As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.
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Lesotho Internet Usage: Search Engine Market Share: All Platforms: Metacrawler data was reported at 0.000 % in 26 Apr 2024. This stayed constant from the previous number of 0.000 % for 25 Apr 2024. Lesotho Internet Usage: Search Engine Market Share: All Platforms: Metacrawler data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 26 Apr 2024, with 8 observations. The data reached an all-time high of 0.050 % in 23 Apr 2024 and a record low of 0.000 % in 26 Apr 2024. Lesotho Internet Usage: Search Engine Market Share: All Platforms: Metacrawler data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Lesotho – Table LS.SC.IU: Internet Usage: Search Engine Market Share.
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Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data was reported at 0.000 % in 11 Sep 2023. This stayed constant from the previous number of 0.000 % for 10 Sep 2023. Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data is updated daily, averaging 0.000 % from Sep 2023 (Median) to 11 Sep 2023, with 9 observations. The data reached an all-time high of 0.050 % in 07 Sep 2023 and a record low of 0.000 % in 11 Sep 2023. Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Russian Federation – Table RU.SC.IU: Internet Usage: Device Vendor Market Share.
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United States Internet Usage: Device Vendor Market Share: Tablet: Honor data was reported at 0.040 % in 16 May 2025. This records an increase from the previous number of 0.010 % for 15 May 2025. United States Internet Usage: Device Vendor Market Share: Tablet: Honor data is updated daily, averaging 0.030 % from Nov 2023 (Median) to 16 May 2025, with 554 observations. The data reached an all-time high of 0.150 % in 25 Jan 2025 and a record low of 0.000 % in 06 Nov 2024. United States Internet Usage: Device Vendor Market Share: Tablet: Honor data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Device Vendor Market Share.
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Costa Rica Internet Usage: Search Engine Market Share: Mobile: Naver data was reported at 0.000 % in 17 Jun 2024. This stayed constant from the previous number of 0.000 % for 16 Jun 2024. Costa Rica Internet Usage: Search Engine Market Share: Mobile: Naver data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 17 Jun 2024, with 8 observations. The data reached an all-time high of 0.040 % in 14 Jun 2024 and a record low of 0.000 % in 17 Jun 2024. Costa Rica Internet Usage: Search Engine Market Share: Mobile: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Costa Rica – Table CR.SC.IU: Internet Usage: Search Engine Market Share.
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United States Internet Usage: Search Engine Market Share: Mobile: Petal Search data was reported at 0.000 % in 21 Jan 2024. This stayed constant from the previous number of 0.000 % for 20 Jan 2024. United States Internet Usage: Search Engine Market Share: Mobile: Petal Search data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 21 Jan 2024, with 7 observations. The data reached an all-time high of 0.030 % in 19 Jan 2024 and a record low of 0.000 % in 21 Jan 2024. United States Internet Usage: Search Engine Market Share: Mobile: Petal Search data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.
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United States Internet Usage: Browser Market Share: All Platforms: Whale Browser data was reported at 0.010 % in 02 Jan 2025. This stayed constant from the previous number of 0.010 % for 01 Jan 2025. United States Internet Usage: Browser Market Share: All Platforms: Whale Browser data is updated daily, averaging 0.010 % from Dec 2024 (Median) to 02 Jan 2025, with 7 observations. The data reached an all-time high of 0.010 % in 02 Jan 2025 and a record low of 0.010 % in 02 Jan 2025. United States Internet Usage: Browser Market Share: All Platforms: Whale Browser data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Browser Market Share.
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Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data was reported at 0.000 % in 27 Jan 2025. This stayed constant from the previous number of 0.000 % for 26 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 27 Jan 2025, with 5 observations. The data reached an all-time high of 0.060 % in 23 Jan 2025 and a record low of 0.000 % in 27 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Search Engine Market Share.
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Slovakia Internet Usage: Search Engine Market Share: All Platforms: Naver data was reported at 0.000 % in 22 Mar 2025. This records a decrease from the previous number of 0.020 % for 21 Mar 2025. Slovakia Internet Usage: Search Engine Market Share: All Platforms: Naver data is updated daily, averaging 0.010 % from Nov 2024 (Median) to 22 Mar 2025, with 33 observations. The data reached an all-time high of 0.020 % in 21 Mar 2025 and a record low of 0.000 % in 22 Mar 2025. Slovakia Internet Usage: Search Engine Market Share: All Platforms: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Slovakia – Table SK.SC.IU: Internet Usage: Search Engine Market Share.
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Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data was reported at 0.000 % in 04 Oct 2024. This stayed constant from the previous number of 0.000 % for 03 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 04 Oct 2024, with 31 observations. The data reached an all-time high of 0.030 % in 28 Sep 2024 and a record low of 0.000 % in 04 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Germany – Table DE.SC.IU: Internet Usage: Search Engine Market Share.
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Ukraine Internet Usage: Search Engine Market Share: Mobile: Naver data was reported at 0.000 % in 25 Jan 2025. This records a decrease from the previous number of 0.030 % for 24 Jan 2025. Ukraine Internet Usage: Search Engine Market Share: Mobile: Naver data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 25 Jan 2025, with 6 observations. The data reached an all-time high of 0.030 % in 24 Jan 2025 and a record low of 0.000 % in 25 Jan 2025. Ukraine Internet Usage: Search Engine Market Share: Mobile: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Ukraine – Table UA.SC.IU: Internet Usage: Search Engine Market Share.
