This statistic shows the share of Americans who drank Sprite in the past 4 weeks in 2018, by age. In that year, ***** percent of respondents aged 18 to 29 years stated that they drank Sprite within 4 weeks.

According to Cognitive Market Research, the global Soft Drinks market size was USD 418514.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 167405.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 125554.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 96258.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 20925.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 8370.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Offline distribution remains the dominant channel in the soft drinks market. Supermarkets, hypermarkets, convenience stores, and vending machines have established strong networks, allowing easy access to a wide variety of soft drinks

Market Dynamics of Soft Drinks Market

Key Drivers for Soft Drinks Market

Rising Health Consciousness Among Consumers to Boost Market Growth

One of the key drivers of the soft drinks market is the increasing health consciousness among consumers. As people become more aware of the negative effects of sugary beverages on health, such as obesity and diabetes, they are opting for healthier alternatives. This shift has led to a growing demand for low-sugar, zero-calorie, and functional drinks that offer added health benefits like vitamins, minerals, and electrolytes. Consumers are now prioritizing beverages with natural ingredients and lower sugar content, which is fueling the innovation of healthier soft drink options in the market. For instance, January 2020, Coca-Cola expanded its 2 new sugar-free products to its PowerAde for Athletes. Top players such as Sprite have started to concentrate on introducing improved and rebranded products that have minor sugar content, condensed at least by 50%, and comprising mixtures of sugar, acesulfame, as well as aspartame

Growing Popularity of Convenient and Ready-to-Drink Beverages to Drive Market Growth

The growing demand for convenience is another major driver in the soft drinks market. With busy lifestyles and a preference for on-the-go consumption, more consumers are opting for ready-to-drink (RTD) beverages that are easy to carry and consume. This has led to the rise of pre-packaged soft drinks in convenient formats such as cans, bottles, and pouches. The increasing popularity of RTD drinks is further supported by the availability of a wide variety of flavors and options, catering to diverse consumer preferences, and making it a significant market growth driver.

Restraint Factor for the Soft Drinks Market

Health Concerns and Changing Consumer Preferences, will Limit Market Growth

A major restraint in the soft drinks market is the growing health concerns among consumers. As awareness of the negative health impacts of sugary drinks, such as obesity, diabetes, and tooth decay, increases, many individuals are shifting toward healthier alternatives. This change in consumer preferences is putting pressure on traditional sugary soft drink manufacturers to adapt. The demand for lower-sugar, zero-calorie, and natural ingredient-based beverages is rising, challenging the conventional soft drink market. As a result, companies are required to innovate and reformulate products to align with healthier trends, which may impact profitability and market share.

Impact of Covid-19 on the Soft Drinks Market

Covid-19 pandemic had a significant impact on the soft drinks market, both in terms of consumption patterns and production challenges. During lockdowns, there was a noticeable shift in consumer behavior, with a reduction in out-of-home consumption, especially in restaurants, bars, and events. This led to a decline in sales of certain segments, such as carbonated soft drinks and energy drinks. However, there was an increased demand for at-home beverages, leading to a rise in sale...

This statistic deals with soda consumption habits among different ethnic groups in the United States in 2013. The results were derived from a survey conducted by Gallup via a telephone interview. American adults were polled as to whether they mostly drink diet soda, regular soda or do not drink soda at all. Some 27 percent of Whites in the United States reported to consume mostly regular soda compared to 46 percent of Nonwhites.

Coca-Cola is the most well-known soft drink brand in the U.S. Based in Atlanta, Georgia, the American brand of carbonated soft drinks is recognized by 95 percent of internet respondents. Joining Coca-Cola in the first place is Sprite also with a brand recognition of 95 percent. The second place is taken by Pepsi, which incorporates a 94 percent brand awareness in the United States. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Coca-Cola's share of the carbonated soft drinks (CSD) market in the U.S. amounted to roughly ** percent in 2024, making it the ******* CSD brand in the United States that year. Pepsi-Cola as well as Sprite ranked ***** with a volume share of ***** percent. CSD consumption in the U.S. In 2024, carbonated soft drinks were consumed by many Americans: while bottled water was consumed by roughly ** percent of the U.S. population, almost ** percent had drunk CSD. Juices and sports drinks People in the United States drank considerably lower amounts of juice and sports drinks compared to CSD: per capita consumption of juices stood at roughly **** liters, and just over **** liters of sports drinks were consumed per person in 2024. The use of juices has decreased slightly since 2010, while that of sports drinks has gone up marginally since 2014.

How high is the brand awareness of Coca-Cola in the United States?When it comes to soft drink drinkers, brand awareness of Coca-Cola is at 97% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Coca-Cola in the United States?In total, 60% of U.S. soft drink drinkers say they like Coca-Cola. However, in actuality, among the 97% of U.S. respondents who know Coca-Cola, 62% of people like the brand.What is the consumption share of Coca-Cola in the United States?All in all, 62% of soft drink drinkers in the United States consum Coca-Cola. That means, of the 97% who know the brand, 64% use them.How loyal are the drinkers of Coca-Cola?Around 53% of soft drink drinkers in the United States say they are likely to use Coca-Cola again. Set in relation to the 62% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.What's the buzz around Coca-Cola in the United States?In October 2024, about 51% of U.S. soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 53%, meaning at the time of the survey there's some buzz around Coca-Cola in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Coca-Cola in the UK?When it comes to soft drink drinkers, brand awareness of Coca-Cola is at 99% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Coca-Cola in the UK?In total, 69% of UK soft drink drinkers say they like Coca-Cola. However, in actuality, among the 99% of UK respondents who know Coca-Cola, 70% of people like the brand.What is the usage share of Coca-Cola in the UK?All in all, 71% of soft drink drinkers in the UK use Coca-Cola. That means, of the 99% who know the brand, 72% use them.How loyal are the drinkers of Coca-Cola?Around 63% of soft drink drinkers in the UK say they are likely to use Coca-Cola again. Set in relation to the 71% usage share of the brand, this means that 89% of their drinkers show loyalty to the brand.What's the buzz around Coca-Cola in the UK?In 2024, about 50% of UK soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the 99% who know the brand, that's 50%, meaning at the time of the survey there's some buzz around Coca-Cola in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.