In 2024, the Sprite brand had a U.S. market share of ***** percent. The brand’s share, which remained under *** percent until 2013, has become significantly larger in recent years. Sprite is a carbonated soft drink and one of the leading four brands of the Coca-Cola Company. Sprite and Coke With a brand value of approximately ** billion U.S. dollars, Coca-Cola was by far the leading soft drink brand in 2024. Not only was Coca-Cola one of the top beverage brands, it was also one of the strongest global brands overall in 2025.

According to Cognitive Market Research, the global Soft Drinks market size was USD 418514.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 167405.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 125554.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 96258.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 20925.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 8370.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Offline distribution remains the dominant channel in the soft drinks market. Supermarkets, hypermarkets, convenience stores, and vending machines have established strong networks, allowing easy access to a wide variety of soft drinks

Market Dynamics of Soft Drinks Market

Key Drivers for Soft Drinks Market

Rising Health Consciousness Among Consumers to Boost Market Growth

One of the key drivers of the soft drinks market is the increasing health consciousness among consumers. As people become more aware of the negative effects of sugary beverages on health, such as obesity and diabetes, they are opting for healthier alternatives. This shift has led to a growing demand for low-sugar, zero-calorie, and functional drinks that offer added health benefits like vitamins, minerals, and electrolytes. Consumers are now prioritizing beverages with natural ingredients and lower sugar content, which is fueling the innovation of healthier soft drink options in the market. For instance, January 2020, Coca-Cola expanded its 2 new sugar-free products to its PowerAde for Athletes. Top players such as Sprite have started to concentrate on introducing improved and rebranded products that have minor sugar content, condensed at least by 50%, and comprising mixtures of sugar, acesulfame, as well as aspartame

Growing Popularity of Convenient and Ready-to-Drink Beverages to Drive Market Growth

The growing demand for convenience is another major driver in the soft drinks market. With busy lifestyles and a preference for on-the-go consumption, more consumers are opting for ready-to-drink (RTD) beverages that are easy to carry and consume. This has led to the rise of pre-packaged soft drinks in convenient formats such as cans, bottles, and pouches. The increasing popularity of RTD drinks is further supported by the availability of a wide variety of flavors and options, catering to diverse consumer preferences, and making it a significant market growth driver.

Restraint Factor for the Soft Drinks Market

Health Concerns and Changing Consumer Preferences, will Limit Market Growth

A major restraint in the soft drinks market is the growing health concerns among consumers. As awareness of the negative health impacts of sugary drinks, such as obesity, diabetes, and tooth decay, increases, many individuals are shifting toward healthier alternatives. This change in consumer preferences is putting pressure on traditional sugary soft drink manufacturers to adapt. The demand for lower-sugar, zero-calorie, and natural ingredient-based beverages is rising, challenging the conventional soft drink market. As a result, companies are required to innovate and reformulate products to align with healthier trends, which may impact profitability and market share.

Impact of Covid-19 on the Soft Drinks Market

Covid-19 pandemic had a significant impact on the soft drinks market, both in terms of consumption patterns and production challenges. During lockdowns, there was a noticeable shift in consumer behavior, with a reduction in out-of-home consumption, especially in restaurants, bars, and events. This led to a decline in sales of certain segments, such as carbonated soft drinks and energy drinks. However, there was an increased demand for at-home beverages, leading to a rise in sale...

Coca-Cola is the most well-known soft drink brand in the U.S. Based in Atlanta, Georgia, the American brand of carbonated soft drinks is recognized by 95 percent of internet respondents. Joining Coca-Cola in the first place is Sprite also with a brand recognition of 95 percent. The second place is taken by Pepsi, which incorporates a 94 percent brand awareness in the United States. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

In 2024, nearly 40 percent of The Coca-Cola Company’s revenue was specifically generated in North America. The American multinational corporation owns various brands, such as Sprite, Minute Maid, and Aquarius. Coca-Cola worldwide In 2023, Coca-Cola generated net operating revenues of about 46 billion U.S. dollars. While the company’s global net operating earnings spiked between 2010 and 2011, numbers have been decreasing steadily since 2012. Between 2012 and 2018, the net operating revenue decreased by roughly a third. Biggest brands worldwide With a brand value of around 98 billion U.S. dollars, Coca-Cola was by far the most valuable soft drink in the world in 2023, beating out competitors, such as Red Bull and Pepsi. Globally, Coca-Cola was the seventh most valuable brand, after brands such as Google and Amazon. Apple stood in first place with a value of over 500 billion U.S. dollars.

