The ad spending is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the indicator reaches the maximum value for all four different segments at the end of the comparison period. Particularly noteworthy is the segment Search Advertising, which has the highest value of ****** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of share of revenue generated via desktop purchases in Vietnam and a comparison of revenue in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

As of October 2024, the United States was the leading search advertising market worldwide by spending, with ****** billion U.S. dollars of investments in the analyzed period. China ranked second, with around ***** billion U.S. dollars, and was followed by the United Kingdom, with over ***** billion U.S. dollars.Find other insights concerning similar markets and segments, such as a ranking of subsegments in Vietnam regarding ad spending in the Digital Advertising market as a whole and a ranking by country regarding ad spending in the video advertising segment of the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

The ad spending is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator achieve the maximum value across all two different segments by the end of the comparison period. Notably, the segment Banner Advertising Mobile stands out with the highest value of ***** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of revenue in France and a comparison of ad spending in Canada. The Statista Market Insights cover a broad range of additional markets.

Among the presented countries, the United States ranked first as the largest digital advertising market, with ***** billion U.S. dollars in digital advertising spending and was followed by China (****** billion U.S. dollars). In Norway, the market was estimated at **** billion U.S. dollars, recording a difference of ****** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding average revenue per user (ARPU) in the digital advertising market and a ranking by country regarding ad spending in the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

Over the forecast period until 2027, the penetration rate is forecast to exhibit fluctuations among the five segments. Overall, the indicator appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2027. Among them, the segment Advertising Video-on-Demand (AVOD) achieves the relatively highest value throughout the entire period, reaching ***** percent. Find further statistics on other topics such as a comparison of the number of readers in Russia and a comparison of the revenue in Poland.The Statista Market Insights cover a broad range of additional markets.

The revenue is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator reaches the maximum value for all three different segments at the end of the comparison period. Particularly noteworthy is the segment Video Streaming (SVoD), which has the highest value of ***** billion U.S. dollars. Find further statistics on other topics such as a comparison of the number of users in Austria and a comparison of the average revenue per user in Switzerland.The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the ad spending is forecast to significantly increase in all segments. As part of the positive trend, the indicator achieves the maximum value across all four different segments by the end of the comparison period. Notably, the segment Search Advertising stands out with the highest value of ***** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of ad spending in the United States and a comparison of average revenue per user (ARPU) in the United States.The Statista Market Insights cover a broad range of additional markets.

Significant fluctuations are estimated for all segments over the forecast period for the revenue growth. The indicator is forecast to follow predominantly a negative trend. A closer examination reveals that the values decrease in more segments than they increase. For example, the segment Video-on-Demand experiences an exceptionally strong decrease at 2027, with a value of *** percent. Find further statistics on other topics such as a comparison of the number of TV viewers in Bangladesh and a comparison of the average revenue per user in Canada.The Statista Market Insights cover a broad range of additional markets.

The ad spending is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Banner Advertising Mobile, which has the highest value of *** billion U.S. dollars. Find further statistics on other topics such as a comparison of the ad spending in Spain and a comparison of the ad spending in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the revenue is forecast to significantly increase in all segments. As part of the positive trend, the indicator reaches the maximum value for all five different segments at the end of the comparison period. Particularly noteworthy is the segment Video Streaming (SVoD), which has the highest value of **** billion U.S. dollars. Find further statistics on other topics such as a comparison of the number of users in the United Kingdom and a comparison of the revenue in Asia.The Statista Market Insights cover a broad range of additional markets.

The number of users is forecast to experience significant growth in all segments in 2027. Concerning the two selected segments, the segment Music Streaming has the largest number of users with ****** million users. Contrastingly, Music Downloads is ranked last, with ***** million users. Their difference, compared to Music Streaming, lies at ****** million users. Find other insights concerning similar markets and segments, such as a comparison of number of users in Russia and a comparison of average revenue per user (ARPU) in Russia.The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the number of users is forecast to significantly increase in all segments. Especially notable is the remarkably robust growth observed in the Mobile Games segment as we approach the end of the forecast period. This value, reaching *** million users, stands out significantly compared to the average changes, which are estimated at *** million users. Find further statistics on other topics such as a comparison of the number of users in the world and a comparison of the average revenue per user in Thailand. The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the number of users is forecast to significantly increase in all segments. However, it is evident that the growth of all three segments decelerates during the later stages of the forecast period. Specifically, the segment eMagazines shows the smallest increase in 2027, with a value of *** million users. Find further statistics on other topics such as a comparison of the number of users in Canada and a comparison of the number of users in Poland.The Statista Market Insights cover a broad range of additional markets.

The revenue change is forecast to exhibit a significant decline in all segments in 2027 compared to the previous year. Comparing the three different segments for the year 2027, the segment 'ePapers' leads the ranking with 1.89 percent. Contrastingly, 'e-books' is ranked last, with 0.31 percent. Their difference, compared to ePapers, lies at 1.58 percentage points. Find further statistics on other topics such as a comparison of the penetration rate in the United Kingdom and a comparison of the number of users in Switzerland. The Statista Market Insights cover a broad range of additional markets.

The revenue ranking in the 'Video-on-Demand' segment of the digital media market is led by the United States with **** billion U.S. dollars, while China is following with **** billion U.S. dollars. In contrast, Germany is at the bottom of the ranking with *** billion U.S. dollars, showing a difference of **** billion U.S. dollars to the United States. Find more statistics on other topics: a comparison of countries or regions regarding the revenue.The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the number of users is forecast to significantly increase in all segments. However, it can be observed that the growth of all five segments slows down in the later stages of the forecast period. Explicitly, the segment Video Downloads (EST) registers the smallest increase in 2027, with a value of *** million users. Find further statistics on other topics such as a comparison of the revenue change in the United States and a comparison of the number of users in Poland.The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the number of users is forecast to significantly increase in all segments. Upon closer observation, the relatively weak increase of the segment ePublishing stands out explicitly. the indicator in this segment experiences visibly smaller growth compared to the average, with a value of ***** million users. Find other insights concerning similar markets and segments, such as a comparison of number of users in the United States and a comparison of average revenue per unit (ARPU) in China. The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the ad spending is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2019 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Search Advertising Mobile segment achieves the highest value of ***** billion U.S. dollars in 2028. The Statista Market Insights cover a broad range of additional markets.

Significant fluctuations are estimated for all segments over the forecast period for the ad spending. Only in the segment Video Advertising Mobile, a significant increase can be observed over the forecast period. In this segment, the indicator exhibits a difference of ***** billion U.S. dollars between 2019 and 2028. Find further statistics on other topics such as a comparison of the ad spending in Russia and a comparison of the ad spending in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the ad spending is forecast to significantly increase in all segments. The trend observed from 2020 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Search Advertising segment achieves the highest value of *** billion U.S. dollars at 2028. The Statista Market Insights cover a broad range of additional markets.