Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top-ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ, or video-sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network, TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.44 billion users, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Egypt Internet Usage: Social Media Market Share: Desktop: Fark data was reported at 0.000 % in 24 Apr 2025. This stayed constant from the previous number of 0.000 % for 23 Apr 2025. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 24 Apr 2025, with 205 observations. The data reached an all-time high of 0.330 % in 18 Dec 2024 and a record low of 0.000 % in 24 Apr 2025. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Egypt – Table EG.SC.IU: Internet Usage: Social Media Market Share.

Context

Social media are today a very popular way of exchanging information with other people via the Internet. It's hard not to notice that over the years new ones are created and old ones "die". The database below presents the popularity of various social networking sites since 2009, showing the percentage of their share in the social media market.

Content

The database saved in .csv form contains several columns. The first column contains the date (YYYY-MM) of the measurement period. Each subsequent column contains the percentage of share in the social media market, given as a percentage, rounded to 2 decimal places (if the share is less than 0.5%, the value 0 remains, even though it may constitute a very small percentage of the share). We have almost 180 rows, 15 years of data for monthly periods.

Source

The database comes from the Statcounter and is made available in the operation with CC BY-SA 3.0 license which allows to copy, use and disseminate data also for commercial purposes after providing the source.

Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data was reported at 0.000 % in 13 Nov 2024. This stayed constant from the previous number of 0.000 % for 12 Nov 2024. Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 13 Nov 2024, with 9 observations. The data reached an all-time high of 0.130 % in 09 Nov 2024 and a record low of 0.000 % in 13 Nov 2024. Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Suriname – Table SR.SC.IU: Internet Usage: Social Media Market Share.

Pakistan Internet Usage: Social Media Market Share: Desktop: Fark data was reported at 0.000 % in 23 Apr 2025. This stayed constant from the previous number of 0.000 % for 22 Apr 2025. Pakistan Internet Usage: Social Media Market Share: Desktop: Fark data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 23 Apr 2025, with 89 observations. The data reached an all-time high of 0.200 % in 22 Sep 2024 and a record low of 0.000 % in 23 Apr 2025. Pakistan Internet Usage: Social Media Market Share: Desktop: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Pakistan – Table PK.SC.IU: Internet Usage: Social Media Market Share.

Oman Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data was reported at 0.000 % in 27 Apr 2024. This stayed constant from the previous number of 0.000 % for 26 Apr 2024. Oman Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 27 Apr 2024, with 8 observations. The data reached an all-time high of 0.050 % in 24 Apr 2024 and a record low of 0.000 % in 27 Apr 2024. Oman Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Oman – Table OM.SC.IU: Internet Usage: Social Media Market Share.

Kuwait Internet Usage: Social Media Market Share: Desktop: Youku data was reported at 0.000 % in 20 Mar 2024. This stayed constant from the previous number of 0.000 % for 19 Mar 2024. Kuwait Internet Usage: Social Media Market Share: Desktop: Youku data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 20 Mar 2024, with 9 observations. The data reached an all-time high of 0.440 % in 16 Mar 2024 and a record low of 0.000 % in 20 Mar 2024. Kuwait Internet Usage: Social Media Market Share: Desktop: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Kuwait – Table KW.SC.IU: Internet Usage: Social Media Market Share.

In the second quarter of 2025, mobile devices (excluding tablets) accounted for 62.54 percent of global website traffic. Since consistently maintaining a share of around 50 percent beginning in 2017, mobile usage surpassed this threshold in 2020 and has demonstrated steady growth in its dominance of global web access. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Sri Lanka Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data was reported at 0.000 % in 29 Mar 2024. This stayed constant from the previous number of 0.000 % for 28 Mar 2024. Sri Lanka Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 29 Mar 2024, with 10 observations. The data reached an all-time high of 0.050 % in 26 Mar 2024 and a record low of 0.000 % in 29 Mar 2024. Sri Lanka Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Sri Lanka – Table LK.SC.IU: Internet Usage: Social Media Market Share.

Pakistan Internet Usage: Social Media Market Share: Mobile: Sina Weibo data was reported at 0.000 % in 17 Mar 2024. This stayed constant from the previous number of 0.000 % for 16 Mar 2024. Pakistan Internet Usage: Social Media Market Share: Mobile: Sina Weibo data is updated daily, averaging 0.200 % from Mar 2024 (Median) to 17 Mar 2024, with 8 observations. The data reached an all-time high of 0.200 % in 13 Mar 2024 and a record low of 0.000 % in 17 Mar 2024. Pakistan Internet Usage: Social Media Market Share: Mobile: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Pakistan – Table PK.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: Mobile: Youku data was reported at 0.000 % in 18 Mar 2024. This stayed constant from the previous number of 0.000 % for 17 Mar 2024. Internet Usage: Social Media Market Share: Mobile: Youku data is updated daily, averaging 0.120 % from Mar 2024 (Median) to 18 Mar 2024, with 11 observations. The data reached an all-time high of 0.120 % in 13 Mar 2024 and a record low of 0.000 % in 18 Mar 2024. Internet Usage: Social Media Market Share: Mobile: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Pakistan – Table PK.SC.IU: Internet Usage: Social Media Market Share.

