In the beauty & personal care market worldwide in 2024, the personal care segment generated the highest revenue, reaching approximately ************** U.S. dollars. The skin care segment ranked second with around ************** U.S. dollars, while cosmetics followed with about ************** U.S. dollars.

The revenue in the beauty & personal care market worldwide was modeled to stand at ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************** U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beauty & Personal Care.

In 2025, the market size of the beauty and personal care industry was valued at ** billion U.S. dollars in India. The market size for this industry is likely to increase to ** billion dollars by 2030. Online personal care market In India, beauty and personal care is a competitive market with international brands competing with local ones. The market size of the online beauty and personal care industry was worth *** billion U.S. dollars. Due to the pandemic, the manufacturers in the online personal care sector are continually redefining the sector by being better equipped to deal with growing consumer expectations. In order to succeed in the personal care sector, brands need to develop strategies that cater to consumer appeal. Market segmentation The beauty and personal care market has grown significantly as a result of changing lifestyles and increased awareness. The market segment consists of hair care products, skin care products, oral care, cosmetics and makeup, beauty tools, bath, and shower products. Due to increasing adoption of herbal cosmetics and homemade products, the segment is expected to see a growth trend in the coming years. are driving growth, and the segment is expected to grow in the coming years. Local Indian brands such as MamaEarth, Khadi Essentials Plum, Kama Ayurveda, and Forest Essentials are trending because of their better suitability for Indian skin and hair types.  

In 2024, the United States ranked first by revenue in the beauty & personal care market among the 20 countries presented in the ranking. United States' revenue amounted to ************** U.S. dollars, while China and Japan, the second and third countries, had records amounting to ************* U.S. dollars and ************* U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beauty & Personal Care.

The revenue ranking in the beauty & personal care market is led by the United States with 101.29 billion U.S. dollars, while China is following with 70.57 billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with 7.06 billion U.S. dollars, showing a difference of 94.23 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

In 2018, the United States was the leading market for cosmetics, fragrances, and personal care products worldwide, with a revenue of **** billion U.S. dollars. China, ranked second, generated ** billion U.S. dollars in the given year.

North America and Asia–Pacific as market leaders

The Asia–Pacific region made up almost ** percent of the global cosmetics market in 2018, followed by North America with a market share of ** percent. These two regions have been the main drivers of growth for years, starting global beauty trends, and setting standards that are followed around the world.

Global advancements in the beauty and personal care industry

The beauty and personal care market has been experiencing continuous growth across the world. The industry’s global revenue, which was valued at *** billion U.S. dollars in 2018, is forecast to exceed *** billion U.S. dollars by 2025. There are several drivers that play an essential part in this development: growing demand for men’s grooming products, steadily increasing beauty product marketing across online platforms, as well as the advancements of the prestige beauty industry to attract more customers who are willing to pay higher prices for more high-quality products.

In 2020, the market size of the online beauty and personal care industry was valued at ***** billion U.S. dollars in India. The market size of the online beauty and personal care industry is likely to reach to about *** billion U.S. dollars in 2025.

This statistic shows the beauty and personal care products used by consumers daily or several times a week in the United States as of May 2017, by gender. During the survey, ** percent of responding female U.S. consumers reported using skin care products at least several times a week, while ** percent of male respondents reported the same.

In 2020, the United States was home to the largest beauty and personal care market in the world, valued at over ** billion U.S. dollars. China came in second place with a market value of ** billion U.S. dollars. Leading beauty companies worldwide L’Oréal was the leading beauty company in the world, with ** billion U.S. dollars in global revenues in 2021. Other notable beauty manufacturers worldwide include Unilever, Procter & Gamble, Estee Lauder and Beiersdorf. L’Oréal owns iconic brands such as Lancome, Garnier and L’Oréal Paris, the latter being the leading personal care brand globally, with more than ** billion U.S. dollars in worldwide brand value. Consumer expenditure on beauty products in the U.S. Since the United States is the largest beauty and personal care market in the world, consumer behavior in that lucrative market becomes of strategic importance for beauty companies and retailers. In the last decades in the United States, the average annual household expenditure on cosmetics, perfume and bath products increased significantly, from around *** U.S. dollars per consumer unit in 2010 to nearly *** U.S. dollars by 2020. As for expenditure on hair care products, the average expenditure per consumer unit in the U.S. reached about ** U.S. dollars annually.

The revenue in the beauty & personal care market in Canada was modeled to stand at ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beauty & Personal Care.

