The ad spending is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator achieve the maximum value across all two different segments by the end of the comparison period. Notably, the segment Banner Advertising Mobile stands out with the highest value of ***** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of revenue in France and a comparison of ad spending in Canada. The Statista Market Insights cover a broad range of additional markets.

The ad spending is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator achieves the maximum value across all two different segments by the end of the comparison period. Notably, the segment Social Media Advertising Mobile stands out with the highest value of ****** billion U.S. dollars. Find further statistics on other topics such as a comparison of the ad spending in the United States and a comparison of the ad spending in Germany.The Statista Market Insights cover a broad range of additional markets.

Comparing the ** selected regions regarding the ad spending in the 'Social Media Advertising' segment of the digital advertising market, the United States is leading the ranking (**** billion U.S. dollars) and is followed by China with **** billion U.S. dollars. At the other end of the spectrum is Thailand with ****** million U.S. dollars, indicating a difference of **** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the digital advertising market and a ranking by country regarding revenue in the banner advertising segment of the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

In 2024, the ad spending change in the 'Social Media Advertising' segment of the advertising market in the United States was modeled to be ***** percent. Between 2018 and 2024, the figure dropped by ***** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the ad spending change will steadily decline by ***** percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The ad spending is forecast to experience significant growth in all segments in 2028. The trend observed from 2019 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Social Media Advertising Mobile segment achieves the highest value of **** billion U.S. dollars at 2028. Find other insights concerning similar markets and segments, such as a comparison of ad spending growth in Vietnam and a comparison of revenue in Spain. The Statista Market Insights cover a broad range of additional markets.

In 2028, the ad spending growth is forecast to significantly decrease in all segments compared to the previous time point. Comparing the two different segments for the year 2028, the segment 'Social Media Advertising Mobile' leads the ranking with **** percent. Contrastingly, 'Social Media Advertising Desktop' is ranked last, with **** percent. Their difference, compared to Social Media Advertising Mobile, lies at ****** percentage points. Find other insights concerning similar markets and segments, such as a comparison of revenue in Spain and a comparison of ad spending in Canada.The Statista Market Insights cover a broad range of additional markets.

The source forecast that, in 2025, digital channels would attract nearly ** percent of the global advertising expenditure, while TV would account for less than ** percent. According to the projections, print and out-of-home (OOH) media will tie in third place, each with a ***-percent share. Shifts in advertising spending Another source forecast that, in 2024, the sectors with the fastest-growing ad spending worldwide would include politics, non-profit, and financial services, with politics alone standing with a projected increase of more than *** percent by 2024 – presumably due to the presidential election in the United States. These changes, however, will not be the same everywhere. South Asia was projected to be the only world region recording a double-digit ad expenditure growth rate in 2024. The U.S. and Canada would follow with a combined *** percent increase. Ad spend in the media sector Retail media stood first among channels with the highest annual change in advertising spending worldwide, surpassing ** percent in 2024. Connected TV (CTV) and social media followed. In the U.S. alone, the ad spending per internet user of the social media advertising market was projected to continuously increase between 2024 and 2028, surpassing an estimated *** U.S. dollars per user in the latter year.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

In 2024, social media advertising spending worldwide will amount to an estimated ****** billion U.S. dollars, up from less than ** billion dollars in 2019 – an increase of *** percent in half a decade. The value was forecast to grow by nearly ** percent by the end of the decade, exceeding *** billion dollars by 2029. Social media's relevance for marketing During a 2024 survey, more than four out of five responding global marketers listed increased exposure as a benefit of social media marketing. Traffic expansion and lead generation rounded up the top three, mentioned by ** and ** percent of the interviewees, respectively. Furthermore, Facebook was the most-used social media platform among business-to-consumer (B2C) marketers, while LinkedIn topped the ranking among business-to-business (B2B) marketing professionals. Advertising insights Find further information concerning the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United Kingdom and the traditional revenue in the 'Traditional TV Advertising' segment of the advertising market in Poland.The Statista Market Insights cover a broad range of additional markets.

The ad spending in the 'Social Media Advertising' segment of the advertising market in the United States was modeled to be ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************* U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The ad spending is forecast to experience significant growth in all segments in 2027. The trend observed from 2018 to 2027 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Banner Advertising Mobile segment achieves the highest value of **** billion U.S. dollars at 2027. Find other insights concerning similar markets and segments, such as a comparison of revenue in France and a comparison of ad spending in the United States. The Statista Market Insights cover a broad range of additional markets.

In 2024, the ad spending change in the 'Social Media Advertising' segment of the advertising market in the United Kingdom was modeled to be ***** percent. Between 2018 and 2024, the figure dropped by ***** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the ad spending change will steadily decline by **** percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

The source forecast that Brazil will experience the highest growth in advertising spending in 2025 among the ** largest ad markets worldwide, with a projected increase rate of **** percent. Canada and China will follow with estimated expansions of approximately **** and **** percent, respectively. Meanwhile, ad expenditures in France, Germany, Japan, and Australia were predicted to rise less than **** percent in 2025. The Brazilian ad market Brazil's advertising industry ranks among the most creative worldwide, with other sources estimating its 2024 ad spending at almost ** billion U.S. dollars in 2024 and well over ** billion dollars by 2026. Home to a vast digital consumer base, Brazil's digital retail media ad segment has also thrived throughout the *****, with the latest projections indicating double-digit growth rates for this sector as the decade unfolds. Asian ad giants The swift expansion of the Chinese and Indian ad markets exemplifies their importance for advertising in the Asia-Pacific (APAC) region. Each features unique mediascapes, albeit united by a strong focus on mobile internet users. As a result, Asia's online video advertising and marketing industry has played a key role in connecting brands and consumers.

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. As part of the positive trend, the indicator reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Social Media Advertising Mobile, which has the highest value of ****** U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of ad spending in Canada and a comparison of ad spending growth in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

The ad spending is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Banner Advertising Mobile, which has the highest value of *** billion U.S. dollars. Find further statistics on other topics such as a comparison of the ad spending in Spain and a comparison of the ad spending in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

The mobile social media advertising spending in Germany is expected to grow from **** billion euros in 2021 to *** billion euros in 2027. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Among the presented countries, the United States ranked first as the largest digital advertising market, with ***** billion U.S. dollars in digital advertising spending and was followed by China (****** billion U.S. dollars). In Norway, the market was estimated at **** billion U.S. dollars, recording a difference of ****** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding average revenue per user (ARPU) in the digital advertising market and a ranking by country regarding ad spending in the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

The source forecast that local advertising revenue in the United States will slightly decrease by less than *** percent in 2025, reaching an estimated ***** billion U.S. dollars. The decline was credited to the previous year's elections, which boosted 2024's local ad spending. Digital and non-digital local ads According to the same study, in 2025, local advertising on traditional media would generate approximately **** billion dollars in revenue. That accounted for almost ** percent of that year's total. The prevalence of online channels over non-digital ones stressed that the resilience of traditional media for local ads may be over, as the U.S. ranks among the countries with the largest number of inhabitants with access to the internet, third only to China and India. The U.S. online and traditional ad media Meanwhile, digital channels remain paramount within the overall American ad market. In 2025, online ad spending will reach an estimated ***** billion dollars or over ** percent of total ad revenues in the U.S. That amount was projected to expand in the following years and exceed ************** of the ad expenditure by 2027.

The ad spending in the 'Social Media Advertising' segment of the advertising market in the United Kingdom was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************ U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

In 2024, social media advertising spending in the United States amounted to ** billion U.S. dollars, out of nearly *** billion total online media advertising spending forecast for that year.