The total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly, reaching *** zettabytes in 2024. Over the next five years up to 2028, global data creation is projected to grow to more than *** zettabytes. In 2020, the amount of data created and replicated reached a new high. The growth was higher than previously expected, caused by the increased demand due to the COVID-19 pandemic, as more people worked and learned from home and used home entertainment options more often. Storage capacity also growing Only a small percentage of this newly created data is kept though, as just * percent of the data produced and consumed in 2020 was saved and retained into 2021. In line with the strong growth of the data volume, the installed base of storage capacity is forecast to increase, growing at a compound annual growth rate of **** percent over the forecast period from 2020 to 2025. In 2020, the installed base of storage capacity reached *** zettabytes.

In 2020, according to respondents surveyed, data masters typically leverage a variety of external data sources to enhance their insights. The most popular external data sources for data masters being publicly available competitor data, open data, and proprietary datasets from data aggregators, with 98, 97, and 92 percent, respectively.

This statistic displays the most reliable sources of data according to professionals in the market research industry in the United States in 2017. During the survey, 32 percent of respondents cited marketing analytics as the most reliable data source.

The statistic shows the number of internal and external data sources used for decision-making in organizations worldwide as of 2018. Around 56 percent of respondents stated that their organization used less that five external data sources in its decision-making process as of 2018.

This graph presents the result of a worldwide survey conducted by Accenture into what is considered to be part of big data in 2014. In 2014, 60 percent of respondents felt that advanced analytics or analysis were part of big data.

During a survey conducted in the United States in the first quarter of 2024 among marketers working at organizations running print marketing campaigns, ** percent of respondents selected customer feedback as a primary source for first-party data for print vendors' personalized communications. Around ** percent chose customer demographics.

In an August 2019 survey of global marketing professionals, 80 percent of respondents said they trusted third party research from their vendors or partners. In-house data provided by their research teams was the second most trusted source among surveyed marketers.

In a survey conducted in August 2012, IT professionals were asked where their company was sourcing data from for analysis. 40 percent of respondents reported that they were using real-time data for big data projects.

51 percent of U.S. respondents answer our survey on "Sources of information about products" with "Search engines (e.g., Google)". The survey was conducted in 2025, among 11,944 consumers.

A 2023 report on data breaches in the healthcare system in the United States revealed that in most incidents, the leaked data was located in the network server, with almost 70 percent of data breaches indicating this location. The second-most common location of breached data was e-mail, with over 18 percent of the cases, followed by paper or films, with nearly six percent of the cases.

This statistic shows the most commonly used sources of big data among companies in Spain in 2016. Over 80 percent of companies surveyed stated that they used their own employees as main big data source, whereas only 33.12 percent drew on external providers.

In 2020, the respondents surveyed demonstrated a ** percent increase in implementing data-driven decision making within their global organizations when compared to 2018. Although there was a significant increase, only ** percent of respondents surveyed indicated that decision making in their organizations is data-driven, hence, which means that there is still a significant portion of companies without a focus in data-driven decision making.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

This statistic illustrates the importance of various data sources for business analytics, compared to the level of access businesses have to those data sources, according to a marketing survey of C-level executives, conducted in December 2015 by Black Ink. As of December 2015, product and service usage data was listed as important by 68 percent of respondents, but the degree of access to that data was put at 33 percent.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

In 2020, the banking sector led in terms of data-driven decision making within organizations, with ** percent of respondents indicating as such. Other noteworthy sectors for data-driven decision making within organizations are insurance and telecom.

During a 2024 survey, ***percent of responding chief executive officers (CEOs) and marketing executives from 27 European countries said that their companies collected marketing data from the company website. Roughly ** percent stated they used the company app for that purpose.

In 2020, the United States led in terms of data-driven decision making within organizations, with 77 percent of respondents indicating as such. Other noteworthy countries for data-driven decision making within organizations are Germany and the United Kingdom.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.