In the fourth quarter of 2024, the music streaming service Spotify reached an all-time high with 675 million active users worldwide. This marked an increase of around 12 percent in just one year. What is Spotify? Spotify is a music streaming service that offers digital audio content. Basic audio content can be accessed for free whereas premium user subscriptions enable users to access offline mobile content as well as listen to music without advertising. In the fourth quarter of 2024, the company reported 263 million paying subscribers. Launched in 2008, Spotify originated in Sweden before expanding to European markets and the United States in 2011. Spotify’s U.S. launch was strongly marketed through Facebook, with the music streaming app profiting from the social listening integration via social media. Part of Spotify’s appeal can be attributed to the user- and brand-curated playlists, which can be shared publicly or between friends. Fans may choose what to listen to based on their current mood or preference, and the ability to share such content provides an element of social connectivity ordinarily reserved for networking sites.

As of the fourth quarter of 2024, Europe accounted for 27 percent of Spotify monthly active users. The popular Swedish streaming service had a strong user base in Latin America, accounting for 22 percent of Spotify's total 675 million MAUs at that time.
Spotify Since its launch in 2008, Spotify has grown into the most widely used music streaming platform in the world, controlling over a third of the industry’s global market share. Despite being in direct competition with some of the biggest names in the tech industry, the company has managed to accumulate over one hundred million paying subscribers and millions more free and ad-supported users. Spotify has ensured that this massive userbase has led to increasing financial success. The company reported an annual revenue of around 5.3 billion euros in 2018, outpacing its 2017 figure by well over a billion dollars. Music streaming Music has always been an important form of human expression and entertainment, but never before has it been so easily accessible. Thanks to the growing popularity of smartphones and streaming services, hundreds of millions of people around the world have access to an almost unlimited library of music at the touch of a button. As of 2023, streaming accounted for 84 percent of the total music industry revenue in the United States, up from 79 percent five years earlier. This highlights the massive influence of companies like Spotify on the music industry as a whole.

📊 About the Dataset

This dataset captures the global music streaming trends on Spotify for the year 2024. It provides valuable insights into user preferences across various countries, top-performing artists and albums, streaming hours, and listener behavior patterns. It is designed to support data analysis, machine learning models, and business intelligence dashboards in the music and media industry.

With over 500 rows of clean, non-duplicated, and realistic entries from countries around the world, this dataset is ideal for uncovering:

• Global music popularity patterns
• Listener engagement across genres and demographics
• Artist performance across countries
• Revenue forecasting and content recommendations

📑 Column Descriptions

How many paid subscribers does Spotify have? As of the fourth quarter of 2024, Spotify had 263 million premium subscribers worldwide, up from 236 million in the corresponding quarter of 2023. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2019. Spotify and competitors Spotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and remains popular in the United States, and Apple Music, which was launched in 2015. While Pandora was once among the highest-grossing music apps in the Apple App Store, recent rankings show that global services like QQ Music, NetEase Cloud Music, and YouTube Music now generate higher monthly revenues.Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.

34% of Spotify’s monthly active users live in Europe. That means that Spotify has 147.22 million users in the EU regions alone. Here’s the breakdown of regions that contribute the most users to Spotify:

Spotify's ad-supported monthly active users reached a record high of 425 million in the fourth quarter of 2024, continuing the music streaming giant's trend of consistent growth. This figure represents an increase from 379 million users in the previous quarter, highlighting Spotify's ability to attract and retain users through it's free, ad-supported tier. The company's strategy of offering a free option alongside its premium subscription service appears to be paying dividends in terms of user acquisition. User base growth and market penetration Spotify's total active user base hit an all-time high with 675 million active users in Q4 2024, marking a surge of 73 million users in just one year. This growth encompasses both ad-supported and premium subscribers, with the latter reaching 263 million in the same quarter. The platform's expansion is particularly strong in Europe and North America, which together account for 65 percent of Spotify's premium subscribers. Europe remains Spotify's strongest market, representing 37 percent of paying users. Revenue challenges and competitive landscape Despite the robust user growth, Spotify faces challenges in monetizing its expanding ad-supported user base. The company's premium average revenue per user (ARPU) has been declining since 2017, reaching 4.69 euros in 2024. This trend suggests that while Spotify excels at attracting users, converting them to higher-paying tiers remains a challenge. The company operates in a competitive landscape that includes rivals like Pandora and Apple Music, forcing Spotify to continually innovate and improve its offerings to maintain its market position.

As of January 2025, Spotify has over 640 million monthly active users. Here is the full breakdown of Spotify users by year since 2015:

29% of all Spotify users fall into the 25 to 34 age range. This is closely followed by 26% of users in the 18 to 24-year-old age.

