Starbucks’ net revenue reached 36.18 billion U.S. dollars in 2024. This shows an increase over the previous year's total of 35.98 billion U.S. dollars. The global coffeehouse chain has seen a year-over-year increase in revenue over the past decade, except for the decline in 2020 which could be attributed to stay-at-home measures implemented due to the coronavirus (COVID-19) pandemic. How many Starbucks stores are there? In recent years, Starbucks has expanded exponentially, more than doubling its units over the past 10 years. The number of Starbucks stores worldwide exceeded 40 thousand in 2024. This figure also included other segments owned by the coffee-chain such as Siren Retail and Teavana. In that year, Starbucks had the most stores outside of its home country. Countries the company has expanded to include Turkey, Taiwan, and Indonesia. Starbucks units have grown almost every year over the past decade. The only drop was in 2009, most likely due to the global financial crisis. What Starbucks products are the most popular? While Starbucks is primarily a coffeehouse chain it also offers consumers a variety of other products. These include beverages such as teas, hot chocolates, smoothies and iced drinks, and a selection of food products. Perhaps unsurprisingly, the Starbucks revenue breakdown showed that the sale of beverages has been the number one source of revenue for the chain over the last decade. Meanwhile, food sales have also been a large contributor to Starbucks’ revenue in recent years.

In 2023, the market size of coffee shops in Japan amounted to an estimated 808.15 billion Japanese yen. Coffee shops cater to the ample demand for caffeinated drinks in Japanese society, offering a dedicated space for coffee consumption. Japan is one of the largest coffee markets in the world. To satisfy domestic demand, large quantities of coffee are imported, making Japan one of the major coffee importing countries in the world. The country’s largest source of imports is Brazil.

Coffee consumption in Japan

Coffee is one of the most popular non-alcoholic beverages in Japan, together with tea, mineral water, and carbonated drinks. On average, almost three-quarters of Japanese people drink coffee daily. Coffee consumption is common in a variety of settings. In Japan, most coffee drinks are consumed at home, while drinking coffee at work or school is another common setting. Most coffee drinkers are not regular visitors to coffee shops in Japan.

Leading coffee shop chains

There are four big coffee shop chain companies operating in Japan, the largest of which, in terms of the number of establishments, is Starbucks. Starbucks is also the leading foreign brand among them, while Doutor and Komeda are the largest chains of Japanese origin. Coffee shops of these brands are often encountered in the busiest spots at or near train stations in metropolitan areas in Japan.

During the 2024 financial year, Starbucks generated a majority of its global revenue from beverage products which amounted to 21.88 billion U.S. dollars. In comparison, the revenue from its food products amounted to 6.75 billion U.S. dollars. The drop in revenue from 2019 to 2020 can be at least partly attributed to the coronavirus (COVID-19) pandemic. What are Starbucks’ total assets? With over 40 thousand Starbucks stores worldwide in 2024, the company has established itself as one of the world’s leading coffeehouse chains. During that same year, Starbucks’ total assets amounted to approximately 31.34 billion U.S. dollars. This figure represents an increase of nearly two billion U.S. dollars when compared to the previous year’s total of 29.45 billion in 2023. How much does Starbucks spend on advertising? Starbucks was valued at over 69 billion U.S. dollars worldwide in 2024, making it the second most valuable quick service restaurant brand in the world. In its fiscal year ending September 2023, Starbucks’ advertising costs totaled roughly 507 million U.S. dollars. This figure represents an increase in global advertising investments compared to the previous year, in which the coffeehouse chain spent 416.7 million U.S. dollars promoting its products and services.

The statistic shows the share of ready-to-drink coffee market in the United States as of 2019, by company. As of 2019, North American Coffee Partners (Starbucks) had a 69 percent share of the ready-to-drink coffee market in the United States.

In 2019, the American coffee chain Starbucks held the largest share of market value of coffee chain stores in Indonesia. In recent years, cafe culture has started to take hold in Indonesia, especially among the young, urban population. As a majority-Muslim nation, cafes are the ideal and preferred place for youngsters to hang out.

