Here is the full breakdown of how much revenue Spotify has generated each year since 2012.

With a combined total of ** percent, Europe and North America accounted for more paying Spotify subscribers than any other region in the world in the fourth quarter of 2024. Specifically, Europe accounted for ** percent of the total premium subscriber count, making this region the Swedish company's strongest market. Overall, there were *** million paying Spotify users that quarter.

In 2024, music streaming service Spotify generated a revenue of ***** billion euros, reaching company’s first-ever full year of profitability. The majority of Spotify's revenues came from its premium subscribers rather than ad placements. Founded in Stockholm in 2005, the former start-up is now a market leader in the digital music streaming sector, competing alongside established companies such as Apple and their streaming service Apple Music. Spotify’s record operating income in 2024 While Spotify has established itself as a market leader, generating high revenue, it has also seen a significant turnaround in operating income. The company moved from a loss of *** million euros in 2023 to a record operating profit of **** billion euros in 2024. This milestone was driven by growth in revenue, cost optimizations, and a surge in premium subscriptions. The net income of Spotify seems to confirm this, as Spotify recorded a net profit of **** billion euros in 2024, compared to a net loss of *** million euros in 2023 and *** million euros in 2022. The music streaming market is expanding While Spotify has struggled with generating an operating income, the music streaming market is actually expanding. The number of subscribers to music streaming services has steadily been rising, highlighting the increased popularity of digital music consumption. While this development goes hand in hand with a decrease in physical music sales, the more recent upsurge in audio content streaming can partly also be attributed to the heightened demand in entertainment caused by the coronavirus pandemic.

In this blog are the latest Spotify statistics that paint a picture of how the company has succeeded so far and what’s likely to happen in the future.

As of the fourth quarter of 2024, Europe accounted for ** percent of Spotify monthly active users. The popular Swedish streaming service had a strong user base in Latin America, accounting for ** percent of Spotify's total *** million MAUs at that time.
Spotify Since its launch in 2008, Spotify has grown into the most widely used music streaming platform in the world, controlling over a ***** of the industry’s global market share. Despite being in direct competition with some of the biggest names in the tech industry, the company has managed to accumulate over *********** million paying subscribers and millions more free and ad-supported users. Spotify has ensured that this massive userbase has led to increasing financial success. The company reported an annual revenue of around *** billion euros in 2018, outpacing its 2017 figure by well over a ******* dollars. Music streaming Music has always been an important form of human expression and entertainment, but never before has it been so easily accessible. Thanks to the growing popularity of smartphones and streaming services, hundreds of millions of people around the world have access to an almost unlimited library of music at the touch of a button. As of 2023, streaming accounted for ** percent of the total music industry revenue in the United States, up from ** percent five years earlier. This highlights the massive influence of companies like Spotify on the music industry as a whole.

Spotify's premium average revenue per user (ARPU) amounted to **** euros in 2024, up from **** euros in the previous year—an increase of ***** percent. While ARPU had been declining since 2017, with the most significant drop occurring between 2016 and 2017, it rebounded in 2024.

Spotify has about 11 million artists and creators on the platform.

In 2024, the United Kingdom (UK) was forecast to see the highest digital music revenue out of all European markets. The UK was projected to surpass **** billion U.S. dollars in digital music revenue that year. In comparison, second-ranked Germany was set to reach **** billion U.S. dollars, respectively. Digital music revenue in the UK: an overview The UK is one of the most profitable digital music markets worldwide, with annual revenues only topped by the United States, China, and Japan. While takings from live music events plummeted in 2020 due to the outbreak of the coronavirus (COVID-19) pandemic, digital music revenue in the UK experienced double-digit growth rates that year. According to the latest projections, revenues will exceed *** billion U.S. dollars by 2025, with music streaming accounting for the lion’s share of earnings. UK streaming trends Thanks to the likes of Spotify and YouTube, music streaming has become a popular pastime across the UK. As of 2020, the number of music streaming users in the UK reached a record **** million, which translates to almost ** percent of all digital music users in the region. While this figure is forecast to increase significantly in the years to come, music downloads are expected to plateau. This trend can be explained by the fact that streaming services allow users to listen to unlimited music content for free or a set monthly fee, which encourages many music fans to browse through the vast digital catalogs and discover more new artists and genres than ever before.