Internet Usage: Social Media Market Share: Mobile: Sina Weibo data was reported at 0.000 % in 19 May 2024. This stayed constant from the previous number of 0.000 % for 18 May 2024. Internet Usage: Social Media Market Share: Mobile: Sina Weibo data is updated daily, averaging 0.190 % from May 2024 (Median) to 19 May 2024, with 9 observations. The data reached an all-time high of 0.190 % in 15 May 2024 and a record low of 0.000 % in 19 May 2024. Internet Usage: Social Media Market Share: Mobile: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Uganda – Table UG.SC.IU: Internet Usage: Social Media Market Share.

Liechtenstein Internet Usage: Social Media Market Share: Mobile: Delicious data was reported at 0.000 % in 14 Jul 2024. This stayed constant from the previous number of 0.000 % for 13 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: Mobile: Delicious data is updated daily, averaging 5.880 % from Dec 2023 (Median) to 14 Jul 2024, with 199 observations. The data reached an all-time high of 5.880 % in 06 Apr 2024 and a record low of 0.000 % in 14 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: Mobile: Delicious data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Liechtenstein – Table LI.SC.IU: Internet Usage: Social Media Market Share.

Liechtenstein Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 04 Jul 2024. This stayed constant from the previous number of 0.000 % for 03 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Dec 2023 (Median) to 04 Jul 2024, with 199 observations. The data reached an all-time high of 3.570 % in 27 Mar 2024 and a record low of 0.000 % in 04 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Liechtenstein – Table LI.SC.IU: Internet Usage: Social Media Market Share.

Rwanda Internet Usage: Social Media Market Share: Desktop: Youku data was reported at 0.000 % in 28 Jun 2024. This stayed constant from the previous number of 0.000 % for 27 Jun 2024. Rwanda Internet Usage: Social Media Market Share: Desktop: Youku data is updated daily, averaging 0.000 % from Dec 2023 (Median) to 28 Jun 2024, with 199 observations. The data reached an all-time high of 4.350 % in 21 Mar 2024 and a record low of 0.000 % in 28 Jun 2024. Rwanda Internet Usage: Social Media Market Share: Desktop: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Rwanda – Table RW.SC.IU: Internet Usage: Social Media Market Share.

Gibraltar Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data was reported at 0.000 % in 11 Feb 2024. This stayed constant from the previous number of 0.000 % for 10 Feb 2024. Gibraltar Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data is updated daily, averaging 0.790 % from Feb 2024 (Median) to 11 Feb 2024, with 9 observations. The data reached an all-time high of 0.790 % in 07 Feb 2024 and a record low of 0.000 % in 11 Feb 2024. Gibraltar Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Gibraltar – Table GI.SC.IU: Internet Usage: Social Media Market Share.

Liechtenstein Internet Usage: Social Media Market Share: Desktop: Sina Weibo data was reported at 0.000 % in 09 Jul 2024. This stayed constant from the previous number of 0.000 % for 08 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: Desktop: Sina Weibo data is updated daily, averaging 0.000 % from Nov 2023 (Median) to 09 Jul 2024, with 252 observations. The data reached an all-time high of 25.000 % in 01 Apr 2024 and a record low of 0.000 % in 09 Jul 2024. Liechtenstein Internet Usage: Social Media Market Share: Desktop: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Liechtenstein – Table LI.SC.IU: Internet Usage: Social Media Market Share.

United Arab Emirates Internet Usage: Social Media Market Share: Desktop: Youku data was reported at 0.000 % in 10 Jul 2024. This stayed constant from the previous number of 0.000 % for 09 Jul 2024. United Arab Emirates Internet Usage: Social Media Market Share: Desktop: Youku data is updated daily, averaging 0.000 % from Jun 2023 (Median) to 10 Jul 2024, with 218 observations. The data reached an all-time high of 1.250 % in 26 Mar 2024 and a record low of 0.000 % in 10 Jul 2024. United Arab Emirates Internet Usage: Social Media Market Share: Desktop: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United Arab Emirates – Table AE.SC.IU: Internet Usage: Social Media Market Share.

Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data was reported at 0.000 % in 16 Mar 2025. This stayed constant from the previous number of 0.000 % for 15 Mar 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data is updated daily, averaging 0.000 % from Mar 2025 (Median) to 16 Mar 2025, with 9 observations. The data reached an all-time high of 0.070 % in 12 Mar 2025 and a record low of 0.000 % in 16 Mar 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Social Media Market Share.

Gemessen an den Page Views war Facebook im November 2025 Marktführer unter den Social-Media-Plattformen in Deutschland. Das soziale Netzwerk kam zu diesem Zeitpunkt auf einen Marktanteil von rund 55,43 Prozent. Mit großem Abstand folgte Twitter (X) mit einem Marktanteil von rund 12,81 Prozent an den Seitenabrufen. Der Anteil von Instagram ist im Vergleich zum Vormonat leicht gestiegen und belief sich auf rund 9,89 Prozent. Page Views Unter Page Views ist die Anzahl der Abrufe einer Website mit einem Webbrowser zu verstehen. Im Unterschied zu Unique Page Views berücksichtigen Page Views auch mehrfache Aufrufe einer Website durch einen Nutzer. Im Deutschen wird oft der Begriff Seitenabrufe für Page Views verwendet. Beliebteste soziale Netzwerke weltweit Auch im Ranking der größten sozialen Netzwerke und Messenger weltweit belegte Facebook im Jahr 2025 mit rund 3,1 Milliarden monatlich aktiven Nutzern den ersten Platz. Nach der Anzahl der Nutzer folgte auf dem zweiten Platz YouTube mit rund 2,5 Milliarden Nutzern. Pinterest erlangte mit 537 Millionen monatlich aktiven Nutzern weltweit den 16. Platz.