The US coffee market size was valued at USD 28.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 39.20 Billion by 2033, exhibiting a CAGR of 3.69% from 2025-2033. The market is driven by the increasing demand for specialty coffee, with consumers seeking premium, ethically sourced products. Health consciousness is promoting healthier coffee options like plant-based milk and low-sugar beverages. Besides this, the U.S. coffee market share is influenced by technological innovations, such as smart brewing machines and coffee subscriptions, which offer convenience and customization.

IMARC Group provides an analysis of the key trends in each segment of the US coffee market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type and distribution channel.

The Global Coffee Market Report is Segmented by Product Type (Whole-Bean, Ground Coffee, Instant Coffee, and Coffee Pods and Capsules), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The Report Offers the Market Sizes and Forecasts in Terms of Value (USD) for all the Above Segments.

In 2019, the sales value of Starbucks Coffee in New Zealand amounted to around 16 million New Zealand dollars. This marked a decline in sales value of Starbucks Coffee in New Zealand compared to the previous year.

Th USA Coffee Market is Segmented by Product Type (Whole Bean, Ground Coffee, Instant Coffee, and Coffee Pods and Capsules) and Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail, and Other Off-Trade Channels). The Report Offers Market Size and Values (in USD Million) for the Above Segments.

The Coffee Pods Market, Including K-Cups, Nespresso Capsules, T-Discs, Dolce Gusto Pods, ESE Pods, Senseo Pods, Lavazza Capsules, and Illy IperEspresso Capsules, is Growing Due To Their Quality, Efficiency, and Variety. The Convenience of These Single-Serve Coffee Products, Along With the Desire for A Cafe-Style Experience At Home, is Driving Demand. Market Segmentation Includes Type and Distribution Channels, With A Notable Trend Being the Increasing Acceptance of Coffee Capsules. The European Market is Seeing A Surge in Demand for Specialty Coffee and Single-Serve Methods.

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Instant Coffee Market Size 2025-2029

The instant coffee market size is forecast to increase by USD 16.3 billion at a CAGR of 6.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of instant coffee among millennials and the rising trend of preparing instant espresso coffee at homes. This demographic shift, coupled with the convenience and affordability of instant coffee, is fueling market expansion. However, the market faces challenges from substitute products, including traditional coffee and tea, which continue to compete for consumer preferences. To capitalize on market opportunities, companies must focus on product innovation, such as improving taste and texture, and expanding their reach through strategic partnerships and distribution channels. Additionally, addressing consumer concerns regarding sustainability and ethical sourcing will be crucial for long-term success. Overall, the market presents a compelling opportunity for companies to meet the evolving needs of modern consumers while navigating the competitive landscape.

What will be the Size of the Market during the forecast period?

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The market experiences continuous growth, driven by evolving consumer preferences and busy lifestyles. This market encompasses various segments, including single-serve formats, home consumption, and specialty offerings. Freeze-drying technology plays a crucial role in enhancing the taste and quality of instant coffee, making it a viable alternative to traditional brewed coffee. Packaging innovations, such as stand-up pouches and single-serve sachets, cater to the convenience-oriented consumers. Multinational players and local craft brands alike capitalize on the market's potential, offering unique flavors and functional properties.
Single-origin coffee and premium blends cater to the increasing demand for high-quality instant coffee. Consumer preferences for coffee consumption patterns continue to shift, with online retailing gaining popularity. The working population's reliance on instant coffee as a quick and convenient solution fuels the market's expansion. Overall, the market is poised for significant growth, with various trends shaping its future.

How is this Instant Coffee Industry segmented?

The instant coffee industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Spray-dried
  Freeze-dried


Distribution Channel

  Offline
  Online


Flavor

  Flavored
  Non-flavored


Packaging

  Jars
  Pouches
  Sachets
  Bulk packaging


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    France
    Germany
    UK


  North America

    US
    Canada


  South America

    Brazil


  Middle East and Africa

By Product Insights

The spray-dried segment is estimated to witness significant growth during the forecast period. The market is driven by the increasing preference for convenience among busy consumers and the growing popularity of single-serve formats. Spray drying is the dominant method used in instant coffee production, accounting for a significant market share. This process involves spraying coffee extract into hot air, which transforms it into fine powder that is later agglomerated into granules. The affordability and time-saving benefits of spray-dried instant coffee make it a preferred choice for many consumers. Additionally, packaging innovations, such as single-serve packets and coffee pods, have contributed to the market's growth. Consumer preferences for unique flavors, functional properties, and premium blends have also influenced the market.