34% of Spotify’s monthly active users live in Europe. That means that Spotify has 147.22 million users in the EU regions alone. Here’s the breakdown of regions that contribute the most users to Spotify:

In 2020, music streaming reached its highest ever revenue in the Netherlands, growing by roughly 15 percent when compared to 2019. The use of services like Spotify and YouTube Music made more revenue than physical sales (including both cd’s as well as vinyl) and digital downloads. The source mentions that music streaming had a market share of 80 percent in total revenue of the music industry in the Netherlands in 2020.

What are the most popular music streaming services of the Netherlands?

Exact user numbers for music streaming services are difficult to find in the Netherlands, as companies usually do not share this information in such detail. In the first quarter of 2018, though, Spotify was forecast to reach 6.2 million users (of which 3.3 million paid users), whereas Apple Music and Deezer had around 1.1 million and 800,000 users respectively. The Netherlands is considered a typical “Spotify-country” by industry experts, as can be seen, for example, from the high install base of the app in 2017 and 2018 as well as the increasing reach between 2014 and 2018.

The rise of podcasts

The numbers shown in this ranking only look at music streaming but do not take podcasts into account. This topic is relatively new in the Netherlands and not yet researched in-depth as compared to other countries. The type of smartphone used, however, seems to be an important driver for which podcast platforms Dutch consumers use the most. Apple Podcasts, for example, comes preinstalled on iOS devices, whereas Spotify and dedicated podcast apps like Overcast were mostly used by Android users (as Google’s operating system does not have native podcast support).

The graph presents data on music streaming revenue worldwide from 2010 to 2015, broken down by type. Ad-supported music streaming revenue increased from 0.2 to 0.6 billion U.S. dollars in the presented period.

Music streaming revenue – additional information

The rise of the internet in the past two decades has dramatically changed the music industry on many levels. The popularity of streaming services such as Spotify, Apple Music, Deezer, and Rdio is one of these major changes in the industry. Currently, music streaming services have two main revenue streams: subscriptions and advertising. Since 2010, the music streaming industry has seen a rise in subscriptions revenue, which has become the main revenue stream for this business. In 2010, subscriptions generated about 300 million U.S. dollars in revenues for music streaming services. By 2015, this figure grew to 2.3 billion U.S. dollars. Ad-supported music streaming revenue has also seen a small increase during the same time period, going from 200 million U.S. dollars in 2010 to 600 million U.S. dollars in 2015. Overall, music streaming revenue worldwide showed optimistic figures in the last few years, as the growth rate has varied between 37.5 percent and 56 percent from 2010 to 2015.

In the U.S., the revenue from music streaming services has also grown at a fast pace since 2010, jumping from 500 million U.S. dollars that year to 2.4 billion U.S. dollars in 2015. This growth also had an impact on the music streaming revenue share in the U.S. In 2009, streaming services only accounted for five percent of the total music revenue in the country. This share grew to 34 percent in 2015, the highest figure to date. The coming years are promising for music streaming services in the country.

While other sources of digital music such as downloading and mobile music digital are forecast to see a small decline in the next years, music streaming services are projected to increase its revenue in the U.S.

There are currently more than 4 million podcast titles on the platform today.

The latest Spotify statistics from the company’s annual report show that 69% of Spotify premium subscribers are located in Europe and North America.

MGD: Music Genre Dataset

Over recent years, the world has seen a dramatic change in the way people consume music, moving from physical records to streaming services. Since 2017, such services have become the main source of revenue within the global recorded music market. Therefore, this dataset is built by using data from Spotify. It provides a weekly chart of the 200 most streamed songs for each country and territory it is present, as well as an aggregated global chart.

