Paying subscribers account for about half of Spotify’s monthly active users. This is the number of paying subscribers by year that Spotify has had since 2015.

As of January 2025, Spotify has over 640 million monthly active users. Here is the full breakdown of Spotify users by year since 2015:

29% of all Spotify users fall into the 25 to 34 age range. This is closely followed by 26% of users in the 18 to 24-year-old age.

How many paid subscribers does Spotify have? As of the first quarter of 2025, Spotify had 268 million premium subscribers worldwide, up from 239 million in the corresponding quarter of 2024. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2019. Spotify and competitors Spotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and remains popular in the United States, and Apple Music, which was launched in 2015. While Pandora was once among the highest-grossing music apps in the Apple App Store, recent rankings show that global services like QQ Music, NetEase Cloud Music, and YouTube Music now generate higher monthly revenues.Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.

North American Spotify users spend the most time on the platform steaming an average of 140 minutes of content on the Spotify app daily.

34% of Spotify’s monthly active users live in Europe. That means that Spotify has 147.22 million users in the EU regions alone. Here’s the breakdown of regions that contribute the most users to Spotify:

In the first quarter of 2025, the music streaming service Spotify reached an all-time high with 678 million active users worldwide. This marked an increase of around ten percent in just one year. What is Spotify? Spotify is a music streaming service that offers digital audio content. Basic audio content can be accessed for free whereas premium user subscriptions enable users to access offline mobile content as well as listen to music without advertising. In the first quarter of 2025, the company reported 268 million paying subscribers. Launched in 2008, Spotify originated in Sweden before expanding to European markets and the United States in 2011. Spotify’s U.S. launch was strongly marketed through Facebook, with the music streaming app profiting from the social listening integration via social media. Part of Spotify’s appeal can be attributed to the user- and brand-curated playlists, which can be shared publicly or between friends. Fans may choose what to listen to based on their current mood or preference, and the ability to share such content provides an element of social connectivity ordinarily reserved for networking sites.

The latest Spotify statistics from the company’s annual report show that 69% of Spotify premium subscribers are located in Europe and North America.

Here is the full breakdown of how much revenue Spotify has generated each year since 2012.

In this blog are the latest Spotify statistics that paint a picture of how the company has succeeded so far and what’s likely to happen in the future.

In the first quarter of 2025, Spotify had over ** million premium subscribers in Latin America, up from nearly ** million in the fourth quarter of 2024 – an annual increase of about ** percent. Meanwhile, the number of Spotify monthly active users (MAUs) in Latin America grew by ** percent in the first quarter of 2025 compared to the same quarter in 2024. Brazil and Mexico spend the most time streaming music Recent data shows that internet users in Mexico and Brazil devote more than * hours of their daily time to streaming music. However, while Brazil experienced a year-on-year growth of * percent in this regard, in Mexico, music streaming time declined by a fraction of a percentage point in the same period and by close to * percent since 2020. It is yet too early to say whether this trend will be a lasting one. Spotify still the top streaming choice What is certain is that music listeners in both countries rely heavily on Spotify. The company’s dominance is especially prominent in Mexico, where more than ************** of music streamers subscribe to the service. Interestingly though, Spotify has lost some ground in favor of other services such as YouTube Music, Apple Music, and Amazon Prime Music since 2021. In Brazil, Spotify is the leading streaming service, however, the market there is more varied. Here, the difference in usage between Spotify and its competitors such as YouTube Premium, Deezer and Amazon Music is not so pronounced, indicating perhaps an audience more open to less obvious players.

Despite not being very profitable, Spotify has maintained strong subscriber and revenue growth. Here are the key Spotify Statistics you need to know.

In the first quarter of 2025, Spotify had *** million monthly active users, which was a little less than the record high of *** million in the fourth quarter of 2024. Meanwhile, this figure represents an increase from *** million users in the previous quarter, highlighting Spotify's ability to attract and retain users through it's free, ad-supported tier. The company's strategy of offering a free option alongside its premium subscription service appears to be paying dividends in terms of user acquisition. User base growth and market penetration Spotify's total active user base hit an all-time high with *** million active users in Q1 2025, marking a surge of ** million users in just one year. This growth encompasses both ad-supported and premium subscribers, with the latter reaching *** million in the same quarter. The platform's expansion is particularly strong in Europe and North America, which together account for ** percent of Spotify's premium subscribers. Europe remains Spotify's strongest market, representing ** percent of paying users. Revenue challenges and competitive landscape Despite the robust user growth, Spotify faces challenges in monetizing its expanding ad-supported user base. The company's premium average revenue per user (ARPU) has been declining since 2017, reaching **** euros in first quarter of 2025. This trend suggests that while Spotify excels at attracting users, converting them to higher-paying tiers remains a challenge. The company operates in a competitive landscape that includes rivals like Pandora and Apple Music, forcing Spotify to continually innovate and improve its offerings to maintain its market position.

Spotify has about 80 million individual tracks on the platform.

A dataset covering Spotify usage and artist performance in 2025, including metrics like monthly active users, premium subscriber counts, demographic breakdowns, and playlist analytics.

Spotify has about 11 million artists and creators on the platform.

By 2025, Spotify will have ***** million users, over ****** million more than the **** million recorded in 2020. However, a gradual decline in Pandora's user base is anticipated to continue over the coming years, with the company losing *** to ***** million active listeners per year. Spotify and Pandora – more information Pandora In 2018, Pandora was most popular among users aged ** to ** and users aged 55 or above, whereas adults in the ** to 24-year-old age bracket was by far the company's weakest market segment. Pandora's user base may be flatlining compared to Spotify's, but Pandora’s revenue jumped from **** million U.S. dollars to almost *** billion in a decade, showing incredible and consistent growth during that time. Pandora generates most of its revenue from advertising, although has grown increasingly reliant on revenue from subscription services. Pandora was acquired by Sirius XM in February 2019 for *** billion U.S. dollars. Spotify In 2018, Spotify reported *** billion euros in revenue, following a history of significant growth. Spotify was operating at a loss for years, but reported its first quarterly operating profit at the beginning of 2019. the company has placed a stronger focus on podcasts and will continue to do so according to industry experts and company reports, and is one of the most popular podcast providers in the United States.

Introduction

Spotify vs Pandora Statistics: In this fast-growing industry of music streaming, another playground for two giants is Spotify and Pandora, although they have wandered along very separate paths in this matter. Hence, in 2024, Spotify remained steadfast in its global leadership position with hundreds of millions of users and billions in revenue. Meanwhile, Pandora still holds its place with the familiar personalised radio-style service in the United States.

This comparative analysis considers both Spotify vs Pandora statistics over six important facets: user base, revenue, market share, usage habits, platform features, and artist compensation. Each section will present unambiguous, quantifiable data for ease of understanding of the performance of these services over the year.

In 2020, ** percent of Americans reported using Spotify monthly, up by *** percent from the previous year. Similar growth was seen in weekly usage, which grew from ** to ** percent in the same time period.

These are the top 20 most followed playlists on Spotify right now.