This statistic shows the market share of the U.S. beauty and personal care market in 2018, by segment. In that year, retail sales within the oral care segment made up about *** percent of the total beauty and personal care market.

In the beauty & personal care market in Indonesia in 2024, the beauty & personal care segment generated the highest revenue, reaching approximately ************ U.S. dollars. The skin care segment ranked second with around ************ U.S. dollars, while cosmetics followed with about ************ U.S. dollars.

Over the past years, the cosmetics and personal care products market in Mexico has been relatively stable, with a value of around * billion U.S. dollars. While in 2021, the market registered **** billion dollars, in 2022 estimated figures predicted an increase in market value of approximately *** billion U.S. dollars. In terms of import, the United States is the leading country of origin for cosmetics and personal care products in Mexico.

The United States held a share of **** percent in the global cosmetics, fragrances, and personal care products market in 2018, based on revenue. Among the top ten leading beauty markets worldwide, China was ranked second, at a market share of about **** percent. Beauty industry: revenue growth in North America and the Asia-Pacific region In 2018, close to ** billion U.S. dollars were generated by the U.S. beauty and personal care market. This figure is expected to reach over**7 billion U.S. dollars in 2020. China’s beauty industry has also been growing at a rapid pace over the last few years, consolidating the country’s position as the primary driver of growth in the Asia-Pacific region. Other key players in the Asian beauty market include Japan and South Korea. Which cosmetics and personal care segments are popular among consumers? While the global beauty market is booming, some product segments are more profitable than others. In the United States, cosmetics ranked third after hair care and skincare products, which each accounted for approximately ** percent of the beauty and personal care market in 2018. On a global scale, however, color cosmetics have experienced the biggest growth rate from 2017 to 2018, indicating the growing worldwide demand for beauty products such as foundation, lipstick, mascara, and nail polish.

Significant fluctuations are estimated for all segments over the forecast period for the online revenue share. Only for the segment Online, a significant increase can be observed over the forecast period. Here, the online revenue share exhibits a difference of **** percent between 2021 and 2029. Find further statistics on other topics such as a comparison of the online and offline revenue share in the hair care market in Italy. The Statista Market Insights cover a broad range of additional markets.

The revenue in the 'Personal Care' segment of the beauty & personal care e-commerce market in the United States was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************* U.S. dollars since 2017. Between 2024 and 2029, the revenue will rise by ********** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Personal Care.

This statistic shows the revenue of the beauty and personal care industry in the United States from 2009 to 2019. In 2015, the beauty and personal care market generated approximately **** billion U.S. dollars in revenue in the United States.

According to a 2021 survey among selected countries, China and Germany had ** and ** percent share of consumers considering the sustainability of the beauty and personal care products they purchase, respectively. U.S. consumers worried least about sustainability, with only about a ** percent share.

In 2022, Alibaba was the leading online retailer in the health, beauty, and personal care category based on sales. That year, the Chinese e-commerce company was estimated to achieve net sales of approximately ** billion U.S. dollars. Among other notable e-tailers in that category were Amazon and Pinduoduo. Alibaba and Amazon lead in sales, Lookfantastic in traffic Globally, online marketplaces are the primary source of inspiration for the acquisition of beauty products. Alibaba, Amazon, and Pinduoduo lead in terms of e-commerce sales. However, out of all analyzed online marketplaces, Lookfantastic appeared the most when searching for beauty brands online in 2023. Almost ********* of search engine results for beauty brands referred to the marketplace. Amazon was the second most commonly appearing marketplace, with around ********* of Google search results. Asia at the forefront of online beauty Worldwide, China is the leading beauty and personal care e-commerce market. In 2022, the Chinese online beauty care market was worth approximately ** billion U.S. dollars. The United States followed with a market revenue of around **** billion U.S. dollars. In terms of online traffic, Asia is at the forefront of the fastest-growing online beauty industries. In China, year-on-year (YoY) traffic to beauty and cosmetics sites grew by more than ** percent in 2022, compared to only **** percent traffic growth in the United States. Other Asian nations are also demonstrating notable growth in the online beauty and cosmetics industry, with India and Thailand exhibiting a YoY traffic growth of approximately ** percent and ** percent, respectively.

The revenue in the beauty & personal care market in Finland was forecast to continuously increase between 2025 and 2030 by in total *** billion U.S. dollars (+***** percent). After the eigth consecutive increasing year, the revenue is estimated to reach **** billion U.S. dollars and therefore a new peak in 2030.