In 2024, music streaming service Spotify generated a revenue of ***** billion euros, reaching company’s first-ever full year of profitability. The majority of Spotify's revenues came from its premium subscribers rather than ad placements. Founded in Stockholm in 2005, the former start-up is now a market leader in the digital music streaming sector, competing alongside established companies such as Apple and their streaming service Apple Music. Spotify’s record operating income in 2024 While Spotify has established itself as a market leader, generating high revenue, it has also seen a significant turnaround in operating income. The company moved from a loss of *** million euros in 2023 to a record operating profit of **** billion euros in 2024. This milestone was driven by growth in revenue, cost optimizations, and a surge in premium subscriptions. The net income of Spotify seems to confirm this, as Spotify recorded a net profit of **** billion euros in 2024, compared to a net loss of *** million euros in 2023 and *** million euros in 2022. The music streaming market is expanding While Spotify has struggled with generating an operating income, the music streaming market is actually expanding. The number of subscribers to music streaming services has steadily been rising, highlighting the increased popularity of digital music consumption. While this development goes hand in hand with a decrease in physical music sales, the more recent upsurge in audio content streaming can partly also be attributed to the heightened demand in entertainment caused by the coronavirus pandemic.

The global streaming revenue of Spotify was over 6.7 billion euros in 2019, marking growth of 29 percent from the previous year. However, when these figures are broken down into the labels of majors' shares and Merlin independents, independent labels show the greatest growth rate, with other independent labels seeing revenue increases of 58 percent between 2018 and 2019.

Here is the full breakdown of how much revenue Spotify has generated each year since 2012.

In 2024, Spotify reported its first-ever annual net profit of 1.14 billion euros, after a net loss of 532 million euros in 2023 and 430 million euros in 2022. This turnaround reflects strong revenue growth, cost optimizations, and a surge in premium subscribers. Since its launch, the company has struggled with profitability, experiencing its largest net loss of 581 million euros in 2020. However, with increasing revenues and strategic adjustments, Spotify has solidified its position as a leader in the music streaming industry. Further information Spotify is one of the leading online streaming services worldwide, experiencing rapid growth over the years. With a compound annual growth rate of 61 percent over 14 years, the platform reached 265 million paying subscribers by the end of 2024. The music streaming service also hit an all-time high of 640 million active users globally, marking a 12 percent increase in just one year. Spotify has proved popular across various markets, cementing its position as the dominant player in the digital music industry. Spotify has proved popular in multiple markets across the world, namely the United States, where more than 25 percent of 18 to 34-year-olds reported using the service. Spotify’s appeal does not only lie in its music streaming and online radio capabilities but the platform’s strong social components such as users being able to add and message friends, as well as being able to create and share music playlists as well as recommend tracks to connected users. Spotify also allows users to login with their Facebook accounts and to cross-post their listening habits to the social network In 2015, the company’s revenue surpassed 1 billion euros for the first time but not without a cost – that year, Spotify’s net loss amounted to 162 million euros. A major part of Spotify’s expenses are the royalty fees that the streaming platform has to pay to the music artists and license holders, with payments amounting to over 882 million U.S. dollars in 2014. As the music streaming industry continues to expand, digital streaming revenue in the United States reached 14.36 billion U.S. dollars in 2023, accounting for the majority of the music industry’s total revenue.

Spotify Technology total non-operating income/expense for the twelve months ending March 31, 2025 was $-0.223B, a 5975.93% increase year-over-year. Spotify Technology annual total non-operating income/expense for 2024 was $-0.026B, a 59.33% decline from 2023. Spotify Technology annual total non-operating income/expense for 2023 was $-0.064B, a 120.97% decline from 2022. Spotify Technology annual total non-operating income/expense for 2022 was $0.304B, a 66.04% increase from 2021.

Despite not being very profitable, Spotify has maintained strong subscriber and revenue growth. Here are the key Spotify Statistics you need to know.

