On October 22, 2024, 'APT.' by ROSÉ and Bruno Mars was the most-streamed track on Spotify with 14.6 million streams worldwide, followed by 'Die With A Smile" by Lady Gaga and Bruno Mars, reaching over 11 million Spotify streams on Spotify that day. Billie Eilish's 'BIRDS OF A FEATHER' came third with just over 7.6 million streams. How do music artists get so many streams on Spotify? Firstly, Spotify is one of the most successful and popular music streaming services in the United States, and as of the first half of 2018 had the biggest share of music streaming subscribers in the world. With Spotify’s vast audience, featuring on the platform is a good start for emerging and popular artists hoping to make an impact. Secondly, there is no exact science to ‘going viral’. From the famous egg photo on Instagram posted in early 2019 to wildly successful music video ‘Gangnam Style’ released back in 2012, viral content comes in all shapes and sizes. Purposeful viral marketing is one way in which something could go viral, and is one of the reasons why some songs have so many streams in a short space of time. This type of marketing involves a tactical approach and pre-planning in an attempt to push the content into the public eye and encourage it to spread as quickly as possible. However, many artists who go viral do not expect to. Accessible, catchy content created by an already popular artist is already poised to do well, i.e. the latest song or album from U.S. singer Drake. This is an example of incidental viral marketing, when content spreads by itself partially as a result of an established and engaged audience. Indeed, Spotify’s most-streamed tracks generally originate from a well-known figure with a large following. But for smaller or entirely unknown content creators, going viral or experiencing their 15 minutes of fame can simply be a case of posting the right thing at the right time.

In the first quarter of 2025, the music streaming service Spotify reached an all-time high with 678 million active users worldwide. This marked an increase of around ten percent in just one year. What is Spotify? Spotify is a music streaming service that offers digital audio content. Basic audio content can be accessed for free whereas premium user subscriptions enable users to access offline mobile content as well as listen to music without advertising. In the first quarter of 2025, the company reported 268 million paying subscribers. Launched in 2008, Spotify originated in Sweden before expanding to European markets and the United States in 2011. Spotify’s U.S. launch was strongly marketed through Facebook, with the music streaming app profiting from the social listening integration via social media. Part of Spotify’s appeal can be attributed to the user- and brand-curated playlists, which can be shared publicly or between friends. Fans may choose what to listen to based on their current mood or preference, and the ability to share such content provides an element of social connectivity ordinarily reserved for networking sites.

Spotify has about 11 million artists and creators on the platform.

Here are the full list of the 10 most popular artists on Spotify and how many total song streams they have.

As of July 2024, the artist with the most monthly listeners on Spotify worldwide was The Weeknd, with more than 105 million monthly listeners. In second position stood Taylor Swift, closely followed by Billie Eilish. Taylor Swift with 97.4 million monthly listeners as of July 2024, has been making headlines with her new albums, rerecorded music, as well as her sold-out Era's tour which managed to broke records in the live music industry worldwide. Spotify streams as an indicator of the popularity of artists The number of streams listened to on Spotify is an important indicator of the success of an artist and the popularity of specific songs, since Spotify is one of the most popular streaming platforms worldwide. Over the last years, the Swedish audio streaming and media giant has been steadily growing, reaching a revenue of 7.88 billion euros in 2020. The majority of this revenue was generated through premium subscription rather than advertisement on the platform. The number of global employees of Spotify has been rising alongside the company’s growth, with most of them working in the United States. However, while Spotify is currently the most popular global music steaming provider, there are other important market players in the business, most importantly Apple Music. The music streaming market is booming The trending popularity of these services is directly related to significant developments that are changing the music industry. Changes such as the move from physical music sales towards a more digital form of music consumption benefits streaming services as they gain more subscribers. This overall trend that has emerged over the last two decades has accelerated due to coronavirus pandemic of 2020 during which people started to increase their audio consumption, generating a higher demand for audio entertainment.

These are the top 20 most followed playlists on Spotify right now.

This statistic presents the share of the top 30 streams on Spotify worldwide as of November 2017, by genre. According to the source, ** percent of the top-streamed songs worldwide in this period were pop songs.

As of October 24, 2024, Taylor Swift was the most streamed artist of all time on Spotify. Her songs were streamed over ** billion times up to that day. The second most streamed artist was Drake with more than ** billion streams until then.

Spotify has about 80 million individual tracks on the platform.

How many paid subscribers does Spotify have? As of the first quarter of 2025, Spotify had 268 million premium subscribers worldwide, up from 239 million in the corresponding quarter of 2024. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2019. Spotify and competitors Spotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and remains popular in the United States, and Apple Music, which was launched in 2015. While Pandora was once among the highest-grossing music apps in the Apple App Store, recent rankings show that global services like QQ Music, NetEase Cloud Music, and YouTube Music now generate higher monthly revenues.Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.

Despite not being very profitable, Spotify has maintained strong subscriber and revenue growth. Here are the key Spotify Statistics you need to know.

This statistic presents the weekly active user penetration of Spotify in selected countries worldwide from the fourth quarter of 2016 to the fourth quarter of 2017. According to the source, Spotify reached 18 percent of the population in the United States, the United Kingdom, Canada, and Australia in the fourth quarter of 2017.

In this blog are the latest Spotify statistics that paint a picture of how the company has succeeded so far and what’s likely to happen in the future.

The global streaming revenue of Spotify was over 6.7 billion euros in 2019, marking growth of 29 percent from the previous year. However, when these figures are broken down into the labels of majors' shares and Merlin independents, independent labels show the greatest growth rate, with other independent labels seeing revenue increases of 58 percent between 2018 and 2019.

Spotify paid over $7 billion to its artists throughout 2021.

There are currently more than 4 million podcast titles on the platform today.

With a combined total of ** percent, Europe and North America accounted for more paying Spotify subscribers than any other region in the world in the first quarter of 2025. Specifically, Europe accounted for ** percent of the total premium subscriber count, making this region the Swedish company's strongest market. Overall, there were *** million paying Spotify users that quarter.

This statistic presents the Spotify usage penetration among internet users worldwide from 3rd quarter 2014 to 3rd quarter 2015. During the last measured quarter, ** percent of respondents stated that they had accessed Spotify in the past month.

29% of all Spotify users fall into the 25 to 34 age range. This is closely followed by 26% of users in the 18 to 24-year-old age.

The graph presents the distribution of Spotify users in 2013, by source and age. Spotify users aged 20 or younger used playlists for 58 percent of their streaming.