As of February 2025, two billion users were accessing the WhatsApp messenger on a monthly basis. The app’s reach in usage penetration is particularly strong in markets outside the United States, and it is one of the most popular mobile social apps worldwide. WeChat amassed over 1.38 billion users, and Facebook Messenger amassed around 947 million users worldwide. Instant messaging is a type of online chat which offers real-time text transmission via internet. Since the appearance of the smartphone and the subsequent explosion of mobile apps, low-cost or free chat and social messaging apps have proven themselves as a cheap alternative to operator-based text messaging via SMS. Many messenger apps offer features such as group chats, the exchange of graphics, video and even audio messages as well as stickers or emoticons.
As of June 2025, Facebook Messenger had around ***** million users in the United States. The instant messaging service found its largest audience among those aged 25 to 34 years, accounting for ** percent of users. Additionally, the 35 to 44 year age group made up ** percent of Messenger's audience.
As of February 2025, the Philippines and Vietnam were the markets where Facebook Messenger had the highest reach among internet users, with a user reach of 79.4 and 76 percent, respectively. Overall, global reach stood at 16.3 percent during the examined period, while the Meta instant messaging app has a reach of less than two percent in the United States market.
Between September 15 and October 11, 2024, the United States presented the highest number of daily active users (DAU) of chat app Messenger on the iOS operative system. With over ** million DAU, the Meta-branded messaging app saw in the U.S. its main market on iOS. Vietnam ranked second, with around ** million Facebook Messenger DAU on iOS, while Egypt ranked third with approximately ***** million DAU of the popular instant messaging app as of the examined period.
As of June 2025, **** percent of those in the United States who used Facebook Messenger were women. Additionally, the instant messaging service from Meta Platforms found its largest audience in the United States among those aged 25 to 34 years.
In January 2025, Meta-owned chat and communication app WhatsApp was the most downloaded mobile messenger app worldwide, with over 57 million downloads. Mobile social and communication app Snapchat ranked second with approximately 30 million downloads, while Telegram ranked third with approximately 27.6 million download worldwide.
We asked U.S. consumers about "Most used messenger by brand" and found that ******************** takes the top spot, while ******* is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 13,689 consumers in the United States.
In 2021, an estimate of **** billion mobile phone users accessed over-the-top messaging apps to communicate. This figure is projected to grow to **** billion users in 2025. At the beginning of 2021, ******** was the most popular mobile messenger app worldwide. The messaging service had accumulated over *** billion monthly active users.
In 2023, downloads of Facebook Messenger experienced a decrease across all examined regions. In the Asia-Pacific region, Messenger downloaded went down to barely 100 million, compared to *** million for the last measured full-year period. Between 2015 and 2023, downloads of Facebook's instant messaging app experienced a downward trend in the North and Latin American region, slowly decreasing from more than *** million in 2015 to ** million in 2023.
As of February 2025, Iceland held the highest reach of Facebook Messenger users, with almost 60 percent of the internet users in the country using the platform. Norway, which counted an estimated three million users on the platform, presented a Messenger reach of 50.9 percent. Sweden reported the lowest Messenger reach in the examined period, with only 44.7 percent of the country's digital population using the instant messaging platform.
As of February 2025, approximately 55.6 percent of all Facebook Messenger users worldwide were men. In comparison, around 44.4 percent of those using the Meta-branded messaging platform were women.
There were **** million Facebook Messenger users in the United Kingdom in January 2025, up from **** million in November 2023. Facebook Messenger user numbers peaked in the UK in May 2024, with a record audience of users in the country, and have remained stable ever since. Messenger users increased considerably between March 2020 and May 2020 and have since been relatively constant.
As of September 2019, Facebook Messenger was the most popular mobile messenger app in the United States with 106.4 million unique U.S. users. Snapchat ranked second with an audience of almost 45.98 million users. As of that period, Facebook Messenger had a 57 percent mobile audience reach in the United States. Mobile messaging Mobile communications through messenger or chat apps is one of the leading online activities. The most-downloaded communication apps in the United States include WhatsApp, Facebook Messenger (and its less data-intense version, Messenger Lite) and Telegram. In March 2019, WhatsApp had over 70 million global downloads from the Google Play Store. During a November 2018 survey, it was found that 34 percent of U.S. adults had used one messaging service in the past month, and only four percent had used six services or more. Snapchat Snapchat is also one of the leading mobile messaging apps in the United States. The app, which focuses on multimedia messaging with photos and short video clips, is especially popular with teenage audiences. In spring 2019, it was found that Snapchat was the most important social network for 41 percent of U.S. teens. In 2018, there were almost 80 million Snapchat users in the United States and this figure is projected to increase to 78.1 million users in 2023.
Between ************ and ************, the number of global Android users who engaged with chat app Messenger daily were *** million on average. In comparison, iOS daily active users (DAU) of Facebook Messenger were *** million on average in the examined year, with a peak of ***** million DAU in *************. The Meta-branded chat app saw more active users from mobile devices services by the Google Play Store.
As of January 2025, **** percent of Facebook Messenger users in the Netherlands were women. Overall, **** percent of users were women in the 25 to 34 year age group, compared to **** percent of men of the same age. Respondents in the 18 to 24 years age group were the least likely to be users of the instant messaging service.In the Netherlands, WhatsApp is the dominant communication channel, with approximately **** million users in 2023 and an installed base of ***** million as of 2018. As opposed to Belgium and Luxembourg, WhatsApp outperforms Facebook and Facebook Messenger in the Netherlands. When asked, for example, which digital communication platform Dutch consumers used first after waking up, roughly 47 percent of respondents checked WhatsApp, with ** percent using Facebook.
As of January 2025, there were *** million Facebook Messenger users in Switzerland, making up ** percent of the total population. Overall, women were more likely to use the app than men, accounting for **** percent of its audience. The instant messaging app from Facebook was most popular with women users aged 35 to 44 years.
In January 2025, around 115.01 million people in Brazil used Facebook Messenger. Furthermore, the South American country was home to the largest number of Messenger users in Latin America and the Caribbean.
As of the third quarter of 2024, Nigeria was the region with the highest share of online audience using chat and messaging platforms worldwide. Around 100 percent of its internet users reported using such online communication services on a monthly basis. Morocco followed, with around 99.6 percent of its internet users using messaging apps. Approximately, 94.5 percent of the global internet audience used online chats and instant messaging platforms during the last measured quarter.
This statistic presents the result of a survey about the share of mobile messenger users who use Facebook messenger mobile app in South Korea in 2019, devided by gender. In the examined period, around **** percent of surveyed male mobile messenger users stated to use the Facebook messenger app.
We asked UK consumers about "Most used messenger by brand" and found that ********** takes the top spot, while ******* is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 5,457 consumers in the UK.
As of February 2025, two billion users were accessing the WhatsApp messenger on a monthly basis. The app’s reach in usage penetration is particularly strong in markets outside the United States, and it is one of the most popular mobile social apps worldwide. WeChat amassed over 1.38 billion users, and Facebook Messenger amassed around 947 million users worldwide. Instant messaging is a type of online chat which offers real-time text transmission via internet. Since the appearance of the smartphone and the subsequent explosion of mobile apps, low-cost or free chat and social messaging apps have proven themselves as a cheap alternative to operator-based text messaging via SMS. Many messenger apps offer features such as group chats, the exchange of graphics, video and even audio messages as well as stickers or emoticons.