The total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly, reaching *** zettabytes in 2024. Over the next five years up to 2028, global data creation is projected to grow to more than *** zettabytes. In 2020, the amount of data created and replicated reached a new high. The growth was higher than previously expected, caused by the increased demand due to the COVID-19 pandemic, as more people worked and learned from home and used home entertainment options more often. Storage capacity also growing Only a small percentage of this newly created data is kept though, as just * percent of the data produced and consumed in 2020 was saved and retained into 2021. In line with the strong growth of the data volume, the installed base of storage capacity is forecast to increase, growing at a compound annual growth rate of **** percent over the forecast period from 2020 to 2025. In 2020, the installed base of storage capacity reached *** zettabytes.

As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

As of February 2025, Asia was home to the highest percentage of global internet users, with almost a quarter of worldwide internet users being based in Eastern Asia. Southern Asia ranked second, representing 20.1 percent of the global online users. Furthermore, the internet users in South-Eastern Asia were almost ten percent of the overall internet users worldwide.

The global big data analytics market will grow with a compound annual growth rate of almost ** percent in the coming years, with revenue reaching over ** billion U.S. dollars by 2025 from around ** billion U.S. dollars in 2019.

By 2025, forecasts suggest that there will be more than ** billion Internet of Things (IoT) connected devices in use. This would be a nearly threefold increase from the IoT installed base in 2019. What is the Internet of Things? The IoT refers to a network of devices that are connected to the internet and can “communicate” with each other. Such devices include daily tech gadgets such as the smartphones and the wearables, smart home devices such as smart meters, as well as industrial devices like smart machines. These smart connected devices are able to gather, share, and analyze information and create actions accordingly. By 2023, global spending on IoT will reach *** trillion U.S. dollars. How does Internet of Things work? IoT devices make use of sensors and processors to collect and analyze data acquired from their environments. The data collected from the sensors will be shared by being sent to a gateway or to other IoT devices. It will then be either sent to and analyzed in the cloud or analyzed locally. By 2025, the data volume created by IoT connections is projected to reach a massive total of **** zettabytes. Privacy and security concerns   Given the amount of data generated by IoT devices, it is no wonder that data privacy and security are among the major concerns with regard to IoT adoption. Once devices are connected to the Internet, they become vulnerable to possible security breaches in the form of hacking, phishing, etc. Frequent data leaks from social media raise earnest concerns about information security standards in today’s world; were the IoT to become the next new reality, serious efforts to create strict security stands need to be prioritized.

The global artificial intelligence (AI) software market is forecast to grow rapidly in the coming years, reaching around *** billion U.S. dollars by 2025. The overall AI market includes a wide array of applications such as natural language processing, robotic process automation, and machine learning. What is artificial intelligence? Artificial intelligence refers to the capability of a machine that is able to replicate or simulate intelligent human behaviours such as analysing and making judgments and decisions. Originated in the computer sciences and a contested area in philosophy, artificial intelligence has evolved and developed rapidly in the past decades and AI use cases can now be found in all corners of our society: the digital voice assistants that reside in our smartphones or smart speakers, customer support chatbots, as well as industrial robots. Investments in AI Many of the biggest names in the tech industry have invested heavily into both AI acquisitions and AI related research and development. When it comes to AI patent applications by company, Microsoft, IBM, Google, and Samsung have each submitted thousands of such applications, and funding for AI related start-ups are raking in dozens of billions of dollars each year.

The statistic shows the size of the global market for artificial intelligence for enterprise applications, from 2016 to 2025. In 2016, the enterprise AI market is estimated to be worth around *** million U.S. dollars worldwide.

The adoption rate of artificial intelligence (AI) is expected to gain considerable importance in product development companies worldwide between 2022 and 2025. Currently, companies operating in that sector were mostly, or ** percent, reporting limited adoption of AI in their production cycles. Technology executives expected this to change considerably by 2025.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Total IT spending worldwide is expected to increase by *** percent in 2025, with spending on data center systems forecast to increase by **** percent. Demand for data center capacity has surged amid the adoption of data intensive technologies such as artificial intelligence (AI) and the cloud.

