The total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly, reaching *** zettabytes in 2024. Over the next five years up to 2028, global data creation is projected to grow to more than *** zettabytes. In 2020, the amount of data created and replicated reached a new high. The growth was higher than previously expected, caused by the increased demand due to the COVID-19 pandemic, as more people worked and learned from home and used home entertainment options more often. Storage capacity also growing Only a small percentage of this newly created data is kept though, as just * percent of the data produced and consumed in 2020 was saved and retained into 2021. In line with the strong growth of the data volume, the installed base of storage capacity is forecast to increase, growing at a compound annual growth rate of **** percent over the forecast period from 2020 to 2025. In 2020, the installed base of storage capacity reached *** zettabytes.

Pinterest Analytics led the global marketing analytics software industry in 2024 with a market share of over 50 percent, followed by Barometric with a market share of around 8 percent. Marketing analytics software allows businesses to evaluate the success of their various marketing initiatives.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

In 2024, Google ranked as the most valuable media and entertainment brand worldwide, with a brand value of 683 billion U.S. dollars. Facebook ranked second, valued at around 167 billion dollars. Part of the Tencent Group, WeChat and v.qq.com (Tencent Video) had a brand value of 56 billion and 17.5 billion dollars, respectively.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

As of the second quarter of 2025, 60.7 percent of internet users worldwide went online to find information, making it the leading reason for internet use globally. Staying in touch with friends and family ranked as the second most common online activity. Mobile vs. desktop In the last decade, internet usage shifted toward mobile devices. In the second quarter of 2024, 96.2 percent of internet users globally accessed the web via mobile devices, highlighting their widespread adoption. In online activity, mobile phones generated 60 percent of all web page views by January 2024. Additionally, users spent most of their daily internet time, around 57 percent on mobile devices, while computers accounted for 43 percent. TikTok and short video Seemingly overnight, short videos have become one of the most consumed forms of user-generated content. TikTok and Instagram were the two leading platforms for social and short-form video content as of the first quarter of 2024. Furthermore, TikTok’s surge in popularity in recent years, turned it into one of the most downloaded mobile apps worldwide in 2024. Its success continued as TikTok content recorded the highest video views across all account sizes.

A majority of businesses responding to a 2023 survey said that investment in data and analytics was a top priority. However, only 37 percent said that their efforts to improve data quality had been successful, highlighting an ongoing challenge faced by organizations across industry sectors.

The statistic shows the national debt of the United States from 2020 to 2024, with projections up until 2030. The amount of the debt of the United States amounted to around 35.25 trillion U.S. dollars in 2024. National debt of the United States National debt in the United States is a topic of much debate and controversy, primarily due to large amounts of unnecessary spending. Despite the fact that the United States had the highest gross domestic product (GDP) in the world in 2016, along with being one of the most developed powerhouses in the world, the country suffers in many economical aspects. When analyzing the country’s imports and exports, the United States has recorded a trade deficit for more than a decade as of 2015, meaning that its imports exceeded its exports every year. However, despite being significantly affected by the world economic crisis in 2008, the country’s trade balance noticeably improved in 2009, almost halving the country’s total trade deficit. An economical aspect that did not improve during the world economic crisis was the country’s unemployment rate. The number of unemployed in the United States increased greatly in 2009 and continued to rise in 2010, however finally stabilized in the following years and has since declined yearly. When considering the total population of the United States, which amounted to roughly 322 million in 2015, a large percentage of citizens, who are capable of work, have been left without a job for roughly 7 years.

Between June 2023 and June 2024, Pinterest searches for Honey brown curls increased 7,770 percent, while searches for Cherry blonde increased by 6,300 percent. Additionally, Pinterest seaches for Japanese side bangs grew by 1,645 percent.

As of early 2025, social media platform Pinterest had a penetration rate of 47 percent in the Netherlands. Overall, Pinterest's reach was 39 percent in the U.S. Virgin Islands, and 38 percent in Luxembourg.

In June 2025, ChatGPT and TikTok were the most downloaded mobile apps worldwide, with 50 million and 37 million downloads, respectively. The Meta-powered apps Instagram and Facebook followed, generating 36 million and 30 million downloads during the analyzed period. Other mobile apps such as WhatsApp, CapCut, and Temu also ranked highly.

Over the forecast period until 2029, the revenue change is forecast to exhibit fluctuations among the three segments. The indicator is forecast to follow predominantly a negative trend. A closer examination reveals that the values decrease in more segments than they increase. For example, the segment AR Hardware experiences an exceptionally strong decrease at 2029, with a value of 0.5 percent. Find further statistics on other topics such as a comparison of the revenue change in the United States and a comparison of the ad spending in Europe.The Statista Market Insights cover a broad range of additional markets.

In February 2025, Verizon Media processed **** million online search queries in the United States, and market leader Google processed over **** million search queries. In total, Google accounted for ** percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around ** percent of the market as of March 2024.

In January 2025, the South Korean search engine Naver had a global market share of 0.33 percent. This is not a lot compared to the dominant market leader Google. However, Naver has the largest share of the search engine market in its home market South Korea.

During the first quarter of 2024, YouTube shorts recorded the highest engagement rate across all short video platforms and in-app features analyzed. Content hosted on YouTube in form of shorts had an engagement rate of 5.91 percent, while TikTok reported an engagement rate of approximately 5.75 percent. Facebook Reels had an engagement rate of around two percent, making the platform rank last for short-format user engagement.

Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.