The statistic shows the opening weekend audience distribution of Star Wars: The Force Awakens in North America in 2015, by age group. According to the source, approximately ** percent of the audience for the movie was over the age of **.

This statistic shows the share of adults who are fans of Star Wars in the United States as of July 2019, separated by age group. During the survey, only 37 percent of respondents aged 30 to 44 stated that they were not fans of Star Wars.

Context

This file contains data behind the story America’s Favorite ‘Star Wars’ Movies (And Least Favorite Characters)1. The author collected the data by running a poll through SurveyMonkey Audience, surveying 1,186 respondents

Content

. The description of the questions asked in the survey is given below.

• Have you seen any of the 6 films in the Star Wars franchise?

• Do you consider yourself to be a fan of the Star Wars film franchise?

• Which of the following Star Wars films have you seen? Please select all that apply. (Star Wars: Episode I The Phantom Menace; Star Wars: Episode II Attack of the Clones; Star Wars: Episode III Revenge of the Sith; Star Wars: Episode IV A New Hope; Star Wars: Episode V The Empire Strikes Back; Star Wars: Episode VI Return of the Jedi)

• Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. (Star Wars: Episode I The Phantom Menace; Star Wars: Episode II Attack of the Clones; Star Wars: Episode III Revenge of the Sith; Star Wars: Episode IV A New Hope; Star Wars: Episode V The Empire Strikes Back; Star Wars: Episode VI Return of the Jedi)

• Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. (Han Solo, Luke Skywalker, Princess Leia Organa, Anakin Skywalker, Obi Wan Kenobi, Emperor Palpatine, Darth Vader, Lando Calrissian, Boba Fett, C-3P0, R2-D2, Jar Jar Binks, Padme Amidala, Yoda)

• Which character shot first?

• Are you familiar with the Expanded Universe?

• Do you consider yourself to be a fan of the Expanded Universe?

• Do you consider yourself to be a fan of the Star Trek franchise?

• Gender

• Age

• Household Income

• Education

• Location (Census Region

Inspiration

The questions in the survey can be divided into two parts:

• One is about people’s attitude or opinion about Start War movies. • The other is about people’s demographics

Build a classifier (or some classifiers, for example one classifier per demographic feature), which can classify people’s demographics (gender, age, household income, education, location (census region)) based on their attitude or opinion about Star War movies.

The statistic presents data on the share of adults who have seen Star Wars in the United States as of December 2017, sorted by age group. During the survey, ** percent of respondents aged 18 to 29 stated that they had seen the Star Wars movie "Episode IV: A New Hope".

The statistic presents data on the share of adults who have seen Star Wars in the United States as of *************, sorted by gender. During the survey, ** percent of male respondents stated that they had seen the Star Wars movie "Episode IV: A New Hope".

The statistic shows the opening weekend audience distribution of Star Wars: The Last Jedi in North America in 2017, by screen type. According to the source, approximately ** percent of the audience watched the movie in 2D

This dataset focuses on characters from the first three episodes of the Star Wars saga (The Phantom Menace, Attack of the Clones, Revenge of the Sith). It is structured so that researchers, fans, and data analysts can study the connections between the characters' origins, their ages, their affiliations with different factions, and their status in the plot

Content:

• Character — the character's name (e.g., Anakin Skywalker, Padmé Amidala, Obi-Wan Kenobi)
• Birthplace — place of birth or origin (e.g., Tatooine, Naboo, Kamino).
• Age— approximate age of the character within the trilogy (numerical or approximate value)
• Affiliation— political or organisational affiliation (Republic, Confederacy, Jedi, Sith, Neutral)
• Status— the character's current status within the episodes (Alive, Deceased, Neutral, Politician, Mercenary, etc.)

Possible applications:

1. Analysis of the distribution of characters across planets and factions
2. Visualisation of age groups and their roles in the plot
3. Building networks of connections between Jedi, Sith, and political leaders
4. Use in machine learning projects for character classification or clustering

Target audience:

• Star Wars fans who want to systematise their knowledge about their favourite characters
• Students and researchers studying data analysis methods using cultural examples
• Developers creating models based on pop culture datasets

The statistic shows the results of a 2015 survey about the intended audience of the Star Wars movie franchise. During the survey, *** percent of respondents stated that they movies are mainly for adults.

Released in 2019, "The Rise of Skywalker" received an average critics rating of ** percent, the lowest of the franchise yet. However, its audience score was more than twice as high as "The Last Jedi", which remained the lowest rated Star Wars movie by the audience.