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The spray-dried segment was valued at USD 22.30 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region, including China, Japan, South Korea, Australia, Malaysia, the Philippines, Vietnam, India, Taiwan, Thailand, Singapore, and Indonesia, presents significant growth opportunities for instant coffee companies. Major players in the APAC market in 2024 included Nestle, Unilever, Starbucks, Tata Global Beverages, and LUIGI LAVAZZA. Single-serve packets, such as those offered by Nestle, have gained popularity due to their affordability and convenience. Consumers appreciate the ability to sample new flavors wi

The Coffee Consumption in China Market report is segmented by product type (whole-bean, ground coffee, instant coffee, and coffee pods and capsules) and distribution channel (on-trade and off-trade). The report offers market size and forecasts for the above-mentioned segments in value (in USD).

The report covers Italian Coffee Brands and Market Share. The market is segmented by Product Type (Whole-Bean, Ground Coffee, Instant Coffee, and Coffee Pods, and Capsules); and by Distribution Channel (On-Trade and Off-Trade). The report offers market size and values in (USD Million) during the forecasted years for the above segments

In 2020, the Indonesian coffee chain Janji Jiwa had the largest number of coffee shop outlets in Indonesia with 800 locations in total. Within two years after it was founded, Janji Jiwa has overtaken Starbucks as the leading coffee chain in Indonesia. Local chains have a majority share of the cafe market in Indonesia.

Es kopi susu, the drink that took over Indonesia   The recent drink trend of iced milk coffee that is sweetened with liquid palm sugar, known as es kopi susu, has shifted Indonesian consumers’ preference from drinking other beverages to milk coffee. It is also the drink that allowed local coffee shops such as Janji Jiwa, Kulo, and Kopi Kenangan, to take over the café market in Indonesia. Es kopi susu allows local coffee shops to combine freshly brewed espresso with traditional flavors at an affordable price. A cup of es kopi susu starts at 1.2 U.S. dollars, whereas higher-end coffee shops, such as Starbucks, sell their iced lattes about 2.5 times higher than the local alternative.

Local coffee shops are adapting to the lockdown measures faster during the COVID-19 pandemic
Local coffee shops have proven themselves to be strong competitors to Starbucks in Indonesia. While the local coffee chains have been focusing on the middle-income consumers and the grab-and-go model, Starbucks Indonesia was investing in larger spaces with comfortable seating areas in locations that target more high-income consumers. This can be observed in 2019 when Starbucks opened the luxurious Dewata Coffee Sanctuary in Bali, while local coffee shops were more present in residential areas and the suburbs.

During the COVID-19 outbreak, these strategies seemed to work better as their customers were mostly working from home. They adapted by selling pre-mixed one-liter bottles of es kopi susu and working with companies such as Go-Jek, Tokopedia, and Traveloka, to deliver their coffee out to consumers. The local coffee chains had proven themselves to be more innovative in meeting the challenges posed by the COVID-19 pandemic. International chains such as Starbucks might need to improve their strategies to say competitive in the market.

The Office and Commercial Coffee Equipment and Supplies Market is a robust sector projected to reach a value of $6.26 billion in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 4.5% from 2019 to 2033. This growth is fueled by several key drivers. The increasing preference for high-quality coffee in office settings, coupled with the rising demand for convenience and efficiency, is a major catalyst. Furthermore, the expanding food service sector, including restaurants and cafes, contributes significantly to market expansion. The growing popularity of single-serve coffee machines and automated brewing systems further enhances market appeal. The trend towards sustainable and ethically sourced coffee also influences consumer and business choices, creating opportunities for companies offering eco-friendly options. However, the market faces some restraints. Fluctuations in coffee bean prices and increasing competition from smaller, independent coffee providers can impact profitability. Market segmentation reveals significant opportunities. The online distribution channel is experiencing rapid growth, driven by e-commerce platforms and direct-to-consumer sales strategies. In terms of end-users, offices maintain a dominant position, followed by food service outlets, healthcare, hospitality, and education sectors. Key players like American Vending Services, Bunn-O-Matic Corp., and Starbucks Corp. are leveraging various competitive strategies, including product innovation, brand building, and strategic partnerships, to maintain market share and expand their presence. Understanding these market dynamics, including regional variations (with US data specifically mentioned) and competitive landscape, is crucial for effective market entry and long-term success in this dynamic industry. The forecast period of 2025-2033 suggests continued growth, driven by evolving consumer preferences and technological advancements in coffee brewing equipment.

