Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top-ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ, or video-sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network, TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.44 billion users, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Context

Social media are today a very popular way of exchanging information with other people via the Internet. It's hard not to notice that over the years new ones are created and old ones "die". The database below presents the popularity of various social networking sites since 2009, showing the percentage of their share in the social media market.

Content

The database saved in .csv form contains several columns. The first column contains the date (YYYY-MM) of the measurement period. Each subsequent column contains the percentage of share in the social media market, given as a percentage, rounded to 2 decimal places (if the share is less than 0.5%, the value 0 remains, even though it may constitute a very small percentage of the share). We have almost 180 rows, 15 years of data for monthly periods.

Source

The database comes from the Statcounter and is made available in the operation with CC BY-SA 3.0 license which allows to copy, use and disseminate data also for commercial purposes after providing the source.

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 14 Apr 2024. This stayed constant from the previous number of 0.000 % for 13 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.430 % from Apr 2024 (Median) to 14 Apr 2024, with 9 observations. The data reached an all-time high of 0.430 % in 10 Apr 2024 and a record low of 0.000 % in 14 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Iran – Table IR.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 28 Nov 2024. This stayed constant from the previous number of 0.000 % for 27 Nov 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 28 Nov 2024, with 16 observations. The data reached an all-time high of 0.080 % in 24 Nov 2024 and a record low of 0.000 % in 28 Nov 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Panama – Table PA.SC.IU: Internet Usage: Social Media Market Share.

Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 28 Sep 2025. This stayed constant from the previous number of 0.000 % for 27 Sep 2025. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 28 Sep 2025, with 17 observations. The data reached an all-time high of 0.210 % in 24 Sep 2025 and a record low of 0.000 % in 28 Sep 2025. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Jamaica – Table JM.SC.IU: Internet Usage: Social Media Market Share.

Kuwait Internet Usage: Social Media Market Share: Desktop: Youku data was reported at 0.000 % in 20 Mar 2024. This stayed constant from the previous number of 0.000 % for 19 Mar 2024. Kuwait Internet Usage: Social Media Market Share: Desktop: Youku data is updated daily, averaging 0.440 % from Mar 2024 (Median) to 20 Mar 2024, with 9 observations. The data reached an all-time high of 0.440 % in 16 Mar 2024 and a record low of 0.000 % in 20 Mar 2024. Kuwait Internet Usage: Social Media Market Share: Desktop: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Kuwait – Table KW.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.120 % in 02 May 2024. This records an increase from the previous number of 0.000 % for 01 May 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 02 May 2024, with 5 observations. The data reached an all-time high of 0.120 % in 02 May 2024 and a record low of 0.000 % in 01 May 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mauritius – Table MU.SC.IU: Internet Usage: Social Media Market Share.

In the second quarter of 2025, mobile devices (excluding tablets) accounted for 62.54 percent of global website traffic. Since consistently maintaining a share of around 50 percent beginning in 2017, mobile usage surpassed this threshold in 2020 and has demonstrated steady growth in its dominance of global web access. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data was reported at 0.000 % in 13 Nov 2024. This stayed constant from the previous number of 0.000 % for 12 Nov 2024. Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data is updated daily, averaging 0.130 % from Nov 2024 (Median) to 13 Nov 2024, with 9 observations. The data reached an all-time high of 0.130 % in 09 Nov 2024 and a record low of 0.000 % in 13 Nov 2024. Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Suriname – Table SR.SC.IU: Internet Usage: Social Media Market Share.

Egypt Internet Usage: Social Media Market Share: Desktop: Fark data was reported at 0.000 % in 18 Jan 2026. This stayed constant from the previous number of 0.000 % for 17 Jan 2026. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 18 Jan 2026, with 264 observations. The data reached an all-time high of 0.330 % in 18 Dec 2024 and a record low of 0.000 % in 18 Jan 2026. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Egypt – Table EG.SC.IU: Internet Usage: Social Media Market Share.

Guinea Internet Usage: Social Media Market Share: Mobile: Fark data was reported at 0.000 % in 28 Nov 2024. This stayed constant from the previous number of 0.000 % for 27 Nov 2024. Guinea Internet Usage: Social Media Market Share: Mobile: Fark data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 28 Nov 2024, with 7 observations. The data reached an all-time high of 0.060 % in 26 Nov 2024 and a record low of 0.000 % in 28 Nov 2024. Guinea Internet Usage: Social Media Market Share: Mobile: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Guinea – Table GN.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: Mobile: Youku data was reported at 0.000 % in 20 Apr 2024. This records a decrease from the previous number of 0.030 % for 19 Apr 2024. Internet Usage: Social Media Market Share: Mobile: Youku data is updated daily, averaging 0.050 % from Apr 2024 (Median) to 20 Apr 2024, with 9 observations. The data reached an all-time high of 0.050 % in 16 Apr 2024 and a record low of 0.000 % in 20 Apr 2024. Internet Usage: Social Media Market Share: Mobile: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Japan – Table JP.SC.IU: Internet Usage: Social Media Market Share.

This statistic illustrates the market share of now-defunct StumbleUpon in the United Kingdom (UK) monthly from January 2015 to July 2018. Figures were calculated and published by StatCounter, a web traffic analysis tool, based on approximately fifteen billion hits online per month. In July 2018, StumbleUpon had a social network market share of 0.24 percent.

