Netflix is forecast to have close to ************* subscribers in Africa by the end of 2029, and thus, it is by far the most popular SVOD platform on the continent. Showmax is expected to be the second most popular SVOD service in Africa, with a projected number of subscribers of around *********** in 2029.

By the end of 2021, streaming services on demand were estimated to reach 5.11 million subscriptions in Africa, of which 2.6 million were believed to be Netflix subscribers. In 2026, the number of SVoD subscribers would triple and reach 15 million.

As of the second quarter of 2021, Showmax accounted for 31.6 percent of the Subscription Video-on-Demand (SVoD) subscribers in Africa, the highest share among the providers. In the same period, Netflix had a market share slightly below 30 percent. VideoPlay, which was only available in South Africa, followed registering around 27 percent of the total SVoD subscriptions in Africa.

As of 2022, MBC Groups' digital platform, Shahid, held the highest share of subscription based video-on-demand (SVOD) users in the Middle East and North Africa at ** percent. Shahid's share of users in its largest two markets, Saudi Arabia and Egypt, amounted to ** and ** percent respectively. Netflix was the second most popular platform in the region, holding ** percent of the market share.

Subscription video on demand (SVOD) revenue in the Middle East and North Africa (MENA) was forecasted to increase to **** billion U.S. dollars by 2023. Shahid,The leader in SVOD over the past years announced the extension of the content distribution partnership between MBC and Warner Bros. This is in addition to Discovery the allows shahid to maintain its leadership with more kids content on the platform.

In 2021, among various subscription video on demand (SVOD) platforms, Netflix had the highest number of subscribers, totaling to above *** million subscribers in the Middle East and North Africa region. The source predicted that the subscribers of Netflix will be over *** million by 2027 across the region.

It was estimated that the number of subscribers for other-the-top (OTT) media and subscription video-on-demand (SVoD) services reached approximately **** million in the Middle East and North Africa (MENA) region in the fourth quarter of 2021. Revenues from SVoD services in the MENA region were forecasted to reach a total of ************ U.S. dollars by 2027.

In the first quarter of 2023, subscription video-on-demand (SVOD) dominated the EMEA (Europe, Middle East, and Africa) streaming landscape, with a market share of ** percent based on revenue generated. Transactional video-on-demand (TVOD) followed, with ** percent of the market, while advertising video-on-demand (AVOD) stood third, with a ** percent share.