has ensured that this massive userbase has led to increasing financial success. The company reported an annual revenue of around *** billion euros in 2018, outpacing its 2017 figure by well over a ******* dollars. Music streaming Music has always been an important form of human expression and entertainment, but never before has it been so easily accessible. Thanks to the growing popularity of smartphones and streaming services, hundreds of millions of people around the world have access to an almost unlimited library of music at the touch of a button. As of 2024, streaming accounted for ** percent of the total music industry revenue in the United States, up from ** percent six years earlier. This highlights the massive influence of companies like Spotify on the music industry as a whole.

North American Spotify users spend the most time on the platform steaming an average of 140 minutes of content on the Spotify app daily.

In 2017, 4.9 million Italian users listened music or podcasts on Spotify, which were 1.2 million users more than in the previous year. In May 2019 a large quota of users preferred to access it from mobile devices, as the unique daily audience using smartphones was over 2.1 million users. The online reach of Spotify through desktop computer was under 41 thousand users.

Users perception on Spotify  

Apart from the usage, users seem to have a positive perception of Spotify as a brand. In the analysis of web conversations, users associated Spotify with positive values. Among the key characteristics, users mentioned utility and quality of the streaming services, together with popularity of the platform.

Beyond Spotify  

Spotify has been the favorite music streaming platform between 2015 and 2016, while the results of a more recent survey in 2018 showed that YouTube was also used as a platform of music streaming, and had a higher preference rate.

This statistic shows the estimated weekly number of Spotify, YouTube and Facebook users in Finland from 2016 to 2017. The weekly user estimates for both Facebook and YouTube reached three million per platform. Moreover, Spotify's user base increased during the survey period. As of 2017, it was estimated that the Swedish-origin music streaming platform had 1.5 million weekly users in Finland.

The latest Spotify statistics from the company’s annual report show that 69% of Spotify premium subscribers are located in Europe and North America.

In the first quarter of 2025, Spotify had *** million monthly active users, which was a little less than the record high of *** million in the fourth quarter of 2024. Meanwhile, this figure represents an increase from *** million users in the previous quarter, highlighting Spotify's ability to attract and retain users through it's free, ad-supported tier. The company's strategy of offering a free option alongside its premium subscription service appears to be paying dividends in terms of user acquisition. User base growth and market penetration Spotify's total active user base hit an all-time high with *** million active users in Q1 2025, marking a surge of ** million users in just one year. This growth encompasses both ad-supported and premium subscribers, with the latter reaching *** million in the same quarter. The platform's expansion is particularly strong in Europe and North America, which together account for ** percent of Spotify's premium subscribers. Europe remains Spotify's strongest market, representing ** percent of paying users. Revenue challenges and competitive landscape Despite the robust user growth, Spotify faces challenges in monetizing its expanding ad-supported user base. The company's premium average revenue per user (ARPU) has been declining since 2017, reaching **** euros in first quarter of 2025. This trend suggests that while Spotify excels at attracting users, converting them to higher-paying tiers remains a challenge. The company operates in a competitive landscape that includes rivals like Pandora and Apple Music, forcing Spotify to continually innovate and improve its offerings to maintain its market position.

Spotify has about 80 million individual tracks on the platform.

Introduction

Spotify vs Pandora Statistics: In this fast-growing industry of music streaming, another playground for two giants is Spotify and Pandora, although they have wandered along very separate paths in this matter. Hence, in 2024, Spotify remained steadfast in its global leadership position with hundreds of millions of users and billions in revenue. Meanwhile, Pandora still holds its place with the familiar personalised radio-style service in the United States.

This comparative analysis considers both Spotify vs Pandora statistics over six important facets: user base, revenue, market share, usage habits, platform features, and artist compensation. Each section will present unambiguous, quantifiable data for ease of understanding of the performance of these services over the year.

This statistic shows Spotify's subscriber numbers in the United States from August 2011 to April 2012. In April 2012, the streaming music service had 3 million U.S. subscribers with 600,000 of which were paying customers.

This dataset contains customer reviews and ratings for the Spotify application, collected directly from the Google Play Store. It offers insight into user experiences and satisfaction with one of the world's largest music streaming services, which serves over 422 million monthly active users [1]. The data provides a valuable resource for understanding public sentiment towards the application and identifying factors that contribute to user satisfaction or dissatisfaction [1]. The data was collected by scraping Spotify reviews from the Google Play Store [1].

Columns

• Time_submitted: Records the specific time and date when a review was submitted by a user [2].
• Review: Contains the full text of the user's review [2].
• Rating: Represents the numerical score given by the user, ranging from 1 to 5, indicating their satisfaction level [2].
• Total_thumbsup: Indicates how many other users found the particular review helpful [2].
• Reply: Shows any direct reply to the user's review, often from the application developer or support [2].

Distribution

The dataset comprises 61,594 rows (or records) of Spotify app reviews [2]. The data is typically available in a CSV file format [3]. Review ratings range from 1 to 5, with 22,095 reviews rated 4.80 - 5.00, and 17,653 reviews rated 1.00 - 1.20 [4]. The number of 'thumbs up' for reviews ranges from 0 to 8195, with the vast majority (61,378 reviews) having between 0 and 409.75 thumbs up [5].

Usage

This dataset is ideal for various analytical applications, including: * Sentiment analysis to gauge overall user sentiment towards the Spotify app [1]. * Identifying key themes and reasons behind 1-star and 5-star reviews to understand user satisfaction drivers and pain points [1]. * Analysing trends in user feedback over time. * Developing machine learning models for text classification or natural language processing (NLP). * Understanding the impact of app updates or changes on user perception.

Coverage

The dataset covers reviews submitted between 1st January 2022 and 9th July 2022 [2]. The reviews were collected globally from the Google Play Store [2, 6]. There are no specific demographic notes on data availability, as it is based on publicly available app store reviews.

License

CC-BY

Who Can Use It

• Data Scientists and Analysts: For conducting sentiment analysis, natural language processing, and building predictive models.
• Product Managers: To gain insights into user feedback, identify features that users appreciate or dislike, and inform product development decisions.
• Market Researchers: To understand consumer perception of streaming services and competitive analysis.
• Academic Researchers: For studies on user behaviour, app reviews, and digital product success.
• App Developers: To monitor user satisfaction and identify areas for improvement in their applications.

Dataset Name Suggestions

• Spotify App Reviews 2022 (Google Play Store)
• Google Play Store Spotify User Reviews
• Spotify Mobile App Ratings and Feedback
• Spotify User Sentiment Data
• Global Spotify App Reviews (Jan-Jul 2022)

Attributes

Original Data Source: Spotify App Reviews

Here is the full breakdown of how much revenue Spotify has generated each year since 2012.

This statistic shows the total number of users of Spotify, Apple Music and Deezer in the Netherlands as of the first quarter of 2018 (in thousands). Exact user numbers for certain apps are rare to find in the Netherlands. According to the source, the total number of Spotify users in the Netherlands was forecast to reach *** million in the first quarter of 2018. Additionally, the source mentions that *** million users are paid users. This is because a part of these subscriptions come from a third party, such as telecom provider KPN where Spotify is a part of their telecom package. As of January 2019, Spotify had an online reach, a percentage of visitors that visited content at least once during a certain period of time, of *** million in the Netherlands in January 2019.