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Georgia Internet Usage: Device Vendor Market Share: Mobile: Razer data was reported at 0.000 % in 20 Apr 2025. This records a decrease from the previous number of 0.040 % for 19 Apr 2025. Georgia Internet Usage: Device Vendor Market Share: Mobile: Razer data is updated daily, averaging 0.000 % from May 2024 (Median) to 20 Apr 2025, with 69 observations. The data reached an all-time high of 0.060 % in 10 Apr 2025 and a record low of 0.000 % in 20 Apr 2025. Georgia Internet Usage: Device Vendor Market Share: Mobile: Razer data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Georgia – Table GE.SC.IU: Internet Usage: Device Vendor Market Share.
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Romania Internet Usage: Device Vendor Market Share: Tablet: Turkcell data was reported at 0.000 % in 31 Aug 2024. This stayed constant from the previous number of 0.000 % for 30 Aug 2024. Romania Internet Usage: Device Vendor Market Share: Tablet: Turkcell data is updated daily, averaging 0.000 % from Aug 2024 (Median) to 31 Aug 2024, with 9 observations. The data reached an all-time high of 0.050 % in 27 Aug 2024 and a record low of 0.000 % in 31 Aug 2024. Romania Internet Usage: Device Vendor Market Share: Tablet: Turkcell data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Romania – Table RO.SC.IU: Internet Usage: Device Vendor Market Share.
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Russia Internet Usage: Device Vendor Market Share: Mobile: Condor data was reported at 0.000 % in 14 Sep 2023. This stayed constant from the previous number of 0.000 % for 13 Sep 2023. Russia Internet Usage: Device Vendor Market Share: Mobile: Condor data is updated daily, averaging 0.000 % from Sep 2023 (Median) to 14 Sep 2023, with 9 observations. The data reached an all-time high of 0.080 % in 10 Sep 2023 and a record low of 0.000 % in 14 Sep 2023. Russia Internet Usage: Device Vendor Market Share: Mobile: Condor data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Russian Federation – Table RU.SC.IU: Internet Usage: Device Vendor Market Share.
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United States Internet Usage: Browser Market Share: Desktop: Whale Browser data was reported at 0.000 % in 08 Jan 2025. This records a decrease from the previous number of 0.010 % for 07 Jan 2025. United States Internet Usage: Browser Market Share: Desktop: Whale Browser data is updated daily, averaging 0.010 % from Sep 2023 (Median) to 08 Jan 2025, with 70 observations. The data reached an all-time high of 0.020 % in 05 Jan 2025 and a record low of 0.000 % in 08 Jan 2025. United States Internet Usage: Browser Market Share: Desktop: Whale Browser data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Browser Market Share.
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Czech Republic Internet Usage: Search Engine Market Share: Desktop: Naver data was reported at 0.000 % in 11 Nov 2024. This records a decrease from the previous number of 0.010 % for 10 Nov 2024. Czech Republic Internet Usage: Search Engine Market Share: Desktop: Naver data is updated daily, averaging 0.010 % from Nov 2024 (Median) to 11 Nov 2024, with 6 observations. The data reached an all-time high of 0.020 % in 09 Nov 2024 and a record low of 0.000 % in 11 Nov 2024. Czech Republic Internet Usage: Search Engine Market Share: Desktop: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Czech Republic – Table CZ.SC.IU: Internet Usage: Search Engine Market Share.
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Internet Usage: Search Engine Market Share: Mobile: Naver data was reported at 0.000 % in 11 Apr 2025. This records a decrease from the previous number of 0.030 % for 10 Apr 2025. Internet Usage: Search Engine Market Share: Mobile: Naver data is updated daily, averaging 0.000 % from May 2024 (Median) to 11 Apr 2025, with 50 observations. The data reached an all-time high of 0.060 % in 19 May 2024 and a record low of 0.000 % in 11 Apr 2025. Internet Usage: Search Engine Market Share: Mobile: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Slovenia – Table SI.SC.IU: Internet Usage: Search Engine Market Share.
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United States Internet Usage: Search Engine Market Share: All Platforms: Haosou data was reported at 0.000 % in 03 Oct 2024. This records a decrease from the previous number of 0.010 % for 02 Oct 2024. United States Internet Usage: Search Engine Market Share: All Platforms: Haosou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 03 Oct 2024, with 28 observations. The data reached an all-time high of 0.030 % in 08 Sep 2024 and a record low of 0.000 % in 03 Oct 2024. United States Internet Usage: Search Engine Market Share: All Platforms: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.
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Russia Internet Usage: Device Vendor Market Share: Tablet: Honor data was reported at 9.230 % in 16 May 2025. This records an increase from the previous number of 4.400 % for 15 May 2025. Russia Internet Usage: Device Vendor Market Share: Tablet: Honor data is updated daily, averaging 1.420 % from Jul 2023 (Median) to 16 May 2025, with 675 observations. The data reached an all-time high of 9.440 % in 18 Apr 2025 and a record low of 0.000 % in 15 Oct 2023. Russia Internet Usage: Device Vendor Market Share: Tablet: Honor data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Russian Federation – Table RU.SC.IU: Internet Usage: Device Vendor Market Share.
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El Salvador Internet Usage: Search Engine Market Share: Mobile: Naver data was reported at 0.000 % in 07 May 2025. This stayed constant from the previous number of 0.000 % for 06 May 2025. El Salvador Internet Usage: Search Engine Market Share: Mobile: Naver data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 07 May 2025, with 20 observations. The data reached an all-time high of 0.040 % in 04 May 2025 and a record low of 0.000 % in 07 May 2025. El Salvador Internet Usage: Search Engine Market Share: Mobile: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s El Salvador – Table SV.SC.IU: Internet Usage: Search Engine Market Share.
As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.