As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Namibia Internet Usage: Search Engine Market Share: All Platforms: Lilo data was reported at 0.000 % in 15 May 2024. This stayed constant from the previous number of 0.000 % for 14 May 2024. Namibia Internet Usage: Search Engine Market Share: All Platforms: Lilo data is updated daily, averaging 0.000 % from May 2024 (Median) to 15 May 2024, with 9 observations. The data reached an all-time high of 0.200 % in 11 May 2024 and a record low of 0.000 % in 15 May 2024. Namibia Internet Usage: Search Engine Market Share: All Platforms: Lilo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Namibia – Table NA.SC.IU: Internet Usage: Search Engine Market Share.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

Lesotho Internet Usage: Search Engine Market Share: All Platforms: Metacrawler data was reported at 0.000 % in 26 Apr 2024. This stayed constant from the previous number of 0.000 % for 25 Apr 2024. Lesotho Internet Usage: Search Engine Market Share: All Platforms: Metacrawler data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 26 Apr 2024, with 8 observations. The data reached an all-time high of 0.050 % in 23 Apr 2024 and a record low of 0.000 % in 26 Apr 2024. Lesotho Internet Usage: Search Engine Market Share: All Platforms: Metacrawler data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Lesotho – Table LS.SC.IU: Internet Usage: Search Engine Market Share.

Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data was reported at 0.000 % in 04 Oct 2024. This stayed constant from the previous number of 0.000 % for 03 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 04 Oct 2024, with 31 observations. The data reached an all-time high of 0.030 % in 28 Sep 2024 and a record low of 0.000 % in 04 Oct 2024. Germany Internet Usage: Search Engine Market Share: All Platforms: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Germany – Table DE.SC.IU: Internet Usage: Search Engine Market Share.

Google is not only popular in its home country, but is also the dominant internet search provider in many major online markets, frequently generating between ** and ** percent of desktop search traffic. The search engine giant has a market share of over ** percent in India and accounted for the majority of the global search engine market, way ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over ***** billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company *** billion euros.

Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data was reported at 0.010 % in 27 Sep 2024. This stayed constant from the previous number of 0.010 % for 26 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 27 Sep 2024, with 24 observations. The data reached an all-time high of 0.030 % in 07 Sep 2024 and a record low of 0.000 % in 20 Sep 2024. Israel Internet Usage: Search Engine Market Share: Desktop: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Israel – Table IL.SC.IU: Internet Usage: Search Engine Market Share.

Kazakhstan Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data was reported at 0.000 % in 26 Nov 2024. This stayed constant from the previous number of 0.000 % for 25 Nov 2024. Kazakhstan Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data is updated daily, averaging 0.000 % from May 2024 (Median) to 26 Nov 2024, with 199 observations. The data reached an all-time high of 2.480 % in 19 Aug 2024 and a record low of 0.000 % in 26 Nov 2024. Kazakhstan Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Kazakhstan – Table KZ.SC.IU: Internet Usage: Search Engine Market Share.

Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data was reported at 0.000 % in 27 Jan 2025. This stayed constant from the previous number of 0.000 % for 26 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 27 Jan 2025, with 5 observations. The data reached an all-time high of 0.060 % in 23 Jan 2025 and a record low of 0.000 % in 27 Jan 2025. Malawi Internet Usage: Search Engine Market Share: Desktop: Shenma data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Search Engine Market Share.

Singapore Internet Usage: Search Engine Market Share: Tablet: StartPagina (Google) data was reported at 0.000 % in 11 Dec 2024. This stayed constant from the previous number of 0.000 % for 10 Dec 2024. Singapore Internet Usage: Search Engine Market Share: Tablet: StartPagina (Google) data is updated daily, averaging 0.000 % from Dec 2024 (Median) to 11 Dec 2024, with 9 observations. The data reached an all-time high of 0.060 % in 07 Dec 2024 and a record low of 0.000 % in 11 Dec 2024. Singapore Internet Usage: Search Engine Market Share: Tablet: StartPagina (Google) data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Search Engine Market Share.

Czech Republic Internet Usage: Search Engine Market Share: Desktop: Naver data was reported at 0.000 % in 11 Nov 2024. This records a decrease from the previous number of 0.010 % for 10 Nov 2024. Czech Republic Internet Usage: Search Engine Market Share: Desktop: Naver data is updated daily, averaging 0.010 % from Nov 2024 (Median) to 11 Nov 2024, with 6 observations. The data reached an all-time high of 0.020 % in 09 Nov 2024 and a record low of 0.000 % in 11 Nov 2024. Czech Republic Internet Usage: Search Engine Market Share: Desktop: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Czech Republic – Table CZ.SC.IU: Internet Usage: Search Engine Market Share.