In the first quarter of 2025, Spotify reported having ** percent of their total monthly active users (MAUs) located in Latin America, which translates to around ***** million MAUs in the region, up from around *** million a year earlier – an annual increase of ** percent. Overall, the region accounts for over one-fifth of Spotify’s MAUs worldwide.

North American Spotify users spend the most time on the platform steaming an average of 140 minutes of content on the Spotify app daily.

In this blog are the latest Spotify statistics that paint a picture of how the company has succeeded so far and what’s likely to happen in the future.

In the most recent reported fiscal year, Spotify generated approximately 13.82 billion euros in premium revenue and 1.85 billion euros in ad-supported revenue. Both figures were the highest reported to date, with premium revenue having grown by more than ten billion euros since 2017. Contributing to Spotify’s success was its strong global subscriber base – as of the third quarter of 2024, the music streaming platform had 252 million premium subscribers worldwide. Spotify has gained significant popularity across multiple markets, particularly in the United States, where over 26 percent of 18 to 34-year-olds reported using the service in 2018. Spotify’s competition Spotify’s closest competitor is Apple Music. That said, Apple’s worldwide subscribers are almost half that of Spotify’s, despite both services being popular for different reasons. Theoretically, Pandora Radio could have presented Spotify with a fair amount of competition, but this was not to be. Pandora’s radio station format failed to match Spotify’s playlist set-up in terms of popularity, and Pandora struggled to convert its users into paid subscribers, something which Spotify has always been good at. Pandora Radio received heavy investment from Sirius XM in 2017 and was officially acquired by the company in early 2019, so it will be interesting to see what happens in the future as Sirius gets to work on Pandora’s audience and attempts to generate cash from its arguably wide (but unpaid) user base. For now though, it seems that Spotify’s position remains safe.

Despite not being very profitable, Spotify has maintained strong subscriber and revenue growth. Here are the key Spotify Statistics you need to know.

With a combined total of 63 percent, Europe and North America accounted for more paying Spotify subscribers than any other region in the world in the fourth quarter of 2024. Specifically, Europe accounted for 37 percent of the total premium subscriber count, making this region the Swedish company's strongest market. Overall, there were 263 million paying Spotify users that quarter.

The latest Spotify statistics from the company’s annual report show that 69% of Spotify premium subscribers are located in Europe and North America.

In 2024, streaming revenues reached 20.4 billion U.S. dollars worldwide, the highest ever recorded and nearly eight times the figure given for 2015, when music streaming revenue amounted to 2.6 billion. Streaming revenues now account for over 69 percent of total global recorded music revenue. The music industry is changing Over the last two decades, the music industry has been heavily impacted by the development of technology and the internet. Physical sales were the main source of revenue in the music industry before digital formats were invented. Even in 2000, U.S. album shipments still amounted to around 940 million U.S. dollars before dropping each year until the figure stood at just 37 million in 2023. This development is also mirrored in music industry revenue trends. Streaming has dramatically increased its share of U.S. music industry revenue, making up 84 percent in 2023, up by almost 20 percent from the figure recorded in 2017. Meanwhile, the share of music revenue generated by physical sales has decreased in equal measures, and in 2022 accounted for just 11 percent of the total. Streaming platforms With over 700 million paying music subscribers worldwide, streaming platforms have become an essential part of the music industry’s landscape. Swedish streaming giant Spotify has dominated the market for years and commands roughly one third of music streaming subscribers globally. On the other hand, Apple Music, making up 12.6 percent of the market, and Amazon with 11.1 percent, have struggled to keep up with Spotify’s growing audience. In the fourth quarter of 2024, Spotify’s revenue from its premium subscribers hit 3.7 billion euros and the climbing number of ad-supported users brought in an additional 537 million euros. By comparison, just seven years earlier in the corresponding quarter of 2016, Spotify’s premium subscriber revenue was 775 million euros and its ad-supported revenue just at nearly 100 million euros.

Spotify's Top 10 Hits of 2024

This dataset provides a snapshot of the most popular songs on Spotify in 2024. It includes the top 10 songs and their respective artists.

It includes the following information for each song:

Here’s an enhanced dataset description that includes column descriptors, empowering others to understand the data by clearly describing its features:

Dataset Description: Spotify Top 10 Hits 2024

Column Descriptors

1. Rank

   • Type: Integer
   • Description: Indicates the position of the song in the Top 10 chart for 2024. A lower number corresponds to a higher position.