In the most recent reported fiscal year, Spotify generated approximately 13.82 billion euros in premium revenue and 1.85 billion euros in ad-supported revenue. Both figures were the highest reported to date, with premium revenue having grown by more than ten billion euros since 2017. Contributing to Spotify’s success was its strong global subscriber base – as of the third quarter of 2024, the music streaming platform had 252 million premium subscribers worldwide. Spotify has gained significant popularity across multiple markets, particularly in the United States, where over 26 percent of 18 to 34-year-olds reported using the service in 2018. Spotify’s competition Spotify’s closest competitor is Apple Music. That said, Apple’s worldwide subscribers are almost half that of Spotify’s, despite both services being popular for different reasons. Theoretically, Pandora Radio could have presented Spotify with a fair amount of competition, but this was not to be. Pandora’s radio station format failed to match Spotify’s playlist set-up in terms of popularity, and Pandora struggled to convert its users into paid subscribers, something which Spotify has always been good at. Pandora Radio received heavy investment from Sirius XM in 2017 and was officially acquired by the company in early 2019, so it will be interesting to see what happens in the future as Sirius gets to work on Pandora’s audience and attempts to generate cash from its arguably wide (but unpaid) user base. For now though, it seems that Spotify’s position remains safe.

In this blog are the latest Spotify statistics that paint a picture of how the company has succeeded so far and what’s likely to happen in the future.

This statistic shows the net revenue made on the mobile app of Spotify in the Netherlands from 2014 to 2018 (in U.S. dollars). According to figures provided by Airnow, the net revenue made on Spotify was highest in 2017, reaching a value of approximately ************* U.S. dollars in 2018. The source defines net revenue as the revenue made with in-app purchases after the stores (Apple App Store and Google Play Store) received their share. There are not many statistics on Spotify in the Netherlands. Early 2018, it was estimated that the total number of Spotify users in the Netherlands was going to reach *********** in the first quarter of 2018. In 2017, music streaming made up **** percent of the music industry's total revenue in the Netherlands.

Spotify has about 80 million individual tracks on the platform.

The net revenues from sales of Spotify Poland increased from *** million zloty in 2018 to *** million zloty in 2019. Additionally, the company's net profit increased by almost ** percent between the years shown.

In 2020, music streaming reached its highest ever revenue in the Netherlands, growing by roughly ** percent when compared to 2019. The use of services like Spotify and YouTube Music made more revenue than physical sales (including both cd’s as well as vinyl) and digital downloads. The source mentions that music streaming had a market share of ** percent in total revenue of the music industry in the Netherlands in 2020.

What are the most popular music streaming services of the Netherlands?

Exact user numbers for music streaming services are difficult to find in the Netherlands, as companies usually do not share this information in such detail. In the first quarter of 2018, though, Spotify was forecast to reach *** million users (of which *** million paid users), whereas Apple Music and Deezer had around *** million and ******* users respectively. The Netherlands is considered a typical “Spotify-country” by industry experts, as can be seen, for example, from the high install base of the app in 2017 and 2018 as well as the increasing reach between 2014 and 2018.

The rise of podcasts

The numbers shown in this ranking only look at music streaming but do not take podcasts into account. This topic is relatively new in the Netherlands and not yet researched in-depth as compared to other countries. The type of smartphone used, however, seems to be an important driver for which podcast platforms Dutch consumers use the most. Apple Podcasts, for example, comes preinstalled on iOS devices, whereas Spotify and dedicated podcast apps like Overcast were mostly used by Android users (as Google’s operating system does not have native podcast support).

Spotify has about 11 million artists and creators on the platform.

Here are the full list of the 10 most popular artists on Spotify and how many total song streams they have.

There are currently more than 4 million podcast titles on the platform today.