Star Wars: The Force Awakens ranked as the most seen of the Star Wars movies in France, recording an attendance of 10.5 million viewers in 2018. The Phantom Menace, also the first installment of a brand-new trilogy, attracted almost eight million viewers since its release in 1999 (3D rerelease included). As of September 2019, The Force Awakens is considered the most successful movie of all time with over 936 million dollars in box office revenue in North America.

An intergalactic success Since A New Hope’s release in 1977, Star Wars has quickly won over the hearts of every viewer, young and old alike. Thanks to its success, both unexpected and unparalleled, the franchise became a phenomenon like no other all around the world. With a total worldwide box office revenue of 9.31 billion U.S. dollars, Star Wars is now the second-highest grossing movie franchise of all time, surpassed only by the Marvel Cinematic Universe, which is also owned by the Walt Disney Company.

Disney strikes back On October 30, 2012, Disney announced the purchase of Lucasfilm for approximately four billion dollars, launching a new wave of movies, TV shows, comic books and merchandising in the process. Solo: A Star Wars Story was the fifth highest-grossing Disney movie of 2018 in North America and generated nearly 213 million dollars.

According to Cognitive Market Research, the global Movie Merchandise market size was USD 32514.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 3.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 13005.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 1.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 9754.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 7478.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1625.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 650.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.9% from 2024 to 2031.
The apparel category is the fastest growing segment of the Movie Merchandise industry

Market Dynamics of Movie Merchandise Market

Key Drivers for Movie Merchandise Market

Increasing Popularity of Blockbuster Movies to Boost Market Growth

The market for movie merchandise is expanding due in large part to the growing popularity of blockbuster films. Huge audiences are enthralled by international franchises like Marvel, Star Wars, and Harry Potter, which generate strong demand for associated products like clothing, toys, and merchandise. Fans frequently feel a deep emotional connection to these films, which motivates them to buy items as a token of their devotion and affection. Additionally, the deliberate production of products in conjunction with film premieres and sequels guarantees ongoing customer interest. The market for licensed movie items is expected to rise across all demographics and geographical areas as long as the global film industry continues to produce high-budget, critically acclaimed films.

Growing Fanbase and Fandom Culture to Drive Market Growth

The market for movie merchandise is expanding due in large part to the expanding fan base and changing fandom culture. Enthusiastic fan communities actively look for methods to show their devotion to their favourite films and characters, frequently by buying accessories, merchandise, and clothing. Demand for related products has increased as a result of the growth of social media platforms, which have magnified fandom culture by allowing fans to connect globally and share their interest. Movie merchandising also heavily relies on events like comic conventions and fan gatherings. Studios and retailers continue to take advantage of the growing trend of fan engagement by providing individualized and special items to appeal to a wide range of global consumers.

Restraint Factor for the Movie Merchandise Market

High Competition from Unofficial or Counterfeit Products Will Limit Market Growth

The market expansion for movie merchandise is severely hampered by fierce competition from unapproved or fake products. Because they are frequently offered at lower costs, unauthorized reproductions draw customers looking for less expensive options, taking money away from licensed products. These counterfeit items, which are frequently sold on uncontrolled internet marketplaces, hurt legitimate manufacturers' and merchants' bottom lines. Additionally, by sacrificing quality and customer confidence, fake products can harm the reputation of film and franchise brands. Strict enforcement of intellectual property rights and consumer education regarding the importance of genuine products are necessary to combat counterfeiting. This enduring problem significantly hampers the expansion and viability of the licensed movie merchandise business despite ongoing efforts to stop the proliferation of counterfeits.

Trend Factor for the Movie Merchandise Market

The increasing popularity of franchises and fan-driven culture across genres such as superheroes, fantasy, anime, and sci-fi is driving the booming market for movie merchandise in 2025. The demand for movie-related memorabilia, clothing, toys, and home furnishings has increased among all age groups as a result of blockbuster material being rel...

According to a survey led in the United States in July 2024, Deadpool fans were the youngest among the considered movie franchises, as 44 percent of the movie's audience were younger than 34 years old. On the opposite end of the spectrum, almost half of Alien fans were 55 years old or older.

As of June 2023, “Loki” was the most popular Marvel show on Disney+, with an estimated 2.5 million households watching the series premiere within its first five days. The latest addition to the Marvel repertoire on Disney+, “Secret Invasion,” drew around 990,000 viewers.