Ukraine Internet Usage: Search Engine Market Share: Mobile: Naver data was reported at 0.000 % in 25 Jan 2025. This records a decrease from the previous number of 0.030 % for 24 Jan 2025. Ukraine Internet Usage: Search Engine Market Share: Mobile: Naver data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 25 Jan 2025, with 6 observations. The data reached an all-time high of 0.030 % in 24 Jan 2025 and a record low of 0.000 % in 25 Jan 2025. Ukraine Internet Usage: Search Engine Market Share: Mobile: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Ukraine – Table UA.SC.IU: Internet Usage: Search Engine Market Share.

Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data was reported at 0.010 % in 28 Sep 2024. This stayed constant from the previous number of 0.010 % for 27 Sep 2024. Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 28 Sep 2024, with 11 observations. The data reached an all-time high of 0.010 % in 28 Sep 2024 and a record low of 0.010 % in 28 Sep 2024. Canada Internet Usage: Search Engine Market Share: Mobile: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Canada – Table CA.SC.IU: Internet Usage: Search Engine Market Share.

Afghanistan Internet Usage: Search Engine Market Share: Mobile: Start Page data was reported at 0.000 % in 08 May 2025. This stayed constant from the previous number of 0.000 % for 07 May 2025. Afghanistan Internet Usage: Search Engine Market Share: Mobile: Start Page data is updated daily, averaging 0.000 % from Mar 2025 (Median) to 08 May 2025, with 20 observations. The data reached an all-time high of 0.050 % in 07 Mar 2025 and a record low of 0.000 % in 08 May 2025. Afghanistan Internet Usage: Search Engine Market Share: Mobile: Start Page data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Afghanistan – Table AF.SC.IU: Internet Usage: Search Engine Market Share.

Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data was reported at 0.000 % in 12 Apr 2025. This stayed constant from the previous number of 0.000 % for 11 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 12 Apr 2025, with 32 observations. The data reached an all-time high of 0.150 % in 08 Apr 2025 and a record low of 0.000 % in 12 Apr 2025. Indonesia Internet Usage: Search Engine Market Share: Tablet: Metacrawler data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Indonesia – Table ID.SC.IU: Internet Usage: Search Engine Market Share.

Portugal Internet Usage: Search Engine Market Share: All Platforms: Naver data was reported at 0.010 % in 25 Jan 2025. This stayed constant from the previous number of 0.010 % for 24 Jan 2025. Portugal Internet Usage: Search Engine Market Share: All Platforms: Naver data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 25 Jan 2025, with 5 observations. The data reached an all-time high of 0.010 % in 25 Jan 2025 and a record low of 0.000 % in 23 Jan 2025. Portugal Internet Usage: Search Engine Market Share: All Platforms: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Portugal – Table PT.SC.IU: Internet Usage: Search Engine Market Share.

Serbia Internet Usage: Search Engine Market Share: Mobile: Qwant data was reported at 0.010 % in 23 Feb 2025. This stayed constant from the previous number of 0.010 % for 22 Feb 2025. Serbia Internet Usage: Search Engine Market Share: Mobile: Qwant data is updated daily, averaging 0.010 % from Nov 2024 (Median) to 23 Feb 2025, with 21 observations. The data reached an all-time high of 0.020 % in 21 Feb 2025 and a record low of 0.000 % in 18 Feb 2025. Serbia Internet Usage: Search Engine Market Share: Mobile: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Serbia – Table RS.SC.IU: Internet Usage: Search Engine Market Share.

Egypt Internet Usage: Search Engine Market Share: Tablet: Sogou data was reported at 0.000 % in 25 Mar 2024. This stayed constant from the previous number of 0.000 % for 24 Mar 2024. Egypt Internet Usage: Search Engine Market Share: Tablet: Sogou data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 25 Mar 2024, with 7 observations. The data reached an all-time high of 0.050 % in 21 Mar 2024 and a record low of 0.000 % in 25 Mar 2024. Egypt Internet Usage: Search Engine Market Share: Tablet: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Egypt – Table EG.SC.IU: Internet Usage: Search Engine Market Share.

Egypt Internet Usage: Search Engine Market Share: Desktop: Qwant data was reported at 0.030 % in 20 Mar 2025. This records an increase from the previous number of 0.000 % for 19 Mar 2025. Egypt Internet Usage: Search Engine Market Share: Desktop: Qwant data is updated daily, averaging 0.010 % from Mar 2025 (Median) to 20 Mar 2025, with 8 observations. The data reached an all-time high of 0.030 % in 20 Mar 2025 and a record low of 0.000 % in 19 Mar 2025. Egypt Internet Usage: Search Engine Market Share: Desktop: Qwant data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Egypt – Table EG.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: All Platforms: Naver data was reported at 0.000 % in 17 Apr 2025. This stayed constant from the previous number of 0.000 % for 16 Apr 2025. Internet Usage: Search Engine Market Share: All Platforms: Naver data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 17 Apr 2025, with 12 observations. The data reached an all-time high of 0.030 % in 15 Apr 2025 and a record low of 0.000 % in 17 Apr 2025. Internet Usage: Search Engine Market Share: All Platforms: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s El Salvador – Table SV.SC.IU: Internet Usage: Search Engine Market Share.