Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data was reported at 0.000 % in 13 Nov 2024. This stayed constant from the previous number of 0.000 % for 12 Nov 2024. Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 13 Nov 2024, with 9 observations. The data reached an all-time high of 0.130 % in 09 Nov 2024 and a record low of 0.000 % in 13 Nov 2024. Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Suriname – Table SR.SC.IU: Internet Usage: Social Media Market Share.

Egypt Internet Usage: Social Media Market Share: Desktop: Fark data was reported at 0.000 % in 24 Apr 2025. This stayed constant from the previous number of 0.000 % for 23 Apr 2025. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 24 Apr 2025, with 205 observations. The data reached an all-time high of 0.330 % in 18 Dec 2024 and a record low of 0.000 % in 24 Apr 2025. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Egypt – Table EG.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data was reported at 0.000 % in 26 Apr 2024. This stayed constant from the previous number of 0.000 % for 25 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data is updated daily, averaging 0.000 % from Dec 2023 (Median) to 26 Apr 2024, with 119 observations. The data reached an all-time high of 1.850 % in 07 Apr 2024 and a record low of 0.000 % in 26 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Liberia – Table LR.SC.IU: Internet Usage: Social Media Market Share.

As of August 2024, the Google Chrome browser accounted for over ** percent of the global market for internet browsers. Apple’s Safari browser was the second most popular internet browser around the world, accounting for about **** percent of market share. Apart from these two, no other browser controlled more than **** percent of the overall market share. Internet use With billions of people around the world having some form of access to the technology, around half of the world’s population can be classified as internet users. In countries like Japan, the United Kingdom, and Germany, a big majority of citizens access the internet on a daily basis, whether it be for work or personal entertainment. In the United States, the average adult spends hours per day online, once again showing the large importance of internet in peoples’ daily lives. Web browsers Web browsers serve as the platform through which users from across the globe access the contents of the internet. With the help of a web browser, users can access a huge variety of content including entertainment sites, social media, and online shopping retailers. In recent years, social media sites such as Facebook have become some of the most popular sites, with users determined to keep up-to-date with the digital presence of their friends, families, and favorite celebrities.

Japan Internet Usage: Social Media Market Share: Tablet: Youku data was reported at 0.000 % in 31 Oct 2024. This stayed constant from the previous number of 0.000 % for 30 Oct 2024. Japan Internet Usage: Social Media Market Share: Tablet: Youku data is updated daily, averaging 0.000 % from Oct 2024 (Median) to 31 Oct 2024, with 9 observations. The data reached an all-time high of 0.290 % in 27 Oct 2024 and a record low of 0.000 % in 31 Oct 2024. Japan Internet Usage: Social Media Market Share: Tablet: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Japan – Table JP.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: Tablet: news.ycombinator.com data was reported at 0.000 % in 25 Feb 2025. This stayed constant from the previous number of 0.000 % for 24 Feb 2025. Internet Usage: Social Media Market Share: Tablet: news.ycombinator.com data is updated daily, averaging 0.000 % from Feb 2024 (Median) to 25 Feb 2025, with 364 observations. The data reached an all-time high of 33.330 % in 18 Nov 2024 and a record low of 0.000 % in 25 Feb 2025. Internet Usage: Social Media Market Share: Tablet: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Brunei – Table BN.SC.IU: Internet Usage: Social Media Market Share.

Liechtenstein Internet Usage: Social Media Market Share: Mobile: Delicious data was reported at 0.000 % in 14 Jul 2024. This stayed constant from the previous number of 0.000 % for 13 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: Mobile: Delicious data is updated daily, averaging 0.000 % from Dec 2023 (Median) to 14 Jul 2024, with 199 observations. The data reached an all-time high of 5.880 % in 06 Apr 2024 and a record low of 0.000 % in 14 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: Mobile: Delicious data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Liechtenstein – Table LI.SC.IU: Internet Usage: Social Media Market Share.

Kuwait Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data was reported at 0.000 % in 02 Jun 2024. This stayed constant from the previous number of 0.000 % for 01 Jun 2024. Kuwait Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data is updated daily, averaging 0.000 % from May 2024 (Median) to 02 Jun 2024, with 9 observations. The data reached an all-time high of 0.080 % in 29 May 2024 and a record low of 0.000 % in 02 Jun 2024. Kuwait Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Kuwait – Table KW.SC.IU: Internet Usage: Social Media Market Share.

Liechtenstein Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 04 Jul 2024. This stayed constant from the previous number of 0.000 % for 03 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Dec 2023 (Median) to 04 Jul 2024, with 199 observations. The data reached an all-time high of 3.570 % in 27 Mar 2024 and a record low of 0.000 % in 04 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Liechtenstein – Table LI.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: Desktop: Sina Weibo data was reported at 0.000 % in 27 Apr 2024. This stayed constant from the previous number of 0.000 % for 26 Apr 2024. Internet Usage: Social Media Market Share: Desktop: Sina Weibo data is updated daily, averaging 0.000 % from Dec 2023 (Median) to 27 Apr 2024, with 123 observations. The data reached an all-time high of 1.250 % in 12 Apr 2024 and a record low of 0.000 % in 27 Apr 2024. Internet Usage: Social Media Market Share: Desktop: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Qatar – Table QA.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 14 Apr 2024. This stayed constant from the previous number of 0.000 % for 13 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 14 Apr 2024, with 9 observations. The data reached an all-time high of 0.430 % in 10 Apr 2024 and a record low of 0.000 % in 14 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Iran – Table IR.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: Mobile: Fark data was reported at 0.000 % in 05 Oct 2024. This stayed constant from the previous number of 0.000 % for 04 Oct 2024. Internet Usage: Social Media Market Share: Mobile: Fark data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 05 Oct 2024, with 9 observations. The data reached an all-time high of 0.190 % in 01 Oct 2024 and a record low of 0.000 % in 05 Oct 2024. Internet Usage: Social Media Market Share: Mobile: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Maldives – Table MV.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: All Platforms: Mixi data was reported at 0.000 % in 25 May 2024. This stayed constant from the previous number of 0.000 % for 24 May 2024. Internet Usage: Social Media Market Share: All Platforms: Mixi data is updated daily, averaging 0.000 % from May 2024 (Median) to 25 May 2024, with 8 observations. The data reached an all-time high of 0.060 % in 22 May 2024 and a record low of 0.000 % in 25 May 2024. Internet Usage: Social Media Market Share: All Platforms: Mixi data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Hong Kong SAR (China) – Table HK.SC.IU: Internet Usage: Social Media Market Share.

