According to a survey conducted in Summer 2022, the main means of expression Generation Z fashion consumers in the United States wished to convey through their clothing was their personality, with ** percent of responses. This was more than double the number of fashion shoppers who looked to convey their emotions through the way they dressed.

According to a survey conducted in summer 2022, the main means of expression Generation Z fashion consumers in the United Kingdom wished to convey through their clothing was their personality, with ** percent of responses. This was more than double the number of fashion shoppers who looked to convey their sexuality through the way they dressed.

********** of female Gen Z consumers shopped for apparel one to two times a month, according to a 2022 survey, making it clearly the most common clothes shopping frequency among this demographic. Amongst male Gen Z consumers the results were more evenly distributed.

Men from Generation Z and Millennials spend more on clothing and shoes than their female counterparts, according to a 2022 survey. The difference is much more exaggerated between Millennials than Gen Z, with men spending roughly *** U.S. dollars more than women a month on average.

In 2023, the disposable income of a household led by a Millennial in the United States was 97,866 U.S. dollars per year. Households led by someone born in Generation X, however, had a disposable income of around 113,886 U.S. dollars in 2023.

According to data gathered in 2022 on fashion-engaged consumers in the United States, adidas Originals had the highest difference in affinity score between Gen Z and older generations, with over ** percent separating consumers under and over 25 years old. Of the displayed brands, Urban Outfitters scored the highest among Gen Z.

According to a survey in summer 2022, over **** of Generation Z consumers in the UK said that they wear neutral colors, such as black, white, and grey. Pastels was the second most popular color scheme.

According to a survey in summer 2022, by far the ********************* of Gen Z consumers in the U.S. wear neutral colors, such as black, white, and grey. Pastels was the second most popular color scheme.

As of 2022, *********** made up the biggest share of sustainable apparel consumers in the United States, at over two-fifths of the market. ************ was the second largest consumer of sustainable fashion that year. More information on this topic can be found in the Statista report on the generational gap in sustainable consumption.

According to a survey in summer 2022, ** percent of American Generation Z festival-goers intended on wearing sexy clothes to music festivals, making it the most common fashion look. Streetwear clothing was the second most popular choice.

For the majority of clothing categories, the male Gen Z population in the U.S. primarily prefers to buy their clothes online, according to a 2022 survey. The only exceptions to this were the businesswear categories. Leisure wear was the clothing category most commonly bought online, with over ** percent of respondents primarily using this channel.

According to a survey run in Summer 2022, the main reason American Generation Z consumers purchased fashion items outside of their own gender identity was for comfort. ** percent of respondents selected this reason. To make a social statement and express gender accounted for ** and ** percent respectively.

According to a survey in summer 2022, ** percent of Generation Z festival-goers in the United Kingdom intended on wearing funny or original clothing to music festivals, making it the most common fashion look. Streetwear and sexy clothes followed extremely closely behind.

Over the years 2022 and 2023, the income bracket of Generation Z consumers that spent the most on clothing in the United States was those with annual income of more than ** thousand U.S. dollars. They spent more than **** times as much as those in the lowest income bracket, who spent an average of *** U.S. dollars on apparel and services yearly.

According to a survey of U.S. consumers in summer 2022, the younger the generation, the more likely they were to think about buying more gender neutral fashion. ** percent of respondents from Generation Z said they were thinking about buying more gender-fluid apparel.

According to a survey run in Summer 2022, the main reason Generation Z consumers in the UK purchased fashion items outside of their own gender identity was for comfort. Design, price, and size all received a ************ share of responses.

According to a survey in summer 2022, sportswear and streetwear were the most popular outfit choices among Gen Z festival-goers in the United States, with ** percent of respondents considering wearing this outfit. Tie dye prints followed closely behind.

The main features young U.S. consumers aged 14-25 looked for in digital fashion items were diverse clothing that they could experiment with and would not try in real life. About ** percent of those surveyed selected this as their leading expectation.

In 2023, approximately ** percent of zoomers in Mexico said they would do most of their clothing and footwear shopping online if they had the freedom to choose. On the other hand, ** percent of millennials and ** percent Gen Z consumers had a preference for buying apparel and shoes in physical stores.

According to a 2022 survey, the female Gen Z population in the U.S. primarily prefer to buy their clothes ******, unlike their male counterparts. However, the split between channels was very even in several categories. Leisure wear and night-out attire were the two clothing categories which respondents primarily bought online.