How high is the brand awareness of Starbucks in the United States?When it comes to restaurant chain customers, brand awareness of Starbucks is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Starbucks in the United States?In total, ** percent of U.S. restaurant chain customers say they like Starbucks.What is the usage share of Starbucks in the United States?All in all, ** percent of restaurant chain customers in the United States use Starbucks.How loyal are the customers of Starbucks?Around ** percent of restaurant chain customers in the United States say they are likely to use Starbucks again.What's the buzz around Starbucks in the United States?In 2024, about ** percent of U.S. restaurant chain customers had heard about Starbucks in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Starbucks' American Customer Satisfaction Index (ACSI) score in the United States fluctuated from 2006 to 2025. However, Starbucks' ACSI score held steady at ** in 2025, showing no change from the previous year.

The global gift card market is a thriving sector, exhibiting robust growth driven by increasing consumer spending, the convenience of digital gifting, and the expanding adoption of gift cards across diverse retail segments. The market's segmentation reveals significant opportunities within various application areas, including restaurants, department stores, coffee shops, and entertainment venues. Open-loop gift cards, offering greater flexibility to consumers, represent a substantial portion of the market, while closed-loop cards maintain relevance for specific retailers, fostering brand loyalty and driving repeat business. E-gifting, fueled by the rise of digital platforms and mobile commerce, is a rapidly expanding segment, contributing significantly to the overall market growth. Geographic variations exist, with North America and Europe currently dominating the market share, although emerging markets in Asia-Pacific are poised for significant expansion due to rising disposable incomes and increasing internet penetration. While the market faces restraints like fraud and security concerns, technological advancements, coupled with improved security measures and innovative marketing strategies are mitigating these challenges. The forecast period (2025-2033) predicts continued strong growth, fueled by evolving consumer preferences and the seamless integration of gift cards into various online and offline shopping experiences. The competitive landscape is characterized by a mix of large multinational corporations and specialized gift card providers. Major players like Amazon, iTunes, Walmart, and Starbucks leverage their extensive customer base and established e-commerce platforms to drive gift card sales. Regional players, catering to specific markets and consumer preferences, also contribute significantly. Strategic partnerships between retailers and payment processors are shaping the market, facilitating smoother transactions and enhanced security. Future growth will likely be propelled by the integration of loyalty programs with gift cards, personalized gifting options, and the development of more sustainable and eco-friendly gift card solutions. The continued evolution of digital technologies will be crucial in shaping the market's future trajectory, driving innovation and expansion into new markets and customer segments. Competition will remain intense, with players focusing on delivering innovative products, enhancing customer experience, and adapting to the ever-changing digital landscape.

The global e-gift card market is experiencing robust growth, driven by the increasing adoption of digital payment methods, the convenience of online gifting, and the rising popularity of e-commerce. The market's expansion is fueled by several key factors. Firstly, the shift towards digitalization across various industries has made e-gift cards a preferred choice for both personal and corporate gifting. Consumers appreciate the ease and speed of purchasing and sending e-gift cards online, while businesses leverage them for efficient employee rewards and customer loyalty programs. Secondly, the market benefits from the ever-expanding reach of e-commerce. As more businesses establish online presences, the availability and acceptance of e-gift cards broaden, contributing to market growth. Finally, technological advancements, particularly in mobile payments and integrated gift card platforms, enhance user experience and drive adoption rates. While the market is expanding rapidly, there are certain challenges such as security concerns regarding fraudulent activities, and the need for seamless integration with various payment gateways. However, these challenges are being proactively addressed through enhanced security measures and technological advancements in the market. The market segmentation reveals strong growth in both corporate group buying and personal purchase applications. Food and beverage, clothing and shoes, are prominent segments within e-gift card types, demonstrating the diverse range of merchant offerings. Leading players such as Amazon, Starbucks, and other major retailers and brands contribute significantly to the market's growth, showcasing their widespread acceptance and influence. Geographic distribution indicates strong growth across North America and Europe, particularly in countries with high e-commerce penetration and digital literacy. Asia-Pacific also shows substantial potential, fueled by increasing internet and smartphone usage. Considering a hypothetical CAGR of 15% (a reasonable estimate given the industry trends) and a 2025 market size of $100 billion (estimated based on the presence of major players and market trends), we can project consistent growth through 2033, with evolving regional market shares reflecting digital penetration and economic development across the globe.