In the period of time going from January 2019 to April 2024, the volume of M&A deals in the beauty and personal care industry was higher for Europe. A year before, this figure added up to 37 M&A deals for North America.

The revenue is forecast to experience significant growth in all segments in 2030. The trend observed from 2020 to 2030 remains consistent throughout the entire forecast period. There is a continuous increase in the revenue across all segments. Notably, the Personal Care segment achieves the highest value of ****** billion U.S. dollars at 2030. Find further statistics on other topics such as a comparison of the revenue in Indonesia and a comparison of the revenue change in the Philippines.The Statista Market Insights cover a broad range of additional markets.

A comprehensive dataset analyzing the beauty industry in 2025, including market size, product categories, consumer behavior, emerging trends, and global growth statistics.

In 2021, approximately ** percent of the Gen Z respondents who took part in the survey chose diversity and inclusion as the most important brand values when shopping for beauty products. They were followed by around ** percent of millennial participants.

The worldwide market for beauty tech-driven purchases is estimated to have generated a revenue of approximately **** billion U.S. dollars in 2021. United States, China, France, Germany, South Korea, United Kingdom (UK), and Japan were included in the estimation of this market. According to Statista estimates, the revenue of the beauty tech market, which includes cosmetics, skin care, and personal care products, is forecast to increase continuously over the next five years, reaching to about **** billion U.S. dollars by 2026.

The share of women in the United States who discover new beauty and personal care products to buy on social media has decreased slightly since 2019. In that year, about ** percent of the survey respondents found new products to purchase on social sites. In 2023, this share had dropped to approximately ** percent.

Interest in clean beauty products (haircare, skincare, and cosmetics made without harmful ingredients) has increased from 2021 to 2023. In 2023, more than half of polled respondents in the United States expressed some level of interest in clean beauty products.

This statistic shows the estimated market value of beauty and personal care products in the Middle East and Africa from 2017 to 2026. The beauty and personal care market in Africa and the Middle East was valued at about ***** billion U.S. dollars in 2017.

As of 2021, the global market value for clean beauty was valued at around *** billion U.S. dollars. The clean beauty market value is forecast to grow and reach approximately **** billion U.S. dollars by 2028.

Between 2019 and 2021, beauty tech app downloads increased across all the countries displayed in this chart. As of 2021, the United States was by far the leading country for beauty tech app downloads, as the country registered a total of about **** million downloads in that year. The projection for 2022 shows that this upward trend in beauty tech app downloads will continue , with significant increases in the United States and the United Kingdom.

A fast growing industry Beauty tech, an umbrella term for the use of apps, devices, and technologies that virtually simulate products, make recommendations and run personalized analyses based on consumer data, is a fast-growing market. Estimates indicate that the revenue of beauty tech in the United States alone could reach over three billion U.S. dollars. Forecasts further suggest strong growth rates across all segments of the beauty tech market in the U.S.

A new area

As the augmented/virtual reality technologies and the capabilities of smart devices advance rapidly, the services provided to customers by the beauty industry vary. Currently, beauty tech apps offers a wide range of functions, such as scanning a user's face and providing individual care tips, or letting the user virtually test beauty products. However, usage of these apps, as well as various beauty tech devices, is still relatively low among beauty consumers, indicating that this is a new area that is still developing.

Around **** billion U.S. dollars was invested in companies offering personalized beauty products and services in 2021. This is an increase of over *** billion U.S. dollars compared to 2020.

The revenue in the beauty & personal care market in the United States was modeled to amount to ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beauty & Personal Care.

The number of online beauty and personal care users is forecast to experience significant growth in all segments in 2029. Notably, the personal Care segment achieves the highest value of *** billion users at 2029.

In the United States, the beauty tech market is projected to grow at a CAGR of around ** percent between 2021 and 2026, with the highest growth expected in the cosmetics segment at **** percent. Beauty tech is defined as purchases in the beauty and personal care market including cosmetics, skin care and personal care, finalized using AI- and AR-powered softwares and tool, such as virtual mirrors, skin diagnostics tools, and try-on apps.

Juvia's Place was the top ranked beauty brand on Facebook in 2021 based on various user engagement metrics. Overall, Juvia's Place had a total of ******* engagements, with an engagement rate of **** percent. Mary Kay ranked second, followed by KKW Beauty, with engagement rates of **** percent and **** percent, respectfully.

This statistic shows the market share of the natural and organic beauty industry as of 2020, by product. In that year, the market share of natural skin care products was about ** percent of the global natural beauty industry, while natural hair care held a **** percent market share.

The number of users in the beauty & personal care e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 13.5 million users (+15.85 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 98.62 million users and therefore a new peak in 2029. Notably, the number of users of the beauty & personal care e-commerce market was continuously increasing over the past years.Find further information concerning the revenue in the 'Fragrances' segment of the beauty & personal care e-commerce market in Germany and the penetration rate in the 'Beauty Tech' segment of the beauty & personal care e-commerce market in Germany. The Statista Market Insights cover a broad range of additional markets.

The global revenue change in the 'Cosmetics' segment of the beauty & personal care market was forecast to continuously decrease between 2025 and 2030 by in total two percentage points. After the fifth consecutive decreasing year, the revenue change is estimated to reach 3.23 percent and therefore a new minimum in 2030. Find more information concerning Indonesia and Singapore.The Statista Market Insights cover a broad range of additional markets.

Rhode, Hailey Bieber's brand, saw the biggest increase in Google searches year-over-year (YoY) among beauty brands in 2024. That year, searches for Rhode grew by *** percent on Google, signaling a rise in the brand's popularity. Huda Beauty ranked second, with a YoY search growth of *** percent. Another brand that saw a significant increase in searches, up ** percent, was Guerlain.

In 2023, 46 percent of U.S. consumers admitted to spending more on beauty products than they would have without the influence of social media. The share of consumers influenced by social media rose sigificantly among millennials and within Generation Z.