Rwanda Internet Usage: Social Media Market Share: Desktop: Youku data was reported at 0.000 % in 28 Jun 2024. This stayed constant from the previous number of 0.000 % for 27 Jun 2024. Rwanda Internet Usage: Social Media Market Share: Desktop: Youku data is updated daily, averaging 4.350 % from Dec 2023 (Median) to 28 Jun 2024, with 199 observations. The data reached an all-time high of 4.350 % in 21 Mar 2024 and a record low of 0.000 % in 28 Jun 2024. Rwanda Internet Usage: Social Media Market Share: Desktop: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Rwanda – Table RW.SC.IU: Internet Usage: Social Media Market Share.

Rund 66 Prozent aller Seitenabrufe auf Social Media-Plattformen in der Schweiz entfielen 2024 auf das weltweit führende Social Network Facebook. Instagram lag mit einem Marktanteil von 11,3 Prozent auf Platz zwei im Ranking. Auf Pinterest entfielen laut Auswertung von StatCounter insgesamt 8,94 Prozent aller Social Media-Abrufe. Facebook Obwohl die Anzahl der aktiven Nutzer von Facebook in der Schweiz in den letzten Jahren etwas gesunken ist, bleibt sie weiterhin eine der beliebtesten Social Media Plattformen. Bei der täglichen Nutzung steht das von Mark Zuckerberg gegründete Netzwerk an zweiter Stelle hinter Instagram. Nur bei den Schweizer Jugendlichen verlor Facebook deutlich an Popularität. Während 2018 noch 48 Prozent der Jugendlichen die Plattform zumindest gelegentlich nutzten, waren es 2023 nur noch 26 Prozent. In dieser Altersgruppe führte Instagram, welches genau wie Facebook zum Meta-Konzern gehört. Mobile vs. stationäre Social Media-Nutzung Betrachtet man die Verteilung der Seitenabrufe über Smartphone und Tablet sowie diejenigen über Desktop separat, zeigen sich deutliche Nutzungsunterschiede. Bei Facebook und Instagram überwiegt der Anteil am mobilen Traffic gegenüber dem Anteil am stationären Traffic. Twitter, Pinterest oder YouTube werden hingegen vorwiegend stationär genutzt. Besonders deutlich wird der Unterschied bei Twitter: Rund 24 Prozent aller stationären Abrufe entfallen auf den Microblogging-Dienst, bei den mobilen Abrufen hält Twitter jedoch nur einen Anteil von sieben Prozent. Bei YouTube ergibt sich ein ähnliches Bild: der Marktanteil der Videoplattform am stationären Social Media-Traffic ist knapp elfmal so hoch wie an der mobilen Nutzung. Eine Übersicht zur Nutzung von sozialen Medien in der Schweiz finden Sie hier.

Jamaica Internet Usage: Social Media Market Share: Desktop: Sina Weibo data was reported at 0.000 % in 22 Apr 2024. This stayed constant from the previous number of 0.000 % for 21 Apr 2024. Jamaica Internet Usage: Social Media Market Share: Desktop: Sina Weibo data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 22 Apr 2024, with 17 observations. The data reached an all-time high of 0.230 % in 01 Apr 2024 and a record low of 0.000 % in 22 Apr 2024. Jamaica Internet Usage: Social Media Market Share: Desktop: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Jamaica – Table JM.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data was reported at 0.000 % in 22 Feb 2026. This stayed constant from the previous number of 0.000 % for 21 Feb 2026. Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data is updated daily, averaging 0.270 % from Jan 2024 (Median) to 22 Feb 2026, with 423 observations. The data reached an all-time high of 1.540 % in 11 Nov 2025 and a record low of 0.000 % in 22 Feb 2026. Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mongolia – Table MN.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 25 Mar 2024. This stayed constant from the previous number of 0.000 % for 24 Mar 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.890 % from Mar 2024 (Median) to 25 Mar 2024, with 9 observations. The data reached an all-time high of 0.890 % in 21 Mar 2024 and a record low of 0.000 % in 25 Mar 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Rwanda – Table RW.SC.IU: Internet Usage: Social Media Market Share.

Monaco Internet Usage: Social Media Market Share: Desktop: Youku data was reported at 0.000 % in 27 Apr 2024. This stayed constant from the previous number of 0.000 % for 26 Apr 2024. Monaco Internet Usage: Social Media Market Share: Desktop: Youku data is updated daily, averaging 0.000 % from Dec 2023 (Median) to 27 Apr 2024, with 119 observations. The data reached an all-time high of 5.000 % in 10 Apr 2024 and a record low of 0.000 % in 27 Apr 2024. Monaco Internet Usage: Social Media Market Share: Desktop: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Monaco – Table MC.SC.IU: Internet Usage: Social Media Market Share.

Iraq Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data was reported at 0.030 % in 09 Jun 2024. This records an increase from the previous number of 0.000 % for 08 Jun 2024. Iraq Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data is updated daily, averaging 0.050 % from Jun 2024 (Median) to 09 Jun 2024, with 8 observations. The data reached an all-time high of 0.050 % in 05 Jun 2024 and a record low of 0.000 % in 08 Jun 2024. Iraq Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Iraq – Table IQ.SC.IU: Internet Usage: Social Media Market Share.