Rund 66 Prozent aller Seitenabrufe auf Social Media-Plattformen in der Schweiz entfielen 2024 auf das weltweit führende Social Network Facebook. Instagram lag mit einem Marktanteil von 11,3 Prozent auf Platz zwei im Ranking. Auf Pinterest entfielen laut Auswertung von StatCounter insgesamt 8,94 Prozent aller Social Media-Abrufe. Facebook Obwohl die Anzahl der aktiven Nutzer von Facebook in der Schweiz in den letzten Jahren etwas gesunken ist, bleibt sie weiterhin eine der beliebtesten Social Media Plattformen. Bei der täglichen Nutzung steht das von Mark Zuckerberg gegründete Netzwerk an zweiter Stelle hinter Instagram. Nur bei den Schweizer Jugendlichen verlor Facebook deutlich an Popularität. Während 2018 noch 48 Prozent der Jugendlichen die Plattform zumindest gelegentlich nutzten, waren es 2023 nur noch 26 Prozent. In dieser Altersgruppe führte Instagram, welches genau wie Facebook zum Meta-Konzern gehört. Mobile vs. stationäre Social Media-Nutzung Betrachtet man die Verteilung der Seitenabrufe über Smartphone und Tablet sowie diejenigen über Desktop separat, zeigen sich deutliche Nutzungsunterschiede. Bei Facebook und Instagram überwiegt der Anteil am mobilen Traffic gegenüber dem Anteil am stationären Traffic. Twitter, Pinterest oder YouTube werden hingegen vorwiegend stationär genutzt. Besonders deutlich wird der Unterschied bei Twitter: Rund 24 Prozent aller stationären Abrufe entfallen auf den Microblogging-Dienst, bei den mobilen Abrufen hält Twitter jedoch nur einen Anteil von sieben Prozent. Bei YouTube ergibt sich ein ähnliches Bild: der Marktanteil der Videoplattform am stationären Social Media-Traffic ist knapp elfmal so hoch wie an der mobilen Nutzung. Eine Übersicht zur Nutzung von sozialen Medien in der Schweiz finden Sie hier.

Gibraltar Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data was reported at 0.000 % in 11 Feb 2024. This stayed constant from the previous number of 0.000 % for 10 Feb 2024. Gibraltar Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data is updated daily, averaging 0.000 % from Feb 2024 (Median) to 11 Feb 2024, with 9 observations. The data reached an all-time high of 0.790 % in 07 Feb 2024 and a record low of 0.000 % in 11 Feb 2024. Gibraltar Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Gibraltar – Table GI.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: Mobile: Fark data was reported at 0.000 % in 28 Nov 2024. This stayed constant from the previous number of 0.000 % for 27 Nov 2024. Internet Usage: Social Media Market Share: Mobile: Fark data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 28 Nov 2024, with 7 observations. The data reached an all-time high of 0.060 % in 26 Nov 2024 and a record low of 0.000 % in 28 Nov 2024. Internet Usage: Social Media Market Share: Mobile: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Guinea – Table GN.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 28 Nov 2024. This stayed constant from the previous number of 0.000 % for 27 Nov 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 28 Nov 2024, with 16 observations. The data reached an all-time high of 0.080 % in 24 Nov 2024 and a record low of 0.000 % in 28 Nov 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Panama – Table PA.SC.IU: Internet Usage: Social Media Market Share.

Monaco Internet Usage: Social Media Market Share: Desktop: Youku data was reported at 0.000 % in 27 Apr 2024. This stayed constant from the previous number of 0.000 % for 26 Apr 2024. Monaco Internet Usage: Social Media Market Share: Desktop: Youku data is updated daily, averaging 0.000 % from Dec 2023 (Median) to 27 Apr 2024, with 119 observations. The data reached an all-time high of 5.000 % in 10 Apr 2024 and a record low of 0.000 % in 27 Apr 2024. Monaco Internet Usage: Social Media Market Share: Desktop: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Monaco – Table MC.SC.IU: Internet Usage: Social Media Market Share.

Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data was reported at 0.000 % in 16 Mar 2025. This stayed constant from the previous number of 0.000 % for 15 Mar 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data is updated daily, averaging 0.000 % from Mar 2025 (Median) to 16 Mar 2025, with 9 observations. The data reached an all-time high of 0.070 % in 12 Mar 2025 and a record low of 0.000 % in 16 Mar 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Social Media Market Share.