In 2024, the Fanta brand held a market share of almost ***** percent in the United States. Since 2020, the brand’s share has increased. Fanta is a brand of fruit-flavored soft drinks, which come in many varieties, and is one of the leading four brands of the Coca-Cola Company. Sprite brand Compared to Fanta, the Sprite brand had a larger U.S. market share of around ***** percent in 2024. The market share of the lemon and lime soft drink, which remained under *** percent until 2013, has likewise become noticeably larger in recent years. Coca-Cola Zero Coke Zero was a successful brand launched by the Coca-Cola Company in 2005. Coca-Cola Zero was especially popular among 30 to 49-year olds in the United States, as just over **** of this age group consumed the beverage in 2018. Over the years, the brand has also produced a number of varieties of the main product, for example Cherry and Vanilla Coke Zero.

This timeline depicts the Coca-Cola Company's revenues worldwide from 2007 to 2024. In 2024, the Coca-Cola Company's net operating revenues worldwide amounted to around ** billion U.S. dollars. The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink Coca-Cola. The company was founded in 1892 and is currently headquartered in Atlanta, Georgia in the United States. The Coca-Cola CompanyCoca-Cola Company’s net operating revenues increased from ***** billion U.S. dollars in 2007 to a high of ***** billion U.S. dollars in 2012. The company’s flagship product, Coca-Cola, was invented by John Stith Pemberton in Georgia during his attempts to find a substitute for his morphine addiction. Originally the recipe was a coca wine and Pemberton registered the drink as a nerve tonic in ****. In ****, the recipe was bought and the Coca-Cola Company was incorporated. Today, the company owns over *** brands for a wide range of products, including Sprite and Columbia Pictures. The Coca-Cola label is one of the worlds most recognizable and is one of the most understood terms as well. It is one of the most valuable brands globally, garnering a brand value totaling ** billion U.S. dollars as of 2023. One of its brands, Vitamin Water, led to some controversy and finally led to a lawsuit in 2009. The Center of Science in the Public Interest filed a case against the company claiming that the company had deceptively marketed their product as a healthy drink containing nutrients and did not inform consumers about the amount of sugar it contained. A settlement agreement was eventually paid by Coca-Cola and also forced the company to put the number of calories on the label and bold text stating, “see nutrition facts for more detail”.

How high is the brand awareness of Coca-Cola in the United States?When it comes to soft drink drinkers, brand awareness of Coca-Cola is at 97% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Coca-Cola in the United States?In total, 60% of U.S. soft drink drinkers say they like Coca-Cola. However, in actuality, among the 97% of U.S. respondents who know Coca-Cola, 62% of people like the brand.What is the consumption share of Coca-Cola in the United States?All in all, 62% of soft drink drinkers in the United States consum Coca-Cola. That means, of the 97% who know the brand, 64% use them.How loyal are the drinkers of Coca-Cola?Around 53% of soft drink drinkers in the United States say they are likely to use Coca-Cola again. Set in relation to the 62% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.What's the buzz around Coca-Cola in the United States?In October 2024, about 51% of U.S. soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 53%, meaning at the time of the survey there's some buzz around Coca-Cola in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In 2023, carbonated beverages made up more than 40 percent of India's non-alcoholic drink market. Packaged water was the second most popular choice, holding a 30 percent market share during the same time. The non-alcoholic beverage sector in India had a total revenue of approximately 17 billion U.S. dollars that year. Consumption of non-alcoholic beverages The non-alcoholic beverage market in India caters to a diverse consumer base, offering a wide array of options from chilled lassi (yogurt drink) to aromatic tea. As of 2023, the consumption volume of these beverages in the country stood at approximately 33 billion liters. This sustained growth is reflected in the increasing revenue from these drinks. Carbonated drinks The Indian soft drinks market is diverse, featuring a variety of segments including carbonated drinks, packaged drinking water, juices, nectars, and still drinks. Among these, carbonated drinks play a major role, distinctly standing out with a market size of 567 billion Indian rupees. Within this category, Coca-Cola holds a significant share of the carbonated soft drinks market in India with popular brands like Sprite, Thums Up, Limca, and Fanta.

How high is the brand awareness of Coca-Cola in the UK?When it comes to soft drink drinkers, brand awareness of Coca-Cola is at 99% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Coca-Cola in the UK?In total, 69% of UK soft drink drinkers say they like Coca-Cola. However, in actuality, among the 99% of UK respondents who know Coca-Cola, 70% of people like the brand.What is the usage share of Coca-Cola in the UK?All in all, 71% of soft drink drinkers in the UK use Coca-Cola. That means, of the 99% who know the brand, 72% use them.How loyal are the drinkers of Coca-Cola?Around 63% of soft drink drinkers in the UK say they are likely to use Coca-Cola again. Set in relation to the 71% usage share of the brand, this means that 89% of their drinkers show loyalty to the brand.What's the buzz around Coca-Cola in the UK?In 2024, about 50% of UK soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the 99% who know the brand, that's 50%, meaning at the time of the survey there's some buzz around Coca-Cola in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.