Stagflation (stagnation and inflation in one word) depicts a time period when an economy is not only suffering from a recession (declining GDP), but high unemployment and inflation rates as well. Usually unemployment and inflation are inversely related, which makes stagflation a rare occurrence. It first happened in the 1970s, when OPEC put an oil embargo on the United States, resulting in oil prices skyrocketing to three times the standard value at that time. As of September 2023, the price of oil fell by 20 percent in comparison to last year after having increased by 76 perent as a result of Russian invasion of Ukraine. The has been signs of stagflation in some countries through 2022 and 2023, but falling inflation rates indicate that the worst has been avoided.

The misery index is an economic indicator that combines the unemployment rate and the inflation rate. Although it is rare for both unemployment and inflation to be high at the same time, there have been instances of this occurring, such as during episodes of stagflation in the 1970s. Due to high levels of inflation since late 2021, the misery index in March 2023 is at a relatively high rate of 8.49 percent.

The decades that followed the Second World War were among the most prosperous in modern history, and are referred to as the Golden Age of Capitalism in many countries. This period came to an end, however, with the 1973-1975 recession. Differences across the bloc Across the OECD member states, there was a significant drop in real GDP growth over the two decades, falling from an average of five percent annual growth in the 1960s to just 3.5 percent annually in most of the 1970s. Of all OECD countries shown here, Japan experienced the highest rate of real GDP growth in both decades, although it dropped from 11 to six percent between these years (Japan's real GDP growth was still higher in the 1970s than the other members' rates in the 1960s). Switzerland saw the largest relative decline over the two periods, with growth in the 1970s below one third of its growth rate in the 1960s. What caused the end of rapid growth? The Yom Kippur War between Israel and its Arab neighbors (primarily Egypt and Syria) resulted in the Arab oil-producing states placing an embargo on Israel's Western allies. This resulted in various energy and economic crises, compounded by other issues such as the end of the Bretton Woods financial system, which had far-reaching consequences for the OECD bloc. Additionally, the cost of agricultural goods and raw materials increased, and there was a very rare case of stagflation across most of the world's leading economies.

Inflation was the leading issue plaguing the online shopping experience of global consumers in 2023. Nearly sixty percent of consumers surveyed worldwide in February that year reported rising prices for household goods was the issue having the greatest impact on them while shopping online. In addition, nearly a quarter reported being unable to purchase a product due to it being out of stock.

E-commerce in times of stagflation

As the global economy still reeled from the macroeconomic shock of the COVID-19 pandemic, the Russia-Ukraine war dealt a further blow to worldwide trade. Along with record food inflation, an unprecedented wave of layoffs in tech companies brought the pandemic-induced e-commerce boom to a halt. While online retail sales growth reached a peak of 25.7 percent in 2020, this figure was forecast to slow to 9.7 percent in 2022.

Impact of inflation on consumer behavior

As of January 2023, the European Union hit a double-digit inflation rate and consumers have had to adjust their purchasing behavior accordingly. Discretionary sectors such as clothing and consumer electronics were the most affected, with almost 50 percent of global consumers reporting they have either stopped or reduced their purchases of clothing, shoes, and accessories in response to rising prices.