2. Song Title

   • Type: String
   • Description: The title of the song as listed in the Spotify charts.

3. Artist

   • Type: String
   • Description: The name of the artist or group performing the song. This column identifies the creator of each song.

   Summary Statistics

• Total Values

  • Value: 10
  • Description: The total number of songs represented in the dataset, reflecting the top hits for the year.

• Unique Values

  • Value: 8
  • Description: The number of distinct artists in the dataset, showcasing the diversity of contributors to the Top 10.

  Artist Distribution

• Taylor Swift

  • Count: 3
  • Description: Number of songs by Taylor Swift, indicating her significant presence in the Top 10.

• ROSÉ

  • Count: 1
  • Description: Number of songs by ROSÉ, showcasing her contribution to the chart.

• Sabrina Carpenter

  • Count: 1
  • Description: Number of songs by Sabrina Carpenter.

• Babe!

  • Count: 1
  • Description: Number of songs by Babe!.

• GloRilla

  • Count: 1
  • Description: Number of songs by GloRilla.

• Ariana Grande

  • Count: 1
  • Description: Number of songs by Ariana Grande.

• KAROL G

  • Count: 1
  • Description: Number of songs by KAROL G.

• Jimin

  • Count: 1
  • Description: Number of songs by Jimin.

  Artist Percentages

• Taylor Swift Percentage

  • Value: 30%
  • Description: The proportion of songs by Taylor Swift in the Top 10, highlighting her popularity in 2024.

• ROSÉ Percentage

  • Value: 10%
  • Description: The proportion of songs by ROSÉ in the Top 10.

• Other Artists Percentage

  • Value: 60%
  • Description: The combined percentage of songs by all other artists, emphasizing the variety of music styles represented.

  Conclusion

This structured description not only defines each column but also empowers users to grasp the dataset's features and insights, making it easier to analyze and interpret the data effectively.

By 2025, Spotify will have 100.6 million users, over twenty million more than the 78.5 million recorded in 2020. However, a gradual decline in Pandora's user base is anticipated to continue over the coming years, with the company losing two to three million active listeners per year.

Spotify and Pandora – more information Pandora

In 2018, Pandora was most popular among users aged 25 to 34 and users aged 55 or above, whereas adults in the 18 to 24-year-old age bracket was by far the company's weakest market segment. Pandora's user base may be flatlining compared to Spotify's, but Pandora’s revenue jumped from four million U.S. dollars to almost 1.5 billion in a decade, showing incredible and consistent growth during that time. Pandora generates most of its revenue from advertising, although has grown increasingly reliant on revenue from subscription services. Pandora was acquired by Sirius XM in February 2019 for 3.5 billion U.S. dollars.

Spotify In 2018, Spotify reported 5.2 billion euros in revenue, following a history of significant growth. Spotify was operating at a loss for years, but reported its first quarterly operating profit at the beginning of 2019. the company has placed a stronger focus on podcasts and will continue to do so according to industry experts and company reports, and is one of the most popular podcast providers in the United States.

In 2024, Spotify employed an average of 7,691 people worldwide, down from 9,123 in the previous year. However, this number remains significantly higher than the 311 employees recorded in 2011. Spotify also made headlines in 2022 and 2023 for letting go a large share of its workforce as part of major restructuring efforts. Spotify and digital music Starting out as a Sweden-based startup, Spotify has evolved into a strong player in the digital content subscription market. The music streaming service was publicly launched in 2008 and has gone on to become a company with more than 15.67 billion euros in annual revenue. Spotify legally provides content from record labels including EMI, Sony, Universal and Warner Music Group. The basic version of the service is free and higher tiers of paid subscription feature no ads and access on mobile devices. Although available as a stand-alone service, Spotify made its U.S. debut in July 2011 as a Facebook application and has since included heavily integrated social features like shared tracks and messaging between users. As of third quarter of 2024, Spotify had 252 million premium subscribers worldwide, significantly up from 10 million in May 2014. In June 2023, the most downloaded music and audio app on the Google Play Store was Spotify. Digital music revenue continues to decline While Spotify has emerged as a dominant player in the music streaming industry, traditional digital music sales have seen a steady decline. Global digital music revenues dropped to 0.9 billion U.S. dollars in 2023, down from 2.6 billion in 2017, as consumers increasingly opt for subscription-based streaming over individual downloads. With the continued decline of physical music sales, streaming services like Spotify have become the primary driver of digital music revenue, highlighting the growing importance of accessible, on-demand music platforms.

Paying subscribers account for about half of Spotify’s monthly active users. This is the number of paying subscribers by year that Spotify has had since 2015.