The crown jewel of Disney Plus

Walt Disney’s acquisition of Marvel Entertainment not only cemented its position as the most powerful media conglomerate in Hollywood, but also helped pave the way for the company’s success in the streaming realm. By having exclusive streaming rights to the MCU, the highest-grossing movie franchise worldwide, Disney+ can set itself apart from other established competitors such as Netflix. And while many viewers use the service for Disney’s original programming, a large share of surveyed viewers also stated that they subscribed to the service predominantly or exclusively because of its Marvel content.

Disney’s other gems

But which titles draw viewers to the service, other than Marvel? Another major selling point of the platform is its vast and ever-expanding catalog of Star Wars content. Not only do titles from the cult franchise rank among the highest-grossing movies of all time, but as the House of Mouse continues to expand the Star Wars universe at lightning speed, original productions like “The Mandalorian” or “The Book of Boba Fett” are quickly becoming some of the platform’s most sought-after titles.

In the United States, around ** percent of adults aged 18 to 34 have seen one or more of the films from Marvel’s ‘The Avengers’ series. This viewership share is not surprising given that all of the currently released Avengers films rank among the top ten movies of all time in terms of box office revenue. The Marvel Cinematic Universe The Marvel Cinematic Universe (MCU) encompasses the Avengers movies, 18 other superhero films, multiple television series’, short films, and, of course, comic books. MCU is the highest grossing film franchise of all time, with its box office revenues dwarfing those of other top franchises like Star Wars, Harry Potter and James Bond. Single film box office revenues in the billions have almost become the norm for the franchise, and numerous further films and projects are already in the works. The Walt Disney Company Marvel Entertainment is a subsidiary of massive entertainment industry conglomerate The Walt Disney Company. Disney, also well-known for its appeal to younger audiences, ranks among the most valuable brands in the world, and its other subsidiary companies include major film studios such as Pixar, Lucasfilm and 20th Century Fox, as well as television networks like the Disney Channel, ESPN and FX.

As of November 2025, the most expensive production of all time was the seventh episode of the Star Wars movies, "Star Wars: The Force Awakens," directed by J.J. Abrams. The movie was produced and financed by Lucasfilm and Bad Robot and cost approximately 533.2 million U.S. dollars to make. The movies "Avatar: The Way of Water," "Avengers: Endgame," and "Mission: Impossible—The Final Reckoning" each cost around 400 million U.S. dollars to produce. The (not so) hidden cost of a movie A high budget suggests that the studio behind the film believes the movie will be so profitable it will far surpass its pricey costs. But the figure covers only production-related costs. The largest film production companies often invest big sums of money in marketing to promote their new releases. The advertising expense of the Walt Disney Company, for instance, reached 6.1 billion U.S. dollars in 2024. Go big film budget or go home Similarly, Sony's annual advertising costs amounted to billions of dollars in the past few years. The Japanese holding company runs Columbia, one of the leading studios both in the United States and worldwide. Publicizing a big-budget movie may pay off. Many of the titles in this ranking are also among the world's highest-grossing films of all time, including "Avatar" (2009), "Avengers: Endgame" (2019), and "Titanic" (1997).

In the film’s opening weekend, African Americans accounted for around ** percent of all ticket buyers for Marvel’s ‘Black Panther’. Although the film was eagerly anticipated by all audiences, African American movie fans were particularly interested in the film beforehand due to its casting decisions and its commentary on social justice. Only ** percent of African-Americans stated that they never planned to watch the film.

What is ‘Black Panther’?

‘Black Panther’ is a superhero film which takes place in the Marvel Cinematic Universe, and follows main character T’Challa whilst addressing themes such as institutional bias and oppression. African American consumers were especially keen to see the movie as a result of the amount of black cast members, with ** percent citing this as a reason for watching the movie. The actors and actresses excelled in their respective roles and the film came away with ***** Academy Award nominations, marking the first time that a superhero movie was nominated for Best Picture.

The Marvel Cinematic Universe

The Marvel Cinematic Universe (MCU) mentioned above encompasses ‘Black Panther’ as well as the four ‘Avengers’ films, around ** other individual superhero films, multiple television series, short films and comic books. MCU is the highest grossing film franchise of all time, with its box office revenues dwarfing those of other top franchises like Star Wars, Harry Potter and James Bond. Box office revenue for a single Marvel film frequently approaches or surpasses the billion dollar mark, and numerous further potentially lucrative films and projects are already in the works.

In May 2025, Star Wars: Outlaws accounted for 18.9 percent of Twitch platform streaming time generated by the official Ubisoft channel. It was followed by Assassin's Creed Shadows, which accounted for 18.5, of the streaming time generated by titles of the French video game publisher on Twitch.