Considering that countries behave differently when it comes to musical tastes, we use chart data from global and regional markets from January 2017 to December 2019, considering eight of the top 10 music markets according to IFPI: United States (1st), Japan (2nd), United Kingdom (3rd), Germany (4th), France (5th), Canada (8th), Australia (9th), and Brazil (10th).

We also provide information about the hit songs and artists present in the charts, such as all collaborating artists within a song (since the charts only provide the main ones) and their respective genres, which is the core of this work. MGD also provides data about musical collaboration, as we build collaboration networks based on artist partnerships in hit songs. Therefore, this dataset contains:

Genre Networks: Success-based genre collaboration networks

Genre Mapping: Genre mapping from Spotify genres to super-genres

Artist Networks: Success-based artist collaboration networks

Artists: Some artist data

Hit Songs: Hit Song data and features

Charts: Enhanced data from Spotify Weekly Top 200 Charts

This dataset was originally built for a conference paper at ISMIR 2020. If you make use of the dataset, please also cite the following paper:

Gabriel P. Oliveira, Mariana O. Silva, Danilo B. Seufitelli, Anisio Lacerda, and Mirella M. Moro. Detecting Collaboration Profiles in Success-based Music Genre Networks. In Proceedings of the 21st International Society for Music Information Retrieval Conference (ISMIR 2020), 2020.

@inproceedings{ismir/OliveiraSSLM20, title = {Detecting Collaboration Profiles in Success-based Music Genre Networks}, author = {Gabriel P. Oliveira and Mariana O. Silva and Danilo B. Seufitelli and Anisio Lacerda and Mirella M. Moro}, booktitle = {21st International Society for Music Information Retrieval Conference} pages = {726--732}, year = {2020} }

Spotify has about 80 million individual tracks on the platform.

As of January 2025, Spotify has over 640 million monthly active users. Here is the full breakdown of Spotify users by year since 2015:

Since 2007, it appears that the physical revenue of the music industry in France has been decreasing. In contrast, the digital revenue of the music industry continues to increase. In 2023, digital revenues recorded a revenue of *** million euros. In 2027, the digital music revenue is expected to reach more than *** billion U.S. dollars. The rise of digital music over physical revenue In 2007, the revenue of physical music amounted to *** million euros. Ten years later, the number went down to reach *** million euros. This important decrease was followed by an impressive increase of the revenue of digital music in the country, which exceeded the revenue of the physical music market that same year for the first time. Indeed, from **** million euros of revenue in 2007, digital music grew over the years to reach a turnover of *** million euros in 2017. Similarly, the sales volume of music albums in stores in France has been decreasing over the past few years, while music streaming is becoming more popular with each passing year among consumers. Music streaming in France Online music streaming is becoming more and more popular. In 2018, around ** percent of French consumers declared streaming music daily. The number of digital music users is expected to increase in the coming years. Those users seem to favor streaming compared to downloading, and online music streaming platforms like Deezer, Apple Music or Spotify are now used by a majority of French people.

North American Spotify users spend the most time on the platform steaming an average of 140 minutes of content on the Spotify app daily.

Digital music has ultimately shifted how artists engage with fans, a transition that has had major implications for global music producers and distributors. Digital sales have plummeted as subscriptions to streaming platforms that provide massive libraries of albums surge. Physical sales have wavered but declined considerably as a share of revenue because of surging growth from streaming royalties. This pivot toward online music streaming platforms has not only revitalized the industry but also leveled the playing field for independent artists and labels. Despite this, the Big Three major labels, Sony, Universal Music Group and Warner Music Group, still dominate the industry. Industry-wide revenue has been growing at a CAGR of 3.8% over the past five years and is expected to total $40.4 billion in 2024, when revenue will jump by an estimated 3.5%, with profit set to climb to 12.6%. The outbreak of COVID-19 had mixed effects on the products music producers and distributors offer. Performance royalties plummeted as social distancing measures forced the cancellation of live events. A surge in streaming subscriptions to music platforms like Apple Music and Spotify and TV and movie platforms like Netflix and Hulu led to strong growth from streaming royalties and synchronization rights. A surge in algorithm-driven content has enabled major labels to take advantage of data analytics and insights to better market their products. At the same time, independent artists and smaller labels have enjoyed greater visibility and access to a global audience, thanks to the democratizing power of platforms like SoundCloud and Bandcamp. Over the outlook period, music producers and distributors will continue to derive growth from streaming royalties. The resurgence of vinyl sales in Western countries will be a boon to physical sales, which crept down over the current period. The Big Three's competitive advantages will enable them to continue acquiring smaller labels to expand their roster of artists and market share. As more industry enterprises grow accustomed to music's new digital space, an uptick in social media marketing will permeate the industry. Industry revenue is forecast to climb at a CAGR of 3.4% through the end of 2029 to total $47.7 billion.