In 2021, the global cloud applications market had a value of ***** billion U.S. dollars and is expected to reach ***** billion U.S. dollars by 2025. The cloud applications software market is anticipated to grow at a compound annual growth rate of *** percent.

It is estimated that, as of early 2025, there were around 3.2 billion social media users in Asia. Overall, approximately 1.3 billion of these social media users were located in Eastern Asia and 1.1 billion in Southern Asia. In the Americas, there were 856 million users of social networks, and in Europe, 731 million.

This statistic shows the results of a survey conducted in the United States from October to November 2024. U.S. consumers were asked what their New Year's resolutions are. During the survey, 52 percent of the respondents who make New Year's resolutions said that one them is to save more money, making it the most popular New Year's resolution for 2025.

The statistic shows the overall data volume of connected devices/IoT connections worldwide in 201 and 2025. By 2025, total data volume of connected IoT devices worldwide is forecast to reach **** zettabytes (ZBs).

This statistic shows the mixed reality market size worldwide in 2017, 2018 and 2025. It is estimated that over this period the market will increase from roughly ** million to about *** billion U.S. dollars.

Worldwide revenue from the natural language processing (NLP) market is forecast to increase rapidly in the next few years. The NLP market is predicted be almost ** times larger in 2025 than it was in 2017, increasing from around ************* U.S. dollars in 2017 to over ** billion in 2025. Natural language processing (NLP) is a branch of artificial intelligence (AI) that helps computers understand, interpret and manipulate human language. Drawing from computer science and computational linguistics among other disciplines, NLP attempts to fill the gap between human communication and computer understanding.

Sustainable growth expected in worldwide artificial intelligence   

Artificial intelligence (AI) refers to the creation of intelligent hardware or software able to replicate human behaviors such as learning and problem solving. With year-on-year growth in the AI software market exceeding 100 percent, worldwide revenue from the AI software market is forecast to reach around *** billion U.S. dollars in 2025. North America and Asia are the regions predicted to undergo the largest increases in revenue in the AI software market, with AI expected to contribute over *** percent to the GDP in both regions in 2030. China is expected to see the largest GDP growth - **** percent - as a result of the implementation of AI.

In 2019, the global digital health market was worth an estimated *** billion U.S. dollars. With an expected CAGR of almost ** percent from 2019 to 2025, the digital health market should reach nearly *** billion dollars by 2025. Increasing use of digital health tools Over the last decade, investor funding in the digital health industry has increased significantly. In 2020, over ** billion U.S. dollars was invested in the industry, compared to around *** billion U.S. dollars in 2010. Even before the COVID-19 pandemic in 2020, which sharply increased the need for digital health tools to be used, consumers’ adoption of telemedicine had been increasing. Further trends A survey of European health professionals found that they believed the biggest ehealth trend in the coming years will be the use of patient owned health data. In general, most healthcare workers thought ehealth prospects in their country would improve in the coming year. However, the biggest challenge to implementing ehealth changes efficiently and effective in Europe is regarded to be funding and costs.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

The global market for Internet of things (IoT) end-user solutions is expected to grow to *** billion U.S. dollars in size by the end of 2019. The technology reached *** billion dollars in market revenue for the first time in 2017, and forecasts suggest that this figure will grow to around *** trillion by 2025. The Internet of Things The Internet of Things (IoT) is a term used to describe the continually growing network of internet connected electronic devices that are in operation around the world today. These devices often share data and information in order to provide added convenience and control to consumers and, in some cases, even allow users automate simple processes such as ordering supplies. Tens of billions of these IoT connected devices already exist around the world and this number will only grow as internet connectivity begins to become a standard feature for a great number of electronics devices. Although heavily integrated into the consumer electronics market, IoT extends far beyond handheld devices and home appliances; IoT subsystems such as industrial internet and connected cities aim at automating factories and urban areas rather than just households. Digital virtual assistants such as Amazon’s Alexa and Google Assistant serve as the bridge between this network of interconnected devices and their human users.

In 2023, it is estimated that ******** will surpass ****** as the fastest-growing social media platform globally, with a year-on-year user growth of ****%. Additionally, in 2024, TikTok has been forecast to see a *** percent growth in users. In 2025, Facebook's user growth is estimated to be around *** percent.