On Ocotber 22, 2024, the most streamed track on Spotify in the United States. was 'APT.' by ROSÉ and Bruno Mars with 2.17 million streams by U.S. users. Bruno Mars also came second with another duet with Lady Gaga, as their track 'Die With A Smile" reached 1.77 million streams on Spotify in the U.S. that day. Artists and streaming: a double-edged sword Whilst the ranking of most streamed songs changes each week, artists to frequently make the top five include chart-toppers Post Malone and Drake. In 2018, Drake’s album ‘Scorpion’ was streamed over six billion times in the U.S. alone and Post Malone’s ‘Beerbongs & Bentleys’ followed closely behind. Having their music on Spotify can be a lucrative opportunity for popular music artists, allowing them to earn royalties per every song streamed. This is an opportunity which was not available to musicians who made a name for themselves before music streaming became a possibility and is just one of the many ways in which the music industry has changed over the last few decades. On a less positive note, artists have to accumulate hundreds of thousands of streams before they make any real money from Spotify. The majority of digital music revenue in the U.S. derived from streaming, but royalties paid to artists by Spotify are usually well below the one cent mark per stream. Spotify has frequently rebuffed accusations that its royalty payments structure is unfair, claiming that a better understanding of their business model was needed in order to appreciate how the payments work. However, as is often the case with anything that sounds too good to be true, featuring on Spotify is not enough for most artists to make a living, regardless of the amount of exposure the platform gives them.

As of the first quarter of 2025, Europe accounted for ** percent of Spotify monthly active users. The popular Swedish streaming service had a strong user base in Latin America, accounting for ** percent of Spotify's total *** million MAUs at that time.
Spotify Since its launch in 2008, Spotify has grown into the most widely used music streaming platform in the world, controlling over a ***** of the industry’s global market share. Despite being in direct competition with some of the biggest names in the tech industry, the company has managed to accumulate over *********** million paying subscribers and millions more free and ad-supported users. Spotify has ensured that this massive userbase has led to increasing financial success. The company reported an annual revenue of around *** billion euros in 2018, outpacing its 2017 figure by well over a ******* dollars. Music streaming Music has always been an important form of human expression and entertainment, but never before has it been so easily accessible. Thanks to the growing popularity of smartphones and streaming services, hundreds of millions of people around the world have access to an almost unlimited library of music at the touch of a button. As of 2024, streaming accounted for ** percent of the total music industry revenue in the United States, up from ** percent six years earlier. This highlights the massive influence of companies like Spotify on the music industry as a whole.

By 2025, Spotify will have ***** million users, over ****** million more than the **** million recorded in 2020. However, a gradual decline in Pandora's user base is anticipated to continue over the coming years, with the company losing *** to ***** million active listeners per year. Spotify and Pandora – more information Pandora In 2018, Pandora was most popular among users aged ** to ** and users aged 55 or above, whereas adults in the ** to 24-year-old age bracket was by far the company's weakest market segment. Pandora's user base may be flatlining compared to Spotify's, but Pandora’s revenue jumped from **** million U.S. dollars to almost *** billion in a decade, showing incredible and consistent growth during that time. Pandora generates most of its revenue from advertising, although has grown increasingly reliant on revenue from subscription services. Pandora was acquired by Sirius XM in February 2019 for *** billion U.S. dollars. Spotify In 2018, Spotify reported *** billion euros in revenue, following a history of significant growth. Spotify was operating at a loss for years, but reported its first quarterly operating profit at the beginning of 2019. the company has placed a stronger focus on podcasts and will continue to do so according to industry experts and company reports, and is one of the most popular podcast providers in the United States.

These are the top 20 most followed playlists on Spotify right now.

In 2018, YouTube was the most popular online music service in the United Kingdom, with 59 percent of respondents saying they used YouTube to stream, download, or share music. Spotify was the second most popular online music service, and was used by 42 percent of respondents in 2018.

Music retail

Sales revenue of music at retail has been increasing over recent years and totaled roughly 1.3 billion British pounds in 2018. Digital music sales in the UK amounted to more than 950 million British pounds in 2018; a significant increase when compared to the 333 million pound total back in 2011.

Digital music

Digital music revenues in the United Kingdom reached almost 670 million U.S. dollars in 2018, and are forecast to grow to over 900 million by 2023. The digital share of overall music sales in the UK reached 71.3 percent in 2018, up from 43.8 percent in 2013.