Digital Music Services Market Outlook

As of 2023, the global digital music services market size is valued at approximately $25 billion. Projected to expand at a CAGR of 11% from 2024 to 2032, the market is anticipated to reach an estimated $62 billion by the end of the forecast period. This impressive growth is driven by several factors, including increasing internet penetration, the proliferation of smart devices, and the rising popularity of music streaming platforms.

One of the primary growth factors of the digital music services market is the surge in smartphone adoption worldwide. As smartphones become more affordable and accessible, a larger number of users are turning to mobile apps for their music streaming needs. The convenience of having a vast music library at one's fingertips has revolutionized how people consume music, leading to a significant increase in subscriptions and ad-supported services. Furthermore, advancements in mobile network technology, such as 4G and the emerging 5G networks, have ensured that streaming music is smoother and more reliable than ever before.

Another critical driver is the increasing integration of digital music services with other social and entertainment platforms. Artists and streaming services are leveraging social media, video-sharing sites, and even gaming platforms to reach a broader audience. This cross-platform synergy not only enhances user engagement but also opens up new revenue streams through advertisements and partnerships. Additionally, the personalized experiences offered by advanced algorithms and artificial intelligence in curating playlists and recommending tracks have significantly contributed to user retention and growing subscription rates.

The COVID-19 pandemic has also played a notable role in accelerating the growth of digital music services. With lockdowns and social distancing measures in place, people turned to digital entertainment, including music streaming, to cope with isolation and stress. This change in consumer behavior has not only increased the number of users but also expanded the time spent on these platforms, leading to higher ad revenues and subscription conversions. Furthermore, the pandemic has pushed many artists to explore virtual concerts and live streaming events, creating new opportunities for digital music platforms to innovate and grow.

Regionally, Asia Pacific is expected to witness the highest growth rate during the forecast period. The region's large population, increasing internet penetration, and a growing middle class with disposable income are key factors driving this growth. Countries like China, India, and South Korea are emerging as significant markets for digital music services. Moreover, local music streaming platforms in these countries are gaining popularity, further fueling market expansion. This regional growth outlook aligns with global trends and underscores the potential for significant market development in Asia Pacific.

Service Type Analysis

The digital music services market is segmented by service type into subscription-based, ad-supported, and others. Subscription-based services have gained immense popularity due to their ad-free user experience and exclusive content offerings. These services usually operate on a monthly or yearly fee model, providing users with unlimited access to a vast library of music. Leading players in this segment, such as Spotify, Apple Music, and Amazon Music, continually enhance their platforms with features like offline listening and high-definition audio, which further attract and retain subscribers.

Ad-supported services, on the other hand, offer free access to music while generating revenue through advertisements. This model is particularly appealing to users who are unwilling or unable to pay for a subscription. Platforms like YouTube Music and Spotify Free rely heavily on targeted advertising to monetize their large user base. These services often serve as an entry point for users, who may eventually convert to paid subscriptions for an enhanced experience. The ad-supported segment is expected to grow steadily, driven by advancements in targeted advertising technologies and increasing digital ad spending.

The 'others' category includes niche services that cater to specific audience needs, such as high-fidelity audio streaming and artist-centric platforms. Services like Tidal and SoundCloud fall under this category, offering unique value propositions such as superior sound quality and opportunities for independent artists to monetize their music. Although sm