In 2024, the Sprite brand had a U.S. market share of ***** percent. The brand’s share, which remained under *** percent until 2013, has become significantly larger in recent years. Sprite is a carbonated soft drink and one of the leading four brands of the Coca-Cola Company. Sprite and Coke With a brand value of approximately ** billion U.S. dollars, Coca-Cola was by far the leading soft drink brand in 2024. Not only was Coca-Cola one of the top beverage brands, it was also one of the strongest global brands overall in 2025.

Coca-Cola is the most well-known soft drink brand in the U.S. Based in Atlanta, Georgia, the American brand of carbonated soft drinks is recognized by 95 percent of internet respondents. Joining Coca-Cola in the first place is Sprite also with a brand recognition of 95 percent. The second place is taken by Pepsi, which incorporates a 94 percent brand awareness in the United States. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

In 2024, the Fanta brand held a market share of almost ***** percent in the United States. Since 2020, the brand’s share has increased. Fanta is a brand of fruit-flavored soft drinks, which come in many varieties, and is one of the leading four brands of the Coca-Cola Company. Sprite brand Compared to Fanta, the Sprite brand had a larger U.S. market share of around ***** percent in 2024. The market share of the lemon and lime soft drink, which remained under *** percent until 2013, has likewise become noticeably larger in recent years. Coca-Cola Zero Coke Zero was a successful brand launched by the Coca-Cola Company in 2005. Coca-Cola Zero was especially popular among 30 to 49-year olds in the United States, as just over **** of this age group consumed the beverage in 2018. Over the years, the brand has also produced a number of varieties of the main product, for example Cherry and Vanilla Coke Zero.

Coca-Cola's share of the carbonated soft drinks (CSD) market in the U.S. amounted to roughly ** percent in 2024, making it the ******* CSD brand in the United States that year. Pepsi-Cola as well as Sprite ranked ***** with a volume share of ***** percent. CSD consumption in the U.S. In 2024, carbonated soft drinks were consumed by many Americans: while bottled water was consumed by roughly ** percent of the U.S. population, almost ** percent had drunk CSD. Juices and sports drinks People in the United States drank considerably lower amounts of juice and sports drinks compared to CSD: per capita consumption of juices stood at roughly **** liters, and just over **** liters of sports drinks were consumed per person in 2024. The use of juices has decreased slightly since 2010, while that of sports drinks has gone up marginally since 2014.

How high is the brand awareness of Coca-Cola in the United States?When it comes to soft drink drinkers, brand awareness of Coca-Cola is at 97% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Coca-Cola in the United States?In total, 60% of U.S. soft drink drinkers say they like Coca-Cola. However, in actuality, among the 97% of U.S. respondents who know Coca-Cola, 62% of people like the brand.What is the consumption share of Coca-Cola in the United States?All in all, 62% of soft drink drinkers in the United States consum Coca-Cola. That means, of the 97% who know the brand, 64% use them.How loyal are the drinkers of Coca-Cola?Around 53% of soft drink drinkers in the United States say they are likely to use Coca-Cola again. Set in relation to the 62% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.What's the buzz around Coca-Cola in the United States?In October 2024, about 51% of U.S. soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 53%, meaning at the time of the survey there's some buzz around Coca-Cola in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The Coca-Cola Company spent over *** million dollars for advertising its main carbonated soft drink, Coca-Cola, in the United States in 2024. This represented an increase of roughly ** percent in ad spend from the previous year. Ads for Sprite, another sparkling drink from the company, amounted to ** million dollars.

This timeline depicts the Coca-Cola Company's revenues worldwide from 2007 to 2024. In 2024, the Coca-Cola Company's net operating revenues worldwide amounted to around ** billion U.S. dollars. The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink Coca-Cola. The company was founded in 1892 and is currently headquartered in Atlanta, Georgia in the United States. The Coca-Cola CompanyCoca-Cola Company’s net operating revenues increased from ***** billion U.S. dollars in 2007 to a high of ***** billion U.S. dollars in 2012. The company’s flagship product, Coca-Cola, was invented by John Stith Pemberton in Georgia during his attempts to find a substitute for his morphine addiction. Originally the recipe was a coca wine and Pemberton registered the drink as a nerve tonic in ****. In ****, the recipe was bought and the Coca-Cola Company was incorporated. Today, the company owns over *** brands for a wide range of products, including Sprite and Columbia Pictures. The Coca-Cola label is one of the worlds most recognizable and is one of the most understood terms as well. It is one of the most valuable brands globally, garnering a brand value totaling ** billion U.S. dollars as of 2023. One of its brands, Vitamin Water, led to some controversy and finally led to a lawsuit in 2009. The Center of Science in the Public Interest filed a case against the company claiming that the company had deceptively marketed their product as a healthy drink containing nutrients and did not inform consumers about the amount of sugar it contained. A settlement agreement was eventually paid by Coca-Cola and also forced the company to put the number of calories on the label and bold text stating, “see nutrition facts for more detail”.

In 2024, nearly 40 percent of The Coca-Cola Company’s revenue was specifically generated in North America. The American multinational corporation owns various brands, such as Sprite, Minute Maid, and Aquarius. Coca-Cola worldwide In 2023, Coca-Cola generated net operating revenues of about 46 billion U.S. dollars. While the company’s global net operating earnings spiked between 2010 and 2011, numbers have been decreasing steadily since 2012. Between 2012 and 2018, the net operating revenue decreased by roughly a third. Biggest brands worldwide With a brand value of around 98 billion U.S. dollars, Coca-Cola was by far the most valuable soft drink in the world in 2023, beating out competitors, such as Red Bull and Pepsi. Globally, Coca-Cola was the seventh most valuable brand, after brands such as Google and Amazon. Apple stood in first place with a value of over 500 billion U.S. dollars.

How high is the brand awareness of Coca-Cola in the UK?When it comes to soft drink drinkers, brand awareness of Coca-Cola is at 99% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Coca-Cola in the UK?In total, 69% of UK soft drink drinkers say they like Coca-Cola. However, in actuality, among the 99% of UK respondents who know Coca-Cola, 70% of people like the brand.What is the usage share of Coca-Cola in the UK?All in all, 71% of soft drink drinkers in the UK use Coca-Cola. That means, of the 99% who know the brand, 72% use them.How loyal are the drinkers of Coca-Cola?Around 63% of soft drink drinkers in the UK say they are likely to use Coca-Cola again. Set in relation to the 71% usage share of the brand, this means that 89% of their drinkers show loyalty to the brand.What's the buzz around Coca-Cola in the UK?In 2024, about 50% of UK soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the 99% who know the brand, that's 50%, meaning at the time of the survey there's some buzz around Coca-Cola in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.