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Specialty Coffee Shops Market Size 2025-2029

The specialty coffee shops market size is forecast to increase by USD 50.8 billion at a CAGR of 7.1% between 2024 and 2029.

The market is experiencing significant growth due to increasing consumer preference for high-quality coffee and unique tasting experiences. This trend is driven by the rising awareness of the coffee roasting process and the emphasis on sustainability In the industry. Additionally, fluctuating prices of coffee beans have led to a focus on ethical sourcing and direct trade relationships to ensure a consistent supply of premium beans. 
Technological advancements, including e-commerce, enable easy access to a wide range of coffee beans and roasts. As a result, specialty coffee shops are increasingly differentiating themselves from traditional coffee chains by offering locally roasted, artisanal coffee and creating a welcoming, community-focused atmosphere. These factors are expected to continue fueling the growth of the market In the coming years.

What will be the Size of the Specialty Coffee Shops Market During the Forecast Period?

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The specialty coffee market continues to thrive, driven by the growing appreciation for unique coffee origins, gourmet food retailers, and coffee culture. Coffee roasting techniques and coffee processing innovations contribute to the creation of distinct flavor profiles, with specialty coffee brands offering ethically sourced, sustainably produced beans. Nitro coffee and other preparation methods add to the diversity of offerings. Transparent sourcing practices and sustainability initiatives resonate with consumers, who are increasingly conscious of the environmental impact of their choices. Coffee enthusiasts seek out high-quality beans, prepared using various brewing methods, and are willing to pay premium prices for a loyal customer base.
Weather conditions and coffee production challenges can impact profit margins, while brands differentiate themselves through certifications, sustainable coffee practices, and moral considerations. Food counterfeiters pose a threat to the industry, and low-quality coffee beans and instant coffee powder remain competitive alternatives for those with limited disposable income.

How is this Specialty Coffee Shops Industry segmented and which is the largest segment?

The specialty coffee shops industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Independent coffee shops
  Chain coffee shops


Distribution Channel

  Offline
  Online


Age Group

  18-24 Years
  25-39 Years
  40-59 Years
  Above 60


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Type Insights

The independent coffee shops segment is estimated to witness significant growth during the forecast period. The independent coffee shop market is experiencing consistent growth, driven by the increasing number of specialty coffee shops worldwide. This trend is particularly noticeable in developed countries, where urban populations are increasingly seeking unique gourmet coffee experiences. Organic coffee, coffee sustainability, and ethical sourcing are key factors influencing consumer preferences. Single origin coffee and sustainable coffee are popular choices among coffee connoisseurs, leading to increased demand for coffee certification and fair trade coffee. E-commerce platforms and coffee bean roasters have expanded the market reach, enabling consumers to access a wide range of coffee flavors and varieties. Coffee culture continues to evolve, with innovations in brewing methods, coffee retail, and coffee competitions.

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The Independent coffee shops segment was valued at USD 59.70 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Specialty coffee shops in North America cater to the growing demand for customization among consumers, particularly millennials. These establishments offer personalized coffee and beverage options, allowing customers to specify their preferences. Major players, including McDonald's, Coffee Day, and Starbucks, provide customization services for various beverages. Furthermore, food bowls with customizable ingredients are gaining popularity, accommodating consumers' diverse tastes. The busy lifestyles of professionals and students contribute t

In 2022, Starbucks continued to be the leading brand in the cafe and bar market in China, with approximately 13.6 percent of the market share. Luckin Coffee and Heytea were another two major market players that year, both with more than six percent of the market share.

Explore the Coffee Capsule Market trends! Covers key players, growth rate 8.8% CAGR, market size $23.55 Billion, and forecasts to 2034. Get insights now!

In fiscal year 2024 ended October 1, the net revenue of Starbucks in China amounted to approximately three billion U.S. dollars, showing a decrease of around two percent compared to the previous year. In 2024, there were more than 7,500 company-operated Starbucks stores in China, with 855 newly open shops and 65 closures.